Effective SaaS Startup Marketing Success Secrets [2023]
Want to run a successful SaaS startup in today's business climate? Then you need to know the latest and greatest digital marketing best practices. ...
Read MoreHere you’ll learn:
Paid search (or PPC) is often the driving force behind a solid marketing campaign. While the way you approach PPC tactics depends on your company’s goals and budget, marketing pros know that implementing them is integral when it comes to boosting ROI.
But, just like any marketing technique, the paid search landscape is also changing regularly. To stay ahead of the curve, it’s wise for marketing teams to know the latest PPC data so they can adjust efforts accordingly. That’s why we compiled the below paid search statistics — to provide valuable insights into what this digital marketing type looks like today.
The Google Display Network (GDN) serves display ads to more than 90% of people on the internet and works across 2 million websites. (Image via Unsplash)
Keeping these stats in mind when designing your 2021 marketing strategy can help you stay competitive and at the top of your game.
While paid search advertising is hardly limited to Google Ads, the search engine giant maintains the majority of the population’s attention — which doesn’t appear to be changing anytime soon.
27% of internet users say that they find new products and services through social media ads. (Image via Unsplash)
Increasingly, internet users across the globe are turning to their mobile devices for everything from searching and scrolling to making purchases. With this in mind, adjusting your PPC strategy to meet their demands can help you reach a significant segment of your target audience.
Want to learn more about PPC advertising in 2021 and beyond? We’re here to help.
From paid ads to brand awareness, the key social media platforms — think Facebook, Instagram, Pinterest, and LinkedIn — are often important pillars of your marketing strategy’s overall success. These stats can help you understand how to look at social media when crafting your plans for 2021.
While you shouldn’t hinge your entire PPC management strategy on a handful of statistics, we can find plenty of helpful insights through analyzing the latest PPC management data. This info demonstrates the growing importance of paid ads across various channels. It also shows that more companies plan to increase their PPC budgets in 2021.
Amid the pandemic, more and more people are using their smartphones for searching and shopping. Because of this, mobile optimization remains another important part of effective paid search marketing campaigns.
As far as platforms, Google Ads and Facebook remain key players in the digital advertising market. Knowing the latest reports, trends, and numbers surrounding PPC can help you be better armed to optimize your program and gain a competitive edge.
Want to run a successful SaaS startup in today's business climate? Then you need to know the latest and greatest digital marketing best practices. ...
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