What Does an SEO Consultant Do? (+ 8 Signs You Need One)

An SEO consultant specializes in improving a brand’s visibility and reach on search engines. Read on to learn what they do, how much they cost, how to hire one, and top consultants to consider.

An unoptimized website can miss opportunities for potential traffic, leads, and ultimately revenue.

On the flip side, employing outdated or black-hat techniques can lead to penalizations or even removal from search engine results entirely.

The wiser option: turning to an experienced SEO consultant. Someone with the depth of knowledge, hands-on experience, and strategic foresight to steer your brand toward digital success.

With help from our panel of experts, we’ll explain what you can expect from an SEO consultant so you can determine if hiring one is right for you.

What is an SEO consultant?

An SEO consultant is an expert in search engine optimization.

They use a mix of techniques to help search engine algorithms find and rank websites at the top of the search engine results page (SERP) for relevant search terms.

Their goal is to help clients’ websites gain more visibility and traffic through:

• Keyword research and SEO strategy
• Google Search Console & Google Analytics setup
• Organic traffic goal assessment
• 404 error identification, resolution & redirects
• Content analysis & production
• Site architecture analysis
• Keyword analysis & recommendations
• Page speed analysis
• Link building
• Schema markup implementation
• Backlink audit, cleanup & monitoring
• Algorithm impact analysis & resolution
• Page title & meta description optimization

What is an SEO consultant’s role in a marketing campaign?

An SEO consultant holistically integrates SEO into the broader internet marketing strategy.

Here’s a snapshot of their pivotal role:

Strategy development

First, a consultant will conduct an SEO audit to gain insight into the brand (the voice, audience, and goals) as well as technical standing (what parts of their website work well and what can be improved).

This, in turn, informs a tailored SEO strategy.

Keyword research

Central to any SEO strategy is understanding what terms potential customers use to search. This is one of the driving forces of a strong SEO campaign.

The consultant identifies high-potential keywords that align with the brand’s offerings and audience and makes a plan to target those keywords with high-quality content.

“When crafting an SEO strategy, it’s about finding the perfect blend,” says Sam Yadegar, CEO of HawkSEM. “Target those ‘money keywords’ that boost revenue, but also sprinkle in long-tail topics that position you as a thought leader.”

Technical oversight

An SEO consultant ensures that the website’s technical aspects are search-engine-friendly, from mobile optimization to fast loading speeds and secure connections.

Some of the technical on-site SEO issues an SEO company may find include:

• Broken or missing links
• Missing HTML tags
• Keyword cannibalization
• Poor URL structure
• Difficult site navigation
• Slow loading speeds

Content guidance

An SEO consultant ensures website content is valuable, relevant, and optimized for both search engines and readers — targeting relevant keywords and delivering tons of value.

“True content optimization isn’t just about rankings,” says Yadegar. “It’s about understanding search intent and delivering thorough, actionable insights that captivate both users and search engines.”

Link building

One of the pillars of off-page SEO, link building involves getting other authoritative websites to link to yours.

An SEO consultant will strategize on acquiring high-quality backlinks and implement an easy-to-follow link-building strategy to add to your online marketing efforts.

Examples may include:

• Writing guest blog posts on relevant, reputable sites with a backlink to your website
• Creating in-house research reports and ungating it so others can link to it
• Featuring exclusive expert quotes in your content that they will link to on social media and their own blogs

Analytics and reporting

A marketing campaign’s success is in its numbers. SEO consultants dive deep into Google Analytics and other insights to gauge the strategy’s effectiveness, adjusting as needed and providing transparent reports on performance.

“Progress shouldn’t be a mystery,” says Yadegar. “We believe in providing clients with real-time dashboards and fostering open conversations through regular check-ins.”

While an SEO consultant isn’t a magician, they can dramatically affect your website rankings and overall SEO marketing effectiveness.

What are the benefits of an SEO consultant?

With the right guidance, your brand can reach the top of the organic rankings for relevant, high-converting search terms. . Let’s explore the invaluable benefits an SEO consultant can bring to your online marketing efforts.

