Improve Performance
Fix Problems
Learn
Audit
Case Studies
Guides
Blog
We’re a Top-Tier Team According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
We manage over $80M+ in ad spend
Table of Contents
YouTube SEO Deliverables
As with most digital marketing services, what you need from YouTube SEO services will vary depending on your goals for your channel or video campaign. Each of the following contributes to a comprehensive YouTube SEO strategy aimed at improving engagement, visibility, and overall performance.
Keyword research report
A detailed report identifying relevant keywords and search queries related to your niche or industry, along with their search volumes, competition levels, and potential ranking opportunities.
Optimized video titles and descriptions
Well-crafted titles and descriptions that incorporate target keywords naturally while accurately describing the content of the video. These elements are crucial for improving search visibility and click-through rates.
Metadata optimization
Optimization of video metadata such as categories, video tags, and captions to provide search engines with more context about the video’s content and improve its chances of ranking higher in search results.
Thumbnail design guidelines
Guidelines for designing eye-catching video thumbnails that grab viewers’ attention and entice them to click on the video when it appears in search results or on the YouTube homepage.
Engagement strategies
Recommendations for encouraging user engagement with the video, such as calls to action, interactive elements, and community-building tactics to increase likes, comments, shares, and subscriptions.
Content strategy recommendations
Guidance on developing a content strategy aligned with SEO best practices, including topics, formats, frequency, and video optimization techniques to maximize the impact of your videos (and satisfy the YouTube algorithm).
Competitor analysis
Analysis of competitors’ YouTube channels and videos to identify strengths, weaknesses, and opportunities for improvement, helping you refine your own SEO strategy and stay ahead in the competitive landscape.
Performance tracking and reporting
Implementation of tools and metrics to track the performance of your YouTube videos over time, including video views, watch time, engagement metrics, and rankings, along with regular reporting and analysis to measure progress and identify areas for optimization.
How Much Do YouTube SEO Services Cost?
Specific YouTube SEO needs may differ depending on company size, niche, and industry. Here are a few general pricing guidelines to keep in mind:
Our Pricing starts here
Full-service YouTube SEO management
Larger brands who need more resources
Here are a few things we consider when determining costs:
- Business goals
- Desired time to goal
- Competition
- Account size
Detailed plan (before working together)
Our team will do a free audit of your existing digital marketing footprint and provide a detailed plan of what to expect next before we begin working together.
We don’t do setup fees
Other YouTube SEO agencies require an upfront fee for account setup – we don’t do that here at HawkSEM.
No contracts
There’s no need to sign on the dotted line. We strive to earn your trust through building a great relationship (and getting you great results).
How Long Does it Take to See Results?
YouTube SEO is unique in that you may start to see initial results almost immediately. However, any video marketing expert worth their salt knows that sustainable, long-term results require a little finesse.
Keep in mind that YouTube SEO is an ongoing process. As the platform's algorithms and user behaviors evolve, you'll need to adjust your SEO strategies accordingly to maintain and improve your channel's performance.
Short-term results
You may start to see some immediate improvements in visibility and click-through rates shortly after implementing a few optimizations such as keyword-rich titles, descriptions, and tags.
Mid-term results
Over the course of several weeks to months, as your videos gain more traction and accumulate more views, likes, comments, and shares, you may notice a steady increase in overall channel performance.
Long-term results
Over the course of 9 to 12 months (and beyond), as your channel gains more subscribers, generates more views, and accumulates more engagement metrics, you’ll likely see exponential growth in your audience and channel performance.
Who We Help
Ecommerce
Standing out is essential in the bustling digital marketplace. For this industry, we prioritize captivating visuals, optimized product listings, and engaging content to boost your online presence.
SaaS
Navigating the longer sales cycles of the SaaS world requires a strategic approach. With our tailored YouTube SEO strategies, we focus on conveying the value and benefits of your SaaS offerings, guiding leads seamlessly toward conversion.
B2B
YouTube SEO tactics are awesome when it comes to driving growth for B2B products and services. We understand the unique needs in the B2B sphere and optimize your videos to attract (and convert) high-quality leads within your industry.
Local
Targeting a specific geographic audience? Our YouTube SEO solutions help your videos connect with potential customers in your local area, driving organic traffic to your business both online and off.
Healthcare
When it comes to healthcare, trust and clarity are key. Our team of YouTube SEO experts craft clear, informative videos that resonate with your audience, thereby enhancing your visibility and credibility in the healthcare space.
Realtor
YouTube SEO can help maximize exposure to your properties. We optimize your videos to attract the right buyers and sellers, ensuring your listings receive the attention they deserve.
Amazon
Unlock the full potential of Amazon PPC with our YouTube SEO. We optimize your videos to improve visibility and drive sales on the world’s largest online marketplace.
Hotel
Need more folks checking in? Our strategic optimizations ensure your videos rank at the top of YouTube search results, outperforming competitors and attracting more guests.
