CarShield Partners with HawkSEM to Grow Organic Traffic & Sees 94% Increase in Sessions

Auto Protection Company

CarShield Bridge

About CarShield

Since 2005, CarShield has been committed to protecting vehicles by providing an exceptional experience to every customer with a reliable, dependable, and affordable solution to unexpected and costly automotive repairs. CarShield’s team of professionals aims to get your vehicle in the shop quickly to put you safely back on the road in no time while shielding you from the high cost of automobile repairs.

The Goal

CarShield was looking to enhance SEO efforts to increase visibility on the search engine results page and increase traffic to its website.

The Challenge

The CarShield team needed help growing their non-branded organic traffic specifically.

The Results

86%
increase in organic users to the blog
94%
increase in blog sessions
21%
increase in engagement
CarShield Site Impressions

The Solution

First, the HawkSEM team performed a thorough content audit to better understand the current state of CarShield’s SEO and content marketing efforts. From there, we worked to improve existing quick-win opportunities uncovered during the audit process. Next, we came up with a winning strategy that focused on creating new content targeting the low- and medium-funnel stages of the buyer’s journey.

Write Icon Perform thorough content audit
Write Icon Revamp and expand SEO and content marketing action plan
Reporting Icon Create and publish search-engine-optimized content marketing blog articles
Carshield Engaged Sessions

The Impact

By targeting more bottom-funnel keywords through high-quality, educational blog articles on the CarShield site, we were able to increase not just users, but sessions and engagement by a significant amount year over year in just 12 months.

CarShield HawkSEM Testimonial

“HawkSEM has been a game-changer for CarShield! Since they came on board, we’ve seen a remarkable 65% increase in blog clicks, 84% more impressions, and a whopping 90% growth in users to those pages. Their dedication to organic growth has also generated a significant rise in leads for us. They have been fantastic to work with. Kudos to Hawk for their outstanding efforts.”

The CarShield Team

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