Top 10 B2B SEO Agencies for Exceptional Results

It takes a great B2B SEO agency to know one. And as a top 3% SEO agency with a 98% retention rate, we know one when we see it. Here’s a list of the best of the best, as reviewed and vetted by our team of editors.

Search engine optimization (SEO) is one of today’s most important growth channels.

But in the modern business-to-business (B2B) landscape, you need more than a basic understanding of keyword research and content creation to yield results.

That’s where a B2B SEO agency comes into play. So without further ado, here’s our top list of the best B2B SEO agencies in the biz.

Top 10 B2B SEO agencies

1. HawkSEM

HawkSEM is a Los Angeles-based digital marketing agency founded with the belief that even a great digital program can be made better.

Since its establishment in 2006, HawkSEM has helped countless B2B clients enjoy positive results from their SEO campaigns — and we’ve got the case studies to prove it:

After the launch of its new website, DesktopReady had very little organic presence. After working with us for six months, they were able to grow from ranking in just four search terms to 468 and increase its users by 409%.

Easly partnered with HawkSEM with the goal of building a successful, scalable SEO strategy.

This partnership resulted in a 2,500% increase in referring domains for their website, a 1,500% increase in the brand’s keyword portfolio, and more than 40 featured snippets on search engine results pages (SERPs).

We were able to accomplish these results through best SEO practices, including:

• Conducting thorough technical SEO audits to identify issues affecting domain crawlability and other on-page and off-page issues
• Expanding and optimizing existing content to target key organic search terms and long-tail keywords
• Creating new pieces of content covering blog and pillar pages to target different stages of the sales funnel
• Implementing conversion rate optimization (CRO) strategies to improve user experience
• Looking for link-building opportunities to improve domain authority

Other notable qualities that put HawkSEM in the top running? “We are a top 3% agency,” says HawkSEM CEO and co-founder, Sam Yadegar, and “we have our own proprietary software to make sure we are helping businesses move the needle and not just drive vanity metrics.”

Our proprietary software, ConversionIQ, gives us improved access to metrics and campaign data, which helps us implement data-driven tactics that create lasting results.

Best for: B2B/B2C, ecommerce, SaaS, finance, healthcare, education, professional services

Services Offered:

• SEO
• PPC Management Services
• Content Marketing
• Paid Social Media Marketing
• Conversion Rate Optimization
• Ecommerce Marketing
• Remarketing

Clients:

• Verizon Media
• Microsoft
• Nike
• Siemens

2. Omniscient Digital

Omniscient Digital is a premium B2B SEO agency with an intense focus on quality content for growing B2B software companies.

Over the years, Omniscient Digital has been able to work with some of the most notable industry names, producing substantial results that contributed to sustainable growth.

Through their expertise and experience in B2B software, they’ve managed to help them develop a robust SEO strategy through content and turn that into a viable growth marketing channel that generates product trials and signups.

Omniscient also offers other SEO services, such as content production and optimization, link building, and technical SEO.

If you’re looking for a full-service agency that you can turn to for online marketing tactics like on-page optimization, PPC, or social media marketing, they’re not for you.

But if you’re a B2B business looking for content marketing experts who can help you develop absurdly high-quality content, they’re a good choice.

Best for: B2B SaaS companies

Services Offered:

• Content strategy and production
• Optimization
• Link building
• Technical SEO

Clients:

• Jasper
• Shipyard
• AppSumo
• Smartling

3. Victorious

Victorious SEO is a premier SEO agency based in San Francisco. Its team uses performance metrics and data-backed strategies to deliver business-impacting results with breakneck speed.

They offer extensive B2B SEO services focused on SEO audits, keyword research, link building, and SEO content catering to a wide range of verticals, including the following:

• Ecommerce
• SaaS
• Fashion
• Artificial intelligence (AI)
• Travel
• Real estate
• Law firms
• Luxury brands
• News publishers
• Cannabis industry

As a company specializing in SEO, this company has secured its spot in the industry among the elite, winning awards from the likes of Search Engine Land, Clutch, and the U.S. Search Awards as a top B2B SEO agency.

Best for: SMB and local services

Services offered:

• Ecommerce
• SaaS
• Travel
• Real Estate
• Luxury
• SEO for News Publishers
• Cannabis SEO

Clients:

• Citron Hennessey
• Save the Music Foundation
• Eden Health
• Union Bay

4. Higher Visibility

Higher Visibility is an award-winning digital marketing agency that has been growing B2B companies and beyond since 2009.

