Improve Performance
Fix Problems
Learn
Audit
Case Studies
Guides
Blog
We’re a Top-Tier Team According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
We manage over $80M+ in ad spend
Table of Contents
SEO and PPC Deliverables
An SEO and PPC company (sometimes also referred to as a “full-service agency” depending on what else they offer) is generally tasked with taking the reins on a company’s digital marketing strategy, campaigns, and optimization efforts.
While some may simply draw up an action plan and hand it over to you to execute, the best ones will work with you in a more direct, one-on-one capacity to help you build, launch, and fine-tune your initiatives, all the while conducting research, suggesting strategies and channels you may not have considered, and testing different elements to see what performs best.
A digital marketing company may offer a slew of SEO deliverables that include:
- Organic traffic goal assessment to estimate what’s possible (and reasonable)
- Keyword analysis and recommendations to help you target the right keywords (and avoid the wrong ones) to boost brand awareness
- Google Search Console and Google Analytics assessment so you can move forward on these platforms confident that everything is set up and tracking properly
- Schema markup implementation so search bots can easily crawl your pages
- Link building to help encourage high-authority sites to link back to you
- Backlink audit, cleanup, and monitoring so you know the sites linking to you are credible in the eyes of Google and not spammy
- Error identification, resolution, and redirects to avoid dead-end or outdated pages
- Algorithm impact analysis and resolution to better understand search engines
- Content analysis, strategy, and development to ensure the content you’re publishing is authoritative, accurate, and up-to-date
- A page title and meta description optimization plan to help you maximize the reach of your web pages through the inclusion of keywords
- Page speed and site architecture analysis to ensure your UX is on point
As far as paid search goes, here are some PPC deliverables you can expect from an agency partnership:
- Current PPC advertising campaign audit to get a feel for your current status
- A review of conversions and goal tracking to ensure everything is set up properly
- Building out your PPC strategy (with elements like budget, bid type, optimization objective, and creative recommendations) with your target audience and current budget in mind
- Customized reports to keep everyone in the loop when it comes to campaign performance and progress to goals.
- Competitive analysis to see what others in your industry are doing
- Keyword research and development to modify, expand, and build out your keyword list (including negative keywords)
- Ad copy and creative buildout, including custom audiences and optimized landing pages
- Market research to better understand your particular landscape and audience
- Pinpointing key opportunities and platforms you may not have explored (or may not be optimizing)
- A/B testing that includes tests for headlines, imagery, landing page design, ad copy, etc., then optimizing campaigns accordingly (once sufficient data has been gathered and assessed, of course)
How much do SEO & PPC services cost?
Your PPC and SEO needs will vary depending on factors like industry, company size, and goals. Here are some general pricing guidelines to keep in mind:
For local businesses looking to dominate their niche
Full-service SEO & PPC management
Larger brands who need more resources
These are things we like to consider when determining costs:
- Business goals
- Desired time to goal
- Competition
- Account size
No contracts, you say?
We believe in earning your trust through building a great relationship, not in making you sign on a dotted line.
You get a detailed plan before working together
Our team will do a free audit of your existing digital footprint and provide a detailed plan of what to expect – before we begin working together.
Setup fees? Nope.
Other SEO & PPC companies charge account setup fees – we don’t do that here at HawkSEM.
Timeline: How long it takes to see results
Timelines are a little different for SEO & PPC. You’ll typically see initial PPC results in 2-3 months, while significant and sustainable SEO results can take 12 months or longer.
We’ve been around long enough to know that a quality digital marketing strategy is no sprint – it’s a marathon. Here’s a breakdown of what to expect from each service:
PPC Timeline
Core Phase (0-3 Months)
To start off, we’ll research, create benchmarks, and identify quick wins to help build your foundation.
Amplification Phase (4-8 Months)
The next phase is to create predictability. We’ll conduct any optimizing and necessary pruning, as well as determine how to defend (and boost) your position in the marketplace.
Domination Phase (9-12 Months)
Our favorite phase. This is where we focus on expansion, market leadership, and scaling through increased impression share and other tactics.
Short-Term Results (0-3 Months)
In this initial phase, we’ll start by implementing on-page optimizations, technical fixes, and other quick wins. You may start seeing improvements like minor increases in keyword rankings, organic traffic, or website visibility.
Mid-Term Results (3-6 Months)
This is where you’ll start seeing more noticeable improvements in organic traffic, keyword rankings, and overall website performance. Within this timeframe, you’ll start seeing the fruits of more comprehensive SEO strategies such as link building, content creation, and ongoing optimization efforts.
Long-Term Results (6+ Months and Beyond)
And here’s where the real fun begins. This time frame allows search engines to index and rank your website’s content, and for your site to establish authority and trust within your industry. This will typically result in higher organic traffic, improved keyword rankings, and better overall visibility on the SERPs.
Who We Help
We’ve been helping hundreds of clients across all industries reach their marketing goals for over a decade now. We’re proud that our customer roster includes a wide variety of business niches, sizes, products, and more. Here’s a peek at the industries we work with:
Ecommerce
As the digital shopping landscape expands, competition among ecommerce brands intensifies. Our ecommerce services go beyond audience targeting. We prioritize quality visuals, updated product feeds, stellar on-page content, and more to ensure your campaigns stand out in the crowded online marketplace.
SaaS
Software-as-a-service requires a unique approach due to its longer sales cycles. Our SaaS SEO and PPC strategies focus on emphasizing values and benefits over features, nurturing leads to conversion.
B2B
Accelerate the growth of your B2B offering with our expertly optimized SEO and PPC campaigns. We specialize in maximizing results through tactics tailored to the unique needs of B2B businesses.
Local
Looking to target a specific geographic audience? Our local SEO and PPC solutions help brands connect with potential customers in their vicinity, driving foot traffic as well as organic website traffic.
Healthcare
Trust, transparency, and clarity are paramount in healthcare marketing. We leverage our expertise to craft clear and accurate messaging that resonates with your audience, enhancing your paid search performance.
Realtor
Our Realtor PPC and SEO services ensure your properties get the exposure they deserve, connecting sellers and buyers with the right realtors at the right time.
Amazon
As SEO and PPC advertising specialists, we help you leverage Amazon PPC to its full potential, driving visibility and sales.
Hotel
Increase website traffic and bookings with our tailored hotel SEO and PPC solutions. Our expert strategists ensure your hotel listings rank at the top of the SERP, surpassing competitors and attracting more guests.
Senior Living
Crafting messaging that resonates with families seeking senior living facilities is essential. Our senior living SEO and PPC campaigns combine visibility with compelling copywriting to drive clicks and conversions.
Law Firms
We’ll help you craft clear, visible, and conversion-focused ads to ensure you connect with individuals in need of legal services promptly.
Manufacturing
Reach potential buyers effectively with specialized manufacturing PPC and SEO campaigns. We understand your industry’s audience and leverage the right channels and content to drive leads and conversions.
Recruiter
Highlighting value propositions and leveraging strategic ad copy, our recruiter PPC and SEO services help recruitment companies achieve significant results in PPC advertising.
Financial Services
Build brand recognition, showcase credibility, and boost conversions with tailored financial services SEO and PPC solutions. We help FinServ brands achieve their marketing goals efficiently through strategic campaigns that go the distance.
What Sets Us Apart:
Our tech: ConversionIQ
Our proprietary marketing technology, ConversionIQ, empowers us to create robust reporting dashboards, optimize PPC campaigns continuously, target the right audience, and provide actionable insights for your business.
Premier Google Partnership
HawkSEM is proud to be a Google Partner, recognized for our excellence in annual ad spend, product diversification, and client growth. We are also Microsoft Advertising and Meta Business Partners, further solidifying our expertise and commitment to excellence.
Expertise
Our team comprises senior-level talent with decades of combined experience across various industries, methodologies, and platforms. You can trust that you’re working with the best in the field.
We don’t do contracts
With HawkSEM, transparency is key. We offer straightforward pricing, hassle-free flat fees, and month-to-month services. If you’re ever unsatisfied with your campaign performance, you’re free to discontinue our services without any obligation.
Free consultation
Our ultimate goal is to significantly elevate your digital marketing results. Whether you’re interested in SEO, PPC, or any of our other services, our data-driven approach and top-notch professionals are dedicated to delivering exceptional results.
Ready to take your digital marketing to the next level? Let’s chat.
Results From Our SEO and PPC Services
7x increased conversions
Doubled Lead Volume
Increased Revenue 562.45%
Increased Organic Sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Customized reports, you say?
If you like the idea of tailor-made reporting that’s easy to gather and analyze, then you’ll love ConversionIQ. This unique technology from the HawkSEM team not only offers a robust reporting dashboard for all your KPIs, but it also helps you capture more qualified leads, attribute them properly, and avoid wasted ad spend in the process. Actionable data in one sleek, easy-to-use platform?
That’s ConversionIQ
When is It Time to Partner with An Agency for PPC and SEO?
Does all of the above have your wheels turning about potentially partnering with a digital marketing agency — or, if you’re already working with one, switching to one that better suits your needs?
Whether you’re considering a first-time agency partnership to help you scale or are looking for a change of pace, here are some signs that now’s the time:
- You want improved marketing campaign performance
- You simply don’t have the resources (or team members) to DIY
- You’re having trouble taking your lead generation efforts to the next level
- Your last partnership didn’t work out, and you’re looking for a better fit
- Your internal team is wonderful — and at capacity
- Your company is growing and you need a new-and-improved digital strategy to match
If any of this resonates, let’s talk about it.
Helpful Resources
Whether you work with us or not, we take pride in providing awesome content that educates and informs. That’s why we’ve curated two helpful guides to SEO and PPC marketing. Here are a few chapters to get you started:
FAQs About PPC and SEO Services
What’s the Difference Between PPC and SEO?
PPC is a type of online advertising that most often surfaces on SERPs based on the words a searcher uses in their query.
SEO, on the other hand, is all about helping your business rank on search engines without getting ads (and ad dollars) involved.
Put simply, while PPC targets those coveted paid spots on the SERP, SEO aims for the organic rankings.
How does PPC work?
As the name aptly suggests, pay-per-click refers to the fact that an advertiser only pays when someone clicks their ad.
Ideally, this click will bring the user to a targeted, tailor-made landing page, and they’ll be guided down the sales funnel from there.
Paid search ads are often found above and/or below organic search results, and are tagged with a tasteful “ad” to subtly differentiate them from non-paid results. But they’re not limited to showing up on the SERP. Along with Google, Bing, and other search engines, PPC ads can be seen on websites, YouTube, and social media platforms as well.
How does SEO work?
SEO is all about ensuring your website (the front end and back end), its content, and your online presence overall (think: your profiles on third-party review sites, your social profiles, etc.) are consistent, accurate, and properly reflect your brand.
On-page (or on-site)
On-page SEO is just what it sounds like – it’s the actions you take to keep your website in tip-top shape, from content creation and optimization to internal linking and article headers.
Off-page (or off-site)
Off-page SEO refers to efforts like link building, guest posting, content promotion, and other tactics that lead to better site reputation, authority, and high-quality backlinks.
Technical
All of the back-end tasks fall under technical SEO – this includes meta data, structured data (or Schema) markup, and proper site architecture for a quality user experience (UX). It also involves making sure your site is mobile-friendly and that pages load speedily.
Local
Nearly 50% of all online searches are locally based, which means local SEO can’t be underestimated. Keep yours in check by optimizing your site for local search results (like including your location and location-specific keywords in metadata), building out your Google Business Profile, and ensuring your exact address is consistent across the web.
How Do PPC and SEO Work Together?
It may seem like PPC and SEO efforts work in silos. And while they can, you’ll be better on track to hit your goals if you have them working in tandem. Here’s why.
- Since PPC ads take less time to gauge their effectiveness (usually weeks rather than months), this means you can use ad campaign data to inform which keywords do and don’t belong in your long-term SEO plans. And vice-versa: If a keyword is garnering your business the coveted Featured Snippets slots on the SERP, you can explore targeting these keywords with ad campaigns. The result: search results domination.
- Both PPC and SEO produce helpful data and insights. Because of this, it can be helpful to cross-analyze these metrics for more informed A/B testing and better audience targeting. Both tactics can offer a window into user behaviors like time spent on site, click-through rate (CTR), and conversion rate. Bonus: Coordinated SEO and PPC campaigns can help ensure your website is compliant with the latest data and privacy guidelines.
- Along with keywords, ad campaign copy may help drive the kind of SEO-minded content marketing that resonates most with your intended audience. From the content itself to the headlines, title tags, and meta descriptions, you can use top-performing ad verbiage to help you craft high-quality content that appeals to your ideal client personas.
- Along with saving time and effort, synching your SEO and paid search plans can allow you to save marketing budget dollars too. By knowing what keywords to target, you can save money on content that isn’t poised to provide much value. You can also use PPC as a revenue generator while more long-same SEO strategies ramp up. Lastly, SEO and PPC data can help you optimize your landing pages for higher conversions.
How Do SEO and PPC Benefit Your Business?
This is a big question, but it’s a crucial one. After all, knowing how these marketing methods can tangibly improve your bottom line is what can help you and your team create actionable goals, realistic KPIs, and a strategic overall online marketing plan.
For starters, PPC is one of the quickest and most results-driving marketing tactics around. It’s a surefire way to connect your company’s offerings to the people searching for your products or services online. Not only that, but these ad platforms often have advanced tools to help enhance budgeting, testing, targeting capabilities, and more. Rather than simply relying on the algorithm to serve up your pages in organic results, you can create optimized campaigns that can potentially skyrocket you to page 1 and have the right people clicking through.
Both PPC and SEO aid in attracting qualified traffic to your digital doorstep. And while PPC may get a lot of love for its often speedy results, SEO is instrumental to its success. Think about it: Even the most eye-catching ads won’t bring about the best possible return on investment (ROI) if they lead the potential customer to a clunky, unappealing website. What’s more, it’s search engine optimization that helps build brand authority and trustworthiness, which can help boost your biz when people compare you to your competitors.
And it sets your site up to stand the test of time – not to mention those pesky-yet- inevitable algorithm shakeups. Investing in SEO is hugely beneficial due to the fact that a polished website with high-quality content will always be in style, no matter the latest trendy marketing methods.
Questions to Ask a Potential SEO and PPC Company
The Qs you ask will depend on your specific business needs, but here are some that could be helpful to include:
- Have you worked with clients in my industry before?
- What does the onboarding process look like for new clients?
- What are some high-level ways you think you could improve our account?
- Does your team have significant experience in both SEO and PPC management?
- How do you measure success?
- Do you have case studies, client testimonials, or past customers you could connect me with?
- How would you describe your team’s communication style?
- Does your team have Google Ads certifications? What about other certifications?
- How hands-on would you say your approach is to account management?
- What is your pricing model?
- How do you handle addressing an error, mistake, or misstep?
The Bottom Line
If you’ve made it this far, then you’re probably serious about partnering with an agency for your SEO and PPC needs.
The good news: You’ve come to the right place. HawkSEM is an award-winning agency you can trust to get the job done. We’ve helped clients across dozens of industries improve their digital marketing efforts and increase their return on ad spend (ROAS) exponentially, often while actually saving money in the process. We know it’s not just about sheer growth, but about growing thoughtfully and manageably, so there’s no limit to what you can achieve.
We’re in the top 3% of agencies in the country according to Google’s Premier Partners network, and have been hand-selected as a Microsoft Advertising Partner.
Not only that, but we have a 98% retention rate, and our clients average a 4.5X ROI. Could your search for the perfect agency partner be over? Let’s chat about your goals to find out.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together