Senior Living
Create compelling videos that resonate with families seeking senior living facilities. Our approach combines visibility with persuasive storytelling to drive clicks and conversions.
Law Firms
We optimize your videos to increase visibility and attract qualified leads to your practice.
Manufacturing
Reach potential buyers effectively with specialized manufacturing YouTube SEO campaigns. We understand your unique audience and optimize videos to drive more leads and conversions.
Recruiter
We highlight your value propositions and craft strategic video content to attract top talent to your recruitment company.
Financial Services
Build brand awareness and boost conversions with our tailored financial services YouTube SEO solutions. We optimize your videos to showcase your credibility and expertise, so you can achieve your marketing goals efficiently.
ConversionIQ
With our proprietary marketing technology, ConversionIQ, we empower your campaigns with robust reporting dashboards, continuous optimization, precise audience targeting, and actionable insights for your business.
Expertise
Our team consists of senior-level talent with decades of combined experience spanning various industries, methodologies, and platforms. When you partner with us, you’re working with the best of the best.
Premier partnerships
HawkSEM is honored to be a Google Partner, recognized for excellence in annual ad spend, product diversification, and client growth. Additionally, we hold partnerships with Microsoft Advertising and Meta Business, cementing our expertise and dedication to excellence.
Contracts? Nope.
We offer straightforward pricing, hassle-free flat fees, and month-to-month services. If you’re ever dissatisfied with your campaign performance, you’re free to discontinue our services without obligation.
Our ultimate goal is to significantly enhance your digital marketing results. Whether you’re interested in YouTube SEO (or any of our other services), our data-driven approach and top-notch professionals are dedicated to delivering exceptional results.
Results From Our Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Our Proprietary Tech: ConversionIQ
ConversionIQ is designed to capture your target audience, connect the dots from prospects to sales, and cultivate insights that continuously inform.
Learn more
What is Video SEO?
Video SEO is the process of optimizing your video content to rank higher in SERPS. It involves various techniques and strategies aimed at improving the visibility and discoverability of videos on platforms like YouTube.
Key components of video SEO include:
- Keyword research
- Optimizing titles and video descriptions
- Metadata optimization
- Video quality and relevance
- Thumbnail optimization
- Promotion and backlinks
- Engagement metrics
- Mobile optimization
By implementing these strategies effectively, businesses and content creators can improve the visibility of their videos in search results, attract more viewers, and ultimately increase engagement and conversions.
Helpful Resources
Whether you decide to work with us or not, we take pride in providing content that informs and educates. That’s why we’ve created a comprehensive guide chock-full of SEO tips and tricks. Here’s a sampling:
FAQs
What are video SEO services?
Video SEO services help businesses optimize their video content for better visibility and performance in search engine results.
These services typically include a range of strategies aimed at improving the rankings, visibility, and engagement of videos on platforms like YouTube, Google Video, and other video-sharing websites.
How much do YouTube SEO services cost?
YouTube SEO pricing depends on the scope of the project, your competition, and your industry.
You can expect to spend anywhere from $1,500 per month for smaller businesses to $10,000+ for larger brands that need more resources.
Why YouTube?
As a Google product, YouTube is the big man on campus when it comes to video sharing. Investing in YouTube SEO offers several benefits such as increased visibility, higher SERP rankings, cost-effectiveness, and long-term ROI.
What are the benefits of YouTube SEO?
Because YouTube is affiliated with one of the largest search engines in the world, its content tends to perform well in Google searches. YouTube SEO offers several benefits for businesses and content creators looking to reach a wider audience.
Improved visibility
Just like optimizing your website content helps you rank higher in search results, optimizing your YouTube videos for search engines can, too.
This makes them more visible to users searching for relevant content, plus, increased visibility can lead to more views and engagement.
Increased traffic
Higher rankings and improved visibility can result in more website traffic to your YouTube channel and video playlists. This influx of traffic can lead to growth in subscribers, viewership, and overall channel performance.
Enhanced user engagement
YouTube SEO not only focuses on ranking higher but also on creating engaging and valuable content. By optimizing your videos for search, you’re more likely to attract viewers who are interested in your content, leading to higher watch times, likes, comments, and shares.
Long-term results
Unlike some forms of advertising that have short-term effects, YouTube video SEO can yield ongoing results.
Brand authority and trust
Consistently producing high-quality, optimized content can help establish your brand as an authority in your niche.
When viewers find your videos helpful and informative, they’re more likely to trust your brand and return for more content in the future.
The Bottom Line
YouTube SEO can help your content reach a wider audience, improve engagement, and build authority and trust. And you don’t want to leave this important component of your digital marketing strategy to just anybody.
Our team of SEO experts, digital marketing savants, and clever creatives have decades of experience under their belts – and we’re dedicated to driving awesome results for our clients. In fact, on average, businesses who partner with HawkSEM see a 4.5x return on their investment.
Ready to level up your YouTube marketing game? Get in touch with us today.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together