Tag Archives: competitor analysis

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Written by Sam Yadegar on Nov 4 , 2022

Once you know your competition, you can be better prepared to beat them.

Here, you’ll find: 

  • Why you should conduct a competitor analysis for PPC
  • How this data can improve your PPC campaigns
  • Competitor analysis tools to use
  • Key metrics to consider during this analysis

If it’s visibility you want?

Then you know PPC is how you get it.

We’ve seen over and over how pay-per-click (PPC) advertising is the name of the game for increasing visibility on the almighty search engines.

With PPC (or paid search), there’s reportedly a 50% higher chance for the visitor to purchase compared to organic visitors.  

But, as French philosopher Jean-Paul Sartre put it, “In football, everything is complicated by the presence of the opposite team.”

This can also apply to PPC advertising. Competitors can shape the way you pay for your ads and how (or if) they’re shown. That’s why it’s critical to keep an eye on your PPC competition through conducting an analysis, just as you would conduct a competitor analysis for SEO

Here, we’ve laid out everything you need for an effective and actionable analysis of your PPC competition. 

competitor analysis for PPC tips

Competitors can shape the way you pay for your ads and how (or if) they’re shown. (Image: Unsplash)

Why is a competitor analysis for PPC important?

As you create your strategy when you build a new PPC account, you’ll want to know how your competitors are presenting themselves to give you a solid foundation to build on. 

But that’s not the only time you should be considering what the competition is doing. 

During your regular optimization process (you have one, right?), you can also conduct regular analyses to ensure you know where you stand vs. the other names in your industry.

“Competitor analysis helps provide a visual of the PPC landscape before you enter it,” says HawkSEM PPC Expert Alyssa Galik. “It allows you to see who the biggest players are in your priority keyword set and gives you insights into how difficult it will be to get your ad to the top of the page, maintain an affordable cost per click, and steer your  budgets, ad copy, and approach.”

It can inform your PPC ad performance

So, why does this kind of analysis matter? 

Competitive research tells the story behind why your campaigns are performing the way they do – because what your competition does affects you.

For example, this process can provide insight into rising cost per acquisition, loss in impression share, and “stolen” clicks. 

If you want to scale your accounts and keep them on an upward trajectory, then it’s vital to keep watch on your competitors.

It allows you to monitor changes in the landscape

Digital marketing is an ever-changing landscape — duh, right? 

What’s more, PPC is a race in which you can never take your eyes off the road. Doing competitor research often allows you to keep your finger on the pulse of industry trends, changes in competition levels, and keywords and topics that are growing in popularity. 

You’ll be able to discover new competitors as they come on the scene and track those rising up the ranks. After all, in PPC, you need to know who is bidding against you in auctions and not just businesses that are in your industry. 

With marketplaces like Walmart and Amazon bidding in nearly every auction, it’s vital to look outside your sphere to maintain successful PPC campaigns.

Figure out who your competitors are

In most cases, your offline competition isn’t the same as your online competition. 

That’s why it’s helpful to start your analysis by determining who your PPC competition is, meaning those bidding on the same keywords as you.

The “Details” section on the Google Ads (formerly AdWords) and Microsoft Ads dropdown menus should have the answers you need. You can find it under “Auction Insights.” Some metrics to look at here include: 

  • Impression share: The frequency of the times both you and your competitors received impressions — your impression share is the number of impressions you received vs. what you were eligible to receive
  • Overlap rate: How often a competitor’s ad and your ad both received an impression
  • Position above rate: How often an advertiser’s ad is shown at a higher position than yours when both ads were shown simultaneously
  • Top of the page rate: The number of times your competitor’s ad is shown at the top of the page
  • Outranking share: How often your ad ranked higher in the auction than the competitor’s

Besides using the Google Ads UI to discover your competitors, you can also use a tool like Semrush or SpyFu to discover competitors. You’ll see metrics and information like:

  • Ad copy
  • Cost per click
  • Keyword overlap
  • Paid keywords
  • Ad budget
  • Recommended buys (keywords you might want to buy)

Create a competitor analysis plan

Visualization tools can help generate graphs that illustrate the metrics from your competitors. They can also show your trending costs per click (CPCs) so you can come up with a plan of action on areas you need to improve. 