Although the company does offer other digital marketing services, it specializes in organic lead generation tactics like on-page SEO, building internal links, earning external backlinks through outreach, and more.

Its work has been featured in top domestic and international publications like Inc. Magazine, Forbes, Search Engine Land, and The Huffington Post, to name a few.

Best for: SMB and local services

Services offered:

• SEO
• Local SEO
• Website design
• Link building
• PPC management

Clients:

• TitleMax
• Orangetheory
• Ziebart
• Evolve Bank & Trust

5. Ignite Visibility

Ignite Visibility’s mission is to provide exceptional results in everything they do, whether it’s digital marketing, customer experience, or employee and community success.

Not to mention, this B2B SEO company has landed a spot on the Inc. 5000 Fastest Growing Companies list five years in a row, and was ranked #1 SEO company on Clutch.co in 2022.

They’ve worked with over 160 clients ranging from small startups to household names. This long list includes the likes of Tony Robbins, The Knot Worldwide, and Experian.

If you need help developing an organic marketing strategy, digital PR, international SEO, or local SEO, Ignite Visibility has a holistic mindset and genuine dedication to your business’s growth and bottom line.

Best for: B2B, SMB, lead generation, ecommerce

Services offered:

• Website design and development
• Google penalty removal and recovery
• Amazon optimization and marketing
• Online reputation management
• Email marketing
• Radio
• Franchise marketing
• TV
• Influencer marketing

Clients:

• Tony Robbins
• Experian
• The Knot Worldwide

6. Convince & Convert

Most B2B companies already have a strong marketing team in place and have established themselves in their industry – they just need that extra push to get them over the edge.

This is where Convince & Convert shines.

Convince & Convert is a group of marketing experts and SEO specialists that helps businesses establish the right connections with potential customers to drive better-qualified leads.

And when it comes to understanding specific needs when it comes to B2B marketing, they know their stuff.

Led by New York Times best-selling author and highly sought-after keynote speaker Jay Baer, they have worked with some of the biggest names in the B2B business sphere, including Cisco, Oracle, SAP, SharpSpring, and JK Moving Services.

Look to this company to help you elevate your organic marketing efforts through their digital marketing consulting and content marketing consulting services.

Best for: B2B, enterprise technology, financial services, hospital and healthcare, travel and hospitality

Services offered:

• Consulting
• Training
• Content creation

Clients:

• Cisco
• Oracle
• NextAfter
• Calix

7. Grow & Convert

Grow & Convert is an SEO-focused content marketing agency. It was founded with the goal of helping B2B businesses address their most significant pain points by helping them create really high-quality content.

G&C prioritizes return on investment (ROI) above all else. This means they hold themselves accountable for the results they deliver.
Essentially, the team wants to ensure your SEO efforts get you qualified leads, not just traffic.

To do this, the agency offers a content marketing done-for-you service, which helps you develop the proper content strategy and takes care of everything else, including:

• Keyword research
• Identifying the target audience
• Content writing
• Optimization
• Publishing
• Building internal and external backlinks
• Measurement of results

This agency has served dozens of clients, helping them produce and rank hundreds of articles on the first page of search results.

Best for: B2B, enterprise technology, financial services, hospital and healthcare, travel and hospitality

Services offered:

• Consulting
• Training
• Content creation

Clients:

• Cisco
• Oracle
• NextAfter
• Calix

8. JumpFly

JumpFly is a dynamic SEO agency offering revenue-driven SEO services to ensure you’re not just getting empty traffic.

Their focus lies on driving the most value to your business, which means fine-tuning messaging for your target audience in order to attract more visits from potential customers.

This SEO agency highlights communication as the foundation of its SEO and PPC consultancy services, designed to help you make the most of your marketing efforts.

JumpFly is a Premier Google Partner, Facebook Marketing Partner, Microsoft Partner Agency, and Snapchat-Certified Partner, and has an A+ rating from the BBB.

If you’re looking for reliable experts who will work with you to develop the right strategy, JumpFly is certainly worth your consideration.

Best for: Lead generation and ecommerce, SMB

Services:

• Paid search and display
• Paid social media
• Amazon Ads management
• SEO

Clients:

• Jura Coffee Machines
• Earthmed
• Depalma Studios

9. Apollo Digital

Apollo Digital is a results-driven SEO agency that has managed to produce stellar results for big and small businesses alike, including helping SaaS companies grow their monthly organic traffic to 200K+ visitors.

