The Top 8 Bing Ads Agencies to Maximize Your ROI

The best Bing Ads agencies work with recognizable brands, have proven success, and use proprietary tech and data-driven strategies to drive significant ROI. Here is a list of the best-of-the-best, vetted and reviewed by our team of editors.

We teamed up with Sam Yadegar, CEO of HawkSEM, to bring you our list of 8 Bing Ads agencies making waves and driving significant ROI.

To earn our stamp of approval, we vetted each marketing agency on key factors like:

• Specialized expertise and proven success in Bing Ad campaigns
• A roster of diverse clients in various industries
• Dynamic Bing Ads management, including innovative tools and bespoke strategies
• Game-changing ROI results for their customers

We’ll start with a team closest to our hearts…

1. HawkSEM

HawkSEM is a full-service digital marketing agency with one core belief: results are everything. Our 360-degree search engine marketing (SEM) offerings, which cover everything from PPC management, competitive analysis, and conversion tracking to campaign strategy and execution, are tailored to your business’s goals.

Our goal? Drive business growth and optimize your budget to deliver a client average ROI of 4.5X. How does that translate to Bing Ad campaigns? Yadegar chimes in:

“We typically glean insights and victories from Google and export them over to Bing but then send more aggressive bid modifiers because the traffic costs less,” says Yadegar.

In other words, we apply effective strategies in Google Ads campaigns to Bing Ads. Since Bing Ads are generally less expensive, we can increase spending on these ads. This means more advertising impact for each dollar spent.

And as a Microsoft Advertising Partner, we rock a badge for our skills with Microsoft Advertising. Pair that with our proprietary tech, ConversionIQ, and you’ll power up your Bing Ads strategy with detailed metrics and forecasting for maximum optimization.

The proof is in the performance. Take our partnership with Peer Software — we harnessed Bing Ads to boost conversions by 128% and reduce cost per conversion by 46%.

Services:

• PPC management
• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• Search engine marketing (SEM)
• Conversion rate optimization (CRO)
• Remarketing
• Data reporting and analytics

Clients:

• Microsoft
• Honda
• Nike
• Verizon
• Merrill Lynch

Best for: Mid-level businesses or large enterprises in the B2B/B2C, SaaS, healthcare, education, finance, real estate, legal, or franchise sectors

2. Wpromote

Wpromote is a comprehensive marketing agency that thrives on data. Their motto: “outsmart the competition, not outspend it.” We dig it.

They boast a team of 750+ digital marketing experts and their own proprietary tech, Polaris. This platform offers a unified view of marketing performance across different channels to give you actionable insights to optimize your strategy.

Wpromote’s collab with Jack Black skincare is a perfect example of their expertise in Bing Ads. They optimized Bing advertising campaigns to amplify the brand’s online visibility and sales.

With 56 awards under their belt for their approach to marketing strategy, including several for PPC advertising, Wpromote is a clear contender to take your Bing Ads game to the next level.

Services:

• Paid search and social media
• Amazon and retail advertising
• Performance creative solutions
• SEO
• Content marketing
• Reporting, analytics, and attribution
• CRO
• Strategic planning

Clients:

• TransUnion
• Frontier Airlines
• Equinox
• Intuit Quickbooks
• Cinemark

Best for: Startups, mid-level businesses, and large enterprises that prefer a bold, innovative marketing

3. Tinuiti

Tinuiti creates full-funnel campaigns that blend expertise with data-driven insights. They specialize in retail, ecommerce, TV and audio, social media, search, and more.

Their comprehensive strategy, coined the Clarity Loop, is designed to identify and reach potential customers at every touchpoint. This approach combines in-depth audience insights, integrated marketing tactics, and proprietary tech to craft campaigns that reach and resonate with your target audience.

That tech is Bliss Point, aka their secret sauce, which uses the power of big data and machine learning algorithms to give you “front-row access” to different performance metrics. The end-game? More precise targeting, efficient spending, and optimized campaign results.

Like us, Tinuiti is a Microsoft Advertising partner, so you can rest assured — they know their stuff.

Services:

• Retail media, operations, and advertising
• Paid search and shoppable media
• SEO
• TV, audio, and online video
• Paid social (Meta and TikTok)
• Full-funnel performance

Clients:

• Samsung
• Away
• Poppi
• Etsy
• Sony

Best for: Large enterprises and mid-sized businesses in the retail, consumer goods, and technology space

4. WebFX

On the hunt for a data-driven agency lasered in on more revenue? Award-winning WebFX is a Microsoft Ad Partner with a comprehensive suite of services. Pulling the ropes is a team of over 500 digital gurus.

Their proprietary technology, MarketingCloudFX, is an all-in-one platform with over 20 features and 100 integrations to help track, measure, and optimize your data for better rankings and an average of 20% increase in ROI.

With more than two decades of experience, their customer retention sits pretty at over 90% — a true testament to their clients’ satisfaction.