You may see that CPCs are becoming too expensive for certain keywords or new keywords are trending. This data can be used to inform your whole marketing strategy, not just PPC. 

For instance, you can plan content marketing to fill the gaps where keywords have become too expensive. The holistic approach will prove beneficial when recessions or disasters hit or when significant changes occur in an industry.

Pro tip: Don’t just look at data in the user interface (UI). Run reports, use Data Studio, and create pivot tables and graphs to find patterns and trends.

ppc competition

The final step of identifying and understanding your PPC competition is to unveil why they’re competing with you. (Image: Unsplash)

Determine what kind of competitors you have

Competitors are rarely created equal. 

Some have big budgets, some are barely breaking through, and some are simply overlapping you on a few keywords. While these competitors could pose a significant threat to your success, others cannot be considered serious competition.

Understanding the types of competition can better inform your action plan. The different types of PPC competitors often include: 

  • Affiliates 
  • Comparison Shopping Engine (CSE) 
  • Online Travel Agency (OTA) 
  • Marketing partners 
  • Search arbitrage 
  • Reseller 
  • No trademark 

It can be difficult to compete with non-approved trademark users and resellers. If an advertiser runs your trademark unapproved, the best way to handle it is to escalate the complaint through Google’s trademark policy channels.

You can use tools like AdGooroo and Semrush to monitor and track your (and your competition’s) top branded PPC keyword trends. 

You can also run a direct channel activity comparison between your domain and a competitor’s domain to glean more insights.  

Where are they competing with you? 

You can’t pull and track every impression share and ad positioning for an entire account. 

However, you need to be frugal but effective with your analysis to get the most vital KPIs. This way, you can better identify where you should focus your time to optimize your PPC. 

Here are the easiest ways to determine where the competition is coming from: 

  • Label your top-performing keywords: You can use labels within the third-party or publishers’ bidding tools to monitor any major changes on your best performing keywords. These will notify you if a competitor starts to push you out. You can also use the data to look for changes and adjust accordingly. 
  • Set up reports, alerts, and automated bidding rules: For your top-performing campaigns, ad groups, and keywords, set up automated Search Impression Share (SIS) reports that are sent to your email. You can also prevent keywords slipping from their positions with tools like Target Search Page Location or Microsoft Advertising’s automated rules.

Why are they competing? 

The final step of identifying and understanding your PPC competition is to unveil why they’re competing with you. Once in a while, you’ll run into a competitor domain that bids on your keywords simply to try to price you out of the running. 

However, in most cases, your competitors have the same intentions you do. That means you might not succeed through bidding alone. Because of this, it’s imperative to review your competitors’ strategies and develop an action plan around what you learn. Yes, we’re talking about tools once again. 

Top competitor analysis for PPC tools:

  • SEMRush: This is actually a slew of tools, including an excellent competitive analysis feature. It allows you to generate competitive analysis reports and download the reports as PDFs, saving your serious time.
  • SpyFu: Spare yourself the trouble of building your PPC account by duplicating your competitors’ campaign. With SpyFu, you can download your competitors’ most profitable keywords and ads for organic and paid searches. 
  • Brandverity: This is an excellent tool for monitoring, identifying, and removing harmful ads from appearing on your most popular branded keywords.
  • Ispionage: As a play on “espionage,” this tool gives you access to 7 years’ worth of PPC and SEO keywords data for the top three search engines for your competitors. You can use this data to set up your campaign better and improve your results.  

What to look for during your competitor analysis

Leveraging tools during your competitor analysis for PPC allows you to peek into their campaigns in various ways. But what should you analyze? 

Keywords and ad copy are the two highest priority areas to pay attention to, but you can discover additional insights from your competitors. You may also be able to gain visibility into what their monthly budget might be and what platforms they have a presence on.

An open mind will go a long way when researching. Learn everything you can, then consider how you can use it to your advantage. Some things may be obvious, while others may take some brainstorming. 

No matter what, take in all of the info. You never know how you might be able to use it at a later date. Some helpful things you might learn from your competitors are:

  • Keyword and offer opportunities you’ve missed
  • Whether your budget is in line with others in the industry
  • Changes in competitor spend
  • Who you are currently competing with
  • Potential threats
  • Keywords you should buy that your competitors are not
  • Get new ideas for ad copy and calls to action

Keep in mind these tools don’t tell you how successful your competitors’ campaigns are, so you should avoid making wide-sweeping changes overnight just because your competitor is doing it differently.

