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Measuring Minds Partners with HawkSEM to Boost Organic Visibility and Leads
Psychology Practice
About Measuring Minds
Measuring Minds (measuringminds.org) is a child and family-focused psychology practice based in Boynton Beach, Florida. It offers comprehensive psycho-educational evaluations to help identify children who may be gifted or have conditions such as autism, ADHD, dyslexia, or other learning and developmental differences.
The Goal
The Measuring Minds team sought out HawkSEM to help them leverage local SEO best practices to increase local visibility and attract more business in Palm Beach and Broward County Florida, specifically for terms related to gifted, ADHD, autism, and neuropsychological evaluations.
The Challenge
Despite offering highly specialized services, their visibility in local searches was limited, and they were not reaching their target audience effectively.
The Result
The Solution
We worked to expand Measuring Minds’s reach by targeting popular cities and ZIP codes within Palm Beach and Broward Counties. Next, our team incorporated targeted keywords related to their niche into their profile to improve search relevance and visibility.
As for content, we developed new, high-quality content focusing on their core services and niche topics, tailored to resonate with their target audience and improve search engine rankings. We also applied SEO best practices to refine their current content, including internal link building, updating meta descriptions, headers, and on-page keywords.
Lastly, we established directory citations to reinforce their presence in targeted service areas and boost local SEO rankings.
Optimized the practice’s Google Business Profile.
Created new SEO-friendly content and improved existing content.
Established accurate citations on authoritative business directories.
The Impact
Through our multi-prong search engine optimization approach and implementation of the latest local SEO methods and best practices, we were able to improve Measuring Minds’s visibility in organic search results and exceed the team’s expectations from our partnership, achieving double their projected goal and helping them reach their best-performing month to date.
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