We’re a Top Tier Team According to Google Partners

98% Client Retention Rate

Best Places to Work

Voted Best Places to Work

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We manage over $80M+ in ad spend

Deliverables: What to Expect

With HawkSEM, you’ll never get templatized ad campaigns. Instead, you’ll get hand-crafted strategies and services every step of the way to connect with new customers, including:

A free audit of existing Google Shopping campaigns

Competitive analysis & market research

Product feed analysis & organization

Goal setting

Custom campaign strategy

Campaign buildout

Conversion tracking setup

Google Merchant Center account setup

Keyword list buildout (including negative keywords)

A/B testing

Ongoing optimization

Exploring remarketing/retargeting opportunities

Monthly reports


Your ecommerce business has unique needs for your PPC campaigns to thrive. That’s why no two strategies, or pricing plans, look the same for our Google Shopping clients.

That said, here’s a general guide to the cost of our management services:


Our Price Starts Here


Full-service Google Ads management


Larger brands that need more resources

How do we determine costs?

  • Your goals
  • Timeline
  • Competition
  • Account size
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No Contracts (Ever)

We know you’ll be so thrilled with your Google Shopping success, that we don’t need to force you into a long-term commitment.

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Setup Fees Aren’t Our Bag

Other agencies charge a setup fee. But we aren’t other agencies.

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A Free Marketing Plan First

Before you decide to work with us, we provide a free audit that includes a detailed marketing proposal of what you can expect from our team.

Timeline: How Long Does it Take?

While some results come fast and furious, we like to set the expectation that those real monumental results typically take about 2-3 months.

Here’s our general timeline to success:

Core phase (0-3 months):

This is when the foundation is set. We like to focus on research, goal-setting, optimal campaign building, and sprinkling in a few “quick wins” along the way. The payoff? Amplified opportunities for success.

Amplification phase (4-8 months):

The groundwork for success is laid, the opportunities for growth are endless. In this stage, your campaigns will really start to churn out results, while our team assesses how to take your goals to the next level.

Domination phase (9-12 months):

From here, it’s time to scale and set new goals!

Who We Help

From smaller online stores looking to scale to ecommerce giants like Nike, our Google Shopping services crush KPIs for businesses everywhere. Here’s a sampling of some online brands we’ve helped recently:
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The HawkSEM Difference

A Full Suite of Digital Marketing Services

Our Google Shopping services are stellar. But we also offer digital marketing services to help your brand grow, including:

  • Search engine optimization (SEO)
  • Paid and organic social media marketing (LinkedIn, Instagram, Facebook, Twitter, TikTok, Reddit, and Pinterest)
  • Conversion rate optimization (CRO)
  • Website design
  • Content marketing
  • Email marketing
  • Landing pages
  • Display ads
  • Video ads
  • Amazon advertising

When it comes to Google Shopping agencies, there’s a reason HawkSEM is a step (or two) above the rest.

Google Premier Partners (& Proud of It)

HawkSEM has been hand-selected as a top 3% Google Shopping agency by Google themselves.

Exclusively Senior-level Talent

At HawkSEM, our team is made up of experts with at least three years of Google Shopping experience. That means your dedicated team alone has a minimum of ten years in the industry.

The Human Touch

Automation is a part of life in the digital marketing world. But we believe that using these advanced technologies and tools in conjunction with our own experience, strategies, and hand-crafted campaigns makes for sustainable success that stands out.


Speaking of advanced tech, ConversionIQ is our proprietary marketing platform designed specifically to boost your Google Shopping performance. With all your marketing data in one dashboard, this reporting system gives our team the ability to optimize your campaigns faster and more effectively.

Power Up Your Google Shopping: Case Studies
Your online store is too important to let just anyone handle your Google Shopping campaigns. You deserve an elite partner who can deliver results like these:

Real Health Products Logo

Real Health Products increased lead volume by 60% and gained more than 7x their previous click-through rate (CTR)

Eczema Honey saw monthly CPC decrease by 40% while conversion volume increased by 260%

Campaign Living Revenue Increase

Campaign Living increased online revenue 7.5x year over year while reducing overall digital costs by 68%

Meet the Minds Behind the Madness

We make things happen, but
don't take our word for it.

