Milton’s Partners with HawkSEM to Double Page Views & Boost Organic Site Traffic Through Strategic SEO
Innovative Food Products
About Milton's
Milton’s mission is, in its own words, to reimagine what people eat by providing delicious, better-for-you food. With a focus on gluten-free alternatives to favorites like crackers and pizza crust, Milton’s aims to make meals as accessible as possible, regardless of dietary restrictions and without sacrificing flavor or ingredient quality.
The Goal
We needed to boost the Milton’s team’s search engine optimization efforts through tactics like better keyword targeting, more content marketing, and increasing time on page.
The Challenge
Milton’s lacked an organic presence for non-branded keywords online, with the majority of organic traffic coming from branded keywords. Organic users and sessions were very low for their “where to buy” page, which was at the bottom of the funnel conversion page. Lastly, the Milton’s website didn’t have a lot of blog and recipe content to support their main product and pillar pages.
The Results
The Solution
After creating new campaigns and ad groups that outperformed their top-performing assets, we switched entirely to Hawk-made assets. Keyword maintenance was necessary immediately so that we could restructure campaigns by search intent. Lastly, we worked to collect data points that the transition to tCPA was possible.
We identified relevant keywords that were top of the funnel/informational that could help us produce content that would answer questions.
We helped build out its website’s recipe section to target specific recipe-related keywords.
We ensured all of this new content would include call-to-action links that route to the "Where to Buy" page to improve organic conversions.
The Impact
Within about one year of ramping up Milton’s SEO efforts, organic users skyrocketed by 52% and engagement rates grew by nearly 15%. As for the search engine results page, we also helped the team double the number of top-three keywords they ranked for and doubled keyword growth.
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