• Expertise in organic growth: An SEO consultant brings a wealth of experience driving organic traffic, ensuring your brand is visible and stands out without relying solely on paid advertisements. This includes on-page SEO (like keywords) and off-page tactics (like social media and email marketing) to promote growth.
• Cost-effective strategies: Investing in SEO ensures long-term growth and visibility. An SEO consultant can provide a high return on investment by optimizing your site for consistent organic traffic.
• Deep dive analysis: With ever-changing search engine algorithms, staying updated is vital. SEO consultants provide in-depth SEO audits, market insights, and competitor analysis, ensuring your brand remains on top.
• Tailored strategies: Every business is unique, and so should be its SEO strategy. An SEO consultant crafts bespoke SEO strategies aligning with your brand’s vision, goals, and target audience.
• Sustainable growth: Unlike paid campaigns, where traffic might plummet once the campaign ends, SEO ensures sustained growth. An expert consultant will set the foundation for continual organic traffic and growth.

8 signs it’s time to hire an SEO consultant

Wondering if your online presence could use a professional touch? Here are eight signs that it’s time to bring an SEO consultant into your digital strategy.

1. Stagnant or declining traffic

Every website has its ups and downs. But if your numbers have flatlined or, worse yet, are plummeting — it’s a red flag.

2. Low search engine rankings

If your website is buried under pages of results, an SEO consultant can dig you out and put you back in the spotlight.

3. You need a website overhaul

Not just design tweaks but deep structural changes signal the need for SEO mastery. Ensure the foundations of your changes are SEO-strong from the get-go.

4. Penalties from search engines

If search engines like Google slap you with a penalty, it’s not just a gentle nudge — it’s an alarm. This means something’s awry. Before things spiral, an SEO consultant can identify the issue, rectify it, and ensure you’re back in Google’s good graces.

5. An overwhelmed in-house team

If you have an in-house crew that manages all of your marketing efforts, it might be time to share the load with a dedicated SEO expert.

6. Unclear business objectives

If you’ve mapped out your business journey but need more clarity on how SEO fits into the picture, an expert can align your online strategy with your grand business vision.

7. Scaling too fast

Skyrocketing from small business to large business owner? Awesome! But as you expand, your website needs to handle more action. Whether it’s a broader product range or new markets, an SEO consultant ensures your digital footprint grows with you.

8. New content strategy on the horizon

Thinking of dishing out fresh, engaging content? Before diving into the content ocean, an SEO consultant can chart the waters, ensuring you’re sailing in the right direction with a solid SEO content strategy.

5 things to look for in an SEO consultant

If an SEO consultant is in your future, there are some important qualities and credentials to look for:

1. Proven track record

Just as you’d check the portfolio of a designer or the past cases of a lawyer, scrutinize the past projects and successes of the SEO consultant.

A history of effective results speaks louder than any promise. This also includes reviews and testimonials that speak to their results and overall client experience.

2. Comprehensive skill set

Effective SEO marketing combines technical audits, content optimization, backlink strategies, SEO best practices, and more. An SEO consultant brings years of technical education and experience to the table.

3. Transparency and communication

The SEO world can be complex, but a good consultant will ensure you’re never left in the dark. Regular updates, clear reporting, and open channels of communication are paramount.

4. Adaptability

SEO is a dynamic field. Algorithms change, new trends emerge, and strategies evolve. Choose an SEO consultant who’s adaptable and stays updated with the latest in the industry.

5. Understanding of your industry

While not mandatory, having a consultant with SEO experience in your niche can provide a competitive edge.

“Businesses should look for consultants who not only know the ins and outs of SEO but can also adapt to the unique needs of their business,” says SEO expert David Jenkins.

“SEO isn’t a one-size-fits-all gig. A common misconception? We SEO consultants just tweak some meta descriptions and call it a day. The reality? We’re part psychologist, part marketer, and part data analyst.”

