Improve Performance
7 Brew Partners with HawkSEM to More Than Double Organic Traffic & Users Through AI Content & Local SEO
Food & Beverage Franchise SEO Case Study
About 7 Brew
Founded in 2017, 7 Brew is one of the fastest-growing drive-thru beverage franchise brands in the country. With a focus on quality products, great customer service, and giving back, 7 Brew has more than 100 stands across the country and they’ve donated more than $1 million to the communities they serve.
The Goal:
7 Brew was looking to improve awareness and reinforce local signals to its newly established chain locations.
The Challenge:
As a business experiencing fast growth and rapidly expanding its franchise locations geographically, 7 Brew partnered with us to help establish strong local SEO in all of its existing locations.
The Results
The Solution
To evaluate the effectiveness of the SEO-optimized AI content implemented across 40 pages of 7 Brew’s location site section, Hawk compared the performance metrics of these optimized pages before and after content implementation.
Leveraged location-based AI created/human edited content
Optimizing content for both search engines and AI platforms
Ensuring SEO tactics are consistent across location sites
The Impact
7 Brew’s performance data indicates that the implementation of SEO-optimized AI content has significantly improved the performance of the pages across all key metrics. The location pages with AI content are attracting more traffic, engaging visitors better, and driving higher conversions. This demonstrates that the investment in creating SEO-optimized AI content was worthwhile and should continue to be a part of 7 Brew’s organic local search strategy.
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