Smart Bidding Exploration: What It Is + Who Should...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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PPC vs. Content Marketing: How They Work Together ...
PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...
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Top 8 Amazon Marketing Agencies to Grow Your Onlin...
An Amazon marketing agency can increase sales for your brand. Check out the top agencies we recommend and choose the best match for you....
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What Is a Content Calendar? (+ How to Create One)
Creating valuable content is key for proper SEO. Here's how to craft a content marketing calendar that'll keep you organized and on track....
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How to Create an Ideal Customer Profile (+ Templat...
Your ideal customer profile (ICP) is the group of people you most want to attract. Buyer personas are fictional representations of your ideal customers....
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Holiday Marketing: 2025 Trends, Predictions + Expe...
Recycling your same old holiday marketing plan again? Stay competitive with expert tools and tips to help you craft your best-ever holiday ads this season....
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Google Ads for Lawyers: How to Build a Winning Cam...
Google Ads helps lawyers grow visibility and capture qualified leads. Hiring an agency can cost $1,500 to $10,000 per month. Learn from our experts and examples to make your campaigns stand ...
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20 Best Marketing Blogs: The Ultimate Guide for Ma...
Here’s our list of the top marketing blogs to stay up-to-date on marketing trends while getting expert insights you can apply to your campaigns. ...
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A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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13 Holiday Ecommerce Tips for Your Best End-of-Yea...
E-commerce is poised to play as big a role as ever this holiday shopping season — here's what e-commerce marketers can do to compete....
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How to Set Up a TikTok Shop for Ecommerce Success
TikTok Shop lets brands and creators sell directly through videos, livestreams, and a dedicated marketplace. Learn how to set up your shop....
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Black Friday and Cyber Monday Digital Marketing Ti...
From leveraging AI to launching campaigns sooner than you think, here’s how to make this year’s Black Friday/Cyber Monday sales your best yet. ...
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Social Commerce: What It Is and How to Get Started...
Social commerce is the process of promoting and selling products directly within social media platforms. Here’s why (and how) to get started....
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Google Ads Demand Gen Campaigns: Go-To Guide + Pro...
Google demand gen ads identify top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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TikTok Ads: A Complete Guide (Costs, Strategy ...
TikTok continues to take the social media world by storm. We created this step-by-step guide to help you craft TikTok ads like a pro....
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5 Easy Steps to Conduct a Pinterest Ads Account Au...
Pinterest ads are highly targeted, affordable, and a high percentage of users visit with purchase intent. Here’s how to get their attention....
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Skincare SEO Essentials: Costs, Strategies + Check...
Good skincare SEO makes your web pages more visible in Google, meaning more organic traffic and sales for your business. Cleanse your skincare SEO strategy with our ten expert tips, and down...
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How to Turn Viral Trends Into Paid Social Ads That...
Viral trends can elevate paid social campaigns by driving engagement, visibility, and cultural relevance. But if the trend doesn’t fit your brand or audience, it can feel forced (and flop)...
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Content-Centric SEO: 5 Proven Examples + Tips to D...
Discover how top brands use content-centric SEO to drive high-converting traffic, and how you can do the same....
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Optimize Search Engine Marketing (SEM): A Beginner...
You've seen competitors rake in revenue with SEM — you can, too. Here are expert tips to build and optimize search engine marketing....
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Should I Pause Google Ads Campaigns? (+ Alternativ...
Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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Advertise on Pinterest: 10 Simple Steps to Get Sta...
Pinterest ads are highly targeted, affordable, and a high percentage of users visit with purchase intent. Here’s how to get their attention....
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The Best AI Tools for PPC (+ Strategies and Expert...
AI tools can help you manage almost every element of your PPC campaigns. Learn the top tools and how to use them to optimize your ads....
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What is Semantic SEO? (+ How to Use It for Higher ...
Semantic SEO helps search engines understand the content of your web pages. Learn how it works, how to use it to your advantage, and more....
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Top 8 Ecommerce Experts to Drive Sales and Maximiz...
The best ecommerce experts bring in-depth expertise, unique strategies, and a portfolio of proven results. Here's the top 8, handpicked by our team....
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How to Optimize Google Shopping Campaigns for Maxi...
Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for our top tips....
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How to Set Up Your First Google Ads Campaign: A Co...
Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
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What is Google Ads Auto-Apply? Should You Use It? ...
Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside....
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What is Social Proof? How to Use it in Your Market...
Marketers can use the psychology concept of "social proof" to improve campaigns with client testimonials, company badges, and word of mouth....
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PPC for Retail: Benefits, Costs + Strategies to Dr...
PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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PPC for Construction: A Quick Guide to Boost Inqui...
By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....
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How We Use Employee Value Proposition (EVP) to Att...
EVP is a statement outlining the unique value a company offers its employees. Here’s how EVP helps us hire top-tier digital marketers....
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Top 8 B2B Marketing Agencies (+ Costs and Tips to ...
B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more....
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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SEO for Construction: Expert Tips & Costs to ...
SEO for construction helps residential and commercial contractors rank higher in search results and drive relevant website traffic. It can cost between $500 to $10,000. Learn why you should ...
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Search Engine Marketing Costs Explained: What to E...
Amidst the sea of SEM software, staff, and systems, where should you allocate marketing funds to see the best ROI? ...
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Reddit and Paid Search: What Marketers Need to Kno...
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....
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Retargeting Ads Examples: Effective Ideas + Expert...
Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS....
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GEO in Marketing: What It Is, How It Works + How t...
GEO focuses on optimizing website content to be a cited source in generative engines. Here’s what we know so far....
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Google Ads Enhanced Conversions: Setup Guide and E...
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS....
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The 8 Best Link Building Agencies to Boost Your SE...
As a top 3% agency that delivers 4.5x average ROI for clients, we know what it takes to be great. Check out our list of the top link building agencies reviewed and vetted by our team....
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Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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Smart Bidding: What It Is, When to Use It + 5 Prov...
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
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What is PPC Marketing? A Digital Marketer’s Go-t...
PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know....
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Heatmapping: What It Is, How to Use It, and Top Ex...
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about....
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How to Show Up in ChatGPT Results: 5 Tips to Get C...
Showing up in ChatGPT means following traditional SEO best practices — with a few extra pro-level tactics. Here's how to get cited....
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What is PPC Management? A Complete Guide (+ Pro Ti...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Google Ads Image Extensions: The Ultimate Image As...
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....
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Multi-Location PPC: How to Create a Strategy + Exa...
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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What is Google Analytics 4 (GA4)? Key Features, Pr...
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?...
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