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Table of Contents
What Do Legal Marketing Services Include?
We get it – you want to get down to brass tax. While each law firm marketing company offers different services and levels of guidance, here’s what you can expect from HawkSEM.
Deliverables for our legal marketing services include:
Legal PPC Management
We’ve fine-tuned our approach to legal pay-per-click (PPC) management, so we know the right steps to take to get your performance where it needs to be. From following all the rules and guidelines to testing your ads to leveraging data to enhance campaign results, we’ll work with you on a step-by-step plan that ends in better ROI.
Legal SEO Services
If you truly want to stand out from competitors, then you need a thorough SEO strategy to get there. That means making sure your marketing plan includes all the facets of search engine optimization: off-page SEO (such as third-party legal directories), on-page SEO (such as your website content), and technical SEO (such as your website design and metadata). From choosing the right keywords to prioritizing user experience, we’ll make it easy for you.
Legal Content Marketing
Experience has shown us that the most effective content is well-written, educational, and easy to digest. No matter what niche your legal business falls under, our marketing firm can help you craft strategic, high-quality content that addresses search intent and boosts your visibility in organic search results.
Legal Conversion Rate Optimization
If your conversion rates aren’t where you’d like them to be, you’re not alone. We know it’s not easy to convert leads to paying customers. But we also know how to plug up a leaky pipeline by removing barriers, overcoming objections, and addressing FAQs that can lead to more successful conversions.
Bidding Management & Optimization
We know how to cut through the noise and choose the right bid strategy to meet (and exceed) your business goals. On top of that, we use metrics like conversion rates and ROAS to update bidding strategies as the account grows.
Dynamic Remarketing
Personalized online marketing experiences foster brand trust, nurture customer loyalty, and can be key for boosting sales numbers. Remarketing ads can help re-engage potential clients by targeting those who have already visited your law firm website.
Custom Reporting
Whether you want a bird’s eye view of progress for transparency or need data for the higher-ups, we take pride in creating custom reports for each of our legal clients that show the exact info you want in a way that’s easy to digest.
And speaking of custom reporting…
ConversionIQ
CIQ is our exclusive, game-changing platform that helps our clients easily identify qualified leads, eliminate wasted ad spend, and optimize campaigns. ConversionIQ connects all of your marketing tools – like Google Ads, social media marketing channels like LinkedIn, CRMs like HubSpot, Google Analytics, and more – into one centralized dashboard for a full picture of your marketing efforts. The result: better reporting, enhanced data, and a clear path to scaling, optimizing, and improving your digital marketing strategy.
Pricing: What Does It Cost?
At HawkSEM, we’re about the big picture. We don’t want to nickel-and-dime you, which is why our pricing structure is simple and straightforward.
While costs will vary depending on your unique business goals, here are our general pricing plans:
For local businesses looking to dominate their practice areas
Full-service management
Larger brands who need more resources
These costs are determined by your:
- Goals
- Desired timeline
- Competition
- Account size
A Contract-Free Zone
We’re not here to lock you down – plus, when you see the results, we think you’ll want to stick around.
A Free Marketing Plan That’s Yours to Keep
Before we partner up for your legal marketing services, our expert team will gladly audit your existing marketing initiatives. That way, we can offer a customized plan outlining how we would achieve your goals.
Setup Fees? You’re Dismissed
Many agencies charge an onboarding or setup fee – but not HawkSEM.
Timeline: When Will You See Results?
Typically, our paid search services start to show initial results in 2-3 months, while significant SEO results can take up to 12.
Experience has taught us that the most effective legal marketing strategies are a long game built to last, not a quick sprint.
Core phase (0-3 months):
First, we research, create benchmarks, identify low-hanging fruit (aka “quick wins”), and build the foundation your plan needs.
Amplification phase (4-8 months):
Next, we craft campaigns, foster predictability, conduct any necessary optimizations, and determine how to solidify your position in the marketplace.
Domination phase (9-12 months):
Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.
Who We Help
ConversionIQ
ICYMI, this is HawkSEM’S proprietary marketing technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions. The customized, robust reporting dashboard ensures your legal campaigns are continually optimized and primed to reach the right audience, which significantly benefits your bottom line.
Partnerships with Industry Leaders
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you’re unhappy with your marketing campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a full-service legal marketing agency, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your ROI year after year.
Results From Our Services
7x increased conversions
Doubled ecommerce conversion rates
30% increase in conversions
Cut CPA in half
3x lead volume
Doubled holiday sales
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
How Digital Marketing Services Benefit Legal Businesses
The purpose of SEO for any website is to rank higher (ideally at the top) in the SERP. The long-term goal, however, is to convert prospective clients into taking action – by requesting a consultation, for example.
Here are some benefits of SEO for legal companies:
- Brand recognition – more visible online presence in search engine rankings means more clicks, more organic traffic, and more leads
- Authority – position your company as a trustworthy industry leader
- High-quality leads – proper SEO helps the algorithm connect your offering with your target audience
These are some benefits of PPC for legal professionals:
- Enhanced online visibility – secure coveted top spots on the SERP in record time
- Targeted audience reach – PPC campaigns allow your law firm to precisely target your ideal audience based on location, demographics, and search intent
- Measurable results and ROI – Robust tools built into paid search platforms mean you can get detailed reports that outline campaign performance metrics
Helpful Resources
FAQs
What are legal marketing services?
Legal marketing services are the advertising methods used to connect your law firm with new clients. These deliverables can cover paid ad campaigns (creation, launching, and optimization) and organic initiatives, such as technical SEO, content marketing, and web design.
What are legal marketing service deliverables?
Deliverables typically include an audit of existing initiatives, creating or optimizing a digital marketing strategy and includes PPC and SEO, building campaigns, ensuring proper tracking, then analyzing results to optimize campaigns as necessary.
How much do legal marketing services cost?
These services can start at $1,500 per month but typically cost $2,500-$10,000 and up each month, depending on the experience of the legal marketing services company, the desired timeline, scope, and goals.
Why Partner with HawkSEM for Healthcare Marketing Services
In the legal industry, we know accuracy and credibility are table stakes. You want to convey that your business is one people can trust. What’s more, you don’t have time for all the trial and error that can come with DIYing your marketing plan. You need a team of experts who already know the right paths to take to get you where you need to be to succeed online.
Not only that, but working with a full-service legal marketing company that offers more than just campaign suggestions can give you an edge over competitors, help you scale manageably, and ensure that you’re not neglecting any marketing avenues that could benefit your bottom line.
Luckily, you don’t have to search further. While HawkSEM has legal marketing experts on our team, we also have senior-level pros who know the ins and outs of all the digital marketing channels out there. You get the benefit of as many services as you want to leverage for maximum success.
The Bottom Line
When your online reputation is so closely tied to the success of your business, you don’t want to just put it in anyone’s hands.
We get it – as an award-winning digital marketing company, the HawkSEM team is composed of data-driven marketing scientists with an extensive track record featuring years of experience garnering real, significant results for companies of all sizes.
Not only are we partners with the likes of Microsoft Advertising and Meta, but Google Premier Partners has named us a top 3% agency in the country.
Our experts can work with you to build, optimize, and scale tailor-made legal marketing solutions that’ll help you better connect with buyers and scale with success.
Are we the perfect fit for you? Let’s find out together.
Request a Free ConsultationRequest a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together