Google Ads Video Campaigns: What They Are + How to...
Video marketing is here to stay. Let's delve into what Google Ads video campaigns are and how to make them work for your business....
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How to Run Facebook Ads: 10 Easy Steps + Expert Ti...
We talked to leading experts about how to run Facebook Ads. Here are their top tips, plus examples to show you how to build campaigns like a pro....
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A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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12 Common SEO Mistakes — And How to Fix Them (+ ...
SEO can be a game-changer for your business -- if you do it right. Here are the common SEO mistakes we see brands make, and how you can avoid them....
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Healthcare Search Engine Marketing: A 2025 Guide
It’s vital to establish trust in your healthcare search engine marketing, as well as be mindful of what claims you can and can’t make. In this guide, we’ll show you how to get ahead in...
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How to Do Keyword Research: Tools to Use + Proven ...
Keyword research is the process of determining which words and phrases your target audience uses to find your product, service, or business online. ...
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Google Ads Automation: How to Use It + Advice From...
Google Ads Automation uses specialized tools to automate your PPC for maximum efficiency. Learn how we automate campaigns for maximum ROI....
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Who Uses Bing (Microsoft Ads)? Top Industries + Su...
Think Microsoft Ads isn’t as relevant as Google Ads? Tons of industries use it to boost their bottom line, and you can, too....
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Top 10 Content Writing Agencies to Fuel Success in...
Our team of editors vetted and reviewed content writing agencies based on content quality, case studies, years of experience, and client reviews. Use this list to find the right content writ...
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Video Marketing Strategy 101: A Step-by-Step Guide
Here, we're highlighting the latest statistics and data surrounding video marketing, along with tips to make it work for your brand....
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Top 10 B2B SEO Agencies for Exceptional Results
It takes a great B2B SEO agency to know one. (And as a top 3% SEO agency with a 98% retention rate, we know one when we see it.)...
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Ecommerce PPC Management Explained (+ 7 Expert Tip...
Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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Video Marketing SEO: 8 Optimization Tips + Benefit...
Video marketing SEO is the practice of optimizing video content to improve visibility and ranking on search engines. Learn 8 expert tips. ...
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11 Proven Tips for Successful Instagram Ads
Paid social ads on Instagram can be an affordable way to see serious ROI. Here are 11 best practices to follow for killer Instagram ads....
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Responsive Display Ads vs. Standard: Benefits + Pr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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20 On-Page SEO Factors to Help You Rank On Page On...
From an organized website to relevant keywords to alt text, these on-page SEO factors boost organic visibility in search results....
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What is BLUF? How to Use It to Improve Content Wri...
Bottom Line Up Front (BLUF) is an old military communication term. See how you can use this technique in effective content marketing....
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How to Build a Keyword Strategy: 6 Easy Steps (+ E...
Build a successful keyword strategy in six steps to attract your target audience, improve your content, and rank higher in search engines....
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Why Is Another Brand Outranking Me? 9 Reasons (+ W...
There are plenty of reasons why your competition could be outranking you on the SERP. Here’s how to take back the top spot....
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HawkSEM Named 2024 Fall Clutch Global & Champ...
As double award recipients for the second year in a row, HawkSEM has been recognized among the top companies on Clutch’s platform....
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Content Marketing Metrics: How to Measure ROI + 6 ...
When it comes to content marketing metrics, measuring results and ROI can be difficult. This digital marketing guide breaks it all down. ...
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Local SEO Audit: What It Is, Why It Matters + Top ...
A local SEO audit helps evaluate your business’s online presence and gives you steps to improve local search visibility. Here’s what to know....
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16 PPC Ad Copy Examples That Convert (+ Template a...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Scale Facebook Ads (Expert Strategies + Tip...
Scaling Facebook ads involves either increasing ad spend or expanding your audience to get more reach, conversions, or revenue (without sacrificing performance). Learn 5 strategies experts u...
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Landing Pages Not Converting? Here’s What to Do
If you find yourself asking, “Why are my landing pages not converting?” you’re not alone. Here's what to do to get back on track....
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PPC Analytics Reports: How to Build One (+ Which M...
PPC analytics reports summarize your campaign performance based on predetermined goals and important metrics. Here’s how to build your own report to simplify optimizations and increase ROI...
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What is Keyword Difficulty? Why It Matters + Exper...
What is a good keyword difficulty score and how do you determine your potential to rank? We've got answers, examples, and expert tips....
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11 Conversion Rate Optimization Trends + Tips to G...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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What Percentage of Revenue Should You Spend on Mar...
If you want to determine what percentage of revenue should be used on marketing, you need a 360-degree analysis of your business....
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How to Build a Target Audience: 6 Proven Steps to ...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Use Retargeting Ads to Boost Conversions
Retargeting ads can help boost conversions by reminding people of their interest, connecting with them at the right time, and collecting data to help optimize your strategy. Here’s how to ...
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How to Rank in Organic Shopping Results: 7 Tips Th...
Find out how your ecommerce brand can grab those top organic Shopping spots on the search engine results page. ...
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PPC Call Tracking for Google Ads: Setup Guide, Too...
PPC call tracking shows which search ads are driving calls to your business. Learn how to set it up, the best tools, and expert tips to help improve conversions and increase ROI....
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7 Easy Ways to Lower Customer Acquisition Costs fr...
These are the optimization strategies experts use to lower customer acquisition costs and increase customer lifetime value....
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Top 8 Inbound Marketing Agencies Getting Major Res...
Inbound marketing is still one of the most effective ways to generate leads. If you need help, here are our top picks. ...
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How to Set up Amazon PPC Campaigns: Pro Tips + Mis...
Amazon PPC campaigns allow sellers to advertise their products on the most popular ecommerce platform on the planet. Learn how to set up your campaign, expert tips to thrive, and mistakes to...
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PPC for Casinos: Expert Tips, Costs, Benefits + Ad...
Learn the ins and outs of paid search aka PPC for casinos: get expert insights, then learn about costs, benefits, ad restrictions and more....
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12 Best Content Marketing Agencies | Vetted and Re...
To build a competitive SEO strategy, content should be a priority. But who says you have to do it all on your own? Enter: A content marketing agency....
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12 Best SEO Agencies | Vetted and Reviewed by Expe...
As an award-winning SEO agency ourselves, our team of editors reviewed & vetted these top SEO agencies to help you find the best of the best....
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Top 12 SaaS Marketing Agencies to Drive SQLs and S...
Top SaaS marketing agencies have niche experience, glowing testimonials, SEO and PPC services, recognizable clients, and impressive growth stats. As an award-winning agency, here’s our rou...
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Top 8 Google Ads Agencies For Next-Level Success
Hand your Google Ads management off to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and the scalability you deserve....
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9 Growth Marketing Agencies Proven to Help You Sca...
As a growth marketing agency, we help companies double conversions and cut costs. Here's our list of agencies to help you reach your goals....
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9 Proven Travel Marketing Tips for Sky-High Succes...
Travel marketing helps businesses entice potential travelers to visit a particular destination. Read on for proven strategies....
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Keyword Match Types Explained: What They Are + How...
Keyword match types help brands build ads that relate to a user’s search query to gain more clicks. Learn how they can boost conversions....
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15 Landing Page Testing Ideas, Benefits + Top Too...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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12 Holiday Ecommerce Tips for Your Best End-of-Yea...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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How to Do Voice Search Optimization: 6 Audience-Gr...
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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Restrictions for Housing Ads: What You Need to Kno...
Housing search ads have specific guidelines and restrictions due to Fair Housing laws. Here’s what you need to know to ensure your campaign is compliant and set up to succeed....
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Top 21 PPC Agencies to Drive Growth This Year | Ve...
It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.)...
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Top 10 Content Strategy Agencies: We Did the Resea...
Spotting a content strategy superstar takes a trained eye. Since we’ve unleashed millions in ROI for our clients with killer content, we’ve got 20/20 vision when it comes to these leadin...
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