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Written by Caroline Cox on Dec 8 , 2019

California State University, Northridge Doubles Qualified Leads While Cutting CPA in Half

California State University, Northridge (CSUN) is a public university in Los Angeles’s San Fernando Valley. The campus is part of the California State University system and was first established in 1958.

With a total student enrollment of 40,000, it serves as one of the largest universities in California. CSUN offers a variety of degrees including 134 bachelor programs, master’s degrees in 70 different fields, 3 doctoral degrees, and 24 teaching credentials. 

The Challenge

CSUN’s marketing department knew that having an online presence would continue to be an increasingly important element when it came to connecting with prospective students, filling out under-enrolled programs, and meeting the more intangible goals of awareness-raising and outreach. They decided to partner with an agency to get the results they wanted and, after a competitive vetting process, they chose to work with HawkSEM.

The Solution

The HawkSEM team met with CSUN to determine their needs, unique selling points, and performance objectives. From there, they crafted a tailor-made plan to help them achieve their goals. This plan included creating action-oriented ad copy, relevant landing pages, thorough conversion tracking, ad extensions, a strong list of negative keyword, and various remarketing campaigns. 

The Results

While partnering with HawkSEM, CSUN was able to: 

  • Drive 50% more qualified leads than their past agency
  • Reduce cost per acquisition (CPA) by more than 50%
  • Increase conversions by 800%

About HawkSEM

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Want to know more? Let’s chat.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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