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Table of Contents
What You’ll Get from Our Landing Page Agency
Designing and building the best landing page for your business is a data-driven process that begins with a deep understanding of your target audience, as well as a keen grasp of your marketing goals. Here’s what you can expect from our team along the way:
Goal Setting and Strategy
Landing pages are an integral part of your overall sales and marketing strategy. We take the time to first research and understand your audience, your business goals, and the nuances of your existing ad campaigns.
The next step is brainstorming ideas to ensure each page speaks to your target audience and their unique needs and pain points — with thoughtfully crafted messaging that drives them toward conversion.
Layout and Design Planning
Creating a landing page wireframe to visualize the placement of each element is a critical step in the design process. This is essentially a blueprint that allows you to visualize the layout of the page, the flow of the copy, the arrangement of the images and video elements, and the placement of each call to action (CTA) button.
It’s important to think about the functionality of each landing page and how it relates to the user experience.
Writing Persuasive Copy
The average website visitor’s attention span is getting shorter and shorter, which means you have mere seconds to convince them to stay on your page — and that means your copy has to be spot-on.
As landing page experts, we understand how to craft compelling, benefits-focused headlines and concise but engaging copy that addresses key pain points and provides a clear solution. Thoughtfully crafted landing page copy has a positive impact on conversion rate optimization (CRO) and helps to keep bounce rates low.
Images and Video Creation
Users typically remember 95% of the marketing message from a video, compared with only 10% if they read a text-only ad? Attractive images and engaging video content are both essential components of high-converting landing pages.
HawkSEM ensures you have access to the best-quality images as well as access to the latest tools and platforms for visual content creation.
Publishing Your Pages
Landing pages exist separately from the rest of your website, their primary purpose being to capture leads and conversions. Putting all of the components together and launching a finished page can be done through WordPress, Facebook, or with the help of a landing page builder platform, and we offer a keen understanding of each option and its benefits.
Many landing page builders allow for integrations with your existing marketing tools, including SEO, pay-per-click (PPC), social media, and email marketing tools.
Split Testing and Optimization
It’s not enough to create visually appealing landing pages; we a/b test each component — from headlines and CTA buttons to the addition of social proof badges.
Tracking key metrics such as bounce rate, conversion rate, page views, and cost per conversion can help to better understand what’s working and what isn’t. Keeping track of critical data allows you to fully optimize your landing pages and ensure the best performance.
How Much Landing Page Services Cost
Landing page services are baked into our PPC management. And because each landing page buildout and PPC campaign is customized to our client’s individual needs, our pricing isn’t one-size-fits-all.
Here’s a look at our general pricing guidelines:
For local businesses looking to dominate their geo
Full-service Landing page management
Larger brands that need more resources
How do we determine costs?
- Your goals
- Timeline
- Competition
- Account size
No Contracts.
We don’t force clients into any sort of commitment. And with results as impressive as ours, we don’t need to.
No Setup Fees.
Most agencies charge a setup fee upfront. Not us.
A Free Marketing Plan.
Before you decide to work with us, we’ll deliver a free marketing plan so you know what to expect.
Elevate Your Landing Page Efforts
Your business is too important to let just anyone handle your landing page design.
You need a partner who can deliver results like these:
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
How Long Does It Take to See Results?
Our PPC and landing page services pull in the leads, our service pages seal the deal.
With HawkSEM’s landing page services, you can expect to see some thrilling results early on with effective optimizations to high-volume pages. As for the long-term results that allow you to grow and scale? Those aren’t far behind, but they do take a bit more time.
Immediate results (0-3 months):
This is where the solid foundation is built: from optimizing existing pages with high volume and bounce rate to creating landing pages for new targeted PPC campaigns.
Short-term results (3-8 months):
With more data on our side, we lean into our expert conversion rate optimization methods to make your landing pages irresistibly clickable.
Long-term results (9-12 months):
Your PPC campaigns take off from here, and your landing pages add fuel to the fire. Up next? Market leadership, expansion, and scalability.
Who We Help
As leaders in the digital marketing space for over a decade, we’ve had the privilege of working with clients across a wide range of industries. Here’s a sampling of our diverse roster of clients:
Industry-Leading Partnerships
High-quality landing pages are integral to the success of your overall search engine marketing strategy. HawkSEM is proud to be a Google Premier Partner, meaning we are consistently in the top 3% of agencies based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
Transparent Pricing without Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you are unhappy with your campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Exclusively Senior-Level Talent
At HawkSEM, we only hire experts with a minimum of three years of experience. That means you’ll receive the most value from our services without any time wasted on training or fixing silly mistakes. Instead, our time is dedicated to thought leadership and generating real results.