Pro tip: Sometimes, the most useful thing you can learn is that your competitor is making a lot of mistakes that you can take action to avoid.

bike competition

Use your competitor’s ads to help you get creative with ad copy. (Image: Unsplash)

After the analysis: Dig into the data

Now that you know more about your competitors, what do you do? You look for opportunities, of course.

Examine landing pages

Compile a list of competitor landing pages. Examine their site speed — is it better or worse than yours? 

Site speed is crucial to being competitive. Potential customers will go somewhere else if you make them wait too long.

Next, review the offers, calls to action, and benefits. Where do you stand by comparison? Do you see places where you can improve? 

Take note of how you can change your landing page if you see areas of concern. When you’re reviewing landing pages as part of your competitor analysis for PPC, here are some questions to ask:

  • Is it user-friendly?
  • What’s the site speed like?
  • How does your call to action compare to theirs?
  • Is your offer competitive with theirs?
  • Are your key features and benefits competitive with theirs?
  • Are there key features or benefits you should add?
  • As a whole, how does your page compare? Do you need changes?

After analyzing the landing page itself, consider if the ad leading to the landing page is relevant to the landing page. Are the target keywords on the page? Do they have the appropriate level of congruency? 

Take a look from top to bottom, and consider how Google might rate it. Find copy and formatting that might inform and improve your own landing page strategies. Use your competitors’ websites to improve upon your own.

“It is critical to review competitors’ landing pages and conversion processes,” explains Galik. “It is vital to observe the call to action they use, how they generate leads, and what user experience they are providing. Each of those pieces can help you develop a stronger PPC strategy than your competitors.”

She adds that, when it comes to paid search, it’s not just about your ads and keywords – landing pages are crucial, too.

Pro tip: A/B test elements and ideas you gain from your top competitors’ pages to see if they improve performance on your own landing pages.

Ad copy analysis

Competitor research should allow you to look at the ad history, both current and historical, for competitors. 

Ad text is the first impression a brand has on its potential clients. Examining their offers, benefits, and features will allow you to learn more about how they attract clientele.

Investigating the messaging that garners clicks shows you what you may be missing. They may include pricing, specific features, hours, or even sales. 

What stands out to you? How could you change your ad copy based on what you see? Take note of these items:

  • Headlines
  • Calls to action
  • Special offers
  • Features
  • Pricing
  • Sales or discounts

But don’t just stick to evaluating the ad copy itself. Look for patterns in the ad history too. 

Is there a seasonality to the trends? Use the ad history to find the busiest months of the year. Developing a better understanding of seasonality will help you compensate for traffic levels and keyword bid changes. 

For instance, you might want to consider running a sale during a slower period to compensate for the higher costs of advertising during the busiest season.

“By analyzing competitors’ ad copy, you understand what pain points or benefits they are highlighting,” adds Galik. “This helps you define how you want to position yourself and what value proposition you can outshine your competitors on.”

Pro tip: Use your competitors’ ads to help you get creative with ad copy. Making your ads more clickable will help you get more qualified traffic to your landing pages. Don’t forget to mine the ad history for insights, not just the ad copy itself. There’s a wealth of data you can use to your advantage.

Keyword competition and keyword gaps

You’ve done the keyword research, but have you dared to venture outside the proverbial box? 

Tools will tell you more about your competitor keywords. You can see what they are bidding on and how much budget they invest. You can even find out how long they’ve been bidding on them for. 

Once you know more about their keywords, you’ll be able to make educated choices for your own strategy. You may choose to stop bidding on certain words because you just don’t have the budget, or bid more heavily on others because you can afford it.

If you find there are specific keywords they’re not bidding on, that’s called a keyword gap. This is a great opportunity to cash in. You may want to invest more ad spend here since it will help you get more traffic to your site without paying a premium. 

Watch out, though: your competitors may figure out what you’re doing and follow suit.

Pro tip: Take advantage of keyword gaps, they’re an easy place to get low-cost traffic. Just keep an eye on the search volume. It may not be enough to give you a real competitive advantage.