How do I find and hire an SEO consultant?

Embarking on the journey to find the right SEO consultant might feel overwhelming, but think of it as seeking a trusted guide for your brand’s digital odyssey.

1. Start your search

Take to sites like Google and LinkedIn, and use your network of professionals for personal recommendations on SEO specialists. (Or, you can check out our list of the top SEO consultants below.)

2. Read through reviews

Once you’ve got a roster of potential consultants, dive into their reviews. The cream of the crop in the SEO world will proudly present case studies — the real proof in the digital pudding.

3. Set up an interview

Set up interviews with your top choices. Gauge their grasp on your brand’s essence and the alignment of your mutual goals.

As you inch closer to that partnership handshake, clarity is key. Discuss the frequency and format of communication. After all, being on the same page ensures a smoother journey to success.

Need a little extra help with interview questions? We’ve got you covered.

Questions to ask a potential SEO consultant

Scott Lieberman of Touchdown Money emphasizes the importance of asking the right questions during the interview process.

“Ask about their content creation philosophy,” he says. “Ask about their link-building strategy [and] what they will be doing versus what they will ask you to do. For example, are they creating a strategy for you to execute, or are they executing for you?”

Finally, ask to see examples of how they’ve grown organic search engine traffic to a site.

Need some specific questions to jot down before your meeting? Here’s what to ask (and why it matters):

“How do you stay updated with the latest SEO trends and algorithm changes?”

SEO’s like the weather — always changing. So, how does your consultant keep up with the SEO forecast?

They need to be on top of the ever-shifting Google algorithms to ensure you’re not caught in a downpour.

“Can you provide references or case studies from past clients?”

What’s the consultant’s track record? Diving into their past adventures and having a quick chat with old clients can paint a clearer picture of what you’re signing up for.

“How do you approach link-building?”

Links are the bread and butter of SEO, but there’s a right and a sneaky way to bake that bread. So, is your consultant whipping up some honest, top-tier backlinks, or are they sneaking in some shortcuts?

“How do you measure SEO success?”

Metrics are the name of the game. What’s the scorecard your consultant is using? Be it the surge in site visits, keyword effectiveness, or conversions, you need to know what winning looks like.

“How do you handle SEO for mobile search?”

Mobile is more than a trend — it’s how most of the world functions. So, how’s your consultant ensuring you’re not just a blip but a beacon on mobile searches?

“What strategies do you recommend for local SEO?”

If your business caters to a local audience, optimizing for local search is crucial. What’s your consultant’s move to make sure the neighbors not only know you but love you?

“How often will we receive reports, and what will they entail?”

Regular catch-ups and reports keep things fresh and transparent. Clarifying the frequency and detail level will help set expectations for both parties.

“What happens if we don’t see improved rankings or traffic after several months?”

SEO’s a marathon, not a sprint, but what happens when things are still at a standstill? It’s good to know how your consultant shifts gears when the terrain gets tough.

“How do you approach technical SEO?”

Technical SEO, including site speed optimization, structured data, and more, can make or break your overall SEO performance. The consultant should be well-versed in ensuring your website’s technical health.

“How will our working relationship be structured?”

Understanding communication frequency, point of contact, and how feedback is handled will ensure a smooth collaboration between your team and the consultant.

How much does an SEO consultant cost?

An SEO consultant can cost anywhere from $3,000 to $10,000 per month for fixed rates, $500 to $1,000 per month for local SEO, and $5,000 to $30,000 for one-time projects.

The cost of hiring an SEO consultant can vary widely based on several factors:

Experience and reputation: Seasoned consultants with a proven track record will typically charge more than those just starting out.

Scope of work: A comprehensive SEO strategy overhaul will naturally cost more than a one-off consultation. Be clear on deliverables and expectations before agreeing on a price.

Geography: Consultants in major cities or high-cost-of-living areas may have higher rates.

Contract length: Some consultants may offer discounted rates for longer-term engagements.

