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Radar Partners with HawkSEM to
Improve Creative Messaging and Drive 100% More Leads on LinkedIn
Industry-leading geolocation platform
About Radar
Since 2016, Radar has worked to connect the digital and physical worlds with location infrastructure. The company was founded by Nick Patrick and Coby Berman, two former Foursquare colleagues with a decade of experience building and selling location-based products and services.
To date, they’ve handled more than 1 billion API requests per day, installed more than 300 million devices, and raised upwards of $85 million in funding while working with clients like Six Flags, Panera Bread, T-Mobile, and Ralph Lauren.
The Goal
Radar came to us looking for help with leveraging paid social strategies as a cost-effective lead-generation tool. They also wanted to revamp their creative ad messaging to reach more members of their target audience, particularly through LinkedIn.
The Challenge
In the past, Radar used LinkedIn as an awareness tool and never had any conversions come from the platform. Plus, the company was designing its creative with a sole focus on cost savings and ABM for targeting. They needed more ROI from LinkedIn and help developing messaging and creative specific to social.
The Results
The Solution
The HawkSEM team spearheaded a new creative strategy focused on specific use cases and customer testimonials and launched a new approach to Radar’s campaigns. For a full-funnel, omni-channel strategy, we implemented retargeting campaigns using in-platform lead gen forms targeting high-intent users from PPC campaigns.
We incorporated some of LinkedIn's native targeting using industry parameters to scale top-funnel traffic campaigns. 
We leveraged LinkedIn's manual bid strategy to optimize for the highest-quality clicks possible.
We launched lead gen campaigns using LinkedIn's native lead gen form to streamline the user experience.
The Impact
After refreshing Radar’s approach to LinkedIn campaigns and messaging, we were able to double the conversion rate and boost clicks tenfold (a whopping 1,282% more clicks) while decreasing cost per click and cost per conversion in just one business quarter.
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