Improve Performance
Fix Problems
Learn
Audit
Case Studies
Guides
Blog
We’re a Top Tier Team According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
Table of
Contents
What Do SEM Services Include?
We can’t vouch for every SEM services provider out there. But, at HawkSEM, we pride ourselves on offering a range of SEM deliverables to help you reach and exceed business goals. These digital marketing services include:
PPC Management
PPC management is not something you can simply put on auto pilot. Rather, it requires diligent research, planning, execution, and tracking to create compelling PPC ad copy and continually optimize PPC campaigns to ensure their success.
Search Engine Optimization (SEO)
SEO services involve continually monitoring your site and making the necessary changes or improvements to boost your ranking organically — from improving site speed and crawlability to conducting keyword research and enhancing the quality of the content on your site pages to more closely match common search queries.
Content Marketing
Effective content marketing positions you as an industry thought leader, educates your audience, builds brand trust, and so much more. It’s a crucial part of any well-rounded SEO strategy, and we know just what it takes to create content that rises up the ranks.
Conversion Rate Optimization
An effective SEM strategy will analyze data from every stage in the buying cycle to increase your conversion rate, using tools such as heatmapping and scroll tracking, user session recording, funnel analysis, A/B testing, and more.
Paid Social Media Marketing
By adding targeted paid social campaigns to their SEM blueprint, companies can strengthen their online presence, learn more about their customers and their behavior, drive more high-quality traffic to their website, and expand their reach within their industry.
Performance Display
Performance display campaigns deliver a clear and concise call-to-action (CTA) so that users know exactly what you want them to do right now. This is done using a variety of tactics, including proper ad placement, carefully crafted messaging, and tasteful remarketing.
Remarketing
Nowadays, it takes multiple “touches” or points of contact before a potential customer takes action, so keeping your ads in front of people who have shown interest in your product or service ensures your business will be their first stop when they’re ready to convert.
Shopping & Feed Management
For ecommerce businesses, your shopping feed can make or break your success. How you describe your products, along with the images and other assets you use to promote them, requires a considerable amount of thought and research to stand out in the competitive online shopping arena.
Full List of Deliverables:
- A comprehensive audit
- Competitive analysis and market research
- Ad copy creation and optimization
- Conversion tracking and keyword research
- Landing page design
- Page title optimization
- Content production and optimization
- Meta tag and description optimization
- SEO-friendly URLs
- Crawl budget management
- Google Analytics monitoring (bounce rate, user behavior, etc.)
- Internal and external link recovery
- ALT tag image optimization
- Canonical tag issue resolution
- Google Search Console setup (as needed)
- Crawl error identification and resolution
- 301 webpage redirects (as needed)
- Site architecture (navigation) analysis
- Page speed improvements
- Schema markup implementation
- Robots.txt setup and optimization
- Heading tag (H1, H2, etc.) optimization
- Sitemap optimization
How Much do SEM Services cost?
All of our plans have No Setup Fees and No Contracts. While specific needs and marketing goals may be different for each business, here are a few general pricing guidelines
For local businesses looking to dominate their geo
Full-service PPC management
Larger brands who need more resources
Here are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
No Contracts
We don’t believe in locking you into a contract. We believe that earning your trust should be based on great results and a great relationship.
Detailed Plan Before Working Together
Our team will be more than happy to do a free audit of your existing digital footprint and provide a detailed plan of what to expect even before we start working together.
No Setup Fees
While other agencies charge upfront or set up fees, we don’t do that here at HawkSEM.
Timeline: How long it takes to see results
Typically, our paid search services start to show initial results in 2-3 months, while significant SEO results can take up to 12.
We’ve been around long enough to know: digital marketing strategies that win are a marathon, not a sprint. We believe in an intelligent, measured action plan set up to stand the test of time.
Core phase (0-3 months)
This is when we research, create benchmarks, identify low-hanging fruit (those “quick wins”), and build the foundation.
Amplification phase (4-8 months)
From there, we create predictability, conduct any necessary pruning and optimizing, and determine how to defend — and boost — your position in the marketplace.
Domination phase (9-12 months)
Finally, we focus on market leadership, expansion, and scaling through increased impression share and more.
Who We Help
Ecommerce SEM
More people than ever are shopping online – that means competition for ecommerce brands is at an all-time high. We understand successful ecommerce SEM campaigns aren’t just about audience targeting, but about quality visuals, updated product feeds, and more.
SaaS SEM
With longer sales cycles than other industries, software-as-a-service (aka SaaS) is in a lane of its own. That means proper SaaS SEM requires a unique approach that puts values and benefits over features and then nurtures leads to seal the deal.
B2B SEM
If you’re looking to grow your B2B offering faster, then pay-per-click advertising is an excellent solution. The trick is knowing how to optimize your SEM campaign to get the results you want – that’s where we come in.
Local SEM
Local SEM allows marketers to reach an audience in a specific geographic location. We help brands connect with potential visitors primed to visit their brick-and-mortar location and become paying customers.
Healthcare SEM
Trust, transparency, and clarity are crucial when it comes to marketing the healthcare industry. We’ve helped multiple healthcare businesses boost their search engine marketing with clear and accurate messaging that puts searchers at ease.
Realtor SEM
As a Realtor, clients rely on you to find the perfect home to raise a family, an affordable space to build their small business, and the right buyer for their childhood home. Our job is to help your clients find you. We connect property sellers and buyers with the Realtors they deserve.
