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What’s Included: Ecommerce PPC Services
Google Shopping ads
Display your product images, prices, and store information at the top of Google search results when potential customers search for the kinds of products you offer.
Google Ads
Our bread and butter here at HawkSEM, Google Ads gives your products and brand name visibility where it matters most: across the Google network.
Amazon Ads
With a whopping 43% share of total ecommerce business and an average return on ad spend (ROAS) of 5 to 1, Amazon is the place to be for ecommerce businesses. And HawkSEM is the agency to help you stand out while you’re there with Amazon ads.
Bing Ads
Now called Microsoft Ads, Bing Ads fill in the gaps that Google Ads leaves behind — including a massive audience of older users with higher incomes.
Remarketing
Most people won’t make a purchase the first time they end up on your site. But with remarketing ads, you can gently remind people to continue their buying journey and become (repeat) customers.
The Deliverables
From Google Shopping ads to Amazon ads to Bing, our ecommerce PPC services cover everything you need to thrive. Here’s a breakdown of the deliverables you can expect from our team:
Ecommerce PPC audit
Our partnership begins with a detailed look into your current PPC campaigns, using an extensive checklist to determine what’s working and what could be improved, including:
- Website optimization opportunities
- Content gaps
- Assets you might need for your campaigns
- Current bidding strategies
- Keywords
- Conversion tracking setup
Competitive analysis & market research
We get to know each other by doing a deep competitor analysis (including direct and indirect competitors) using search query and keyword research, data tools like Semrush for online ranking, Google Trends, and Auction Insights.
We determine who your target audience is, their demographics, and how seasonal demand impacts your business.
Goal setting
What are your goals? We’ll establish a list of your most important key performance indicators (KPIs) to outline your custom strategy.
Campaign strategy
Once your goals are defined, our team of PPC experts build a marketing strategy for your unique business that will make your milestones come to life. Keeping your budget and audiences in mind, this strategy outlines:
- Bid types
- Optimization objectives
- Creative recommendations
- Keywords
- Custom audiences
- Ad copy and assets
- Try new match types
- Check languages and locations
This leaves you with an in-depth proposal that includes projections and ongoing expectations.
Campaign buildout
Once we have an approved strategy in place, it’s time for execution, restructuring, and buildout. This includes:
- Conversion tracking setup
- Well-structured ad groups with relevant keywords
- Negative keyword lists
- Bidding strategies
- Remarketing setup
- Appealing ad copy
- Optimized landing pages
- Strong calls to action (CTA)
- A/B testing setup
- Ensuring your product feed is robust, accurate, and connected to your Google Merchant Center (GMC) account
This is also when we connect all your marketing channels inside ConversionIQ, our proprietary marketing platform that keeps all your marketing data (Google Ads, Bing ads, Amazon advertising, social media channels, Hubspot, Google Analytics — you name it) in one place.
A/B testing
Set it and forget it? Not us! Our team of PPC experts will regularly test your ad copy, product page design, headlines, and assets to see what brings in the highest conversions.
Custom Reporting
Trust is earned through reporting.
Because so much of what marketing agencies do is “behind the scenes,” clear communication paired with desired results is the only way clients can feel confident that their budget is being well-spent.
At HawkSEM, you can always expect your reports to be:
- Recurring
- On time
- Easy to understand
- Customized to the KPIs that matter most to you
- Accessible anytime with ConversionIQ
- This is why our clients feel empowered when they partner with us.
Optimization
Once your ads are live and accruing clicks, conversions and valuable real-time data, we use that information to:
- Refresh your ad copy, assets, and formats
- A/B test keyword variations, landing pages, and assets
- Update your negative keyword list
- Make conversion rate optimizations (CRO) to your ecommerce site
- Adjust your bidding strategy if needed
- Improve Quality Score
- Try new match types
- Check languages and locations
As time goes on and performance improves, we continue to learn what makes your ads successful.
How much do ecommerce PPC services cost?
Your ecommerce business is unique. So, your PPC needs and goals will be unique, too. But here’s a look at our general pricing guidelines:
Our pricing starts here
Full-service PPC management
Larger brands who need more resources
How do we determine costs?
- Your goals
- Timeline
- Competition
- Account size
Contracts? Forget About It
Forcing you into a contract is no way to start a relationship. Instead, we rely on thrilling results, and transparent communication to maintain your trust.
Setup Fees Aren’t Our Thing, Either
It’s true: other agencies charge a setup fee. We just don’t think that’s necessary here at HawkSEM.
A Meticulous Proposal First
Our free audit includes a detailed proposal of what you can expect from our team before we begin working together.
Timeline: When to Expect Results
Typically, you’ll see the really exciting results in about 2-3 months.
We’ve been in the PPC game for long enough to know that, while you may see results quickly with our PPC services, the real monumental results (that lead to lasting growth) take several months.
Core phase (0-3 months):
This stage sets the foundation for your continued success: conducting deep research, goal-setting, campaign building, and identifying those “quick wins.”
Amplification phase (4-8 months):
Next up, your campaigns will run like a well-oiled machine with ongoing maintenance and optimization. With your goals being met, our team determines how to take things to the next level.
Domination phase (9-12 months):
At this point, we focus on expanding and scaling through increased impression share and more.
