Getting lost in the sea of competition? These content writing agencies can help you make waves.
Here you’ll find:
- What a content writing agency is
- Top content writing agencies of 2023
- How to choose the right one for you
- Benefits of outsourcing content vs. writing in-house
Ecommerce content marketing evolves at warp speed, and producing killer content helps you keep up. Why? Because great content captures your audience’s attention, drives results, and propels your brand into the spotlight.
Poorly-executed content does the exact opposite. It puts your audience to sleep, delivers little-to-no value, and sends your brand hurtling into the abyss like Barb in the Upside Down. Yikes.
The catch? People form first impressions within 7 seconds — and content is no different. You only have a tiny window to grab their attention. So, how will you make it count?
With incredible content. Problem is, crafting high-value written content is an art form, and often, best left to the pros.
In this article, we’ve compiled the ultimate lineup of stellar content writing agencies and services of 2023, sprinkled with expert insight from our CEO at HawkSEM, Sam Yadegar.
Kick back and grab an eggo, we’re jumping right in.
First, here’s the list:
Top 10 content writing agencies
- BKA Content
- Blue Corona
- Rise Interactive
- Seer Interactive
What is a content writing agency?
Content writing agencies write digital marketing content. They usually have a team of writers, editors, and content strategists. Together, they provide brands with engaging, results-driven, high-quality content that resonates with target audiences.
With a diverse skill set and ability to tackle projects of all sizes, partnering with a writing agency helps you nail your business goals.
When it comes to content creation, the sky’s the limit. But popular types of content include:
- Website content: Landing pages, sales pages, product descriptions, web pages, blog content
- Technical writing: White papers, user guides and manuals, ebooks, case studies
- News and press releases
- Social media: Posts, captions, and ads for Instagram, Facebook, LinkedIn, YouTube, Twitter.
- Video, photo, and audio content: Scripts, infographics, podcasts, webinars
- Search engine optimization (SEO): Keyword research, SEO formatting, metadata, alt text, etc.
- Proofreading, editing, and revision services
- Content management
- Content marketing strategy
In a nutshell, content writing agencies are your one-stop shop for all things written content.
…but they’re not all created equally.
10 best content writing services in 2023
So what makes a great content agency?
Expert writers and high-quality content creators use strategic data and insights to tailor content that speaks directly to target audiences. They understand a brand’s voice and mission, using that as the guiding force behind every piece of content.
Who’s worth your investment?
We rolled up our sleeves and dug deep into each agency’s services, track records, case studies, and more to bring you a selection of the best content writing agencies in 2023.
Read on for our top 10 picks.
HawkSEM is a full-service digital marketing agency helping businesses boost their visibility, drive more targeted traffic, and generate more leads and revenue.
We do it all, from SEO marketing and ad strategies to creating content that positions your brand as a thought leader.
With our next-level proprietary tech, ConversionIQ, we track and optimize all your marketing data in one place. We set you up with the ultimate digital marketing toolbox to supercharge your campaigns and give you epically high ROI.
- Investigate your business and target audience. What makes them tick? What’s your brand voice and identity? What are your mission and values?
- Aim for your financial goals. We analyze your current acquisition costs, laser in on your revenue goals, and assess your existing market shares. Then, we devise a plan for dominating the competition.
- Dive deep into the data and metrics. What’s building you up? What’s dragging you down?
- Outline the customer journey. From pre-click to post-conversion, we connect the dots between keywords, ad copy, landing pages, web content, and channels to create a cohesive strategy.
- Craft customized, engaging content that fortifies your authority in the industry and inspires action.
- Execute. We don’t just unleash your plan into the wild. We closely monitor your marketing campaign performance in action and continuously fine-tune it to make it even better.
This proven framework is how we helped Nava Health, CDL Consultants, and Peer Software double their conversions and hack their business growth.
We love partnering with innovators and market leaders on a mission to blaze new trails in their industry. Sound like your brand? Let’s chat.
- Campaign strategy and execution
- SEO content writing and marketing
- Web content design
- Paid social media marketing (Facebook, Instagram, LinkedIn, Twitter, etc.)
- PPC management
- Performance display campaigns
- Shopping feed management
- Google Ads (formerly AdWords)
- A/B testing
- ROI and conversion tracking
SmartBug Media is a full-service inbound marketing agency. Like us, they take a holistic approach to content marketing, working closely with their clients to understand their businesses and target audiences on a deeper level.
They tailor their offerings to each client’s needs and goals, achieving results through data-driven strategies.
With a 360° focus on inbound marketing, SmartBug helps businesses achieve their goals and grow their bottom line.
