You have direct control over all the elements of your on-page SEO.
But off-page SEO? Not so much.
Your site’s ranking on the search engine results page (SERP) is not determined by your on-page SEO alone. While things like keyword research, title tags, internal linking, anchor text, and page optimization all impact organic reach, they aren’t enough to get your pages consistently ranking at the top of Google.
With a robust off-page SEO strategy, you can help search engines like Google see that your site is known, respected, and trusted across the web, particularly within your specific industry.
The core of this strategy begins with great content that adds value and showcases the experience of your company. And when you pair that with a strategic link-building campaign, you’ve got the recipe for offsite SEO success.
Our team of SEO experts is here to do the heavy lifting with off-page SEO techniques, so you can focus on doing what you do best — serving your clients and customers.
What is Off-Page SEO?
Off-page search engine optimization (SEO), also referred to as off-site SEO, consists of all the actions you and others take outside of your website to improve your page ranking. It involves influencing search engine algorithm factors beyond your site content and architecture.
Off-page SEO factors include elements like link building, social media, brand mentions, ratings and reviews, guest blogging, and influencer marketing.The goal of an off-page SEO strategy is to make sure your site comes across as experienced, authoritative, trustworthy, and relevant when compared to others in your industry.
What Are Off-Page SEO Services?
Here are some of the expert off-page SEO services we offer that can boost your search engine rankings:
Digital PR & Outreach Services
Digital PR involves building relationships with journalists, editors, and other sources to earn quality backlinks to support your overall SEO strategy.
Our team will do outreach to relevant journalists and publications and share press releases and/or linkable assets from your site with the goal of getting them to write about and link back to your content.
A successful link-building strategy helps you get quality links from reputable online sources pointing to relevant pages on your site. Content marketing, social media marketing, public relations, broken link building, and email outreach are all techniques our SEO experts use to build backlinks.
Backlink Audit, Clean Up, & Monitoring
Building backlinks is just one part of your backlink strategy. We’ll also audit, monitor, and clean up any toxic or spammy backlinks to improve your online reputation and SEO. (Nofollow links aren’t removed because while they don’t help SEO, they still provide valuable referral traffic to your site.)
Algorithm Impact Analysis & Resolution
Google is constantly updating its algorithms, making it challenging to stay on top of optimization. With algorithm impact analysis and resolution, our SEO agency will analyze your site after the algorithm update and resolve any issues or make changes to keep your site optimized.
Local SEO Services & Citation Management
Local SEO services involve both on- and off-page SEO. For off-site SEO, this may include optimizing your Google My Business profile by keeping your contact information up-to-date and responding to reviews.
We’ll also manage your local citations on business directories, social media profiles, and review sites to ensure your information is optimized and updated. Our local SEO services help improve local visibility and traffic to your site.
Your SEO Can Skyrocket
You deserve an SEO partner who can deliver results like these:
Results Are Everything
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How Much Do Off-Page SEO Services Cost?
ff-page SEO services cost between $1,000 and $5,000 per month. The cost of off-page SEO services will vary depending on the type and scope of support you need each month.
Looking for a more detailed quote? Book a free consultation with us to determine the investment for working with us.
Off-Page SEO Offers Big Results
Companies who invest in a strategic and well-thought-out off-site SEO campaign see a significant uplift in their overall SEO success. We’ve helped companies like Easly increase their referring domains by 2,500%, leading to an increase in their brand’s keyword portfolio by over 1,500%.
As a result, they were able to reach more of their target audience through organic search and build trustworthiness with backlinks from reputable sources.
How to Tell Your Business Needs Off-Page SEO Services
Not sure if off-page SEO tactics will solve your issues? Here are some signs your business needs to invest in off-site SEO services:
Your Domain Authority Score Is Low
Your domain authority score is a compound metric that identifies the overall quality of your website. SEO tools like Ahrefs, Moz, and Semrush have unique ways of calculating this. But generally, it’s based on the quality and quantity of backlinks, estimated average monthly organic traffic, and spam in your backlink profile.
If you find your authority score is low (on a scale of 100), this means your domain has few backlinks and would benefit from a strategic backlink strategy.
Your Backlink Profile Is Weak
Backlinks are a major ranking factor in off-page SEO. If you look at your backlink profile using an SEO tool and find that many of your backlinks are from irrelevant or spammy websites, it’s time to invest in off-page SEO services.
If you find that your backlinks are solid, but don’t have that many, you can also benefit from working with an off-site SEO agency. By increasing the number of quality backlinks to your site, you can increase your visibility, brand awareness, and search engine rankings.
