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Kalologie Medspa Partners with HawkSEM to Increase Conversions by 117% at Half the Cost Per Lead Through Paid Social
Medical Spa
About Kalologie
Kalologie Medspa specializes in customized, advanced aesthetic and wellness treatments. With locations across the U.S., each medspa offers a range of high-quality treatments, including IV Therapy, Botox, and CoolSculpting.
The Goal
Kalologie approached HawkSEM to help scale its lead generation efforts through paid social media advertising on Meta platforms (Facebook and Instagram) and to help combat low lead and appointment volume.
The Challenge
Kalologie’s existing Meta ads promoted multiple medspa services but struggled to attract high-quality leads. After identifying the brand’s top-performing introductory services, Kalologie shifted all ad spend to feature those services. This required a strategy that optimized creative to maximize efficiency and maintain competitiveness.
Recent Wins: Kalologie Creative Refresh
The Results
The Solution
With a narrowed focus on Botox injection services ads, we refreshed ads with clean, high-quality imagery that felt natural and inviting. We also highlighted key offers like “Save on Botox” and “Botox Special” by highlighting a $10 deal to attract new clients. Lastly, we conducted a brainstorming session with Kalologie’s team to gather their insights, align on creative updates, and ensure buy-in from stakeholders.
Refined The Creative Strategy 
Strengthened Ad Messaging
Prioritized Collaboration 
The Impact
One of our main goals in working with Kalologie was to maximize competitiveness with the available resources and budget provided. We refreshed ads by incorporating fresh new imagery to give a more authentic feel. We also added compelling messaging like ‘Save on Botox’ or ‘Botox Special’ to attract attention and highlighted discount deals by boxing them in for emphasis.
When launching the new creatives, we saw conversion rates increase by 78%, lead volume grow by 117%, and cost per lead decrease by 56%. While budget certainly impacts overall performance, we demonstrated that thoughtful updates to creative elements can deliver a significant positive impact.
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