Are you looking to send your organic traffic to the moon? Well, we probably can’t get it that far, but we can certainly help boost it to the top of the search engine results pages (SERPs).
Search engine optimization (SEO) content requires a keen eye, attention to detail, and a little bit of flair. Producing engaging content is the name of the game — and a content marketing agency like HawkSEM can help you get there.
Buckle up and let’s get into the ins and outs of creating absolutely stellar SEO content.
What are SEO Content Services?
SEO content services are equal parts art and science. You have the creative act of writing compelling content that informs prospective customers paired with the technical aspects of indexing web pages, keyword research, and auditing — all with the same goal: to rank higher on the SERPs and get more organic traffic.
With all of these pieces to consider, mastering SEO content is no easy feat. Luckily, there are a plethora of SEO content writers, article writing services, and other SEO experts out there to help.
SEO Content: The Benefits
One of our favorite aspects of SEO content is that it’s basically free. From blog articles and informative product descriptions to white papers and case studies, it doesn’t cost you anything to market your business through SEO — outside of the fees or salary you’ll pay the writing professional.
Here are some of the top benefits of having quality SEO content on your site:
The better your site ranks organically, the more eyes will be on your business and the solutions you offer.
Similar to increasing website visibility, higher rankings on the SERP will naturally lead to more folks being aware of your brand. If you’re in the back of their minds, they’re more likely to come back and explore all types of content.
Cost-effective Lead Generation
Remember when we said that SEO is basically free? This is what we mean. Unlike pay-per-click (PPC) ads where you bid for an ad spot, search engine algorithms crawl your indexed pages to determine which web pages appear in what spots on the SERP. The better your content, the higher your search engine ranking.
Adding calls to action (CTAs) in your SEO content is an awesomely cost-effective way to drive more conversions. Whether your goal is to increase engagement or sales, adding some savvy CTAs into relevant blog articles can send your click-through-rates (CTRs) sky high.
Makes Mobile Optimization Easier
Google uses a “mobile-first” indexing strategy. This means that the search engine will index your mobile site pages before indexing the PC/desktop ones. We consider this a benefit because if you’re designing with mobile in mind, the rest will fall into place pretty easily.
Helps Build Trust and Authority on Topics
Providing helpful, relevant, and high-quality content that cover the topics your target audience wants to learn about is key to building a relationship with your website visitors. The better your SEO article, the more they’ll keep coming back.
Your SEO Content Can Skyrocket
You deserve a partner who can deliver results like these:
What Makes SEO Content “Good”?
When your SEO content is effective, it will bring more potential customers to your site. And what makes your content effective is ultimately decided by your users, along with using SEO best practices.
SEO metrics to measure include SERP rankings, organic traffic, keyword rankings, and search visibility — all things that are ultimately determined by how many people see your content and subsequently click on it, leading them to your site.
So, you need to determine what your audience is searching for. What questions are they asking, and how is your content answering them?
Good SEO Content Is:
People won’t finish your article if it’s dry or boring. Distilling complex topics with digestible blog writing is a hallmark of effective SEO content.
That is, relevant to your audience’s search queries. This is one of the reasons that good keyword research is so important.
As they say in journalism 101, don’t bury the lede. With SEO content writing, we like the acronym BLUF (or, bottom line up front). Address the anticipated search query early on, and support your stance from there.
When it comes to SEO content, this means that your content is 100% original and doesn’t appear elsewhere on the ‘net. Keeping this tennant in mind helps you avoid plagiarism, rank higher on the SERP, and establish authority and trust with your audience.
Long-form content is an important ranking factor, but it’s not all about word count. Providing in-depth content that is rich with relevant terms (and links to high-quality sites) will put you on the road to long-term SEO success.
What is the Best Way to Generate High-Quality Content?
Consistently publishing high-quality content takes some heavy lifting, and calling on the pros is a surefire way to ensure you’re getting the most bang for your buck. You’ll want to be wary of agencies that lean too heavily on black-hat tactics such as keyword stuffing, or those who use AI tools unethically or ineffectively.
Low-quality content that’s generated in this way is not only bad for SEO, it’s also bad for your bottom line. The Google algorithm is getting smarter all the time, and having low-quality SEO content could affect your rankings overall.
However, whether you’re outsourcing content creation to the pros or writing it yourself, there’s a tried and true method to ensuring your website content is top notch. Our friends at Yoast have outlined some things to keep in mind.
Write for your audience
We’ve talked a bit about search intent, but here’s where paying attention really pays off. If your content answers questions concisely and accurately, readers are more likely to stay on your site, and even click around a bit. User-friendly content is also SEO-friendly content.
Make your content readable
Your content should be chock-full of rich information, but not so dense that readers can’t understand it. The more engaging the content, the more people will read and interact.
Think about your goals
You could write the best piece of content ever written, but without a clear goal for your piece, you’re just putting out content for content’s sake. Having clear goals in mind for your web content helps frame your content marketing strategy, and ultimately makes for a better plan.
Back up your stance with quality sources and backlinks. The more trustworthy your SEO articles and landing pages, the more your audience will keep coming back.
Keep it updated
The best blog post ever written in 2019 may not be as resonant with your audience today. This is where content optimization comes in. Review high-performing pieces and revamp them as needed.
Increasing high-quality website content along with tracking can dramatically increase organic traffic. That’s what we did for Caring Places Management.
Their mission is to provide personal care through independent living communities, memory care, and assisted living. While they’ve earned a stellar reputation for providing personalized living environments that encourage dignity, independence, privacy, and safety, there was room for improvement when it came to local SEO.