Services:

• PPC management
• Organic search and SEO
• Ecommerce marketing
• CRO
• Content marketing
• Design and development
• Remarketing
• Digital intelligence

Clients:

• Sysco
• Wrangler
• The YMCA
• Stanley Security
• Verizon

Best for: Local and online businesses of all sizes who wish to expand their online presence and increase leads and sales

5. Thrive Agency

Founded in 2005, Thrive Agency champions a customer-first philosophy in digital marketing. They emphasize ethical, transparent strategies and reject generic solutions — a philosophy that closely mirrors our commitment to personalized, result-driven approaches.

Thrive leverages various SEM platforms, like Google Ads, Bing Ads, and Yahoo Search Ads, to display ads on top of the search engine results page (SERP) and connect your business with high-intent searchers.

And their proficiency is top-notch, as seen by the multiple awards, certifications (like Microsoft Ads partnership), and publication features they’ve racked up. They’re even part of the Forbes Agency Council, right alongside HawkSEM and Wpromote.

Services:

• SEO
• Web design and development
• PPC management
• Social media marketing
• Content marketing
• Video production
• Online reputation management (ORM)
• Ecommerce marketing
• CRO
• Web hosting
• Amazon marketing

Clients:

• UpTrade
• Breeders Planet
• Midway Sports
• XS Nation
• Priority Trust Credit Union

Best for: Local, ecommerce, and B2B companies in the education, finance, health, manufacturing, or home services space

6. Click Digital Ads

Is your audience social media savvy? Click Digital Ads is a full-service digital marketing agency that specializes in cross-channel media buying across major ad platforms like Facebook, TikTok, LinkedIn, and more.

They focus on these core elements of Bing advertising:

• Strategy and planning
• Bing Universal Event Tracking (UET) implementation
• Keyword research
• Ad copy and creation
• A/B testing
• Bidding and budget management
• Reporting and analytics

From initial planning to detailed analysis, Click Digital fine-tunes every aspect of your Bing Ad campaigns for maximum impact and efficiency. This full-rounded strategy paves the way for better-targeted ads, smarter spending, and more insightful data analysis.

It’s no wonder they flaunt a Microsoft Ads Partner badge, too.

Services:

• Paid search
• Paid social
• Display ads
• Email marketing and SMS
• SEO
• Social media marketing
• CRO
• Strategy and design

Clients:

• Keeps
• VP Records
• Max
• International Fund for Agricultural Development
• Storelli Sports

Best for: Multinational corporations, local brick-and-mortar shops, and startups

7. Seven Atoms

Seven Atoms is a San Fran-based digital marketing agency with over 100 clients in diverse sectors. Their philosophy is to implement anything but “cookie-cutter strategies” and foster long-term, mutually beneficial relationships that equate to serious results.

How serious? Try $16 million in new revenue from Bing paid search — that’s the level of success Click Digital drew in for their auto accessory client, Seal Skin Covers.

As a Bing Ads Partner, Seven Atoms sees the search engine for what it is: an underestimated advertising platform with unique demographics and lower competition for ad spots — not an afterthought.

With over $500 million in client revenue generated from their PPC services, it’s safe to say they’ve got the right idea.

Services:

• Paid search
• Social media advertising
• Landing page design
• Content marketing
• SEO
• Remarketing
• Shopping campaigns
• Account-based marketing

Clients:

• Bloom Energy
• USA Today
• Habitat for Humanity
• Filestack
• Sage Talent

Best for: Brands of all sizes in the tech, healthcare, SaaS, B2B, and ecommerce industries

8. Keyweo

Founded in 2018, Keyweo (pronounced ki-wé-o) is an international digital marketing agency based in Barcelona. They pride themselves on being a team of “young, dynamic, enthusiastic” experts from all over the world.

Keyweo touts several certifications, including Microsoft Ads Partner. When it comes to Bing Ads, they handle it all — from account creation (or migration) and tracking to reporting and campaign optimization. Plus, you get five pro consultants dedicated solely to your project.

Their process comprises a six-step methodology:

1. Define your key performance indicators (KPIs)
2. Size up your current situation
3. Customize a proposal for your project
4. Implement your strategy
5. Optimize campaign performance
6. Set up Google Data Studio (Looker Studio) to track results

With more than half a million USD managed since 2022, they clearly walk the walk.

Services:

• SEO
• Search engine advertising
• Paid search
• Paid social

Clients:

• Project X
• Villanovo
• Kleta
• Unicrypt Network
• Popcarte

Best for: Companies of all sizes who want to amplify their web visibility

What are Bing Ads agencies?

A Bing Ads agency provides professional support to strategize, create, and maintain your brand’s pay-per-click (PPC) ad campaigns on Microsoft’s Bing search engine. They bring a nuanced understanding of Bing’s capabilities, distinct audience, and algorithmic preferences to drive targeted traffic to businesses and optimize ad spend for maximum ROI.

