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Table of Contents
Deliverables: What to Expect
HawkSEM is a full-service digital marketing agency with a team of high-level ecommerce SEO experts who specialize in helping you rise to the top of the search rankings.
Our comprehensive list of deliverables comprises all aspects of SEO for ecommerce, as well as premier content marketing services to create a robust SEO campaign and boost visibility throughout the customer journey.
- HawkSEM’s Ecommerce SEO service deliverables include:
- 404 Error Identification, Resolution, and Redirects
- Algorithm Impact Analysis and Resolution
- Backlink Audit, Cleanup, and Monitoring
- Content Creation and Optimization
- Google Search Console and Analytics Integration
- Image Optimization
- In-Depth Content Analysis
- Keyword Research, Mapping, and Optimization
- Organic Traffic Goal Assessment
- Page Speed/Site Speed Analysis
- Schema Markup Implementation
- SEO Strategy and Reporting
- Server and Hosting Configuration
- Site Structure Analysis
- Social Media Marketing
- Strategic Internal Linking and External Link Building
- Title Tag and Meta Description Optimization
404 Error Identification, Resolution, and Redirects
Algorithm Impact Analysis and Resolution
Backlink Audit, Cleanup, and Monitoring
Content Creation and Optimization
Google Search Console and Analytics Integration
Image Optimization
In-Depth Content Analysis
Keyword Research, Mapping, and Optimization
Organic Traffic Goal Assessment
Page Speed/Site Speed Analysis
Schema Markup Implementation
SEO Strategy and Reporting
Server and Hosting Configuration
Site Structure Analysis
Strategic Internal Linking and External Link Building
Title Tag and Meta Description Optimization
Pricing: What Does It Cost?
Ecommerce SEO services will vary by agency partner, but here’s a good guideline to get you started:
Our pricing starts here
Full-service SEO
Larger brands that need more resources
These are a few things we consider when determining costs
- Business goals
- Speed (desired time to goal)
- Competition
- Account size
Contracts? Return to Sender
Contracts aren’t our style. Plus, when you see the results, we have a feeling you’ll want to stick around.
A Free Marketing Plan (No Obligation)
Before you commit to our ecommerce SEO services, our expert team will gladly audit your existing SEO marketing initiatives. That way, we can offer a customized plan outlining how we would achieve your goals.
A Setup Fee-Free Zone
Most agencies charge an onboarding or setup fee. But that’s now how we roll at HawkSEM.
Timeline: How Long Does it Take?
On average, it takes 3-6 months before seeing the results of your ecommerce SEO marketing efforts. It requires strategy and persistence, along with consistent editing, pivoting, and refining to maximize results.
Short-term results (0-3 months):
Quick wins may include an initial increase in website traffic or engagement after publishing high-quality, relevant content. You’ll likely also see immediate visibility in search engine results for long-tail keywords and social media shares & interactions.
Mid-term results (3-6 months):
In this phase, you’ll start to see improved search engine rankings for targeted keywords, gradual growth in lead generation and organic traffic, and increased brand awareness.
Long-term results (6+ months):
Long-term is where it’s at. Here, you’ll be establishing authority and thought leadership in your industry. You’ll also start to see consistent growth in organic traffic and higher rankings for competitive keywords.
Who We Help
ConversionIQ
This is HawkSEM’S proprietary marketing technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions. The customized, robust reporting dashboard ensures your ecommerce campaigns are continually optimized and primed to reach the right audience, which significantly benefits your bottom line.
Partnerships with Industry Leaders
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there’s no obligation to continue if you’re unhappy with your campaign performance (though we suspect you’ll be quite happy once you see your rankings soar). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a full-service ecommerce SEO services agency, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your return on investment year after year.
Results From Our Services
7x increased conversions
Doubled lead volume
Increased revenue 562%
Increased organic sessions by 200%
Increased Engagement 20%
Nearly doubled Google impressions in just 3 months
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Why Partner with an Ecommerce SEO Agency?
For businesses competing in the highly saturated ecommerce arena, SEO has likely been on your radar. But like many aspects of your online marketing strategy, it takes time and technical knowledge that you and your in-house team may be lacking.
If you have reached the limit of your capabilities, or if you have implemented an SEO strategy but still aren’t ranking for your most valuable keywords or seeing the results you want, it may be time to try a different approach.
Partnering with an agency that specializes in SEO for ecommerce brands is the first step toward boosting your online visibility and generating more leads and sales.
Helpful Resources
Whether or not you opt to partner with us as your Ecommerce SEO agency, we care about providing helpful, accurate content that educates and informs. We’ve published dozens of SEO articles full of tips, strategies, and expert insights on creating a best-in-class digital marketing strategy – here’s a sample:
Create a Content Strategy for Ecommerce: A Step-by-Step GuideChapter 1
How to Do an Ecommerce SEO Audit in 8 Easy Steps (+ Free Checklist)Chapter 2
Ecommerce Marketing Plan: Proven Strategies + TemplateChapter 3
Ecommerce Website Optimization: 10 Ways to Grow RevenueChapter 4
12 Ecommerce Growth Strategy Ideas Straight from the ExpertsChapter 5 FAQs
What Are Ecommerce SEO Services and Deliverables?
Ecommerce SEO is a vast landscape of on-page SEO best practices, user experience checklists, off-page SEO, and endless algorithm alignment with search engines.
Ultimately, each of these services is designed to drive results.
When you partner with an ecommerce SEO agency, look closely at their services to ensure you’ll receive a comprehensive strategy that circumvents any gaps that will require you to fill roles in-house or contract a freelancer.
How Does Ecommerce SEO Differ From Other Types of SEO?
Ecommerce SEO requires a specialized approach due to the unique nature of online business practices. Unlike a general website, ecommerce sites have large product catalogs, product descriptions, and user-generated content (such as reviews).
This is a lot of content to organize and can be a tough user-experience nut to crack. Here are some of the distinct ecommerce SEO characteristics we keep in mind when developing an ecommerce SEO strategy:
- Product catalogs: Ecommerce websites often have extensive product catalogs, each with its own product page. A proper SEO strategy includes tactics for managing and optimizing these web pages effectively.
- Product descriptions and content: Writing unique and compelling product descriptions can be challenging, especially for stores with lots of similar products. Ecommerce SEO requires a focus on creating high-quality content for each product to differentiate them in search results and provide value to potential customers.
- Category and navigation optimization: Ensuring that products are organized logically, with clear paths for people to find what they’re looking for, is a key consideration. Plus, it improves keyword rankings and provides a seamless user experience.
- Reviews and ratings: Ecommerce sites often feature user-generated content in the form of reviews and ratings. These can impact SEO by providing fresh, relevant content and potentially influencing click-through rates.
- Conversion rate optimization (CRO): Ecommerce SEO is also about converting that traffic into customers. Strategies like optimizing product page layouts, improving site speed, and enhancing the overall user experience are critical for conversion rates.
- Competitive landscape: Ecommerce is a highly competitive space, with many businesses duking it out for the same keywords and audience. Understanding your competitors and differentiating your offerings is crucial.
- Unique SEO platforms: Many online sellers use specialized ecommerce platforms like Shopify, WooCommerce, Magento, or BigCommerce. Optimizing these platforms involves understanding their unique SEO features and settings.
Ecommerce SEO vs. PPC
Many of our clients ask us the main difference between the two and why ecommerce SEO benefits online stores.
We believe the best strategy comprises both. Here’s a quick comparison between SEO and PPC:
Most Affordable: SEO
Google Ads and other PPC strategies demand a hefty marketing budget every week. It’s called pay-per-click for a reason; you’ll pay for every click to every ad you publish. Ecommerce businesses should carefully weigh bid adjustments and cost-per-click (CPC) when using PPC.
SEO requires a long-term investment, but it may be more manageable for smaller or scaling budgets as you’re not paying for clicks. Instead, you’re paying for a digital marketing strategy and ongoing optimization.
Fastest Results: PPC
The top of Google’s SERPs brings you the quickest traffic. That’s why PPC ads are so fast. Plus, you’ll start seeing results once you set up your bidding strategy and start paying for relevant keywords.
SEO is a slow burn, with results generated after about 3-6 months. But even ad experts see SEO as the highest ROI of all marketing tactics.
Most Qualified Leads: SEO
Paying per click doesn’t automatically mean those clicks lead to conversions. You’re going to get some unqualified leads and window shoppers. While a targeted marketing campaign can save you from hemorrhaging ad spend, some unripe fruit will slip through.
Conversely, SEO brings you the most qualified leads because you’ve optimized your content and web presence to attract those specific leads. These potential customers are likely to be more aligned with your brand and products, resulting in more brand loyalty and repeat customers.
What are the Benefits of Ecommerce SEO Services?
Are you selling products online? You and everyone else, right? Current estimates put the number of existing ecommerce businesses at anywhere from 10 to 24 million worldwide.
We don’t have to tell you that’s a whole lot of competition — especially if you’re a smaller brand trying to go shoulder-to-shoulder with big names like Amazon, Walmart, and Target.
Before you even get to the point of selling, you need to know who your target audience is if you want to maintain a customer retention rate past 28.2%.
Pair that with an average cart abandonment rate of nearly 70%, It’s no wonder ecommerce businesses struggle to see success.
A strong ecommerce SEO strategy features thought leadership content, technical SEO, and campaign management aligned with your target audience’s needs.
Let us help you with the complex SEO work required to boost sales, customer acquisition, retention, and brand awareness. After all, ecommerce SEO is our field of expertise.
The Bottom Line
There are over 9 million ecommerce retailers, making it one of the harshest digital landscapes to succeed in. But just because it’s hard, doesn’t mean it’s impossible.
You’ve worked hard to put your ecommerce brand on the map. Whether you’re not seeing the results you need to thrive, or you’re a new brand looking to stake your claim in the industry, a trusted ecommerce SEO agency will catapult your efforts.
If you want to dominate your niche in 2023, you’ll need pros in your corner. HawkSEM’s SEO experts are fired up and ready to unleash your store’s full potential. Put your trust in us, and we’ll add you to the broad pool of success stories experiencing massive ROI. First step? A detailed, custom proposal designed with your needs and goals in mind. Get started today.
Request a Free ConsultationRequest a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together