THE GOAL
Grow client base
THE STRAIGHT LINE THINKING
Product – a law firm fighting predatory mortgages
Strategy – educate audience, boost landing page & dominate search impressions
THE RESULTS
More than doubled new client acquisition
THE CHALLENGE
volume of leads at the lowest cost possible.
needed to build a Google Ads account from scratch
high lead volume, low cost
Solution
A robust, well-organized keyword list and eye-catching ad copy
HawkSEM also designed a new, conversion-focused landing page for Real Estate Law Center that looked more professional, credible, and modern
Once the campaigns got rolling, HawkSEM implemented smart optimizations and adjustments to the account based on the data gathered
These included keyword expansion, addition of negative keywords, and bid adjustments for day, device, and ad position
RESULTS
Real Estate Law Center’s metrics have improved month over month, with their lead volume increasing and their cost per lead decreasing.
The key metrics below show month-over-month results that Real Estate Law Center was able to achieve after partnering with HawkSEM and working with us to put our recommendations for their digital marketing into practice.
238%
Increased number of conversions
25%
Reduced cost per lead
64%
Increased conversion rates
107%
Increased clicks
37%
Increased CTR
