CertiK Partners with HawkSEM to Boost Qualified Inbound Leads from AI Platforms 5X

Web3 Security Platform

About CertiK

Born from groundbreaking research at Columbia and Yale, CertiK is the largest Web3 security platform, combining proprietary models with comprehensive security solutions and end-to-end toolkits to support the full lifecycle of Web3 development.

The Goal:

CertiK came to HawkSEM to help improve inbound lead gen by 10% for users looking for smart contract audits and penetration testing.

The Challenge:

CertiK’s top keywords were strong, but the overall clusters weren’t solidified across the board at the top of search. Our team also uncovered multiple technical website errors that needed to be resolved to improve crawl efficiency and UX. Lastly, we found that the homepage ranked for most target keywords, but the pillar pages did not.

The Results

Qualified inbound organic contacts grew

75%

Qualified inbound contacts from ChatGPT grew

500%

Top keyword cluster improved visibility by more than

15%

The Solution

First, our team conducted a technical website analysis and identified, then fixed, any issues we found. From there, we identified existing content clusters, then designed an internal linking strategy to bond all cluster components. This resulted in pillar pages ranking for target keywords instead of the homepage, and improved visibility. Additionally, we guided the CertiK team on topic selection for new articles to help them fill topical authority gaps related to their inbound goals.

Conducted technical website analysis & repairs

Optimizing content for both search engines and AI platforms

Identified topical authority gaps

The Impact

Through fixing technical SEO issues, tightening up the existing pillar-page strategy, and implementing AEO (answer engine optimization), we were able to significantly boost inbound contacts and greatly improve visibility on search engines and AI platforms.