You’re Not Getting Targeted Traffic From Organic Search
Driving organic traffic is a major goal of your overall digital marketing strategy. But if the traffic you get from the search engines isn’t from your target audience, then it won’t positively impact your bottom line.
If irrelevant or spammy web pages link back to your website, then any traffic you get from these sources is likely not aligned with what you sell. Off-page SEO services will clean up and manage backlinks sending you bad traffic.
You’re Not Getting the SEO Results You’d Hoped For
If you’re not ranking on page one for relevant keywords, then you’re likely not getting much organic traffic to your website. An off-page SEO strategy can help you get better results by improving your overall SEO health and increasing your chances of ranking for relevant keywords.
While guest posts or blog comments used to be enough to help you boost off-page SEO, businesses today need a more strategic and complex strategy for improving off-page elements like backlinks. An SEO agency can help you get to that next level with off-site SEO.
What to Look for in Off-Page SEO Agencies
As with any partnership, finding the right off-page SEO agency will take some time and preparation. To find the perfect fit for your business, you’ll want to narrow your options based on experience, budget, and results.
Here are just a few things to look for when choosing an off-site SEO agency:
Expertise in the Field
Look for an agency that specializes in search engine optimization.
While their clients may not all be in your exact niche, it’s important that they have a portfolio of happy clients that demonstrates their expertise in off-page SEO.
Years of Experience
It shouldn’t be their first rodeo. (Or their second or third, to be honest.) Look for an agency with years of experience and a healthy track record of getting results for their clients through SEO efforts.
This shows that they’re not only great at what they do but consistent over time.
Budget isn’t the only thing to look for when shopping for off-page SEO agencies.
However, it’s important to find an agency whose services fit within your budget so that you can feel comfortable when you pay your monthly invoice.
Don’t be shy about asking for case studies and other data that shows the results they’ve gotten for past clients.
This information will help you better understand their skill set and envision what’s possible for your business.
Why Choose HawkSEM
With decades of experience in SEO and digital marketing, our award-winning HawkSEM team has helped businesses grow and boost our bottom line through successful digital marketing campaigns.
Our team is experienced in working with niches like B2B, e-commerce, SaaS, healthcare, fintech, and higher education. We’ve even helped big brands like Verizon, Microsoft, Honda, and Direct TV drive conversions and growth
Oh, and did we mention… we get results!
Take our client, Moneta Group, for example.
This wealth management firm wanted to improve SEO and gain local visibility in four key markets. So we worked with them to establish local SEO, create geo-specific web content, and develop citation profiles for each market’s office.
Our three-pronged approach consisted of strategic keyword development, building backlinks from high-authority websites, and optimizing existing content.
While working with HawkSEM, Moneta was able to increase their organic keyword portfolio by 326% and improve SEO ranking for organic keywords in positions 1-3 by 164%.
Meet The Team
Our Off-Page SEO Process
We’ve spent years refining our off-page SEO process to get the best results for our clients. While the process may seem simple, we’ve found that it’s the best way to improve off-site SEO and bring more targeted organic traffic to our clients’ sites.
Here’s how we do it.
1. Digital PR
We use digital PR to build quality backlinks to your site from high-authority, relevant websites. Our team has worked to build relationships with journalists, publications, bloggers, and other subject matter experts across industries so we can help our clients get the backlinks they deserve to improve their domain authority.
2. Cleanup and Monitoring
After the audit, we work to clean up your backlink profile by getting rid of spammy, irrelevant, or inappropriate links. Once your backlinks are cleaned up, our team continues to monitor your backlink profile and remove bad links as they pop up.
3. Backlink Audit
We start by auditing your backlink profile to see what types of websites are linking to your pages. This gives us an idea of how many and what types of high-quality backlinks you’re getting, as well as how many and what types of spammy backlinks you received. This gives us the data we need to remove problematic links and build higher-quality backlinks.
4. Algorithm Update Monitoring
When Google makes an algorithm update, we will monitor its impact on your site and take any actions necessary to keep your site optimized. Algorithm updates are an ongoing process, so monitoring and resolution happen over time and as needed.
In addition to our proven off-page SEO process, we also use ConversionIQ, our proprietary marketing technology. With this software, we monitor different aspects of your SEO campaigns and get actionable data to improve your strategy for best results.
10 Expert Tips for Off-Page SEO
Over the years, we’ve learned what works best when it comes to improving off-page SEO factors. Now, we’re sharing our expert tips with you. Here are 10 ways you can improve off-page SEO for your website:
Create Linkable Assets
There’s no guaranteed way to get high-quality backlinks. But one of the best ways to increase your chances of getting quality links is with content marketing that naturally attracts backlinks because of its value.
