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Written by Sam Yadegar on Aug 18 , 2021

Because the most effective marketing videos keep search engine optimization in mind.

Here you’ll learn:

  • How to SEO factors into video marketing
  • Ways to prime your videos for search engine optimization
  • What technical elements to pay attention to
  • The importance of schema markup and sitemaps for videos

The results are in: Video is one of the top forms of media used in effective content strategies these days.

The rising popularity of videos makes them an integral tool for your search engine optimization (SEO) campaign. 

It may seem harder to apply standard SEO tactics to video content. In reality, the approach is simply different. Let’s take a closer look at actionable ways to inject SEO into your video marketing strategy to take full advantage of its benefits.  

women videotaping a group of women

YouTube has an advantage for video SEO since videos uploaded to YouTube are automatically, and almost instantly, indexed in Google search. (Image via Unplash)

1. Add a video transcript

A video transcript is the text version of the words spoken in your video. Adding a transcript to your video allows you to implement standard SEO tactics like keyword placement.

Since search engines can’t crawl videos, transcripts give them an opportunity to index and rank this type of content. Additionally, a video transcript improves user experience (UX), thus keeping visitors on your website longer.

Transcripts also improve accessibility. Even though Google says that accessibility isn’t a ranking factor yet, it may become one in the future (and it’s just good to keep accessibility in mind in the name of equality). 

While creating transcripts, you can break them up and add captions to your video. This way you create extra text for the search engines to crawl.

Pro tip: Don’t have time to type up transcripts yourself? There are softwares and services that can do it for you. Just make sure to double-check the results to make sure everything was transcribed properly.

2. Choose the right hosting option

As a platform, YouTube has an advantage since videos uploaded to YouTube are automatically, and almost instantly, indexed in Google search. However, it’s worth noting that YouTube videos often rank for their instance on YouTube.com instead of the location on your website.

If you decide to host videos on paid platforms (Vimeo, Wistia), you gain more control of your videos like inserting links or CTAs.

Generally, YouTube is the most popular hosting option for SEO efforts. However, if the budget allows, it could also be worth it to at least explore other platforms with potentially higher video quality and more customization options.

Pro tip: If you decide to use different hosting platforms, don’t copy-paste all the metadata. Rather, take this opportunity to diversify the text to improve your chances of ranking for different keywords.

3. Optimize titles and descriptions

Similar to a blog post, videos need title and meta description optimization. If you want the video to rank higher, pay attention to these two elements. They should include keywords that your target audience is searching for. Oh, and as with any content you publish, avoid the black-hat tactic of keyword stuffing.

After all, SEO shouldn’t be your only goal when creating titles and descriptions. While you should aim to put keywords as close to the beginning as possible, focus on how engaging and clickable the text is — that’s going to be what gets you the results you want.  

4. Create a video sitemap

A video sitemap includes information about the video hosted on your webpage. Creating such a sitemap helps Google find, understand, and index video content on your website. It’s especially useful for new video content Google hasn’t had the chance to crawl yet.

Creating a video sitemap allows you to provide a variety of details and create an additional presence on a video.google.com search. You can submit a video sitemap through the Google Search Console the same way you would for any other XML sitemap.

Confused about sitemaps, videos, or digital marketing in general? Let us help.

video editing software on desktop computer

When a thumbnail appears in search results, it’s your best chance to catch the attention of your target audience. (Image via Unsplash)

5. Explore rich snippet SEO for videos

When your website is marked up in such a way that it lets Google know you want to promote a video, the search result appears with a thumbnail of a video. Thumbnails can increase your clickthrough rate (CTR).

To increase the chances of a rich snippet video appearing next to the search results, you need to add the schema markup to the HTML code of your video page. The schema markup is an additional map that helps search engines crawl your page and display it in search results with a video rich snippet.

6. Be strategic about thumbnail quality

When a thumbnail appears in search results, it’s your best chance to catch the attention of your target audience. The best ones are eye-catching, high-quality, and informative. Think of the thumbnail as an ad for your video. 

As a reminder, the thumbnail doesn’t need to be a frame from the video. It can be a separate image designed to attract the searcher.

7. Focus on video quality

While the video quality isn’t necessarily a ranking factor, it does affect the way users interact with your website. If visitors leave after a few seconds of watching your low-quality video, your bounce rate goes up. 

