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Results Are Everything
Smiling is a very good thing.
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Our Results and Case Studies
7x increased conversions
60% reduced conversion costs
3x conversion volume growth
4,000 page 1 keyword rankings
Increased ecommerce conversion rates 2-fold
Our Team
Made up of the brightest minds in the SEO space today, our team prides itself on truly personalized services.
We follow white hat principles, stay on top of the latest algorithm updates, and assist with developing and distributing high-performing content. We also understand that the “non-technical” aspects of SEO marketing services — from the amount of time a user spends on your site to how useful they find your content — are just as important when it comes to getting your site highly ranked. We understand that Google’s goal is to provide the searcher with the most useful and relevant results, so we set up and optimize your website accordingly.
We're in the Top 3% of Agencies in the Country
That’s according to the Google Premier Partners Network (no biggie). We’re also proud to be an official Microsoft Advertising Partner and Meta Business Partner.
And while every HawkSEM employee joins our team with at least three years of experience, our continued education allows us to get ahead of industry trends. From certifications to awards, our achievements set us apart all while creating a super fun work culture.
- Google Premier Partner
- Microsoft Advertising Partner
- Meta Business Partner
- 15+ years in business
- Voted a top company for remote workers
Perhaps that's why our clients average a 4.5X ROI. Or why we have a 98% retention rate. Either way, we like to think the results speak for themselves.
Meet the Minds Behind the Madness
We are phenomenal, but don't take our word for it.
Rave reviews from our lovely clients...
Our SEO Services: The Deliverables
Wondering what you’ll get from a top SEO company? Here’s a small sampling of our deliverables:
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Keyword research and SEO strategy
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Google Search Console & Analytics setup
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Organic traffic goal assessment
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404 error identification, resolution & redirects
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Content analysis & production
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Site architecture analysis
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Keyword analysis & recommendations
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Page speed analysis
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Link building
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Schema markup implementation
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Backlink audit, cleanup & monitoring
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Algorithm impact analysis & resolution
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Page title & meta description optimization
Our Expertise
We hold Hawks to high standards. That’s why our team includes only senior-level talent (no junior account managers here). Our combined decades of experience spans a wide variety of industries, methodologies, and platforms, so you get the best of the best.
SEO for Lead generation
When it comes to leads, it’s all about quality over quantity. After all, what good is a ton of leads (or clicks) that go nowhere? We aim to help you drive more qualified leads and increase your win rate from those leads to turn them into customers.
E-commerce SEO
From ad types to social media best practices, ecommerce is in a class of its own. Our ecommerce pros know how to get your online shop increased conversions while reducing costs and the dreaded cart abandonment.
SaaS SEO
Our SaaS experts know all about the long sales cycles, fierce competitors, and quickly evolving landscape that come with this industry. We use that knowledge to help these businesses book more demos and increase their customer lifetime value (LTV).
SEO for Finance
Trust and accuracy are cornerstones of the finance field. We can partner with your financial company to help you convert higher quality leads while lowering acquisition costs in the process.
SEO for Education
From early learning to higher ed and in-person to virtual, our education industry experience has given us the tools that work to increase enrollment successfully by targeting the right searchers at the right time.
Healthcare SEO
In healthcare, it’s all about connecting your business with the people who need your care. Our team specializes in helping you find, engage, and acquire new patients using the latest ad features and targeting options, so your message is direct and clear.
Pricing: What Does It Cost?
How do we determine costs?
- Your goals
- Timeline
- Competition
- Account size
Contracts Aren’t Our Thing
Goading you into signing a contract is not how we want to start our relationship. Instead, we rely on awesome results, and clear communication to maintain your trust.
Setup Fees? Not Here
Other agencies charge a setup fee – but that’s not really our thing.
Proposal First
Our free SEO audit includes a detailed proposal of what you can expect from our team of experts before we start working together.
How Can We Help Benefit Your Business?
No matter the state of your current strategy, we can help your results soar.
Whether you're an SEO newbie or a campaign champion, parterning with an SEO marketing agency like ours offers major perks for your brand. Especially if:
- Your current efforts have plateaued
- Your in-house team needs help taking things to the next level
- You don't have the bandwidth to experiment, test, and iterate
- You've had a not-so-great experience with another marketing agency
By working with a team of search marketing experts, you get the advantage of their years of experience and intimate knowledge of the space. We know what works and what doesn’t, so you don’t have to waste time (or budget) figuring it out yourself. At the same time, we take a hands-on approach so you’re in the loop and learning right alongside us about your audience, competitors, and more.
Don’t have time to read up on the latest developments, platforms, algorithm shake-ups, and trends in digital marketing? That’s what we’re here for – we’ll offer suggestions and ideas that you may not have considered, so you can focus on all the other tasks on your plate while knowing your efforts are in capable hands.
Let's be real: You can’t put a price on peace of mind. By knowing that your ad dollars are being handled with care and your program is reaching its maximum potential, you have one less worry (or task) to deal with and more time to spend on what matters.
The ConversionIQ™ System:
Our Not-So-Secret Weapon
If all your internet marketing data was in one place, how would that change your strategy (and results)?
Part marketing tool, part reporting system, ConversionIQ connects all our clients’ marketing channels and data tools, from Google Ads (formerly AdWords) and Google Analytics to Facebook to Hubspot, into one easy-to-navigate dashboard.
That means no hopping around from one platform to another.