For example, they gave Southern Nazarene University (SNU) a digital makeover by creating a comprehensive digital marketing strategy.
At the core of this strategy? High quality SEO-driven content.
Thanks to this overhaul, SNU saw dramatic improvements. Notable results include a 29% increase in new enrollment, a whopping 368% increase in organic traffic, and an overall conversion rate of 3.4%.
Now that’s a beautiful partnership.
- Inbound and account-based marketing
- Ecommerce marketing
- Paid search and social
- Web design and consulting
- Sales enablement
- Creative and branding
- Public relations
- HubSpot management
- Video marketing
- One-off projects
Verblio is an affordable content writing agency that connects businesses with freelance writers. They offer custom, high-quality content for blogs, websites, and other digital marketing needs.
The self-proclaimed “content cornucopia” offers content writing services to fit every project and budget.
Verblio’s platform streamlines content creation, giving businesses access to a pool of 3000+ top-notch writers.
And it’s not just fast, easy, and affordable; their team of writers drives results. Their strategic blog content helped Dove Way, a mom-and-pop vacation rental in Maine, go head-to-head with Airbnb and Vrbo listings.
New, localized content showcased Dove Way’s distinct appeal and brand. Verblio’s blog writing sprouted growth in their web traffic, helping them achieve their most successful month yet.
Don’t take our word for it, though – their testimonials speak for themselves.
- Blog writing
- Press releases
- Website content
- Social media content
- Product descriptions
- White papers
- Product category pages
- Pillar content
- Content revamps
- One-time projects
4. BKA Content
BKA Content’s motto embodies what every brand desires: to produce nothing but “awesome content.” They specialize in high-quality SEO content for brands and marketing agencies.
With a large team of writers experienced in various industries and niches, BKA consistently delivers reliable, scalable, and affordable content solutions for all kinds of businesses.
You can choose between setting your content orders on autopilot, or taking the wheel yourself. With flexible management options, expert writers, and commitment to client satisfaction, make them a top choice for businesses of all sizes.
Whole Home Scenting saw immediate SEO gains and consistent revenue growth.
Ah… the sweet aroma of success.
- Blog writing
- Web content
- Ecommerce content
- SEO content writing services
- Custom projects (social media, scripts, descriptions, revisions, etc.)
ClearVoice is a content creation platform where you can work with professional writers, editors, and strategists all well-versed in your brand voice. And their strict vetting process guarantees that your content is always in good hands.
ClearVoice offers a comprehensive solution to content creation management.
Think of it as a digital home for all your content creation needs, housing your content calendar, deliverables, and writing team.
They’ve even turned skeptics into believers.
Waikiki Resort Hotel’s Revenue Manager, Adam Miyasato, didn’t think blog writing could drive conversions. After collaborating with ClearVoice on blogs showcasing local hiking spots and post-COVID updates, Waikiki Resort Hotel experienced significant growth in online traffic and a 350% conversion boost.
Without ClearVoice, they would’ve been down 65%, now they’re riding the waves of triumph.
- The ClearVoice platform
- Content production
- SEO content strategy
- Content amplification for increased ROI
ContentWriters is a platform offering content writing services for businesses and individuals. Here, you’ll gain access to a vast network of freelance writers. Easily find writers serving up high-quality content for websites, blogs, and marketing campaigns.
They offer a self-service option where you set up your own account and order content on demand. Prefer to offload your entire strategy? Choose their managed services option, which comes with a dedicated specialist to handle it all for you.
ContentWriters has a rigorous vetting process for their talent network. In addition to handpicking expert writers, a team of editors reviews every piece, ensuring top-notch quality.
That, coupled with their impressive range of services, user-friendly platform, and track record of success, earns them a solid rep as a leading content writing service provider.
So how effective is their content?
The tax industry commands trust, and E-file.com has succeeded where many others have failed. They earned recognition as one of the fastest-growing private companies of 2017 with a staggering three-fold increase in growth over just two years.
How? With smart, strategic content masterfully crafted by ContentWriters.
- Blog writing
- Ecommerce content
- White papers
- Press releases
- Article writing
- Social media content
- Unlimited revisions and proofing
- Content strategy consulting
- SEO optimization
- Content distribution
- Custom content projects
Content marketing doesn’t have to be complicated, especially with the right content writing agency in your pocket. WriterArmy describes itself as a “different kind of content writing service provider.” They’re a no-frills company that offers scalable content to leading marketing agencies and businesses.
There’s a reason WriterArmy is rated as one of the top global content agencies. They make content orders as easy as 1-2-3. Simply order your content, add workflow updates, and give final approval. Voila!
