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We’re a Top Tier Team According to Google Partners
98% Client Retention Rate
Voted Best Places to Work
We manage over $80M+ in ad spend
Table of Contents
Deliverables: What to Expect
With HawkSEM, you’ll never get templatized ad campaigns. Instead, you’ll get hand-crafted strategies and services every step of the way to connect with new customers, including:
A free audit of existing Google Shopping campaigns
Competitive analysis & market research
Product feed analysis & organization
Goal setting
Custom campaign strategy
Campaign buildout
Conversion tracking setup
Google Merchant Center account setup
Keyword list buildout (including negative keywords)
A/B testing
Ongoing optimization
Exploring remarketing/retargeting opportunities
Monthly reports
Pricing
Your ecommerce business has unique needs for your PPC campaigns to thrive. That’s why no two strategies, or pricing plans, look the same for our Google Shopping clients.
That said, here’s a general guide to the cost of our management services:
Our Price Starts Here
Full-service Google Ads management
Larger brands that need more resources
How do we determine costs?
- Your goals
- Timeline
- Competition
- Account size
No Contracts (Ever)
We know you’ll be so thrilled with your Google Shopping success, that we don’t need to force you into a long-term commitment.
Setup Fees Aren’t Our Bag
Other agencies charge a setup fee. But we aren’t other agencies.
A Free Marketing Plan First
Before you decide to work with us, we provide a free audit that includes a detailed marketing proposal of what you can expect from our team.
Timeline: How Long Does it Take?
While some results come fast and furious, we like to set the expectation that those real monumental results typically take about 2-3 months.
Here’s our general timeline to success:
Core phase (0-3 months):
This is when the foundation is set. We like to focus on research, goal-setting, optimal campaign building, and sprinkling in a few “quick wins” along the way. The payoff? Amplified opportunities for success.
Amplification phase (4-8 months):
The groundwork for success is laid, the opportunities for growth are endless. In this stage, your campaigns will really start to churn out results, while our team assesses how to take your goals to the next level.
Domination phase (9-12 months):
From here, it’s time to scale and set new goals!
Who We Help
ThriftBooks
Increases clickthrough rates by 35% and uncovers a new customer acquisition strategy resulting in 50% higher AOV
When it comes to Google Shopping agencies, there’s a reason HawkSEM is a step (or two) above the rest.
Google Premier Partners (& Proud of It)
HawkSEM has been hand-selected as a top 3% Google Shopping agency by Google themselves.
Exclusively Senior-level Talent
At HawkSEM, our team is made up of experts with at least three years of Google Shopping experience. That means your dedicated team alone has a minimum of ten years in the industry.
The Human Touch
Automation is a part of life in the digital marketing world. But we believe that using these advanced technologies and tools in conjunction with our own experience, strategies, and hand-crafted campaigns makes for sustainable success that stands out.
ConversionIQ
Speaking of advanced tech, ConversionIQ is our proprietary marketing platform designed specifically to boost your Google Shopping performance. With all your marketing data in one dashboard, this reporting system gives our team the ability to optimize your campaigns faster and more effectively.
Power Up Your Google Shopping: Case Studies
Your online store is too important to let just anyone handle your Google Shopping campaigns. You deserve an elite partner who can deliver results like these:
Real Health Products increased lead volume by 60% and gained more than 7x their previous click-through rate (CTR)
Eczema Honey saw monthly CPC decrease by 40% while conversion volume increased by 260%
Campaign Living increased online revenue 7.5x year over year while reducing overall digital costs by 68%
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
The ConversionIQ™ System
If you choose to partner with us here at HawkSEM, you’ll also reap the benefits of ConversionIQ. This proprietary tool connects all of your marketing channels into one centralized dashboard to provide more actionable insights, better data, and a clear path to increased sales and higher ROAS.
Learn more
Helpful Resources
FAQs
What is Google Shopping?
Google Shopping is a type of paid search campaign (also called pay-per-click or PPC) that surfaces on the search engine results page (SERP), in the Shopping tab on Google Search,
and across the Google Display Network (think Gmail and YouTube).
These ads feature images, product descriptions, prices, and the names of the product and company to help searchers more easily purchase products through the search engine. Potential customers can “shop around” by filtering search results by price, brand, and ratings to find the most ideal product for their needs.
In order to have your product listed with Google Shopping, you need to upload this information into Google Merchant Center.
How Does Google Shopping Work?
Google Shopping allows ecommerce businesses to create ads that surface on the SERP when people search for terms or phrases related to their product offerings. Campaigns are set up using bidding strategies and specific search terms to appear in search results as images with the product name, cost, reviews, and other helpful information.
When someone clicks on your product, they’ll be taken to that product’s page on your website so they can make their purchase. (Brick-and-mortar businesses have the option of directing customers to a physical store.)
What’s Google Merchant Center?
Products and campaigns are managed through the Google Merchant Center (GMC), which acts as the hub for all your product and online store information. You can either add items one by one or, if you use an ecommerce platform like Shopify or WooCommerce, you can sync the two together to more easily add products.
Simply create a GMC account with your existing Google Ads credentials by following these steps:
- Add in your basic business info
- Verify and claim your website’s URL
- Check that you’re following all GMC guidelines
- Link your payment platform
- Add your product data
- Set up shipping settings and your return policy
And voila, you’re ready to start selling on Google. While GMC itself is free, this platform also helps keep you organized if and when you decide to start boosting your listings with paid Shopping ads.
Benefits of Using a Google Shopping Agency
Partnering with a team of ecommerce ad experts not only helps you feel confident that your efforts are in good hands, but you also have the benefit of working with experienced pros who worked in your industry, are up to date on the latest tools, and know what works and what doesn’t. As a result, they can hit the ground running and start garnering real results in no time.
An agency knows how to help you target the right buyers at the right time, using strategic keywords, eye-catching product images, and taking all funnel stages of the buyer’s journey into account. And if it’s scalable growth you’re after, they can help you increase sales in a way that’s manageable, so you’re not scrambling to keep up with online orders.
The Bottom Line
From more strategic campaign plans and optimized landing pages to shopping feed management and top-notch images, partnering with experienced ecommerce ads account managers offers both higher sales and peace of mind.
At HawkSEM, not only are we Google Shopping experts, but we’ve been named a Google Premier Partner in the top 3% of agencies nationwide. Our clients see an average of a 4.5X ROI — and our 98% retention rate means we’re in it for the long haul.
Ready to make your online sales soar?
Get in touch today.
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together