Timbren Partners with HawkSEM to Increase ROAS 30% YoY & Nearly Double Revenue

Automotive Aftermarket Part Manufacturer Ecommerce Paid Search Case Study

About Timbren

Timbren is an automotive ecommerce company that manufactures and sells premium suspension enhancement systems and towing products for trucks, SUVs, and other vehicles. With a focus on durability, safety, and performance, Timbren has built a strong reputation among drivers who need reliable load-handling solutions. The brand’s direct-to-consumer model, combined with innovative product development and strong brand recognition, has fueled its growth in the competitive aftermarket space.

The Goal:

Timbren set an ambitious goal: double revenue year over year with paid media while improving margins.

The Challenge:

Despite strong products and brand recognition, scaling efficiently had been difficult for them. High competition and limited campaign structure left room for significant performance improvements.

The Results

With 46% more ad spend for the year, our team was able to create a paid search strategy for Google Ads and Microsoft Ads that resulted in:

103%

more revenue

30%

increase in ROAS

15%

lower CPA

The Solution

HawkSEM restructured Timbren’s paid search campaigns to capture high-value traffic more effectively. A major part of the successful strategy was focusing on top-selling aftermarket suspension products with a CRO strategy that included creating landing pages specifically for said products and pairing them with a campaign strategy that included Performance Max dedicated campaigns for those top-selling categories.

Restructure PPC efforts

Create more target landing pages

Focus on bestselling products

The Impact

By creating tailored landing pages for top-selling products and segmenting them into new campaigns, this ensured shoppers had optimal landing page experiences for their vehicles. Through launching new campaigns to capture incremental demand and optimizing branded efforts, performance was amplified, contributing to significantly stronger returns and record-high revenue.