The Hawks went to work creating a long-term SEO strategy that would let Caring Places gain more visibility on the SERPs. We created categories for blogs, filtered existing content into these categories, and optimized existing content for location-based target keywords
The results speak for themselves. While partnering with HawkSEM, Caring Places Management was able to increase keyword rankings by 212%, increase organic traffic by 85%, and improve keyword ranking in the top 3 positions by 215%. You can read the full case study here to learn more.
Pricing: SEO Content Services
Digital advertising is a huge spend in today’s marketing sphere, and as you’ve seen, SEO content can make a significant impact on your bottom line. There are a lot of factors that go into making your SEO efforts successful. So if you decide to bring in professional writers and SEO experts, here’s what you can expect to spend.
According to Search Engine Journal, hiring top-level SEO content writing services to execute a local campaign will run you about $500 or more per month, while a nationwide campaign can cost $2,500 – $5,000 and up per month.
If that retainer is a little too much, you can also take advantage of a one-time SEO audit service and get actionable insights and recommendations.
Remember, “bad SEO” can cost you even more in the long run. Investing time and effort into improving SEO goes a long way towards helping you reach your goals.
HawkSEM offers a free consultation which includes a personalized proposal that outlines how we can help you take your marketing efforts into the stratosphere. In fact, our clients see an average 4.5x greater ROI.
What to Look for in an SEO Content Agency
Choosing an agency partner is a time-consuming process. Here are some tips to aide you in your search, and help ensure you pick the right agency for you:
Look for experience and expertise
Ask to see case studies of companies like yours, and their results. Pay attention to the team’s experience in SEO copywriting, social media, and any other marketing services you’re curious about.
Prioritize transparency and communication
A good agency won’t promise the moon, they’ll understand that SEO is a bit of a dance, and will be transparent about how they’ll go about helping you achieve your goals. Look for an agency that takes the time to explain their strategies, tactics, and metrics in a way that is easy to understand.
Ask about customized solutions
An effective SEO strategy should be tailored to the unique needs of
each client. Ask questions about how the agency develops their SEO strategies, and how they would measure results for you.
Look for data-driven results
Seek out an agency that uses analytics and other tools to track and measure the success of their SEO campaigns, and can provide regular reports to clients.
Considering these factors will help you make an informed decision when choosing an SEO agency so you can find a partner to help you achieve your digital marketing goals.
The HawkSEM Difference
At HawkSEM, we take great pride in our team of experienced marketers who will take care of your SEO content needs.
You’ll get a dedicated team that includes a senior-level strategist, account manager, and client success manager who will work closely with you and develop an intimate knowledge of your business. We also offer design and development services for clients who may not have an in-house professional.
Let’s talk ConversionIQ! This is our marketing technology designed to help your business achieve full-funnel attribution and generate high-quality conversions.
Our exclusive ConversionIQ system utilizes a robust reporting dashboard to ensure that your search engine marketing (SEM) campaigns are continually optimized and primed to reach the right audience, offering significant benefits to your bottom line.
We are proud to be a Google Premier Partner, which is Google’s most exclusive partnership tier. This recognition is given to only the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. We are also a Meta Business Partner and a Microsoft Advertising Partner.
And, you don’t have to worry about signing a long-term contract with us. We provide services on a month-to-month basis, and there is never any obligation to continue if you are unhappy with your campaign performance (though we suspect you will be). We also believe in transparent pricing with no-hassle flat fees so that you know exactly what you’re getting.
We offer a free consultation to help us understand your business better and create a customized solution for your SEO content needs. Our mission at HawkSEM is to significantly improve your digital marketing results, and we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your ROI year after year.
Conversion IQ in Action
For our B2B clients like Microsoft, Datadog, and Columbia University, ConversionIQ was able to connect the dots between which leads were actually leading to new business. We uncovered situations where, although certain keywords were converting at high volumes with a very low cost per lead, it was actually the long-tail, low-volume keywords that drove most of the revenue. We were able to overhaul the campaigns and properly allocate budget to maximize ROAS.
Overall, lead volume went up 2x, cost per acquisition was down over 40% and lead quality improved 60%.
The Bottom Line
SEO content won’t get you all the way to the moon – but quality copywriting services, proper website tracking, and content optimization can get you pretty far.
We know it’s a lot to take on, and that’s why HawkSEM is here to help. We pride ourselves on our data-driven approach to your digital marketing that includes adhering to your brand voice, offering actionable recommendations, and helping provide the user experience you’ve been dreaming of. We can also help with other tactics, such as:
- Content strategy
- Ecommerce shopping & feed management
- Email marketing
- Remarketing and retargeting
- PPC marketing campaigns
- Performance display
- Landing page & conversion rate optimization
- & more
We’ve also got a 98% retention rate and bring our clients an average 4.5x ROI.
We’re also an official Microsoft Advertising Partner and Meta Business Partner, meaning we’ve got the rocket fuel to take your digital marketing efforts to the next level.
If that all sounds good to you, let’s get ready to launch. Request a free consultation today.
FAQs About SEO Content Services
1. What are SEO content services?
SEO content services are professional services that both optimize and create website content to increase your organic traffic and improve your search engine results page (SERP) rankings.
This includes things like content creation, content optimization, keyword research, and content strategy and management.
2. How much do SEO content services cost?
You can expect to spend anywhere from $500 to $10,000+ per month on quality SEO content services.
The cost of SEO content services will vary depending on who you hire, the scope of your project, and the level of competition in your industry.
3. What are SEO content deliverables?
Common types of SEO content deliverables include:
- Keyword research
- Content optimization for your website or blog posts
- Meta descriptions
- Link-building strategies
- Analytics reports
Exact deliverables will vary depending on your needs as a client and the services your agency partner offers.
Request a Free Consultation
No BS, just results. Average clients see a 4.5x ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality