SEO Pricing: How Much Should You Pay? (+ 10 Options)

SEO pricing is $3,000 to $10,000 per month for fixed rates, $500 to $1,000 per month for local SEO, and $5,000 to $30,000 for one-time projects.

Here, you’ll find:

• The traditional SEO pricing models
• Alternative SEO pricing models
• Typical pricing for SEO services
• Pros and cons of using DIY SEO and SEO agencies

You need ongoing search engine optimization (SEO) services to grow your business. But what’s it gonna cost you? 

The rates for SEO services vary based on the needs of your company, but for comprehensive packages, you can expect to pay anywhere from $3,000 to $10,000 per month. 

However, if you’re looking for SEO services for a local business, you’ll spend much less, with prices ranging between $500 to $1,000 monthly. 

But it’s not just price you have to consider, it’s really about the return on investment. Continue reading to learn more.

Factors that influence SEO pricing

When it comes to SEO pricing, there are factors influence the overall costs. Here are some key considerations:

• Competitiveness of the industry: The level of competition in the industry affects the amount of effort required to achieve desired SEO results. Highly competitive industries may require more extensive optimization strategies and ongoing efforts, leading to higher pricing.
• Complexity of the project: The complexity of the SEO project, such as the size of the website, technical challenges, and the need for content creation, can impact pricing. More complex projects often require more time and resources, resulting in higher SEO services costs.
• Client’s goals and budget: The client’s goals and marketing budget play a significant role in determining the scope of work and pricing. Clients with ambitious goals or limited budgets may need to adjust their expectations (and SEO budget) or consider a milestone approach to SEO.
• Expertise and experience: The level of expertise and experience of the SEO professional or agency can influence pricing. Established professionals with a track record of delivering results may charge higher rates due to their expertise and reputation. It’s also ideal to choose an agency with proven expertise in your industry (e.g., ecommerce, B2B SaaS, etc.).

It’s important to note that price alone shouldn’t guide your decision to hire an SEO agency.

After all, cheap SEO work can be ineffective and cost your business more in the long run. Sure, it’s tempting to do this when you’re a small business or startup. But long-term? It’s better to invest in a reputable company.

Overall, hiring an agency is still more affordable than building an in-house SEO team. 

Traditional pricing models

SEO agencies come up with their own pricing. And while some pricing models are common, like hourly and project-based models, others are more obscure, such as performance-based pricing. 

Let’s explore three common pricing models first: hourly rates, monthly retainers, and project-based pricing.

1. Hourly rates

SEO professionals often charge an hourly rate for their services. The average cost for SEO professionals ranges from $75 to $100 per hour, depending on expertise and location. Typically, hourly pricing is ideal for smaller projects. 

“Hourly rates are calculated based on years of experience, specific case studies, and industry-specific knowledge,” explains Sam Yadegar, CEO of HawkSEM. “Typically, a generalist will charge less, but a pro who is more hyper-focused in a specific industry would charge more.”

To ensure transparency and accountability when working with an SEO professional on an hourly rate basis, you should:

• Set clear expectations: Clearly communicate your goals and the tasks you want the SEO professional to work on.
• Track hours worked: Use time tracking tools or regular check-ins to monitor the hours spent on your project.
• Request detailed reports: Ask for regular reports that outline the work done and the progress made.

These practices can ensure you’re getting the most value for your investment and that the SEO expert is delivering the best return on investment (ROI) possible.

 

2. Fixed monthly fees

The typical fixed monthly fee for SEO services is between $3,000 and $10,000. The cost for local SEO services is lower, ranging between $500 and $1,000 per month.

With this type of pricing model, clients pay a set rate for ongoing SEO services. This benefits businesses that require continuous SEO support and want to establish a long-term relationship with an SEO professional.

“This is a smart model because it helps brands rely on a fixed cost while several deliverables are being met,” says Yadegar. “SEO has many moving parts, so a consistent flat fee helps with budgeting and predictable results.”

Other advantages of fixed monthly fees include:

• Consistent support: With a fixed rate, you have ongoing access to an SEO professional who can address your needs and provide guidance.
• Availability: SEO professionals on a fixed rate are dedicated to your project and can prioritize your tasks without the need for additional negotiations.

When negotiating a retainer agreement, consider the following tips:

• Define clear expectations: Clearly outline the scope of work and the services that will be provided under the monthly agreement.
• Set realistic goals: Discuss your objectives and ensure that they align with what the SEO professional can realistically achieve within the monthly arrangement.
• Determine the monthly fee: Negotiate a fee that reflects the level of service and expertise you require while considering your budget.

3. Project-based pricing

Depending on the nature of the project, this pricing model can range from $5,000-$30,000 total. (Remember, these are just general estimates, and the actual costs may vary based on the specific requirements of your project.)

Project-based (or per-project) pricing is best for specific SEO projects or campaigns. With this model, SEO providers charge a flat fee for a defined scope of work.

This pricing structure is most beneficial when you have a clear understanding of the deliverables and timelines for the project.

“Project-based structures are typically related to one-time initiatives — for example, a full technical overhaul, page redirects, or a website migration,” explains Yadegar. “Some may also provide a one-time project cost to develop a fixed number of pages for SEO content.”

Common examples of SEO projects and their associated costs include:

• Website audit and optimization: $500 to $5,000, depending on the size and complexity of the website.
• Keyword research and optimization: $500 to $2,000, depending on the number of keywords and the depth of research required.
• Quality content creation and optimization: $100 to $500 per page, depending on the length and complexity of the content.

Understanding these traditional pricing models can help you navigate hiring an SEO professional that aligns with your needs and budget. Remember to negotiate and set clear expectations to get the most value from your SEO investment.

Alternative pricing models for SEO services

Some SEO agencies opt for alternative pricing models to serve their clients. These models offer different approaches to pricing based on various factors such as performance, value, and SEO packages.

“We’ve seen agencies provide a ‘try before you buy’ or ‘pay only after you get results’ types of models,” says Yadegar. “It’s a clever digital marketing tactic. However, the quality and level of effort during this initial period isn’t going to be the best.”

Let’s explore some of the other alternative pricing models out there.

1. Performance-based pricing

For performance-based pricing, the SEO expert charges based on the results achieved. This can include metrics, such as improved search engine rankings, increased organic traffic, or conversions.

“This isn’t the wisest model because it doesn’t always align with business revenue goals,” reveals Yadegar. “A performance-based SEO provider will be able to drive traffic and lead numbers way high without really caring about the actual quality of the traffic.”

How it works: The SEO professional and client agree on performance goals and metrics. The pricing structure typically involves a base fee plus a percentage of the achieved results. If the agreed-upon goals are met, the SEO professional receives additional compensation.

When clients use it: Performance-based pricing is often used when clients want to align the success of their SEO campaign directly with the payment to the SEO professional. It can be especially beneficial for businesses highly focused on specific outcomes with a clear way to measure success.

Advantages: Clients only pay for outcomes (like getting higher rankings in the search engine results pages or SERPs), providing a level of assurance that they’re getting value for their investment. This model can also incentivize the SEO professional to deliver exceptional results.

Disadvantages: Performance-based pricing may not be suitable for all types of SEO projects because some goals may take longer to achieve or may be influenced by factors beyond the SEO professional’s control. It can also be challenging to define performance metrics accurately because of the broad range of possible outcomes.

Example: An SEO professional may charge a base fee of $1,000 per month plus a 10% commission on the increase in organic traffic. If the client’s organic traffic increases by 20%, the total fee for that month would be $1,000 + (10% of the increase in traffic).

2. Value-based pricing

Value-based pricing is a model where the pricing is determined by the perceived value of the SEO services provided. This pricing model takes into account the impact that SEO can have on a client’s business and the value that the client places on that impact.

How it works: The SEO professional and client have discussions to understand the client’s business goals, challenges, and the potential value that SEO can bring. The pricing is then customized based on the client’s specific needs, goals, and perceived value of the SEO marketing services.

When clients use it: Value-based pricing is often used when clients recognize the significant impact that SEO can have on their business and are willing to invest accordingly. It’s suitable for businesses with a clear understanding of SEO’s value and desire a tailored approach.

Advantages: Value-based pricing ensures the client pays for the specific value they receive from the SEO services. It allows for a more personalized and customized pricing structure that aligns with the client’s unique needs and goals.

Disadvantages: Determining the exact value that SEO can bring to a business can be subjective and challenging to quantify. It requires open and transparent communication between the SEO professional and the client to ensure both parties have a shared understanding of the value being provided.

Example: An SEO professional may charge a higher fee for a client in a highly competitive industry where SEO can significantly impact their revenue compared to a client in a less competitive industry.

3. Package pricing

Package pricing is a model where SEO services are bundled into predefined packages with fixed prices. Each package typically includes a specific set of services and deliverables.

How it works: The SEO professional offers different packages at different price points, each with a set of services and deliverables. Clients can choose the package that best aligns with their needs and budget. Package pricing is fixed and doesn’t change based on specific performance metrics.

When clients use it: Package pricing is often used when clients prefer a straightforward and transparent pricing structure. It’s suitable for businesses with a clear understanding of their SEO needs and want to choose from pre-defined options.

Advantages: Package pricing provides clarity and simplicity in pricing. Clients can choose a package that matches their specific needs and budget without the need for complex negotiations or custom pricing structures.

Disadvantages: Package pricing may not be suitable for businesses with unique or complex SEO requirements that don’t fit neatly into predefined packages. It may not offer the flexibility to address specific goals or challenges that aren’t covered by the packages.

Example: An SEO professional may offer three packages: Basic, Standard, and Premium. The Basic package includes on-page optimization and monthly reporting, while the Premium package includes additional services such as content creation, link building, and advanced analytics.

4. Revenue share

Revenue share is a pricing model where the SEO professional receives a percentage of the client’s revenue generated from SEO efforts. The pricing is directly tied to the success and performance of the SEO campaign.

How it works: The SEO professional and client agree on a percentage of the revenue to be shared as compensation for the SEO services. The client pays the agreed-upon percentage of their revenue to the SEO professional on an ongoing basis.

When clients use it: Revenue share pricing is often used when clients want to align the SEO professional’s incentives with the success of their business. It’s suitable for businesses that are confident in the potential revenue growth that can be achieved through SEO.

Advantages: Revenue share pricing ensures the SEO professional is motivated to deliver results and drive revenue growth for the client. It can be a cost-effective model for clients, as they only pay a percentage of the actual revenue generated.

Disadvantages: Revenue share pricing may not be suitable for businesses with low-profit margins or limited revenue potential. It requires a high level of trust and transparency between the SEO professional and the client to track and report revenue accurately.

Example: An SEO professional may agree to receive 10% of the client’s revenue generated from organic search traffic as compensation for their services.

5. Subscription pricing

Subscription pricing is a model where the SEO professional charges a fixed monthly or annual fee for their services. The pricing is based on a subscription model, similar to a membership or subscription service.

How it works: The SEO professional offers different subscription plans at different price points, each with a set of services and deliverables. Clients can choose the subscription plan that best aligns with their needs and budget. The pricing remains fixed for the duration of the subscription period.

When clients use it: Subscription pricing is often used when clients prefer a predictable and recurring pricing structure. It’s suitable for businesses that want ongoing SEO support and value the convenience of a subscription model.

Advantages: Subscription pricing provides clarity and predictability regarding the cost of SEO services. Clients can choose a subscription plan matching their specific needs and budget and have ongoing access to SEO expertise.

Disadvantages: Subscription pricing may not be suitable for businesses with fluctuating SEO needs or those requiring a more customized approach. It may not offer the flexibility to address specific goals or challenges that aren’t covered by the subscription plans.

Example: An SEO professional may offer three subscription plans: Basic, Standard, and Premium. The Basic plan includes basic on-page optimization and monthly reporting, while the Premium plan includes additional services like content creation, link building, pay-per-click advertising, and advanced analytics.

6. Custom pricing

Customized pricing is a model where the SEO professional creates a unique pricing structure tailored to the specific needs, goals, and budget of the client. The pricing is customized based on thoroughly assessing the client’s requirements.

How it works: The SEO professional and client have in-depth discussions to understand the client’s business goals, challenges, and SEO needs. The pricing is then customized to align with the client’s unique requirements, considering factors, such as the scope of work, timeline, and desired outcomes.

When clients use it: Customized pricing is often used when clients have specific and unique SEO needs that can’t be easily accommodated by standard pricing models. It suits businesses needing a highly tailored approach to their SEO strategy.

Advantages: Customized pricing ensures the client pays for the specific services and deliverables relevant to their business goals. It allows for flexibility in accommodating unique requirements and provides a personalized pricing structure.

Disadvantages: Customized pricing may require more time and effort to determine the appropriate pricing structure. It may involve ongoing negotiation and adjustments to ensure the pricing remains aligned with the client’s evolving needs.

Example: An SEO professional may conduct a comprehensive SEO audit of the client’s website, identify specific areas for improvement, and provide a customized pricing proposal that addresses those areas.

7. Project-based with milestones

This pricing model involves the SEO professional breaking the project into distinct phases, each with a predefined scope of work and cost. This approach allows for better project management, progress tracking, and payment structure.