Some examples of highly linkable assets include original research, statistics and data, long-form guides that dig deep, and visuals like infographics. The more valuable and compelling the content is, the more likely people are to link back to it.
Focus On Quality Over Quantity When It Comes to Backlinks
Not all backlinks are equal. High-quality backlinks come from sites with high domain authority that are well-trusted by both search engines and search engine users. Though these backlinks are typically more difficult to get, they’re worth more to your SEO than a spammy or even medium-quality link.
Building backlinks is a time-intensive process. Don’t waste your time trying to get quick backlinks from poor-quality websites. Not only will this not help your SEO, but it may actually hurt your site’s ranking. Remember, the quality of your backlinks helps Google determine the quality of your own site.
Promote Your Content on Social Media
Popular social media sites like Facebook, LinkedIn, and Instagram have high domain authority. This makes social media platforms a great place to promote your content. Sharing your content on your social media channels gives you an opportunity to drive targeted traffic back to your site while getting potentially valuable backlinks from a site with high domain authority.
Though Google hasn’t explicitly stated that social media backlinks impact SEO, these platforms are crawled for data like any other website. Your social profiles can also rank on the search engine results page, giving you even more visibility.
Guest Post on Relevant Websites
Guest posting is one way to get in front of another person’s audience while also driving traffic back to your own site. Build relationships with people in your niche who own websites or blogs with high domain authority, and see if there are opportunities to collaborate through guest posting.
There are plenty of high-authority websites that take guest posts on their blog. You create quality content that’s relevant to their readers, and they give you a quality backlink. It’s a win-win!
Try Broken Link Building
Broken link building is a popular off-page SEO strategy that involves taking advantage of low-hanging fruit to get high-quality backlinks. First, you find broken links on relevant sites, and then contact the owner of the site with the broken link. Let the owner know there is a broken link and that you’d love for them to replace it with a working link on your site.
This helps the website owner reduce the number of redirects and 404 pages, which can impact the user experience. And you get a new link to your site that helps build your backlink profile.
Update Gmb and Your Other Business Listings
Updating your online business listings is an easy, yet overlooked way, to improve your off-page SEO. Update the contact information for any business directories that link back to your website. Don’t forget to keep your Google My Business profile updated and optimized as well. This can increase your visibility in local search results.
Write and Distribute Press Releases
While press releases may seem kind of old school, they’re still an effective way to build brand recognition and drive new traffic to your website. Whenever something exciting happens in your business, like a new product launch or event, write a press release and distribute it online through PR platforms or by emailing it to press contacts.
If this news-worthy press release catches the right person’s eye, you may find your message being distributed to relevant people in your field.
Encourage and Manage Customer Reviews
Encouraging your happy customers to leave you reviews on Google My Business or other industry-specific review sites is a great way to build authority. People are likelier to buy from those with good reviews from customers like them.
Make sure you encourage customers and clients to leave you a review after they’ve worked with you. Monitor these reviews and respond to them, whether they’re good or bad. Try to resolve any bad reviews you get to increase your chances of the unsatisfied customer changing their review after things are resolved.
Include Interviews and Quotes in Your Blog Posts
Including interviews and quotes from knowledgeable experts in your niche not only makes for great blog content, it can also help you build off-page SEO. When you include the quote from the subject matter expert in your blog post, you will link back to their site. Then, when the post goes live, you’ll share the link with them.
Since they’re featured in your article, they’ll likely share it on their social media and even link back to the article in their own content. This helps you gain visibility and maybe even get a high-quality backlink in the process.
Participate in Forum Discussions
Forums like Reddit and Quora are great platforms to improve your visibility while potentially getting the opportunity to build more backlinks. Find relevant forums and participate in discussions about topics that relate to your products or services. Answer questions, reply to other comments, and just help people solve their problems.
Not every forum allows you to post dofollow links. So make sure you review the rules and parameters of the forum before posting links.
We make things happen …but don’t take our word for it:
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The Bottom Line
Improving your off-page SEO is easier said than done. With all the moving pieces involved in search engine optimization, we know it can be overwhelming to do it all yourself while keeping up with neverending Google algorithm updates.
It’s important to choose an SEO agency that not only has experience with off-page SEO, but the results to back it up.
At HawkSEM, this is NOT our first rodeo. We’ve been designing and implementing winning digital marketing campaigns for over 15 years. And the results speak for themselves.
Our clients get an average 4.5x ROI for our work together. (Which is most likely why we maintain a 98% client retention rate!)
We’re experts in what we do and manage every campaign as if it were our own. Not only do we love getting our clients results, but we never get tired of celebrating their successes.
Partner with us to improve your rankings and boost your bottom line.
Request a Free Consultation
No BS, just results. Average clients see a 4.5x ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality