What is Google Ads Auto-Apply? Should You Use It? ...
Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside....
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What is Social Proof? How to Use it in Your Market...
Marketers can use the psychology concept of "social proof" to improve campaigns with client testimonials, company badges, and word of mouth....
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PPC for Retail: Benefits, Costs + Strategies to Dr...
PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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PPC for Construction: A Quick Guide to Boost Inqui...
By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....
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How We Use Employee Value Proposition (EVP) to Att...
EVP is a statement outlining the unique value a company offers its employees. Here’s how EVP helps us hire top-tier digital marketers....
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Top 8 B2B Marketing Agencies (+ Costs and Tips to ...
B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more....
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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SEO for Construction: Expert Tips & Costs to ...
SEO for construction helps residential and commercial contractors rank higher in search results and drive relevant website traffic. It can cost between $500 to $10,000. Learn why you should ...
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Search Engine Marketing Costs Explained: What to E...
Amidst the sea of SEM software, staff, and systems, where should you allocate marketing funds to see the best ROI? ...
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Reddit and Paid Search: What Marketers Need to Kno...
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....
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Retargeting Ads Examples: Effective Ideas + Expert...
Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS....
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GEO in Marketing: What It Is, How It Works + How t...
GEO focuses on optimizing website content to be a cited source in generative engines. Here’s what we know so far....
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Google Ads Enhanced Conversions: Setup Guide and E...
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS....
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The 8 Best Link Building Agencies to Boost Your SE...
As a top 3% agency that delivers 4.5x average ROI for clients, we know what it takes to be great. Check out our list of the top link building agencies reviewed and vetted by our team....
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Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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Smart Bidding: What It Is, When to Use It + 5 Prov...
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
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What is PPC Marketing? A Digital Marketer’s Go-t...
PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know....
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Heatmapping: What It Is, How to Use It, and Top Ex...
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about....
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How to Show Up in ChatGPT Results: 5 Tips to Get C...
Showing up in ChatGPT means following traditional SEO best practices — with a few extra pro-level tactics. Here's how to get cited....
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What is PPC Management? A Complete Guide (+ Pro Ti...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Google Ads Image Extensions: The Ultimate Image As...
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....
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Multi-Location PPC: How to Create a Strategy + Exa...
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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What is Google Analytics 4 (GA4)? Key Features, Pr...
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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6 Ways to Improve Impression Share (+ Common Chall...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....
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6 Reasons for a Drop in Google Ads Performance (+ ...
The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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What Is Answer Engine Optimization (AEO)? A Comple...
Answer engine optimization (AEO) is the process of improving content so it appears in answer boxes, voice search results, and AI-generated responses in search engine results. It involves cre...
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What is Geotargeting? How It Works + Expert Strate...
Geotargeting uses location-based targeting to connect your audience with personalized messaging. We asked an expert for tips, tricks, and best practices....
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17 PPC Tools for Productivity, Research, and More ...
PPC tools offer functionalities like keyword research, bid management, competitor analysis, and performance tracking to ensure your ads reach the right audience at the right time. Read on fo...
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What is a Topic Cluster Strategy? (+ Why It Matter...
A content strategy with organized topic clusters can lead to better site architecture, higher search rankings, and a more satisfied audience....
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CRO Analytics: 14 Reports to Track for Higher Conv...
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
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What are Google Callout Extensions? How to Use The...
Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....
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16 A/B Testing Ideas to Boost Conversions + Tools ...
A/B tests allow brands to find the best creatives and copy to drive conversions. Learn best practices from experts on how to run A/B experiments and what tools to use along the way....
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Ecommerce SEO: How to Make Your Brand Stand Out (+...
Without strong SEO, your e-commerce company could be missing out on serious sales. Here's how to create an SEO strategy to get the exposure you deserve....
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What are Google Ads Audience Segments? + How to Us...
Google Ads Audience Segments are a way to target specific audiences that match your ideal personas. Learn more about how they can help you drive more conversions. ...
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Value-Based Bidding in Google Ads: How to Use It L...
Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....
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LinkedIn Ads for B2B Marketing: 6 Steps to Scale
LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...
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Social Media Management Pricing: How Much Should Y...
Social media marketing management costs $2,000 to $10,000 per month for fixed rates, $50 per hour for freelancers, and up to $50,000 for one-time projects, all depending on your business goa...
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Bing vs. Google: We Compare Users, Search Features...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Are ChatGPT Ads On the Horizon? What We Know So Fa...
While ChatGPT’s top brass have previously refuted the idea, recent internal documents show ChatGPT ads might be in the forecast. ...
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What’s a Good ROAS? How to Calculate (+ Improve)...
What's a good ROAS, and how can you improve yours? Read these expert insights to maximize ROAS on your next campaign....
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White Hat vs. Black Hat SEO Explained
You've probably heard the phrases "white hat" and "black hat" when referring to SEO, but what exactly do they mean? Here's what you need to know....
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What Do PPC Managers Do? Job Description, Skills +...
The most successful PPC managers work with multiple PPC channels, manage big ad budgets, and analyze data with expert proficiency....
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What is Geographic Segmentation? Examples + Pros a...
Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....
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What is Hreflang? A Digital Marketing Guide for Be...
Hreflang is an HTML tag or attribute that signals to search engines which language and version of a page to show to users based on settings....
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Local Services Ads (LSAs): A Complete Guide
Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....
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Programmatic SEO: What It Is, How to Use It + Exam...
Programmatic SEO allows you to produce quality content at scale. This guide will help you use pSEO to accelerate organic results....
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7 PPC Trends You Can’t Ignore This Year: Expert ...
The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....
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What Are DSA Campaigns? How to Use Them + Pro Tips
Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....
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AI for SEO: Top Tools For Your SEO Strategy
SEO is crucial to digital marketing plan success. With all the buzz surrounding artificial intelligence, here’s how to leverage SEO AI responsibly....
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