Who We Help
From big brands like Nike to small ecommerce businesses looking to expand, our ecommerce PPC services provide game-changing results for a wide variety of clients. You might be the right match for us if:
- You’re ready to scale
- You need to improve performance
- You plateaued with your existing efforts
- Managing ad campaigns in-house takes too much time (or resources)
- Your internal marketing team needs additional horsepower
- You had a disappointing experience with ads management before
- You’re looking to expand your online store and grow revenue and Google Ads is your next step
Here are some ecommerce businesses we’ve worked with:
ConversionIQ
ConversionIQ is our proprietary marketing platform that keeps all your marketing data (Google Ads, Bing ads, Amazon advertising, social media channels, Hubspot, Google Analytics — you name it) in one place.
This dashboard and reporting system gives you a clear update on what’s happening inside your ads account, its performance, and access to all your other online advertising metrics.
Hopping around from one platform to another? We don’t believe in inefficiency here at HawkSEM.
A Proud Google Partner
Google’s Premier Partners network named our Los Angeles PPC agency one of the top 3% of agencies in the country (and we’ve also been selected as an official Meta Business Partner and Microsoft Advertising Partner).
Expertise
With over ten years in the industry and exclusively senior-level team members, it’s safe to say we Hawks have high standards.
The Human Touch
While digital marketing involves plenty of technology and tools, we always focus on the human touch, giving our clients the hands-on experience they deserve (for proof, look no further than our 98% retention rate.) At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results
Power Up Your Ecommerce PPC: Case Studies
You spend too much time and energy on your business to let just anyone handle your PPC marketing.
You need a partner who can deliver results like these:
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Another Word on ConversionIQTM
We discussed how our proprietary marketing platform, ConversionIQ, connects all your marketing tools – like Google Ads, Microsoft Ads, social media channels, Hubspot, and Google Analytics – onto one dashboard so you can see a full picture of your marketing efforts.
This allows for transparent reporting anytime, sure. But it also gives us incredible data to make wildly effective optimizations. Want more proof? Keep reading.
Prior to ConversionIQ, many of our ecommerce clients, like Nike and Verizon, drove a healthy volume of revenue. But their new customer acquisition costs were higher than customer lifetime value with little growth in net new customer numbers.
ConversionIQ enabled them to scale campaigns, optimize creative assets, and focus on more profitable customers.
We uncovered situations where, although there were spikes in new customers, the order values were low and not leading to repeat purchases. We optimized the campaigns leading to a drastic increase in lifetime value while improving ROAS by 109%
Learn more about ConversionIQ
The Full Suite of HawkSEM Digital Marketing Services
Your ecommerce business is unique. So, your PPC needs and goals will be unique, too. But here’s a look at our general pricing guidelines:
Search engine optimization (SEO)
Paid and organic social media marketing (LinkedIn, Instagram, Facebook, Twitter, TikTok, Reddit, and Pinterest)
Performance display
Conversion rate optimization (CRO)
Shopping & feed management
Website design
Content marketing
Email marketing
Landing pages
Display ads
Retargeting & remarketing campaigns
Video ads
Amazon advertising
Ecommerce PPC & Paid Search Services
By now, you know the power of PPC advertising for ecommerce businesses. Statistics show that when a customer is ready to buy, they click the ads at the top of the search engine results page (SERP) — not the organic results.
After all, we’re visual creatures. Google Shopping ads give users the full (virtual) window shopping experience with product images and descriptions, as well as enhanced features like product ratings, promotions, and local inventory levels.
The thing is, running ecommerce PPC campaigns has always been extra meticulous because of how much it depends on the product feed. From high-quality lifestyle images and detailed product descriptions to effective remarketing ads and up-to-date inventory availability, every detail matters.
And there are a lot of details.
But now, with Google’s ever-changing automation algorithms, trying to stay in front of the right users can feel downright discouraging.
So if your clicks are costing you with little to show for it (except maybe a long line of abandoned carts), it’s not your fault. It’s just time to find the right ecommerce paid search agency.
Helpful Resources
We know that some businesses don’t have the budget to afford an ecommerce PPC agency (yet). That’s why we craft helpful content to educate and inform anyone who needs it, like our ultimate guide to The State of Ecommerce Marketing: 8 chapters full of tips, strategies, and expert insights to drive revenue through digital marketing.
FAQs
What is an Ecommerce PPC Agency?
An ecommerce PPC agency is a team of experts in PPC advertising with a special focus on growing ecommerce businesses.
How much do ecommerce PPC Services cost?
On average, businesses invest around $5,000 – $10,000 a month on PPC services, typically including both media spend and PPC management service fees.
What are ecommerce PPC deliverables?
Typically, deliverables include an audit, competitive analysis, market research, ad copy, campaign builds, conversion tracking, keyword research and reporting.
What are the benefits of working with an ecommerce PPC agency?
Award-winning ecommerce PPC marketing doesn’t just happen. It takes years of experience coupled with a proven process to earn such a stellar reputation.
And when we say “proven,” we mean it. (Like our ecommerce client who increased sales by 109%.)
The truth is, PPC growth happens when you team up with a group of experts.
And while adding PPC services to your budget might feel intimidating, an experienced agency (like us) will actually reduce your wasted ad spend, pinpoint missed opportunities, and help you increase sales.
This is what we’ve been able to do for brands like Nike, ADT, and Merrill Lynch.
The Bottom Line
Ready to boost your sales? HawkSEM has your back. As a top 3% PPC agency with a team full of ecommerce marketing experts, we know how to build a custom strategy to reach your goals.
Let’s talk.
Request a Free ConsultationRequest a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together