SUPER73 Partners with HawkSEM to Boost SEO Efforts & Improve CTR by 44%
AMERICAN LIFESTYLE ADVENTURE BRAND
About SUPER73
SUPER73 calls itself one of the most recognizable electric vehicle brands in the world. Based in Orange County, California, SUPER73 offers a roster of best-in-class electric bikes for kids and adults, along with top-of-the-line accessories, from helmets to apparel and parts.
The Goal
When the SUPER73 team decided to partner with HawkSEM, the goal was to see a tangible increase in organic search traffic, appear in broader search results, take ownership of certain keywords, implement functioning search results, and create blogs and other content to drive organic traffic
The Results
More than doubled the amount of ranking keywords
increase in average position in SERPs
improvement in clickthrough rate
improvement in impressions
The Challenge
Prior to partnering with the HawkSEM team, SUPER73 didn’t have an SEO strategy, nor was search engine optimization a focus of the brand’s. They came to us looking to improve their overall organic presence. Needless to say, they came to the right place.
The Solution
HawkSEM started by digging into SUPER73’s industry and conducting keyword research. From there, we were able to not only optimize existing pages to capitalize on those keywords, but we could then create a strategic plan to target more keyphrases via content marketing efforts. In addition, we assisted with a domain migration and ensured there were no crawl issues from a technical SEO standpoint.
Our team dug into comprehensive keyword research for both SUPER73 and their industry.
We used that keyword research to develop a content calendar and optimize all existing pages.
We focused on its local organic presence and optimized the brand’s Google Business Profile to ensure that its showroom appeared on Local Maps.
“HawkSEM has always felt like a part of the team, contributing to our growth and positively responding to all tasks and projects we collectively decided to work through.” – Jake Perucca, Head of Sales & Channel Marketing, SUPER73, Inc.
The Impact
HawkSEM’s efforts have directly contributed to a boost in SUPER73’s organic search traffic and keyword rankings. Through our team’s extensive expertise, we were able to effectively contribute to the client’s business growth and get them significantly more visibility on the SERP, resulting in more site traffic, clicks, impressions, and domain authority.
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