Creating a high-quality video doesn’t mean you have to invest thousands into professional equipment and a production team. It’s more about ensuring the video is easy to watch, carries value, and speaks to your audience.

Pro tip: If you want the search engine to see your video, keep it closer to the top of the page, or “above the fold.”

8. Keep it short

If you want videos to contribute to your SEO efforts, consider keeping them on the shorter side. If your potential audience is pressed for time, they may not be able to watch a long video.

Many people look at the video length before starting to watch it. If they see something longer than 5-10 minutes, they may be more likely to abandon it before clicking the play button.

Of course, if your video is truly valuable, it’s likely to rank high anyway.  However, you may want to consider breaking it down into several short videos. This will also give you an opportunity to use more keywords in titles and descriptions.

The takeaway

Videos continue to rise in popularity for businesses trying to target their audience and grow their reach. It’s easy to see why: They help companies achieve marketing goals from lead generation and conversion to brand awareness. 

Optimizing your video marketing with SEO can boost your marketing efforts and bring more people to your website. As long as you keep rankings in mind when creating videos, implementing SEO into your video marketing strategy shouldn’t be complicated.

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

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Written by Sam Yadegar on Jul 8 , 2021

From the various ad types to costs, the latest tips, and more, here’s the 411 on creating YouTube ads in 2021.

Here, you’ll find:

  • A breakdown of YouTube ad types
  • Average costs for YouTube ads
  • Expert tips for successful YouTube advertising
  • The latest video ad tools worth exploring

From the first “Evolution of Dance” viral video to vloggers-turned-bonafide celebrities, few websites have seen as much rousing success as YouTube. 

So it’s no surprise that YouTube is a fertile ground for advertising. With 81% of adults in the U.S. using the platform — up 8% from 2019 — and more than 2 billion unique monthly viewers, it’s likely where members of your target audience can be found.

Not only that, but YouTube saw the most significant growth of any social media app among American users during the pandemic, according to the Pew Research Center.

YouTube ads are an excellent way to reach out to potential clients. After all, when it comes to social media marketing, YouTube is the only online platform that matches Facebook’s reach. Here’s how to make it work for you.

HawkSEM: youtube ads blog

YouTube Ads don’t require a minimum spend. That means you can start as low as you wish and then tweak the budget according to the campaign’s results. (Image via Unsplash)

Types of YouTube Ads  

In 2021, there are six types of YouTube ads to choose from. The type you choose will depend on factors like your niche, budget, and marketing goals.

  • Discovery (display) ads: These appear among organic results and suggestions on the YouTube search page, homepage, and suggestions list with a thumbnail image and a bit of text. YouTube’s TrueView ads only count a view after it’s been watched for at least ten seconds.  
  • Overlay ads: This banner ad appears in the lower part of the video. The ad can contain text or images. It’s clickable and available only to desktop viewers. A user has a choice to close the ad at any time.
  • In-stream skippable ads: This ad appears in the beginning, middle, or end of the video. It runs for several seconds before giving the viewer a choice to close it. These ads can appear on all devices, including TVs and game consoles.
  • In-stream nonskippable ads: These ads appear the same way as their skippable partners, but they don’t allow skipping. The maximum running time for these ads is 15 seconds.
  • Bumpers: Bumpers are non-skippable ads that appear while the video is running. They can’t be longer than six seconds.
  • Sponsored cards: These clickable ads are similar to overlay ads. They offer content relevant to the video the user is watching (such as products shown in the video). The teaser appears on the right side of the video for a few seconds and then turns into a card icon.

The cost of YouTube advertising in 2021

The cost of YouTube advertising depends on the type of ads you use.

  • In-stream ads, sponsored cards, and overlay ads: These ads are between $0.10 and $0.30 per engagement (view or click). Skippable ads are generally less expensive than non-skippable ads.
  • Discovery ads: These cost about $0.30 per click.
  • Bumper ads: These ads are charged by CPM (you pay each time the ad gets 1,000 impressions) — between $1 and $4 per 1,000.

Overall, the average cost of YouTube ads in 2021 is $200 per 1,000 views. It can range from between $0.05 and $0.30 per view, which is about $50 to $300 per 1,000. Remember, you only pay per view if the user watches the video for 30 seconds. (If the ad is shorter, they have to watch the entire video.)