Rave reviews from our lovely clients...

Google Review - Rob Google Review - Marcelo Google Review - Samuel Google Review - Hope Google Review - Allison Clutch Review - Univera Clutch Review - Athletic Tape Clutch Review - LendingPoint
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The ConversionIQ System: Our smart way of marketing to drive more revenue.

ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.

The ConversionIQ™ System

If you choose to partner with us here at HawkSEM, you’ll also reap the benefits of ConversionIQ. This proprietary tool connects all of your marketing channels into one centralized dashboard to provide more actionable insights, better data, and a clear path to increased sales and higher ROAS.

Learn more
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Helpful Resources

For many online stores, hiring a Google Shopping agency might not be in the cards just yet. That’s why we also dedicate our time and expertise to creating helpful guides and educational resources for anyone to use, such as our ultimate guide to Google Ads management, with 8 chapters chock-full of expert insights, tips, and strategies:


What is Google Shopping?

Google Shopping is a type of paid search campaign (also called pay-per-click or PPC) that surfaces on the search engine results page (SERP), in the Shopping tab on Google Search,
and across the Google Display Network (think Gmail and YouTube).

These ads feature images, product descriptions, prices, and the names of the product and company to help searchers more easily purchase products through the search engine. Potential customers can “shop around” by filtering search results by price, brand, and ratings to find the most ideal product for their needs.

In order to have your product listed with Google Shopping, you need to upload this information into Google Merchant Center.

How Does Google Shopping Work?

Google Shopping allows ecommerce businesses to create ads that surface on the SERP when people search for terms or phrases related to their product offerings. Campaigns are set up using bidding strategies and specific search terms to appear in search results as images with the product name, cost, reviews, and other helpful information.

When someone clicks on your product, they’ll be taken to that product’s page on your website so they can make their purchase. (Brick-and-mortar businesses have the option of directing customers to a physical store.)

What’s Google Merchant Center?

Products and campaigns are managed through the Google Merchant Center (GMC), which acts as the hub for all your product and online store information. You can either add items one by one or, if you use an ecommerce platform like Shopify or WooCommerce, you can sync the two together to more easily add products.

Simply create a GMC account with your existing Google Ads credentials by following these steps:

  • Add in your basic business info
  • Verify and claim your website’s URL
  • Check that you’re following all GMC guidelines
  • Link your payment platform
  • Add your product data
  • Set up shipping settings and your return policy

And voila, you’re ready to start selling on Google. While GMC itself is free, this platform also helps keep you organized if and when you decide to start boosting your listings with paid Shopping ads.


Whether you’re just starting off on your ecommerce sales journey or need an airtight plan to keep business booming, a marketing agency can be your ticket to the top – of the SERP, that is.

Benefits of Using a Google Shopping Agency

Partnering with a team of ecommerce ad experts not only helps you feel confident that your efforts are in good hands, but you also have the benefit of working with experienced pros who worked in your industry, are up to date on the latest tools, and know what works and what doesn’t. As a result, they can hit the ground running and start garnering real results in no time.

An agency knows how to help you target the right buyers at the right time, using strategic keywords, eye-catching product images, and taking all funnel stages of the buyer’s journey into account. And if it’s scalable growth you’re after, they can help you increase sales in a way that’s manageable, so you’re not scrambling to keep up with online orders.

The Bottom Line

From more strategic campaign plans and optimized landing pages to shopping feed management and top-notch images, partnering with experienced ecommerce ads account managers offers both higher sales and peace of mind.

At HawkSEM, not only are we Google Shopping experts, but we’ve been named a Google Premier Partner in the top 3% of agencies nationwide. Our clients see an average of a 4.5X ROI — and our 98% retention rate means we’re in it for the long haul.

Ready to make your online sales soar?

Get in touch today.

Request a Free Consultation

At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.

No BS, just results. Clients see an average 4.5X ROI

  • Dramatically improve ROI
  • Outperform the competition
  • Increase conversion volume
  • Better track ROI
  • Reduce cost per acquisition
  • Improve lead quality

Ready to see if we're a match made in marketing heaven? Let's find out together