How it works:

1. Project scoping: The SEO professional and client define the project’s goals, objectives, and deliverables.
2. Milestone definition: Each milestone has a scope of work, timeline, and cost.
3. Progress tracking: The SEO professional provides regular updates on milestone completion.
4. Payment structure: The client pays based on the completion of each milestone.

Advantages:

• Clear project structure: Milestones provide a clear timeline and structure for the project.
• Measurable progress: Defined scope allows for easy tracking of progress.
• Flexible payment structure: Payments are tied to milestone completion, offering flexibility for both parties.

Disadvantages:

• Rigid scope: Milestones can be challenging to modify or adjust as the project progresses.
• Dependency on accurate scoping: Inaccurate or incomplete scoping can lead to scope creep, delays, or additional costs.

This pricing model could involve the following milestones:

• Keyword research and marketing strategy development
• On-page optimization and content creation
• Off-page optimization and link building
• Performance tracking and reporting
• The client pays a predetermined amount for each milestone upon its successful completion.

Common SEO services agencies offer

Some marketing agencies offer full-service SEO services, encompassing everything from keyword research to content creation and promotion. Here’s an overview of the most common services SEO companies offer to large and small business owners:

• Keyword research 
• Technical SEO
• On-page SEO
• Off-page SEO
• Copywriting
• Pay-per-click (PPC) advertising management
• Social media marketing
• Conversion rate optimization
• Content marketing
• PR outreach
• SEO consulting

Plus, SEO experts have the latest SEO tools and technologies to monitor and optimize performance. For instance, at HawkSEM, we have proprietary software, ConversionIQ, that pinpoints the best-performing keywords to drive conversions.

DIY SEO & cost savings

While DIY SEO can save you money, it’s essential to consider the expertise and experience that professional SEO services bring to the table.

Here are some pros and cons to help you strike the right balance:

Pros of DIY SEO:

• Cost savings: DIY SEO eliminates the expense of hiring an SEO agency or professional, allowing you to allocate your budget elsewhere.
• Hands-on control: With DIY SEO, you have full control over your strategies, implementation, and timelines.

Cons of DIY SEO:

• Time-consuming: SEO requires ongoing effort and continuous learning. DIY SEO can be time-consuming, especially if you’re new to the field.
• Lack of expertise: SEO professionals have years of experience and expertise in optimizing websites. They can provide insights and strategies that may be difficult for a DIY approach to match.
• Technical complexity: SEO involves technical aspects like website structure, coding, and analytics. Professional SEO services have the knowledge and tools to handle these complexities efficiently.

Benefits of using an SEO agency

While DIY SEO may save you money, professional SEO services offer valuable knowledge and skills that can greatly impact your online presence.

Here’s why it’s important to consider the expertise of SEO professionals:

1. Specialized knowledge

SEO professionals have dedicated their careers to understanding search engine algorithms, keyword research, target audience discovery, local SEO, content optimization, and other essential aspects of SEO. They stay updated with the latest trends and best practices, ensuring your website is optimized effectively.

2. Experience

SEO professionals have worked with various clients and industries, giving them a wealth of experience and insights. They know what strategies work and what pitfalls to avoid, saving you time and effort in trial and error.

3. Technical expertise

SEO involves technical aspects like website structure, coding, and analytics. SEO specialists have the technical know-how to optimize your website for search engines, ensuring that it is easily crawlable and indexable.

4. Industry connections

SEO professionals often have established relationships with other industry experts, influencers, and websites. They can leverage these connections to build high-quality backlinks and increase your website’s authority in the eyes of search engines.

5. Cost & time savings

SEO requires continuous effort and ongoing optimization. By hiring professionals, you can focus on your core business activities while they handle the intricacies of SEO. This allows you to make the most of your time and resources.

6. Measurable results

SEO service providers have the tools and expertise to track and analyze your website’s performance. They can provide detailed reports and insights, showing you the impact of their strategies and helping you make data-driven decisions.

At HawkSEM, we’re consistently delivering incredible results for our clients.

For example, Caring Placement Management came to us looking for SEO assistance to boost its organic presence. 

We built a long-term SEO plan and implemented on-page and off-page tactics to get the following results:

• Increase keyword rankings by 212%
• Increase organic traffic by 85%
• Improve keyword ranking in the top 3 positions by 215%

The takeaway

Understanding how SEO agencies work and charge for their services is key to finding one that suits your needs and budget.

At HawkSEM, we find our pricing model fits most businesses — we have fixed flat fees with projected goals. It helps our clients rely on consistent, measurable long-term results without games or fluctuation in results and quality. 

If this sounds like it’s right up your alley, give our SEO team a shout to see if we’re the right fit for your business.