Improve Performance
MarcomCentral Partners with HawkSEM to Garner 6X the Impressions & Boost CTR by 80%
Marketing Consultant & Brand Management
About MarcomCentral
MarcomCentral is a full-service brand management and distributed marketing solution. Its mission is to help brands drive growth through their sales channels with an on-demand marketing platform that centralizes the management of brand assets, allows effortless customization, and upholds brand standards.
The Goal
We needed a new content strategy that would appeal to a larger audience but still be relevant to Marcom’s services.
The Challenge
While working with MarcomCentral, we were focusing marketing efforts on mid-to bottom-funnel content that was great for product education and pushing users further down the conversion funnel, but didn’t get them quite to where they wanted to grow in terms of organic traffic.
The Results
The Solution
Our strategy involved two main components. The first was creating the “Brand Story” series, where we create marketing case studies on popular brands. These have been incredibly popular. The second was revitalizing once-popular blogs that have lost momentum by adding fresh content, new meta tags, updating data and statistics, and incorporating helpful elements like infographics and a table of contents to bring them back to life.
Creating a new “brand story” series
Revamping existing content
Leveraging technical SEO & multimedia
The Impact
This multi-prong strategy has driven massive year-over-year growth while still keeping us focused on related topics and appealing to marketers. Plus, it’s helped us to continue prioritizing driving conversions by setting up a successful newsletter subscription model, which has helped Marcom to grow its nurture list.
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