The takeaway

The main purpose of running a competitor analysis for PPC is to identify your competition and come up with a strategy to improve your campaigns. 

Of course, you don’t want to merely follow in others’ footsteps. However, when you’re armed with all this insider info about the brands vying for your same customers, you can leverage some of their techniques in your own unique way.

When you know who your competitors are and how they operate, you’ll be in a better position to outrank them on the search engine results page.

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

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Written by Sam Yadegar on Apr 14 , 2021

Don’t let competitors have an edge over you on social media — conduct a competitor analysis to stay in the game.

Here, you’ll find: 

  • Steps for conducting a competitor analysis for social media
  • Why it’s key to understand your competition’s social strategy 
  • How a competitor analysis can improve your own social results
  • Top tools when doing a competitor analysis for social media 

Social media is one of the most popular ways to engage with customers and effectively reach your target audience. In fact, HubSpot reports 90% of brands now use it to build awareness and grow their reach, among other things. 

But, just like in search engine results, there’s competition for eyeballs and attention on social media. That’s why understanding how your brand stacks up against the competition is important for developing your social strategy and making it work best for you. 

Conducting a competitive analysis for social media can be crucial for enhancing your social media performance. Besides better understanding your competition, a social media competitor analysis will put helpful information in your hands on how to improve your brand’s strategy. 

Don’t get left in the social media dust. Use these 7 steps to conduct a competitor analysis like a pro. 

competitor analysis for social media

Before you get too far in your social media analysis, identify the purpose of running one in the first place. (Image via Unsplash)

Why should I track my competitors on social media? 

There are many advantages to conducting a competitor analysis for social media, from gaining inspiration for content to identifying mistakes to avoid. Understanding how the competition engages with its target audience can also help you identify your unique value proposition and ways to grow your market share based on their weaknesses. 

Knowing what your competitors are doing on social media is essential for building an effective social strategy that stands out. Here’s how to conduct a competitor analysis for social media the right way. 

1. Determine your top competitors 

You probably already have a good idea about who your top competitors are. If not, it’s worth taking the time to identify your top five competing companies. 

To identify your competition, using Google to search for keywords your target customers use to find your business is a good place to start. Once you’ve made a list, you can put on your detective hat and dive a little deeper to determine how active each of them is on social media. Of course, you want to focus your efforts on brands that have a social strategy, so you can effectively compare. 

Pro tip: Visiting your competitors’ websites is usually a quick and easy way to find their social media profiles, as they often link to them in their site’s header or footer. 

2. Set your goals

Before you get too far in your social media analysis, identify the purpose of running one in the first place. Without knowing why you’re conducting an analysis, it will be difficult to measure and evaluate your results. 

You’ll find a lot of data when digging into your competitor’s social strategies, so it’s important to know what you’re looking for to ensure you’re not wasting time gathering irrelevant data. 

Some common goals of conducting a competitor analysis for social media are: 

  • Improving organic reach
  • Determining the best social platform for your brand
  • Increasing engagement or followers
  • Optimizing social ads

3. Pick the social networks to monitor

Most companies stick to the main social media platforms: Facebook, Twitter, Instagram, and LinkedIn. They also may be more active on some than others. Look to see which social media platforms your competition leverages the most and why that might be.

Do they see the most engagement on Instagram or LinkedIn? The answer could indicate where your target audience is spending most of their social media scrolling time, which can help inform your own social strategy. 

4. Track key performance metrics

After identifying the social media platforms your competitors are most active on, you can work to gain a better understanding of how they engage with and grow their network. 

The following key metrics can help you examine and track their performance. 

  • Profile metrics: Note things like the number of followers, average weekly posts, and engagement 
  • Content metrics: Note the types of content shared, number of ads or boosted posts, and image to video post ratio
  • Brand metrics: Note the tone of voice, key issues most often addressed, and interaction from followers
  • Engagement metrics: Note the likes, comments, and shares of their content and the number of customers using their branded hashtags

Pro tip: It’s a good idea to look at the average engagement by post type (video, photo, text, link) to compare to your posts as well.

woman in hat looking at cell phone

Automating the tracking of competitors is the most effective way to get up-to-date data. (Image via Unsplash)

5. Determine the prime time for your social media audience

Ensuring your content is seen by followers at the best times of day and days of the week will help you work smarter vs. harder when it comes to social reach. While consistent posting is key to an effective social media strategy, it’s not enough to just post as you please. Rather, it’s helpful to know when the largest number of targeted users are online. 

