Improve Performance
Teak HQ Partners with HawkSEM And Achieves 11x ROAS Through Microsoft Ads
Outdoor furnishings
About Teak HQ
Teak HQ is a B2C ecommerce company that specializes in high-end teak furniture. A US-based company operating since 2021, they offer a variety of outdoor furniture options, ethically sourced and sold at lower prices, with more transparency than the competition.
The Goal
As a B2C brand, Teak HQ came to us to increase revenue while maintaining (and, ideally, improving) return on ad spend through ecommerce paid search campaign efforts.
The Challenge
As a newer ecommerce business in the furniture space, Teak HQ was looking to improve its margins and sell more high-value products. Despite their competitive pricing, the account struggled to capture high-value sales, limiting their ability to expand and invest further into the business. To reach their growth goals, they partnered with HawkSEM to focus on increasing revenue and higher-margin sales.
The Results
The Solution
HawkSEM restructured Teak HQ’s Performance Max campaigns and optimized their product listings. Additionally, by updating ad copy and using promotional language and extensions in Google Ads, we were able to more clearly promote Teak HQ’s advantages over the competition.
Optimized PMAX and shopping campaigns
Refreshed customer list signals
Expanded paid search outside of Google
The Impact
This refreshed campaign structure and messaging helped increase ROAS and Average Order Value, increasing the confidence to expand to other channels, adding Microsoft Advertising to great success upon launching that channel.
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