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Table of Contents
What Do Real Estate Marketing Services Include?
While each real estate marketing company offers different services and levels of guidance, here’s what you can expect from HawkSEM.
Deliverables for our real estate marketing services include:
- Real Estate PPC Management
- Real Estate SEO Services
- Real Estate Content Marketing
- Real Estate Conversion Rate Optimization
- Bidding Management & Optimization
- Dynamic Remarketing
- Custom Reporting
Real Estate PPC Management
We’ve fine-tuned our approach to real estate pay-per-click (PPC) management, so we know the right steps to take to get your performance where it needs to be. From focusing on property listings for hyper-local audiences to leveraging data for enhanced campaign results, crafting action-oriented landing pages, and testing your ads, we’ll work with you on a step-by-step plan that ends in better ROI.
Real Estate SEO Services
To stand out from the competition, you need a fine-tuned SEO strategy for maximum visibility in search results. That means making sure your marketing plan includes all the facets of search engine optimization: off-page SEO (such as third-party profiles like Google Business Profile aka Google My Business and your social media presence), on-page SEO (such as your website content), and technical SEO (such as your web development, graphic design elements on your site, and metadata). From choosing the best keywords to prioritizing user experience, we’ll make it easy for you.
Real Estate Content Marketing
Our years of experience seeing success for our clients have shown us that the most effective content is well-written, educational, and easy to digest. From blogs to downloadable templates and much more, our marketing firm can help you craft strategic, high-quality copywriting and content creation that addresses search intent and boosts your rankings in organic search results.
Real Estate Conversion Rate Optimization
We know it’s not easy to convert quality real estate leads to paying customers – and you’re not alone if your conversion rates aren’t where you’d like them to be. But we also know how to plug up a leaky pipeline by removing barriers, overcoming objections, and addressing FAQs that can lead to more successful conversions.
Bidding Management & Optimization
Ready to cut through the noise and choose the right bid strategy to meet (and exceed) your business goals? That’s why we’re here. On top of that, we use metrics like conversion rates and ROAS to update bidding strategies as your account grows.
Dynamic Remarketing
Years of experience have shown us that personalized online marketing experiences foster brand trust, nurture customer loyalty, and can be key to getting more qualified leads. Remarketing ads can help re-engage potential buyers and clients by targeting those who have already visited your real estate website.
Custom Reporting
Whether you want a quick-and-dirty view of progress or need data for the higher-ups to maintain transparency, we take pride in creating custom reports for each of our real estate clients that show the exact info you want in a way that’s easy to digest.
And speaking of custom reporting…
ConversionIQ
ConversionIQ is our exclusive, game-changing platform that helps our clients easily identify qualified real estate leads, eliminate wasted ad spend, optimize campaigns, and much more. CIQ connects all of your marketing tools – like Google Ads, social media marketing channels like LinkedIn, CRMs like HubSpot, and Google Analytics – into one centralized dashboard hub for a full picture of your marketing efforts. The results: a clear path to scaling, optimizing, and improving your digital marketing strategy.
Pricing: What Does It Cost?
Some agencies offer one price, then tack on fees, add-ons, and upgrades.
But not at HawkSEM.
While costs will vary depending on your unique business goals, here are our general pricing plans:
New businesses and those in the beginning years of development looking to dominate their areas
Full-service management
Larger real estate brands that need more resources
These costs are determined by your:
- Goals
- Desired timeline
- Competition
- Account size
No Contracts Locking You In
We know real estate agents have a growth mindset, and we’re not here to lock you down. After all, when you see the results of our partnership, we think you’ll want to stick around.
A Free Marketing Plan — Yours to Keep
Before we partner up for your real estate marketing services, our expert team will gladly audit your existing marketing efforts. That way, we can offer a customized plan outlining how we would achieve your goals.
A Setup Fee-Free Zone
Many agencies charge an onboarding or setup fee – that’s not how we roll at HawkSEM.
Timeline: When Will You See Results?