YouTube Ads don’t require a minimum spend. That means you can start as low as you wish and then tweak the budget according to the campaign’s results. Many companies start with a $10 daily budget and go from there.

Pro tip: As of June 2021, YouTube has started showing ads on non-monetized videos. This means that if you’re not part of the YouTube Partner Program (YPP), YouTube still reserves the right to run ads on your videos, as Search Engine Land reports. 

Now, let’s dive into some tried-and-true tips for successful YouTube advertising in 2021.

Explore masthead ads

Masthead ads can be a costly ad format, but they’re also known to be effective. They can produce a massive audience reach and achieve a huge boost in brand awareness. These ads appear in the YouTube home feed across all devices. They autoplay on mute for 30 seconds or longer.

The payment for these ads is based on cost-per-day or cost-per-impression. You can only take advantage of mastheads after making a reservation through a Google sales rep. They’ll give you an estimate during a consultation.

Overall, masthead ads provide the highest reach in the shortest period.

Pro tip: As of July 2021, YouTube masthead ads are no longer available for advertisers of prescription drugs, alcohol, gambling, and political content.    

HawkSEM blog: YouTube ads

To make in-stream ads appealing to your target audience, focus on attention-grabbing, hyper-targeted content. (Image via Unsplash)

Invest in remarketing

YouTube offers powerful remarketing campaign options. This can be a beneficial ad option since people who have viewed your videos, ads, or channel in the past have a higher conversion potential than brand-new leads. After linking your YouTube channel to your Google Ads account, you can create such remarketing lists as:

  • Viewed videos or ad from a channel
  • Directly viewed a particular video or ad
  • Visited a channel page
  • Liked, added, or shared a video from a channel

You can’t, however, create remarketing lists from views of the bumper and non-skippable ads.

You can also connect your website and YouTube advertising efforts. If someone visits your website and views a certain product, the remarketing feature can advertise the product the next time the visitor watches a YouTube video.

Pro tip: Looking to start a successful YouTube channel for your business? Check out this helpful guide from Shopify.

Optimize your in-stream ads

Sure, in-stream ads are a bit more intrusive to the video viewer, but it’s also true that they often bring about impressive results.

These ads have lower conversion rates than other formats but have been shown to aid tremendously in brand awareness. To make in-stream ads appealing to your target audience, focus on attention-grabbing, hyper-targeted content.

Pro tip: The first five seconds are the most important part of the in-stream ad, so prioritize grabbing the viewer’s attention during that time.

You can ensure your in-stream ad is as effective as possible by: 

  • Showing some motion in the first three seconds of the video to hook the audience’s attention
  • Creating curiosity by asking a question but leaving the answer on the other side of the five-second gap
  • Showing your brand name and logo in the first five seconds so that, even if the viewer skips the ad, you achieve brand exposure
  • Keeping ads shorter than 45 seconds
  • Using soft CTAs to lead potential clients to other videos or channels

For more paid social tips, check out our articles on best practices on Twitter, Instagram, LinkedIn, and Facebook.

Use the YouTube Video Builder

In 2020, YouTube launched the beta version of its Video Builder. This tool lets you animate static content like text, logos, and images with music and transitions to create six to 15-second videos for further use as YouTube ads.

This is an excellent opportunity for companies with a low marketing budget to create an impressive multimedia experience for target audiences. Established brands can also use this tool for testing new content.

The Video Builder can help freshen up your existing assets to keep the target audience’s interest piqued without substantial expenses.

Embrace the person-to-person connection

A recent HubSpot article warned businesses not to forget the human element when it comes to YouTube marketing. Often, we’ve seen brands too focused on themselves and what they’re selling and not enough on helping their audience. 

After all, people don’t engage with brands to help the brands. They engage because of the ways the brand can help them. Always put that value front and center for your audience.

Additionally, it’s important that your message doesn’t feel cold and robotic. If your content feels like an interaction with a digital assistant, people won’t as easily connect or engage with it. 

Remind your audience that there are human beings behind your brand. One great way to do this is by responding to comments and engaging with the people who interact with your content, on YouTube and elsewhere.