WriterArmy is unique in a few other ways. They guarantee quick turnaround times, work with American/Canadian writers (so nothing gets lost in translation), let you select and manage your writers, and offer a 100% money-back guarantee.
The outcome? A performance-driven content marketing partner that spurs your company’s growth and delivers tangible results.
- SEO content (blogs, white label, local)
- Sales copywriting
- Linkedin content marketing
- Content marketing development
- AI content writing with human oversight
8. Blue Corona
Blue Corona is an inbound web marketing, analytics, and optimization company that measures ad performance to help businesses boost sales and leads. They believe that accurate marketing analytics is the cornerstone of every marketing strategy.
They offer digital marketing to home service brands like contractors and local trade businesses.
Their solutions have dramatically transformed local B2C businesses. A great example? Their review generation and management integration helped one HVAC company gain over 100 verified online reviews in just 10 days.
Check out their case studies for more results.
- SEO content and marketing
- Email marketing
- Yelp ads
- Website design and chat services
- Social media
- OTT advertising
- Ad tracking and reporting
- Digital competitive analysis
- Lead capture and recovery
9. Rise Interactive
Rise Interactive is a unique digital marketing agency that uses a blend of data analytics, content strategy, and tech to create effective marketing solutions.
Their team works closely with clients to understand their business goals and develop tailored solutions. Their unique tools, like their media optimization platform, help them fine-tune marketing campaigns in real time. The result? Increased ROI.
With serious content writing and development chops, Rise Interactive helps companies expand their reach and see impact quickly.
Just 30 days into a content overhaul, they helped NorthShore’s organic traffic increase by 575% and land a coveted spot on Google’s 1st-page rankings.
Buckle in and watch the needle rise.
- Content marketing
- Paid search
- Amazon ads
- Affiliate marketing
- Email marketing
- Social media
- Marketplace listing
- Web and mobile development
- Data analytics
10. Seer Interactive
Seer Interactive helps brands scale by uncovering hidden opportunities in their marketing strategy. They do this through data-driven assessments and gaining a deep understanding of their clients’ businesses.
In addition to their technical expertise, Seer is committed to corporate social responsibility and ethical business practices.
Supernova™ is Seer’s exclusive cloud-based platform that propels strategic decision making. It transforms real-time search data into user-friendly insights in your custom dashboard.
This methodical approach has proven incredibly successful.
Using behavioral analysis of web data, Seer identified pain points customers experienced while interacting with The Casey Foundation’s yearly publication.
Seer’s optimization strategy helped reduce distractions and feature prominent calls-to-action.
The results? A remarkable increase in landing page traffic and conversions, a 600% increase in state report downloads, and a 97% increase in annual report downloads.
Now those are some stellar results.
- Market intelligence
- Testing and analytics
- Content creation
- Paid media campaigns
Why outsource content writing services?
We’ve covered the best of the best, but why do you need a writing team? For starters, outsourcing content to pros gives you a leg up on the competition.
Yadegar emphasizes the importance of demonstrated experience. He suggests interviewing different content writing agencies to ensure you vibe with their voice and tone — something he says can’t be taught.
So, what are some other features of successful content writing agencies?
“There are both tangibles and intangibles,” says Yadegar.
Tangibles can encompass bringing in more organic traffic, keeping visitors engaged for longer, and boosting your conversions.
But he stresses it’s about more than just numbers. Great content taps into your audience’s psyche, speaking in their language about their common problems. When you do that, you spark action and engagement because they feel heard.
Professionals with proven expertise provide this, and more, saving you from common faux pas.
A big one? Plagiarism, which Yadegar warns, adds no value or authenticity.
Another mistake he cautions against is poorly-written pieces that don’t take a firm stance on a specific topic.
If you’re set on creating your own content, he suggests avoiding these pitfalls by being yourself. After all, you succeeded because you’re different from your competitors, and your content should mirror that.
That said, Yadegar doesn’t sugarcoat that creating content takes a village.
“The best quality content happens when writing is your sole focus, and most people that want to do it themselves are usually juggling a bunch of other responsibilities.”
Although outsourcing content creation garners the best results, it doesn’t mean you have to relinquish control entirely.
Yadegar suggests staying involved as a subject matter expert, ensuring your content accurately represents your brand while benefiting from the expertise of professional writers.
“Add value to your message, but leave the art of bringing it to life to the pros.”
Finding the right content writing agency can be a game-changer for your business. Moreover, it frees up time so you can focus on what you do best, but more importantly, it gives your brand a competitive edge.
If you feel spread thin with your content, it may be time to partner with the right agency.
Ready to outshine your competitors and attract your ideal audience?
Then you’ll need a flawless union between data and creativity, which is exactly what we bring to the table. Let’s talk.