The Solution

First, our team took the time to analyze Verizon Digital Media’s digital marketing and paid search initiatives. We worked with their in-house team to add display opt-in to their search efforts and help them expand globally into other networks for greater reach and opportunities.

Additionally, we optimized the ad copy for each keyword through single keyword ad groups (SKAGs), expanded their extensions, restructured their campaigns by product, and created a more customized approach for sending traffic to the right pages.