The takeaway

YouTube is a highly engaging platform that opens up numerous possibilities for companies across all industries. In fact, 54% of YouTube users visit the platform daily and 36% do so several times per day. 

By looking into all the ad types on offer, determining what might catch your target audience’s attention, and ensuring the content is top notch, you can build a successful YouTube ads campaign, even without a huge budget. 

This post has been updated and was originally published in July 2020.

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Feb 25 , 2021

Is your YouTube channel optimized for search engines? Follow these steps to get your video marketing the maximum reach possible.

Here, you’ll find:

  • How to build out your YouTube channel
  • Why YouTube SEO matters
  • Ways to improve your videos’ accessibility
  • Tips for growing your YouTube subscribers

Videos can be a highly beneficial component to add to your digital marketing arsenal. Not only is this type of content an effective way to engage your audience, but it allows you to get your brand’s message across in a way that’s widely accessible.

Video marketing has exploded in popularity in the last few years, and it’s a trend that doesn’t appear to be waning anytime soon.

If you’re going to take the time and energy to invest in video creation, it makes sense that you’d want them to get as many views as possible. That’s where having a YouTube channel comes in. 

Because YouTube is a (free) Google product, it tends to perform well in the search engine’s algorithm. This means your videos have a better chance of showing up in search results — if you’ve got the right search engine optimization (SEO) practices in place.

Below, HawkSEM Lead Strategist Maria Smart walks us through a few easy ways to prime your YouTube SEO for search engine results page (SERP) success.

YouTube SEO tips

Create and upload a 30-60 second channel trailer as an added way to make a great first impression when someone lands on your YouTube page. (Image via Unsplash)

1. Customize your URL

Customizing your YouTube URL is a great way to more easily share your page while also adding legitimacy to your channel. Per Google, to be eligible for a custom URL, your channel must have:

  • At least 100 subscribers
  • Been created at least 30 days ago
  • A proper profile picture
  • A banner image

You can create your custom URL when eligible via your basic info setting, an email notification, or a notification in your channel’s dashboard. For best results, make sure the URL accurately reflects your business and is easy to remember. Once created, your URL will render as youtube.com/yourcustomizedname or youtube.com/c/yourcustomizedname.

Pro tip: Create and upload a 30-60 second channel trailer as an added way to make a great first impression when someone lands on your YouTube page.

2. Complete your About section

When it comes to solid YouTube SEO, using every available feature that can provide added context about your page is key. That’s why it’s crucial to complete the About page on your YouTube channel and add in essential info about your business. 

Keep in mind that only the first 48 characters of your About section will show in search results, so describing yourself in concise detail with relevant keywords can increase on-page search visibility. 

Pro tip: Select a thumbnail and main banner for your channel that feels like an extension of your website through elements like the images or color scheme.

3. Give videos keyword-rich titles and descriptions

Once your page is set up, ensure that your uploading process always includes adding in keyword-rich titles and descriptions for each video. It’s also wise to rename your raw video files using a target keyword before uploading to the platform. Keeping your title at 60 characters or less will prevent it from getting cut off in results pages.

While descriptions can be up to 5,000 characters, only about 100 will display under the video before a “Read more…” option is prompted. Because of this, it’s important to get the main points across at the beginning of the description, along with a call to action (CTA) if applicable.

You can also create transcriptions for all of your videos and add them to the description section. 

Pro tip: Tagging videos with relevant keywords is another way to tell YouTube what your content is all about.

4. Customize video thumbnails

Customizing your video thumbnails will help your videos stand out. It’s also a way to make your overall page look professional and well thought-out. You can customize thumbnails with elements such as:

  • Banners
  • Dynamic, on-brand colors
  • Optimized thumbnail text
  • Unique title cards

If you don’t customize thumbnails, the YouTube platform will often randomly select a still from your video, which could potentially make your channel look sloppy or less cohesive.

Need more SEO help? You’ve come to the right place.

mobile video for YouTube

If you do add videos to your website, make sure they’re marked up with Schema tags for video. (Image via Unsplash)

5. Create playlists to enhance watch time

When someone chooses to watch a video from a playlist, the videos in the playlist will auto-play one after the other, rather than the viewer having to select each video individually. Threading together multiple videos on similar subjects into playlists drives up watch time, which is YouTube’s top-ranking factor. 