Top 8 SEO consultants

If an SEO consultant sounds right for you, we rounded up the top 8 experts to consider:

1. HawkSEM
2. Merkle
3. Tinuiti
4. Siege Media
5. Ignite Visibility
6. Omniscient Digital
7. Higher Visibility
8. Silverback Strategies

1. HawkSEM

That’s us! With over 15 years of experience under our belt, we’ve consistently delivered optimal results for our clients. Our commitment isn’t just about increasing your website’s rank but ensuring a holistic strategy that prioritizes user experience, content relevancy, and technical optimization.

Our average client ROI is 4.5x, we have a client retention rate of 98%, and we manage over 3 million keywords. Want to learn more? Browse through our case studies, explore the variety of services we offer, or just hit us up for a chat. We’re always eager to connect.

Best for: B2B/B2C, ecommerce, lead generation, SaaS, finance, healthcare, education, professional services

Notable clients:

• Nike
• Microsoft
• Verizon Media
• Honda Motor Co.

2. Merkle

A behemoth in the SEO consultancy realm, Merkle is renowned for delivering data-driven solutions tailored to individual business needs.

Their strategic approach to SEO consulting services blends technology, analytics, and creativity, ensuring visibility and impactful engagements.

Best for: B2B/B2C, automotive, retail, financial services, health, nonprofit, media & entertainment, travel & hospitality

Notable clients:

• Neutrogena
• Siemens
• Crocs
• Mini

3. Tinuiti

Priding themselves on their performance-driven approach, Tinuiti offers a suite of services that go beyond SEO.

With a holistic view of digital marketing, they can integrate SEO with other channels for maximum efficiency.

Best for: Enterprise B2C and B2B

Notable clients:

• Rite Aid
• e.l.f.
• Converse
• Ethan Allen

4. Siege Media

Siege Media stands out with its content-driven SEO approach.

Believing that quality content is at the heart of SEO success, they have a team of creative experts dedicated to crafting content that resonates and ranks.

Best for: B2B/B2C, ecommerce, SaaS, fintech

Notable clients:

• ZenDesk
• Casper
• Instacart
• Shutterfly

5. Ignite Visibility

With a name that embodies its mission, Ignite Visibility is all about making your brand seen and remembered. They offer a comprehensive SEO strategy, covering everything from local SEO to international campaigns.

Best for: Small and medium businesses (SMBs) to mid-market and results-driven SEO

Notable clients:

• Experian
• Army & Navy Academy
• Jazzercise
• Tony Robbins

6. Omniscient Digital

A boutique agency with a focus on B2B companies, Omniscient Digital leverages content marketing and SEO to drive quality leads and traffic. Their strategies are backed by in-depth research and a clear understanding of client needs.

Best for: B2B SaaS companies

Notable clients:

• Jasper
• GatherContent
• AppSumo
• Shipyard

7. Higher Visibility

From startups to Fortune 1000, Higher Visibility has catered to a diverse clientele, offering personalized SEO services. Their strategies are transparent, results-driven, and tailored to achieve long-term success.

Best for: Small and medium businesses (SMBs) B2B/B2C, franchise brands, lawyers, ecommerce, financial services, automotive, home builders

Notable clients:

• Orangetheory Fitness
• Pure Barre
• Lawn Doctor
• Brilliant Earth

8. Silverback Strategies

Silverback Strategies brings a blend of data-driven decision-making and creative strategies. They offer a transparent process, ensuring clients are always in the loop about the SEO efforts and results.

Best for: B2B/B2C, hospitality, education, home services, SaaS

Notable clients:

• Ritz Carlton
• Cornell University
• AAFMAA
• Fiscalnote

The takeaway

Looking to boost your visibility on the SERP? An SEO consultant might be the answer.

But not all are the same.

To find the right one, set clear expectations, thoroughly vet potential candidates, and ask pointed questions. It’s a time investment, but the payoff in increased quality traffic will be well worth it.

Ready to get started on SEO efforts that will drive results? Connect with a HawkSEM expert for a free consultation.