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Table of Contents
What Do Franchise Marketing Services Include?
You may be thinking, alright, what’s in it for me?
While each franchise marketing company offers different services and levels of guidance, here’s what you can expect from HawkSEM.
Deliverables for our franchise marketing services include:
- Franchise PPC Management
- Franchise SEO Services
- Franchise Content Marketing
- Franchise Conversion Rate Optimization
- Bidding Management & Optimization
- Dynamic Remarketing
- Custom Reporting
Franchise PPC Management
We’ve fine-tuned our approach to franchise pay-per-click (PPC) management, so we know the right steps to take to get your performance where it needs to be. From focusing on hyper-local audiences to testing your ads to leveraging data to enhance campaign results, we’ll work with you on a step-by-step plan that ends in better ROI.
Franchise SEO Services
If you truly want to stand out from the competition, then you need a fine-tuned SEO strategy to get there. That means making sure your marketing plan includes all the facets of search engine optimization: off-page SEO (such as third-party profiles like Google Business Profile aka Google My Business), on-page SEO (such as your website content), and technical SEO (such as your website design and metadata). From choosing the best keywords to prioritizing user experience, we’ll make it easy for you.
Franchise Content Marketing
Our years of experience seeing success for our clients have shown us that the most effective content is well-written, educational, and easy to digest. Our marketing firm can help you craft strategic, high-quality content that addresses search intent and boosts your visibility in organic search results.
Franchise Conversion Rate Optimization
You’re not alone if your conversion rates aren’t where you’d like them to be. We know it’s not easy to convert quality leads to paying customers. But we also know how to plug up a leaky pipeline by removing barriers, overcoming objections, and addressing FAQs that can lead to more successful conversions.
Bidding Management & Optimization
Ready to cut through the noise and choose the right bid strategy to meet (and exceed) your business goals? That’s why we’re here. On top of that, we use metrics like conversion rates and ROAS to update bidding strategies as your account grows.
Dynamic Remarketing
Personalized online marketing experiences foster brand trust, nurture customer loyalty, and can be key to getting more foot traffic through those doors. Remarketing ads can help re-engage potential clients by targeting those who have already visited your franchise website.
Custom Reporting
Whether you want a bird’s eye view of progress for transparency or need data for the higher-ups, we take pride in creating custom reports for each of our franchise clients that show the exact info you want in a way that’s easy to digest.
And speaking of custom reporting…
ConversionIQ
ConversionIQ is our exclusive, game-changing platform that helps clients easily identify qualified franchise leads, eliminate wasted ad spend, optimize campaigns, and more. CIQ connects all of your marketing tools – like Google Ads, social media marketing channels like LinkedIn, CRMs like HubSpot, and Google Analytics – into one centralized dashboard hub for a full picture of your marketing efforts. The results: better reporting, enhanced data, and a clear path to scaling, optimizing, and improving your digital marketing strategy.
Pricing: What Does It Cost?
Between fees, add-ons, and upgrades, agency pricing structures can be complicated.
But not with HawkSEM.
While costs will vary depending on your unique business goals, here are our general pricing plans:
New franchisees and those in the beginning years of franchise development looking to dominate their areas
Full-service management
Larger franchise brands that need more resources
These costs are determined by your:
- Goals
- Desired timeline
- Competition
- Account size
No Contracts, No Problem
You’ve got a growth mindset, and we’re not here to lock you down. After all, when you see the results of our partnership, we think you’ll want to stick around.
A Free Marketing Plan (Yours to Keep)
Before we partner up for your franchise marketing services, our expert team will gladly audit your existing marketing efforts. That way, we can offer a customized plan outlining how we would achieve your goals.
A Setup Fee-Free Zone
Many agencies charge an onboarding or setup fee – that’s not how we roll at HawkSEM.
Timeline: When Will You See Results?
Typically, our paid search services start to show initial results in 2-3 months, while significant SEO results can take up to 12.
Experience has taught us that the most effective legal marketing strategies are a long game built to last, not a quick sprint.
Core phase (0-3 months):
To start, we research, create benchmarks, identify low-hanging fruit (aka “quick wins”), and build the foundation your plan needs.
Amplification phase (4-8 months):
Next, we craft campaigns, foster predictability, conduct any necessary optimizations, and determine how to solidify your position in the marketplace.
Domination phase (9-12 months):
Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.
Who We Help
For more than a decade, we’ve helped hundreds of clients across all kinds of industries, including franchise businesses, achieve and exceed their marketing goals, from better lead generation to exponential sales growth. We’re proud that our customer roster includes a wide variety of business sizes, products, and niches. Here’s a sampling:
ConversionIQ
ICYMI, this is HawkSEM’S own marketing solution technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions. The customized, robust reporting dashboard ensures your franchise campaigns are continually optimized and primed to reach the right target audience, which significantly benefits your bottom line.
Partnerships with Industry Leaders
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you’re unhappy with your marketing campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a full-service digital marketing agency, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help franchisors dramatically increase your ROI for years to come.
Results From Our Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Why Partner with HawkSEM for Franchise Marketing Services
At HawkSEM, we’ve supported many franchise clients with the technical and local SEO expertise needed to boost brand awareness and maintain top SERP status. On top of that, our award-winning team has helped them build, run, and optimize targeted paid search campaigns that continuously exceed expectations.
It all adds up to a dynamic, built-to-last digital marketing strategy that gets people talking about – and visiting – your franchise business.
Working with a full-service franchise marketing company that offers more than just campaign suggestions can give you an edge over competitors, help you scale manageably, and ensure that you’re not neglecting any local marketing avenues that could benefit your bottom line.
If you don’t have time for all the trial and error that can come with DIYing your marketing plan for all your franchise locations, we’re here to help. You deserve a marketing partner that can offer a team of experts who already know the right paths to take to get you where you need to be to succeed online.
While HawkSEM has franchise marketing experts on our team, we also have senior-level pros who know the ins and outs of all the digital marketing channels out there. You get the benefit of as many digital marketing services as you want to leverage for maximum success.
Helpful Resources
No matter which path you end up taking for franchise marketing services, we care about providing helpful, accurate content that educates and informs. Here’s a sample of our franchise industry articles with tips, strategies, and expert insights into creating a best-in-class franchise marketing strategy:
Frequently Asked Questions
1. What are franchise marketing services?
Franchise marketing services are the advertising methods used to connect your franchise business with new clients, potential customers, and possible new franchise owners, if applicable. These deliverables can cover paid ad campaigns (creation, launching, and optimization) and organic initiatives, such as technical SEO, email marketing, content marketing, and web design.
2. What are franchise marketing service deliverables?
Deliverables typically include an audit of existing initiatives, creating or optimizing a digital marketing strategy, creating thoughtful PPC and SEO plans, building campaigns, ensuring proper tracking, and then analyzing results to optimize campaigns as necessary.
3. How much do franchise marketing services cost?
These services can start at $1,500 per month but typically cost $2,500-$10,000 and up each month, depending on the experience of the franchise marketing services company, the desired timeline, scope, and goals.
The Bottom Line
Franchise digital marketing is as multi-faceted as the industry itself – but the results speak for themselves.
Franchises offer excellent growth opportunities. The key is to leverage a well-rounded digital marketing plan that allows for strategic, manageable expansion that can be nurtured and maintained.
If you’re ready to implement cutting-edge strategies without overwhelming your current marketing team, finding a full-service digital marketing agency with proven digital marketing solutions is a great resource. To find out if it’s time for us to grow together, let’s chat.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together