But more importantly, ConversionIQ gives you a clear picture of what’s happening inside your marketing accounts and their performance in the digital world. Each piece of data contributes to a larger story, and ConversionIQ puts the chapters together
Let's break down what ConversionIQ does for you (and our team).
1. Unifies Your Marketing Efforts
Whether HawkSEM manages just one branch of your marketing or all of them, ConversionIQ allows us to make connections across your marketing channels to find where prospects drop off in the buyer’s journey, where the conversions happen, and how your marketing channels can be more aligned.
2. Reporting On Your Time (Anytime)
While it’s an excellent tool for strategy and analysis, our clients appreciate that ConversionIQ gives them the freedom to check in on their account performances and activity on their time.
That means you don’t have to wait for a monthly report from your team (although you’ll still get those, too). Instead, you can jump into your account on a whim.
It’s your digital marketing, after all. Shouldn’t you have complete transparency?
3. Bulletproof Optimizations
This is where ConversionIQ shines.
All this high-level data accumulation makes it possible for our team to make insanely effective optimizations to your marketing campaigns.
Take our clients, Nike and Verizon, for example:
Both already drove a high volume of revenue before working with HawkSEM. But new customer acquisition costs? Those were higher than their customer lifetime value – with little growth in net new customers.
That is, until ConversionIQ came into play. Once we connected their campaigns, we uncovered a big missing piece: While there were spikes in new customers, those order values were low and never resulted in repeat purchases.
Using the data ConversionIQ uncovered, we optimized their campaigns, which led to a massive increase in the lifetime value of their customers. The kicker? We also improved ROAS by 109%
ConversionIQ
Our Proven Process for Success
Award-winning marketing doesn't just happen. It takes years of experience coupled with a proven process to earn such a stellar reputation.
Audit
Strategy
Buildout
Optimize
Report
Thrive
Audit
Our partnership begins with a deep dive into your current SEM campaigns. After over fifteen years in the industry, we’ve developed a thorough checklist that your dedicated team uses to determine where improvement opportunities exist — from website optimizations and content gaps, to asset creation and bidding strategies, to keywords and tracking setup.
From here, we spend time learning all about your business and goals. Some highlights include:
- Competitor analysis (direct and indirect competitors)
- Search query and keyword research
- Current ranking research using data tools like Semrush, Google Trends, and Auction Insights
- Target audience research
- Industry demand by season and region
- Your key performance indicators (KPIs)
- We’ll circle back with a list of suggestions to improve your PPC campaigns right off the bat.
- This marketing plan is yours to keep, whether you choose to partner with us or not.
- But that’s just the beginning.
Strategy
Your goals are defined. Now it’s our time to create a digital marketing strategy that will knock ‘em out of the park.
Whether you’re looking for PPC, SEO, paid social, or all of the above, our team will churn out a detailed outline of your marketing channel’s next moves. This in-depth proposal includes the “why” behind our suggestions, the “how” for implementation, and ongoing expectations and projections.
Each client strategy is unique and custom crafted for your unique objectives.
Buildout
Once you approve our proposed strategy, the fun begins. And while things get a bit *technical* here, we can give a brief outlines of a typical buildout process for our PPC clients:
- Conversion tracking setup
- Building well-structured ad groups with relevant keywords
- Building negative keyword lists
- Selecting the best bidding strategies
- Remarketing setup
- Crafting appealing ad copy
- Optimizing landing pages
- Strong calls to action (CTA)
- A/B testing setup
- Connecting your marketing channels inside ConversionIQ
Is that a criminally brief overview of the work we do to build out your campaigns? Yes. But it gives you an idea of the steps we take to ensure your campaigns are locked and loaded and ready to thrive.
Optimize
It’s the song that never ends.
Optimizations are where the real magic happens: Where our team meticulously gathers helpful metrics and executes the changes that make conversions happen.
For paid search clients, these optimizations include:
- Refreshing ad copy, assets, & formats
- A/B testing keyword variations, landing pages, & assets
- Updating negative keyword lists
- Making conversion rate optimizations
- Adjusting bidding strategy
- Improving Quality Score
- Trying new match types
- Checking languages & locations
As time goes on and performance improves, we learn the key to what makes your paid ads successful and replicate that success like crazy.
Reporting
It’s easy for SEM agencies to take their clients’ money and virtually disappear.
And because so much of what marketing agencies do is behind the scenes, how are clients supposed to feel confident that their budget is being well spent? The answer: Clear communication paired with desired results.
At HawkSEM, you can always expect your reports to be:
- Recurring
- On time
- Easy to understand
- Customized to the KPIs that matter most to you
- Accessible anytime with ConversionIQ
Our clients feel empowered when they partner with us because there’s no uncertainty. Not only do we set up regular reporting to keep you in the know, we also work with your schedule and on your terms. Some clients prefer emails while others prefer phone calls. Some lean toward video chats while others can only squeeze in a prerecorded update
However frequently and whatever method you choose, we take it upon ourselves to fit effortlessly into your existing and preferred business operations.
Thrive
Build, test, optimize, repeat.
Our data-driven process is fueled by empathy, setting you up for continued growth and scalability. If you’re ready to ramp up your ROI, we’re here for you.
Helpful Resources
We don't gate keep around here – whether or not you decide to work with us we care about providing helpful, accurate content that educates and informs. We put together the ultimate guide to SEO Marketing, 16 chapters full of tips, strategies and expert insights on running a successful SEO campaign, check 'em out!
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together