As a firm believer in scientific marketing, this top-tier SEO company uses scientific and analytical marketing tactics to take out all the guesswork. This involves taking control of all the variables involved in order to create a positive outcome.

Apollo Digital’s SEO services include high-quality content creation and link building that puts them at the helm of your organic growth efforts. This includes:

• Auditing your current SEO efforts
• Finding placement and ranking opportunities through keyword research
• Producing new content to take advantage of these new opportunities
• Continuous tracking and optimization to ensure you stay on track

Best for: SaaS, ecommerce, and local businesses

Services:

• SaaS SEO
• Content creation
• Link building

Clients:

• Novorésumé
• BPM Software
• HappyHealthyHippie
• Deskera

10. Overthink Group

Overthink Group is a small team of content marketers, strategists, and SEO consultants dedicated to helping B2B brands grow their customer base through the power of high-quality content.

They offer a variety of content production and consulting services. But most of their clients begin with their content and SEO start-up project, which is a comprehensive service that takes a deep dive into your (and your competitors’) content.

By the end of the project, you will have gained key information about how to dominate your industry, such as:

• Which topics and concepts to write about
• How to take advantage of placement opportunities
• How to beat your competitors by elevating your own content
• What tactics to employ to stay relevant

Overthink Group also offers ongoing monthly retainer for content consulting and content production services for blogs, case studies, landing pages, and more.

If you’re not looking to commit to a monthly retainer, they also have an a la carte service for one-off projects, full-scale content library production, and other ad hoc content needs.

Best for: Finance, healthcare, SAAS, martech, conservation, nonprofit

Services:

• Consulting
• Content production
• Content optimization
• SEO

Clients:

• Ellevest
• Pushpay
• HarperCollins Publishers

What is B2B SEO?

B2B SEO refers to the strategies and tactics employed by B2B companies to improve brand awareness, increase visibility, and organically attract potential customers.

Because B2B SEO involves a more knowledgeable audience, your SEO strategy will need to account for longer sales cycles and complex buying processes, which means:

• Producing more content for multiple decision-makers and stakeholders
• Targeting informational and transactional keywords (i.e. more longtail, specific keywords, not just high-volume ones)
• More in-depth research to find relevant, highly personalized link-building opportunities
• Specific content written for each stage of the B2B buyer’s journey

When done right, it can attract the right audience and increase lead generation, conversions, and sales for your B2B business.

Further Reading: SEO for B2B: 6 Steps to Build a Strategy (+ Checklist)

Why work with a B2B SEO agency?

B2B SEO is a multi-faceted marketing strategy that requires consistent effort in performing all SEO tasks and optimizing for a wide range of factors to increase your ranking on SERPs.

With an intimate understanding of the B2B landscape, B2B SEO agencies leverage their expertise to help you navigate through the complexities in your industry and help you:

• Develop a comprehensive SEO strategy
• Create high-quality, targeted content
• Establish your company as an authority in your industry
• Save time and resources in running your campaigns
• Keep track of the right metrics to further improve campaign performance

Yadegar explains it best:

“[B2B SEO] agencies take full responsibility for strategy and execution so brands can focus more on higher-level strategic business goals without getting caught into the intricacies of execution.”

How do you choose the best B2B SEO agency?

B2B SEO agencies are the best choice for brands looking for a comprehensive strategy with tried and true experience while looking for dependable long-term results.

But how do you choose who to partner with? Here are some factors to consider:

• Industry experience: Look for agencies with experience and a track record of success working with B2B companies in your specific industry. Familiarity with the nuances and challenges in your industry helps speed up time and reduce costs.
• B2B expertise: The agency should be able to demonstrate its expertise in providing tailored strategies for B2B businesses.
• Communication: Pay attention to how they communicate. Aside from the language they use, they must also understand the importance of responsiveness and providing regular updates to keep in the loop.
• Extent of services and pricing: Your agency of choice must offer the specific services you need, whether it’s managed SEO, link building, or content marketing.

The takeaway

The right agency partner gives your business access to valuable insights and converts these insights into actionable strategies that positively impact your bottom line.

When partnering with a B2B SEO agency, thoroughly evaluate each candidate by looking at all the essential qualities to determine how much value they bring to your business.

You can begin your search by looking at the options on this list to see which one can help you reach your goals.

And if HawkSEM is one of the options on your list, chat with our experts to explore how we can contribute to your business’s success.

This post has been updated and was originally published in May 2024.