Depending on your videos and industry, you could create playlists for your webinars, client testimonials, how-tos, or frequently asked questions.

Pro tip: In January 2021, YouTube launched new hashtag search results pages. This means that, when viewers search for a specific hashtag on YouTube via desktop or the mobile app, they’ll see a dedicated page containing videos with that hashtag, according to Search Engine Journal.

6. Grow your subscribers

You can work towards improved YouTube SEO by focusing on growing your channel’s subscriber base. Embedding videos in emails and onto your website (such as on landing pages and your blog) is a great way to start getting your channel more exposure.

You can create a blog post for each video to help promote it, or cross-promote your videos and channel through e-books, webinars, presentations, and lead magnets.

If you do add videos to your website, make sure they’re marked up with Schema tags for video. This can also help videos perform better in search results. Google Search Console reports on video Schema, which can be helpful for gathering insights.

Pro tip: Another way to strengthen your SEO is by encouraging viewers to interact with you. Embed “share” and “like” buttons, incentivize subscriptions, and ask viewers to comment below. The more positive interactions you have, the better.

7. Leverage captions or subtitles

Adding captions or subtitles to your videos opens them up to a whole additional audience. That’s because this makes your videos more ADA compliant, inclusive, and accessible to those who are hearing impaired or deaf.

More than that, you can get your message across to viewers who may not want to turn on sound because they’re in a quiet place or don’t have headphones. 

These days, there are multiple options for creating captions or subtitles. While auto-generated captions might be easier or more cost-effective, they’re prone to errors since the audio isn’t being transcribed by a person.

While it’s important to keep budget in mind, experience tells us it’s worth seeking out an affordable paid service (such as Rev) to ensure clarity, especially for complex subjects. 

The takeaway

Creating a YouTube channel is a great way to increase exposure for your video content and overall business. But creating videos is just half the battle. 

By following the above YouTube SEO best practices, you can better position your content to appear in search engine results and reach as many viewers as possible.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Sam Yadegar on Sep 11 , 2020

Odds are, your B2B customers are on social media — here’s how to make paid social ads work for you.

Here, you’ll find:

  • How paid social media marketing can benefit B2B companies
  • Which social media channels are worth your attention
  • The latest marketing tactics to employ for B2B paid social media
  • A breakdown of best practices on various platforms

The hype around social media marketing (SMM) doesn’t stop at the B2C level. In fact, more than 80% of B2B marketers reportedly use social media, making it one of the key digital marketing tactics to have in your arsenal.

B2B paid social media advertising can be an excellent lead generation and conversion strategy. Its ability to reach the target audience and point it in the right direction is highly advanced — and often underestimated.

Why you should consider B2B paid social media marketing

While many B2B marketers know all the staggering social media user statistics, they tend to focus on other strategies first.

Somehow, social media platforms earned a reputation for being places where people come solely for entertainment. The other myth is that it takes forever to achieve any results with social media advertising.

In reality, organic social media posting does take a decent amount of time and effort to show results. And B2B companies may not have sufficient time, resources, and patience to achieve the desired outcome. That’s where social media ads come in.

Paid social media advertising can achieve faster and more substantial results than organic posting, which is exactly what B2B companies usually want. Today, 72% of B2B marketers who use paid channels online take advantage of paid social.

b2b paid social media

For B2B companies, LinkedIn is widely considered to be the useful social media channel. (Image via Rawpixel)

The top 4 paid social media advertising channels to consider

It’s a good idea to use as many channels as possible when you’re first experimenting with paid social. That way, you can see which posts and platforms resonate most with your audience. 

However, we also know there’s a limit to how much you can stretch a marketing budget. These are the main social media platforms your B2B brand can start exploring:

1. LinkedIn

For B2B companies, LinkedIn is widely considered to be the useful social media channel. LinkedIn ad options include sponsored posts, sponsored InMail, and pay-per-click text ads. 

The platform also offers a variety of extensive targeting tools for reaching your ideal audience.

2. YouTube

Today, YouTube is much more than a video-sharing social media channel. Believe it or not, it’s the No. 2 search engine after Google

This video platform’s popularity makes it a top contender when you’re considering paid social. YouTube boasts a variety of paid advertising options, including display ads and bumper ads. You can promote both your videos and products through ads.  