Amazon SEM
If you sell products on Amazon, their SEM offerings can be wildly effective tools to add to your marketing toolbox (as long as you have a solid marketing strategy and team to execute it, that is). At HawkSEM, ecommerce and search engine advertising is our bread and butter — and Amazon PPC is no exception.
Hotel SEM
Increased traffic to your website and through your doors? Be our guest. With expert strategists to get your listing at the top of the SERP (above your competitors), we do just that.
Senior Living SEM
Finding a facility that feels like a home for elderly loved ones is no easy task. With SEM for senior living, your messaging matters as much as your visibility. Our team helps craft copy that effectively communicates your dedication — and gets clicks that convert.
Law Firm SEM
Prospective clients seeking a lawyer don’t have time to waste. Our team of experts makes sure your messaging is clear, visible, and easy to convert so you can serve the folks who need you faster.
Manufacturing SEM
We know creating successful SEM campaigns for the manufacturing industry requires a deep understanding of the industry’s audience – it’s all about reaching potential buyers on the right channels with the content they need.
Recruiter SEM
Leveraging strategic content and highlighting value propositions can help recruitment companies make their SEM plans shine – we know what it takes for recruiters to garner major marketing results.
Financial Services SEM
An expert-led SEM strategy helps financial services (or FinServ) brands build brand recognition, showcase credibility, and boost conversions in a flash.
At HawkSEM, every member of our team is a seasoned marketer, so you can rest assured you are in the very best hands.
Each client is paired with a dedicated team that includes a senior-level strategist, account manager, and client success manager, all of whom have an intimate knowledge of your business and are available to answer questions and troubleshoot any issues that may arise.
We also offer design and development services for mid-market and small business clients who may not have an in-house professional.
-
ConversionIQ
Let’s get back to ConversionIQ. This is HawkSEM’S proprietary marketing technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions.
The exclusive ConversionIQ system utilizes a robust reporting dashboard to ensure your SEM campaigns are continually optimized and primed to reach the right audience, which significantly benefits your bottom line. -
Distinctive Partnerships
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
-
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you are unhappy with your campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
-
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a top 3% SEM service provider, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your ROI year after year.
Enhance Your SEM Efforts
Your business is too important to let just anyone handle your SEM.
You need a partner who can deliver results like these:
7x increased conversions
Doubled Lead Volume
Increased Revenue 562.45%
Increased Organic Sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
SEM vs. SEO: What’s the Difference?
Quality SEM services involve using both SEO and PPC in tandem. It’s a lot of acronyms, we know, but when cooked just right, this delicious alphabet soup does wonders for your digital marketing campaigns.
The main distinction to keep in mind is that SEM is a multi-faceted marketing technique which involves strategically bidding for ad spots in the first few results of a search engine result page (SERP) through things like paid search and PPC. SEO focuses on ranking organically by using relevant keywords and offering quality content.
Simply put, there really is no rivalry between SEO, SEM, PPC, and the like. They just play different roles.
Helpful Resources
Frequently Asked Questions
What are SEM services?
SEM services are the professional strategies and techniques offered by digital marketing experts to improve website visibility on search engine results pages (SERPs) using paid advertising and optimization efforts.
What are SEM service deliverables?
Deliverables typically include a complete audit, competitor research, ad copy, conversion tracking, and keyword research. In addition, deliverables should include content optimization and page speed improvements.
How much do SEM agencies cost?
SEM services can cost between $3,000-$10,000+ each month, depending on the experience of the SEM services company, the desired timeline, scope, and goals — although this varies depending on the SEM service provider.
Why SEM Services Are Important
SEM services are the various SEO and PPC marketing strategies implemented to increase brand engagement online and drive growth. These services are generally provided by an agency, independent contractor, consultant, or in-house marketing team member.
These search engine marketing services include creating, managing, and optimizing paid search campaigns using platforms such as Google Ads (formerly Google AdWords), Meta Ads (formerly Facebook Ads), and Microsoft Advertising (formerly Bing Ads), as well as designing and launching visually appealing landing pages that increase conversions.
For ecommerce brands, SEM management services may also include building, managing, and continually updating your product feed to drive sales and help businesses outperform their competitors.
Remarketing is also an effective SEM tool across multiple industries and verticals, allowing companies to “retouch” potential customers who visited their website but did not convert.
Why Do You Need SEM Services?
Search engine marketing is a key component of your overall digital marketing strategy, one that is critical to the success of large, mid-size, and small businesses. However, just because you’re a seasoned marketing manager or a small business owner doesn’t mean you’re an expert.
On top of that, SEM is essentially a full-time job. While you may be able to get many of the key components in place, you may not have the resources (or bandwidth) necessary to continually optimize your efforts, track your results, and tackle any issues that may arise.
Partnering with an experienced SEM services provider will help you grow and scale your business without the hassle and uncertainty that comes with trying to do everything on your own.
The Bottom Line
In our increasingly digital world, companies can no longer afford to be lax about their online presence and marketing efforts. If your target audience isn’t seeing your ads because you didn’t use the right keywords, or if your organic ranking is dismal because your website content isn’t optimized, your business (and your profits) will suffer the consequences.
Whether your goal is to create killer PPC ads, rank higher on the SERP, increase ecommerce sales and lead generation, or simply to elevate your brand’s visibility, you need to have a well-thought-out advertising strategy that includes search engine marketing. If that feels like too monumental a task to tackle on your own, it may be time to find an SEM team that can help you carve a clear path to success.
The SEM experts at HawkSEM will provide a comprehensive proposal tailored to your business and show you how we can take your marketing to the next level.
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together