The benefits of Bing Ads

Google might be a household name when it comes to search engines, but Bing is also a top contender. After its AI update, the Microsoft search engine now boasts over 100 million daily active users. This, plus its lower costs per click (CPC), signals a golden opportunity to reach your target audience in fresh, lucrative ways.

As for how Bing Ads (now Microsoft Ads) trumps other platforms (like Google Ads, prev. AdWords), Yadegar says it boils down to two things: an entirely new consumer base and lower costs. Bing also offers less competition , higher-quality traffic, and better ad placements.

Simply put, it’s a smart play for businesses looking to expand their advertising platforms. And a top-notch agency can make Bing Ads your most potent marketing weapon.

Why you need a Bing advertising agency

In today’s competitive digital landscape, the right Bing Ads agency in your corner could be the strategic edge your business is missing. They know the ins and outs of unlocking the full potential of your Microsoft advertising efforts.
Here’s why:

• Niche expertise in Bing’s advertising platform: These agencies know Bing like the back of their hand and bring deep knowledge and strategies tailored to its unique environment.
• Enhanced audience targeting: Bing Ads agencies understand the distinct audience demographics of Bing users, which helps you reach your audience faster.
• Cost-effective campaigns: With generally less competition on Bing, the right agency can create campaigns that work without draining your marketing budget.
• Diverse market access: Bing reaches different segments of the market that might not be as present on Google, opening up new opportunities.
• Continuous optimization: Set-it-and-forget-it strategies rarely work in marketing. Bing is no different. An agency monitors and adjusts campaigns regularly for ongoing improvement and ROI.
• Comprehensive analytics: Bing Ads agencies provide detailed analytics to help you understand your campaign performance and make informed decisions.
• Time and resource efficiency: When you entrust your campaigns to a Bing Ads agency, you free up internal resources so you can focus on other business areas.

However, not every Bing Ads agency you encounter will fit the bill. Fortunately, we can help you avoid any mismatches.

Mistakes to avoid when shopping for Bing Ads agencies

When you’re first getting started, it’s easy to make missteps. Here are a few you’ll want to avoid:

Assume less competition guarantees results

Just because Bing has a less competitive landscape than Google, it doesn’t automatically mean your campaign will hit home. Success on Bing requires a strategic approach tailored to its unique audience and search habits.

It’s important to understand that even with less competition, effective Bing Ads campaigns need thoughtful keyword selection, targeted ad copy, and ongoing optimization based on performance metrics. Assuming that merely being present will yield results is a one-way ticket to underperforming campaigns.

Overlook experience and specialization

There are plenty of digital marketing agencies out there that make big promises and deliver results to back them up. The catch? They don’t all share the same expertise or focus on Bing Ads.

Look for agencies with proven experience and advertising work within Bing’s advertising platform specifically. Review case studies and examples of their work. Finally, make sure they understand your target audience and business goals so they can truly optimize Bing Ads for your brand.

Predict results based on client portfolios

Sure, most agencies on our list have some notable clients, but that doesn’t go for all of them. Does that mean they won’t deliver impressive results? No way.

Yadegar notes the opposite can also be true:

“Just because a company has worked with other big logos doesn’t mean it will translate to you,” he says. “Key in on specific things you need as a client, and make sure you get a chance to meet the team before you get started.”

The takeaway

In your search for the best Bing Ads agency, remember that not every company will tick the necessary boxes. The right agency will manage your campaigns, drive meaningful results, reach your target audience, and nail those KPIs. But Yadegar shares a few more qualifications to seek in your perfect match:

• Past experience working on similar clients
• Focus on revenue growth
• Innovative software
• Adequate resources
• Niche experience
• Proven results for clients that resemble your brand

Once you’ve got these checked off? Yadegar recommends a few more steps in the selection process:

“Don’t forget to ask about fees, contracts, timelines, and team introductions,” says Yadegar.”
…From there, it’s go-time on your Bing advertising strategy!

Ready to partner with an agency that’s all in on your campaign success? Look no further than HawkSEM.

FAQs about Bing advertising services

How much does it cost to hire a Bing Ads agency?

PPC management costs can vary greatly depending on agency size, campaign scope, and each agency’s fee structure. Here’s a general range for each pricing model:

• Flat fees: Between $1,500-10,000+ per month
• Ad spend percentage: Between 10-30%
• Performance- or milestone-based pricing: You pay per lead or milestone hit (despite quality)
• Custom packages: Tailored pricing that ensures you pay only for what you need

What kind of services does a Bing Ads agency provide?

Bing Ads agencies offer a multitude of services like:

• Consulting and strategy
• Campaign ideation, creation, execution, management, and optimization
• Keyword research
• Bid management
• Analytics and reporting
• Landing page optimization
• Audience targeting and retargeting

How long does it take to see results from Bing advertising services?

PPC on any platform is a long game, and Bing is no exception. While you may notice some initial results in the first few days, it’ll be about three months before they fully manifest.