Auto Glass 2020 Partners with HawkSEM to Double Qualified Leads Through Google Ads
AUTO GLASS REPAIR & REPLACEMENT
About Auto Glass 2020
Auto Glass 2020 is a top-tier windshield repair and replacement services company in Phoenix, Arizona. As a Better Business Bureau-accredited business with dozens of positive reviews, this family-owned company aims to provide a simple solution to, in their words, “one of life’s headaches.”
The Goal
Boost conversion volume and attract a consistent influx of qualified leads
The Challenge
The Auto Glass 2020 team simply wasn’t getting the conversion volume that they wanted to see. And, while they had leads coming in from pay-per-click campaigns, they were sporadic and not as frequent as they would like.
The Results
The Solution
Our team partnered with Auto Glass 2020 to expand their site pages and improve targeting to neighborhoods where they had the best performance historically to increase conversions. We worked to test higher CPA targets on campaigns to boost reach to new customers and drive additional sales while increasing efficiency throughout the account specifically to reduce irrelevant traffic.
Built out new landing pages
Leveraged highly focused location targeting
Refreshed their website and enhanced calls to action
The Impact
We knew that to increase conversions and help the Auto Glass 2020 team meet its goals, we needed to both optimize and expand elements of the company’s PPC program.
That meant creating new landing pages that made it easy for potential leads to either call the business or fill out a form. We increased ways for users to convert by adding lead form extensions and optimized targeting by adding new keywords and launching new campaigns.
We also implemented focused location targeting, which resulted in boosting their conversion rate by more than 50% and more than doubling qualified leads while slashing cost per conversion by 36%.
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