Real Estate Law Center Creates Their First Google Ads Account & More Than Doubles New Client Acquisition
Grow client base
How We Did It
Product: A law firm fighting predatory mortgages
Strategy: Educate audience, boost landing page & dominate search impression
Increased number of conversions
Reduced cost per lead
Increased conversion rates
Since 2011, Real Estate Law Center has been helping California homeowners battle predatory mortgage lending and wrongful foreclosures. Through a variety of effective strategies, Real Estate Law Center has become a trusted source for real estate and foreclosure litigation for California homeowners.
Real Estate Law Center’s goal was to get a high volume of leads at the lowest cost possible.
- Needed to build a Google Ads account from scratch
- High lead volume, low cost
They had never done PPC ads before, so HawkSEM needed to build a Google Ads (formerly AdWords) account from scratch and establish a baseline to build upon.
HawkSEM began by meeting with Real Estate Law Center to better understand their business goals and target audience. Using information from the meeting and keyword research tools, HawkSEM built:
A robust, well-organized keyword list and eye-catching ad copy
HawkSEM also designed a new, conversion-focused landing page for Real Estate Law Center that looked more professional, credible, and modern
Once the campaigns got rolling, HawkSEM implemented smart optimizations and adjustments to the account based on the data gathered
These included keyword expansion, addition of negative keywords, and bid adjustments for day, device, and ad position
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