3. Twitter

Twitter can be a highly productive social media channel when it comes to B2B marketing. Not only does it have hundreds of millions of users, but it’s also the second most-used platform for content marketing purposes after LinkedIn.

Twitter is also an excellent place for real-time interacting with clients and educating them about your products. The platform provides numerous opportunities for paid promotion of your tweets and accounts, and strategically leveraging hashtags can increase your exposure that much more. 

4. Facebook

While having immense outreach, Facebook has made it so that it’s nearly impossible to get significant traction from organic posts. Unsurprisingly, Facebook offers paid ad options, most of which are relatively cost-efficient. You can set a specific budget for running ads and promoting certain posts.

Even though this platform doesn’t have as many laser-focused targeting capabilities as LinkedIn, the 2.7 billion active monthly users make it a channel that’s certainly worth considering. 

b2b paid social media

Facebook determines how relevant your ads are to the audience you’re trying to reach. (Image via Unsplash)

Paid social media advertising tactics for B2B marketing

Best practices for B2B paid social media advertising change regularly. As these platforms add new functionalities, it’s vital to incorporate them into your strategy in a timely manner so you can stay relevant and competitive. Here are some ways to do just that.

1. Target group members on LinkedIn

To generate the highest quality leads, pay special attention to LinkedIn Groups when selecting targeting options. The platform describes their groups as “a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections.”

People are likely to join the group only if they are explicitly interested in the topic, ao you can advertise to group members while being fairly certain you’re reaching the right audience. To find relevant groups, simply type the keywords into LinkedIn’s “what group you want to target” section.

Pro tip: When targeting on LinkedIn, don’t forget to exclude competitors.

2. Explore promoting posts over text ads

When it comes to paid social media marketing, most platforms tend to give more attention to promoting posts, accounts, and channels over text ads. Promoted posts usually stand out better and fit organically into the users’ feed as well.

If you’re on a tight budget, leave the text for PPC ads. If not, you can use both text ads and post, channel, or account promotion on social media. Of course, that means you have to make sure your social media content is high-quality, which is also beneficial for your organic SMM efforts.

3. Use Facebook’s Ad Relevance Diagnostics tool

Facebook determines how relevant your ads are to the audience you’re trying to reach. The more relevant the ad is, the less it costs, and the higher chance it has of showing up in the right place at the right time.

Use the Ad Relevance Diagnostics tool to find out how well you’re doing when it comes to relevancy. While relevance isn’t necessarily the key indicator of an ad’s performance, it can help you increase the overall ROI of your campaign.

Need more help with your paid social strategy? Let’s talk. 

4. Leverage lead gen forms on Facebook and LinkedIn

Lead form ads are designed to collect information from the target audience, offer deals or promotions, and manage inquiries from potential customers.

By properly designing a lead form ad, you can collect valuable data not just from your current audience, but from lookalike audiences as well.

Pro tip: When uploading your CRM data to Facebook to find your clients on the platform and create lookalike audiences, don’t be taken aback by a low list match rate. Matching emails to accounts can be tough, since people usually use personal emails to sign up for social media.

5. Use website demographics on LinkedIn

It’s no secret that paid advertising on LinkedIn is more expensive than on other platforms. To cut costs, you need to focus on analytics. Luckily, LinkedIn allows you to monitor who is interacting with your ads.

With Website Demographics, you can check job titles, employers or companies, and industries of ad viewers to adjust your paid marketing campaign accordingly.

The takeaway

Paid social media advertising can be a highly useful B2B marketing tool. The ability to reach a wide audience coupled with an impressive variety of targeting options can help you improve advertising efforts substantially.

Once you’ve seen success on a platform or two, you can put more effort into those social media marketing ads and conduct tests to help you optimize accordingly.

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

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5 Marketing Tips & Tools for 2021 Holiday Ads

This is no ordinary holiday season, so why stick to ordinary ads? These marketing tools and expert tips can help you craft your best-ever holiday ads....

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"mental health" spelled out in block letters next to a green stem with leaves

How Remote Work Can Boost Mental Health

It’s important for companies to be mindful of their employees’ mental health. Here's how remote work fosters happier people and more productive teams....

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