HorsePower Brands Partners with HawkSEM to See More Than 3X Page 1 Visibility on the SERP

Portfolio company of home services franchises

About True Terpenes

HorsePower Brands is a home services franchising company that focuses on offering quality service brands that align with consumers’ vision for home improvement. Its family of brands includes Heroes Lawn Care, Groovy Hues Painting, Gatsby Glass, iFoam, Varsity Zone, Bumble Bee Blinds, Blingle, and Stand Strong Fencing.

The Goal

HorsePower Brands first engaged the HawkSEM team to support Heroes Lawn Care, with a clear focus on strengthening national SEO visibility by increasing keyword rankings and driving more page 1 search results. Specific to Heroes Lawn Care, they wanted to build momentum and presence for their lawn aeration, fertilization, irrigation, and mosquito control services.

The Challenge

HorsePower Brands faced challenges in establishing broader brand recognition across competitive national markets. Their websites ranked for some localized keywords, but visibility for high-value, non-branded search terms was limited. This made it difficult to capture new audiences who weren’t already familiar with their brands.

The Results

For Heroes Lawn Care specifically, we were able to:

98,300

Site ranking spots in Semrush

188%

Organic traffic value YoY

119%

Non-branded, organic traffic YoY

The Solution

To help HorsePower Brands strengthen national visibility and achieve scalable SEO growth across all eight franchise brands, our team implemented a comprehensive strategic SEO program.

Built a targeted backlink profile to improve domain authority and ranking signals for competitive national keywords.

Enhanced existing on-site content for target keywords, readability, and user intent to improve relevance and organic visibility.

Performed thorough audits to uncover optimization opportunities, including recommendations for structured data (schema) implementation within their framework.

Conducted in-depth keyword research to identify high-value opportunities and low-hanging fruit, then developed brand-specific content strategies that aligned with company goals and initiatives.

Established consistent processes for keyword tracking, performance reporting, and optimization that could be applied across all HorsePower brands.

The Impact

As our new strategy gained traction, HorsePower expanded the partnership to include seven additional franchise brands. For each brand, the objective remained consistent: build a strong national digital presence, grow a diverse keyword portfolio, and capture quick-win opportunities through targeted backlink acquisition, content strategy, and ongoing content optimizations.