Typically, our paid search services start to show initial results in 2-3 months, while significant SEO results can take up to 12.
Experience has taught us that the most effective legal marketing strategies are a long game built to last, not a quick sprint.
Core phase (0-3 months):
To start, we research, create benchmarks, identify low-hanging fruit (aka “quick wins”), and build the foundation your plan needs.
Amplification phase (4-8 months):
Next, we craft campaigns, foster predictability, conduct any necessary optimizations, and determine how to solidify your position in the marketplace.
Domination phase (9-12 months):
Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.
Who We Help
ConversionIQ
ICYMI, this is HawkSEM’S own marketing solution technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions. The customized, robust reporting dashboard ensures your real estate campaigns are continually optimized and primed to reach the right target audience, which significantly benefits your bottom line.
Partnerships with Industry Leaders
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there is never any obligation to continue if you’re unhappy with your marketing campaign performance (though we suspect you’ll be very happy). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a full-service digital marketing agency, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help real estate professionals dramatically increase their ROI for years to come.
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Why Partner with HawkSEM for Real Estate Marketing Services
At HawkSEM, we’ve supported many real estate clients with the technical and local SEO expertise needed to boost brand awareness, enhance their online presence, and maintain top SERP status. On top of that, our award-winning team has helped them build, run, and optimize targeted paid search campaigns that continuously exceed expectations.
It all adds up to a dynamic, built-to-last digital marketing strategy that gets people talking about your real estate business.
Working with a full-service real estate marketing agency that offers more than just campaign suggestions can give you an edge over competitors, help you scale manageably, and ensure that you’re not neglecting any local marketing avenues that could benefit your bottom line.
If you don’t have time for all the trial and error that can come with DIYing your marketing plan, we’re here to help. You deserve a marketing partner that can offer a team of experts who already know the right paths to take to get you where you need to be to succeed online.
While HawkSEM has real estate marketing experts on our team, we also have senior-level pros who know the ins and outs of all the digital marketing channels out there. You get the benefit of as many digital marketing services as you want to leverage for maximum success. From strategic automation to social media management and effective ad campaigns, we offer the total package.
Helpful Resources
No matter which path you end up taking for your real estate marketing services, we care about providing helpful, accurate content that educates, informs, and speaks to our audience’s specific needs.
Here’s a sample of our real estate industry articles with tips, strategies, and expert insights into creating a best-in-class real estate marketing strategy:
![SEO for Real Estate: How to Increase Traffic and Attract Buyers & Sellers [Checklist]](data:image/svg+xml;nitro-empty-id=NjIwOjIwMzc=-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNjI0IDQ2OCIgd2lkdGg9IjYyNCIgaGVpZ2h0PSI0NjgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Frequently Asked Questions
1. What are real estate marketing services?
Real estate marketing services are the advertising methods used to connect your real estate business with new potential clients. These deliverables can cover paid ad campaigns (creation, launching, and optimization) and organic initiatives, such as technical SEO, email marketing, content marketing, and web design.
2. What are real estate marketing service deliverables?
Deliverables typically include an audit of existing initiatives, creating or optimizing a digital marketing strategy, creating thoughtful PPC and SEO plans, building campaigns, ensuring proper tracking, and then analyzing results to optimize campaigns as necessary.
3. How much do real estate marketing services cost?
These services can start at $1,500 per month but typically cost $2,500-$10,000 and up each month, depending on the experience of the real estate marketing services company, the desired timeline, scope, and goals.
The Bottom Line
Real estate digital marketing is as multifaceted as the industry itself – but the results speak for themselves.
Real estate marketing is an open floor plan of possibilities. The key that’ll get you in? Leveraging a well-rounded digital marketing plan that allows for strategic, manageable expansion that can be nurtured and maintained.
If you’re ready to implement cutting-edge strategies without overwhelming your current marketing team, finding a full-service digital marketing agency that can meet your marketing needs with proven digital solutions is a great resource. To find out if it’s time for us to grow together, let’s chat.
Request a Free Consultation
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together