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We manage over $80M+ in ad spend
Table of Contents
What Do IT Marketing Services Include?
From email marketing to pay-per-click advertising, our digital marketing services include a full suite of deliverables IT companies need to connect with potential customers.
This includes:
- IT PPC Management
- IT SEO Services
- Content Marketing for IT Businesses
- Social Media Marketing
- IT Conversion Rate Optimization
- Dynamic Remarketing
- Custom Reporting
IT PPC Management
The IT industry is competitive, and our approach to PPC management for IT ensures your company stands out even among your biggest competitors. With highly targeted campaigns and continual performance testing, your ads (and landing pages) will speak to the audience who needs your services the most.
IT SEO Services
Our SEO experts are on deck to get your website to the top of the SERP for your most desirable keywords. Your custom marketing plan will include all the must-haves of search engine optimization, including off-page SEO to build up your credibility, on-page SEO for ultimate authority, and technical SEO (such as your website design and metadata) to make the user experience unbeatable.
Content Marketing for IT Businesses
The target audience for IT companies is savvy — and not exactly quick to convert. With such a long sales cycle, it’s especially important to craft educational content for every stage of the research process, including content that continues to nurture and support your existing customers. Leave it to our content marketing team.
Paid Social Media Marketing
Social media marketing isn’t only for ecommerce businesses. Increasingly, IT companies are connecting with their audience across social media platforms. And our team knows how to build your brand awareness through social media marketing that clicks.
IT Conversion Rate Optimization
Even the most targeted campaigns with a limitless budget fail without conversion rate optimization. Our CRO experts collect data that reveals where people fall off in the customer journey so your customers can glide effortlessly down the sales funnel, from the very first click.
Dynamic Remarketing
When done right, remarketing nurtures prospective customers, enforces brand trust, and can keep loyal customers close. Our effective remarketing ads help re-engage your soon-to-be customers by targeting those who have already shown an interest in your IT company.
Custom Reporting
Our online marketing services are never behind the scenes. You’ll always have full transparency of our work (and your results) with reporting customized to the KPIs you care about the most — in a way that’s easy to understand.
In fact, our proprietary marketing software, ConversionIQ, allows clients to gain full visibility of their team’s marketing efforts anytime. That means no waiting for your monthly report to see how your money is being spent.
What’s more, ConversionIQ connects all your marketing channels (from CRM platforms to social media accounts to Google Analytics) into one dashboard. This allows our team to quickly identify more qualified leads, make effective optimization decisions, and eliminate wasted ad spend.
Pricing: What Does It Cost?
At HawkSEM, we don’t believe in cookie-cutter campaigns. Your business is unique, which is why your marketing plan should be customized to your unique needs — all while keeping our pricing structure simple and straightforward.
Here are our general pricing plans:
For local IT businesses looking to dominate their areas
Full-service management
Larger brands that need more resources
These are a few things we consider when determining costs:
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
Contracts? We Don’t Do That Around Here
We have a 98% retention rate — without forcing our clients into a contract. With results as impressive as ours, we think you’ll want to stick around.
You Can Forget About Set Up Fees, Too
Believe it or not, the industry norm is for agencies to charge a setup fee for new clients. Did we mention we’re not like most agencies?
Have a Custom Marketing Plan, On Us
Instead of charging you frivolous fees or locking you into a long-term commitment, we’d prefer to offer you a complimentary audit and marketing plan before you decide whether you’d like to partner with us.
Timeline: When Will You See Results?
Our digital marketing services yield big results for our IT clients — but the timeline varies across marketing strategies. Typically, our PPC services start to show results in 2-3 months, while significant SEO results can take up to 12 months. That said, each channel works together to bring about the greatest ROI for your business.
Here’s a general idea of when you can expect to see results:
Early Results (0-3 months):
This is the upfront investment that enables bigger results down the road. Through research, identifying benchmarks, and going after low-hanging fruit, we build a solid foundation while achieving some exciting “quick wins.”
Mid-Term Results (3-6 months):
With that sturdy foundation in place, we build your custom campaigns and make effective optimizations to solidify your position in the current market.
Long-Term (6+ months):
Next up: market leadership, growth, and scalability.
Who We Help
For more than a decade, we’ve helped hundreds of companies of all sizes achieve next-level success. From startups to tech giants, our marketing team thrives in the information technology marketing space.
Whether you need B2C or B2B marketing help, lead generation is our thing. We’re proud that our customer roster includes a wide variety of business sizes, products, and niches. Here’s a sampling:
Partnerships with Industry Leaders
As Google Premier Partners, HawkSEM is recognized as the top 3% of agencies across the country, based on factors like client growth and retention, product diversification, and annual ad spend. We’re also Meta Business Partners and Microsoft Advertising Partners to boot.
No Contracts
Our marketing services are provided on a month-to-month basis; you never have to sign long-term contracts or commitments. Should your needs change, you’re always free to discontinue our partnership — although this is few and far between for our clients. We suspect you’ll be thrilled with your team and results.
Exclusively Senior Level Talent
Our team members all had a minimum of three years of experience before joining HawkSEM. That means we can dedicate all our time to getting ahead of industry trends and thought leadership that benefits your business, instead of teaching your team the basics.
Results From Our Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
How Digital Marketing Services Benefit IT Businesses
The IT industry is unique — with a long sales cycle, complex services and products, and a diverse audience, it’s challenging to keep up with the competition. That’s where effective marketing comes into play.
With PPC, SEO, and paid social media marketing as the stars of your marketing plan, you can reach the top of the SERP to capture the attention of the people most likely to convert.
While in-house marketing is possible, managed services from a team of experts with the right IT marketing know-how can grow your business faster.
Helpful Resources
As premier digital marketing providers, we believe it’s our responsibility to offer educational content to support those who may not be able to afford marketing services (yet).
That’s why we created a handful of guides to help any business find the beginnings of marketing success on its own. Whether you’re looking to increase organic traffic with SEO and content creation, pull in more high-quality leads with paid search, or build your brand on social media platforms, we have you covered with our completely free resource library.
Here are some great places to start:
Frequently Asked Questions
What are IT marketing services?
IT marketing services are advertising techniques performed by an agency or provider that generate more quality leads, increase conversions and brand awareness, and sustain business growth through a booming online presence. These techniques include paid ad campaigns, search engine optimization, and content creation.
What are IT marketing service deliverables?
Deliverables vary from agency to agency, but should generally include:
- Audit of your existing campaigns
- Digital marketing strategy
- Existing campaign optimization
- New campaign build-outs for PPC and SEO
- Tracking setup
- Content creation
- Ongoing optimization
- Monthly reporting
Why Partner with HawkSEM for IT Marketing Services
Your marketing campaigns deserve the level of care and attention you pour into your own day-to-day business. Our team of specialists is notorious for effectively becoming a member of their clients’ team, familiar with the nuances of the IT industry and the individual business alike.
With that much dedication paired with unmatched expertise and experience, HawkSEM is unlike any other agency.
Working with our full-service marketing company allows for a holistic approach that results in healthy scalability that increases your bottom line.
The Bottom Line
You pour your time, energy, and money into building up your IT service business. Shouldn’t you work with an agency that will treat your company like its own?
As an award-winning digital marketing company, HawkSEM is made up of data-driven IT marketers with years of experience bringing in high-quality leads and increasing revenue for clients.
Named a top 3% agency in the country by Google Premier Partners and Best Companies for Remote Workers by Quartz, we’re no stranger to excellence. And with an average 4.5X ROI for our clients, it’s not so surprising that we have a 98% retention rate.
Are our marketing solutions a match? Let’s find out.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together