Looking at each of your social platform’s analytics is a good starting point. From there, noting your competitor’s posting times and their engagement rating can help determine if adjusting your posting times will increase the chances of reaching more targeted consumers.

Need more help with your social media strategy? Let’s talk! 

6. Don’t forget about paid media

While it’s almost impossible to determine the exact amount your competition spends on paid media campaigns, you can try to determine if they’re paying for increased followers or post engagement. 

Plus, if you’re conducting a social media analysis without considering if they’re boosting or running ads, it could skew your results and have you setting unachievable organic goals. 

The tools in the next section can help you run an analysis or browse each social platform individually to look for any sponsored ads. Taking things a step further and conducting a full PPC competitor analysis will also give you more information on improving your paid reach. 

Pro tip: Facebook Ad Library is a helpful tool for checking if your competition is actively running ads on Facebook or Instagram. 

7. Find the proper tools to conduct a competitor analysis for social media

Automating the tracking of competitors is the most effective way to get up-to-date data. While you can conduct a competitor analysis for social media on your own, using the proper tools makes the process more efficient and allows for easy tracking of both your and your competitors’ results. 

Tools for running a competitive analysis and reports for improving your social strategy include: 

  • BuzzSumo
  • Brandwatch
  • Facebook Analytics
  • Facebook Ad Library
  • Sociality.io
  • Socialbakers
  • Sprout Social 

The takeaway

Comparing your social media presence and results to your competitors gives you insight into their social strategies and shows you the best ways to outrank them. 

With most of the data being public knowledge, conducting a competitor analysis for social media is easier than you might think. However, compiling the data is only the first step. 

Effectively analyzing the information and results requires using the top tools and understanding what it all means. From there, you can post more like-worthy posts, tweets, and Stories — and feel confident that you’re on the right track.

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

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Written by Sam Yadegar on May 19 , 2020

In business, competition always gets in the way — in SEO, your competitors are your best friends.  

Here you’ll learn:

  • Who your SEO competition is
  • How to learn from your competitors
  • Ways to capitalize on your competition’s mistakes
  • Which tools to use to conduct a top-notch competitor analysis

While focusing on your own brand’s mission is key, not keeping an eye on your competitors is a risky move. After all, if you can’t see how fast your competition is going, they’re more likely to lap you in the race.

That’s where a competitor analysis comes in. By learning how to analyze what your competition is doing, you can adjust your marketing campaign to beat them.

Let’s dig a little deeper into what competitor analysis for SEO is and how it can help you stay on top of your game.

Who is your SEO competition?

It’s likely that you already have an excellent idea of who your business competitors are. But these are hardly the only companies you need to consider when fighting for the coveted top spots of Google search results. During your SEO campaign, you may be facing competitors who don’t belong in your niche.

For example, if you want to rank high for the “best flowers in LA,” you aren’t just competing with the local florists. You could be fighting against designers and review sites, making your climb to the top spot twice as tough.

The truth about SEO competitors is simple: They’re the companies that rank high for the keywords you’re targeting — even if they aren’t your business competitors.

hawksem: Competitor Analysis for SEO

While analyzing your competition, look for weaknesses or gaps you could fill. (Image via Unsplash)

Luckily, finding your competitors is easy. All you need to do is enter your keywords into the search field and see what pops up on the first few pages.

You want to analyze the competition so you can:

  • Strengthen your keyword search
  • Improve your content
  • Capitalize on your competition’s weaknesses
  • Find out what works and what doesn’t in your industry

All’s fair in love, war, and SEO, so you shouldn’t feel guilty about finding inspiration in your competitors’ campaigns.

While analyzing your competition, look for weaknesses or gaps you could fill. If the competitor ranks high for the same keyword, find out where they make mistakes or seem to come up short. Improve your efforts in those sectors, and you could come out on top. Here’s how to do it.