Custom Strategy and Implementation
With such a savvy senior-level team, we build completely custom marketing strategies for our clients that hit the KPIs that matter most. And with our proprietary marketing tech, ConversionIQ, you have full visibility into what your team is doing behind the scenes.
ConversionIQ
ConversionIQ provides a comprehensive picture of your entire marketing strategy in one easy-to-navigate dashboard. Using Conversion IQ, you can link each of your landing pages to your Google Ads campaigns, your SEO strategy, your email marketing efforts, and more for unparalleled cross-channel insight. Details about every click, every lead, and every conversion can be found right at your fingertips to help you optimize toward revenue every step of the way.
An Emphasis on the Human Touch
We don’t do cookie-templates or AI content creation. Sure, we lean on technology and proven techniques for faster results, but we always focus on the human touch to truly stand out.
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Our (Other) Marketing Services
As a full-service agency, landing pages are just one of our specialties here at HawkSEM. If you’re looking to supercharge your digital marketing efforts, from social media management to SEO — we have you covered every step of the way. Our suite of services includes:
- Pay-per-click (PPC)
- Search engine optimization (SEO)
- Social media marketing (LinkedIn, Instagram, Facebook, Twitter/X, TikTok, Reddit, and Pinterest)
- Performance display
- Conversion rate optimization (CRO)
- Shopping and feed management
- Website design
- Content marketing
- Email marketing
- Display ads
- Retargeting and remarketing campaigns
- Video ads
- Amazon advertising
Helpful Resources
Not ready to invest in a landing page agency just yet? We get it. As a top 3% agency, we take it upon ourselves to create a library of content that helps smaller businesses on their journey toward growth. Here’s a sample of some of our favorite landing page resources:
Frequently Asked Questions
What Is a Landing Page Agency?
A landing page agency is any digital marketing agency that offers landing page creation as one of its services. However, the level of experience and the scope of services provided from one agency to another may vary significantly.
HawkSEM is among the top 3% of agencies in the country, according to the Google Premier Partner network. We are also an official Microsoft Advertising Partner and Meta Business Partner.
With over a decade of experience working with clients of every size and in myriad industries, we have developed a proven strategy for creating visually attractive and engaging landing pages that drastically lower bounce rate and increase conversions to give your bottom line a major boost.
What Are the Benefits of Landing Page Agencies?
Because the majority of B2B and B2C marketing now happens online, with 72% of all marketing budgets allocated to digital marketing channels, landing pages are an essential element of online marketing campaigns.
And, perhaps not surprisingly, research shows that companies with more landing pages see a significant increase in leads. Why? Because more landing pages means more inbound marketing opportunities, better audience segmentation, and more opportunities for conversion.
When compared with the high overhead of hiring, training, and supporting an in-house team, a landing page agency is a cost-effective solution to your marketing needs. With the right partner, you can look forward to the following benefits.
Knowledge and Experience
Landing pages are too important to your business to be left up to chance. Not only will an experienced full-service agency understand the key elements of a high-converting page, but they will also have the creative and technical staff to complete every step of the landing page creation process, from copywriting to web design. Their leadership will show in their case studies, their client testimonials, and their resource library.
Hit Your Marketing Goals
Every business is looking to increase its conversion rate, and landing pages are a highly effective tool to bring in immediate leads and sales. However, because of the complexity of the components involved, landing page creation can significantly eat into your time and resource budget. Working with an agency enables you to consistently hit your marketing and sales goals in an efficient and cost-effective way.
Stay Competitive
Like you, your competitors are using every tool at their disposal to create successful marketing campaigns and reach their target audiences. High-quality landing pages can set you — and your products and services — apart, regardless of your industry. In addition to increasing conversions, landing pages complement your paid search campaigns, boost brand awareness and credibility, and broaden your reach by growing your email list.
What are Landing Page Deliverables?
Below is a short list of our top landing page deliverables you can expect:
- Campaign goals audit
- Research and audience targeting
- Web page templates
- Custom landing page templates (layout and wireframing)
- Copywriting and design
- High-quality images
- Video content creation
- Content marketing
- Drive traffic (email marketing, SEO, PPC, social media integrations)
- Heat mapping and scroll tracking
- A/B testing and conversion optimization
The Bottom Line
Designing, building, and optimizing high-quality landing pages is a complex endeavor involving a wide range of skills and expertise. HawkSEM is the full-service creative agency you can count on to get the job done.
Our ever-growing team is made up of high-level experts in every field of digital marketing to meet your landing page design needs, and our clients average a 4.5X ROI.
Whether you’re a startup or an enterprise business, HawkSEM can take your marketing campaigns to the next level with visually stunning landing pages that boost your conversion rate.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together