1. Identify their keywords

To strengthen your keyword search, you need to figure out which keywords your competitors rank for. This can help you find keywords with high search volume that they aren’t using enough. It can also help you understand what works in your specific industry.

Doing all that is fairly easy, thanks to numerous tools that help you analyze another website and see which keywords it ranks for. 

You can use these same tools on your website to see how good your keyword efforts are:

These programs also allow you to see how well your website ranks for some keywords compared to the competition. You could discover money keywords that you’ve overlooked.   

2. Analyze their content

Since content is the pillar of SEO, you need top-notch ideas. An excellent place to get them is to analyze what the competition is doing.

How do you figure out how well their content is working? Find out which content got the competitor the most links. Achieving high-quality backlinks is imperative to ranking high with search engines. 

Some link checker tools to help you include:

Once you find the competitor’s top content, check it for flaws. Maybe the word count is too low, the info is outdated, or their imagery is low-quality. 

Take advantage of the information you’ve gathered to create similar content, only better. Your goal is to come up with the content that offers significantly more value to the target audience.

You don’t always need to go deep into content analysis. By using the above tools, you can simply get inspiration for tweaking your content strategy.

Pro tip: While it’s natural to cover similar topics to your competition through content, don’t simply imitate. You don’t want to look like a mere copycat (or dip into plagiarism territory), so make sure the content you publish follows your brand’s own voice and tone.

3. Find dead pages

Seeking out dead pages is a time-consuming yet highly effective way to take advantage of your competitor’s mistakes. This part of the competitor analysis involves finding dead pages on your competition’s website that other companies have linked to. 

Once you find it, you can reach out to those who have linked to this content, show them the page isn’t working, and provide them with a link to your content instead. (If you already have a relevant article, great! If not, write one up and publish it, then send away.)

Links to dead pages can lower the website’s rankings. That’s why people are more than happy to replace them with live alternatives.

  • Find the 404 pages on the competitor’s website by using Ahref’s Site Explorer or ScreamingFrog.
  • Use Dead Link Checker to verify that the links to this page aren’t working.
  • Recreate content and offer the website owner to link to your article instead of your competitor’s 404 page.
HawkSEM: SEO Competitor Analysis

Analyzing your SEO competition can help you gain valuable insight into what works in your industry. (Image via Unsplash)

4. Analyze their website

If your competition is ranking high for your favorite keywords, see if you can find some flaws in their website design. From there, you can focus on making your website better and nullifying your competition’s efforts. Things to pay attention during a competitor audit include:

  • Site structure — How the content is organized on the website (subdomains, internal links, etc.)
  • Site speed — How fast do pages load? Can you make your website’s loading speed better?
  • Mobile-friendliness — How good does the website look on mobile devices? Are all the necessary features available to mobile users?
  • User interface — Is the site easy to navigate? What about hreflang (which, as SEMrush explains, tells search engines the relationship between pages in different languages on your site)?

You can crawl the entire site to find out how your competitors structure subfolders, use internal links, and take advantage of on-page SEO. These tools can help:

5. Look at their Google My Business page

For local companies, a Google My Business page can be a highly important SEO tool. Ask yourself: What is our competition doing to look appealing on this page?

  • Do they update the page regularly?
  • Do they use images?
  • Are there reviews?
  • How many people are following the page?

If any of these components are lacking, you can capitalize on mistakes and hone your Google My Business page accordingly. If they do a great job maintaining this page, see what you can do to mirror them.

The takeaway

Analyzing your SEO competition through a competitor analysis can help you gain valuable insight into what works in your industry. It’s win-win: You can see what they’re doing right and determine ways to follow suit, and you can also capitalize on their mistakes or areas where they fall short.

Looking at what your competition is doing isn’t just a smart trick: It’s an integral part of a solid search engine optimization strategy.

Want to learn more about analyzing your SEO competition? Let’s talk.

Sam Yadegar

Sam Yadegar

Sam Yadegar is the co-founder and CEO of HawkSEM. Starting out as a software engineer, his penchant for solving problems quickly led him to the digital marketing world, where he has been helping clients for over 12 years. He loves doing everything he can to help brands "crush it" through ROI-driven digital marketing programs. He's also a fan of basketball and spending time with his family.

Questions or comments? Join the conversation here!

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