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Table of Contents
Deliverables: What to Expect
Named one of the top 3% of Google Ads agencies in the country and a Microsoft Advertising Partner, it’s safe to say PPC is our specialty.
HawkSEM’s dentist PPC deliverables include:
Keyword research
Marketing campaign strategy & execution
Campaign restructuring & build-outs
Retargeting, display, & YouTube campaigns
A/B testing
Conversion tracking
Revenue modeling and forecasts
Pricing: What Does It Cost?
Your PPC needs will vary depending on factors like company size, budget, and goals. Here are some general pricing guidelines to keep in mind:
For local businesses looking to dominate their niche
Full-service PPC management
Larger brands who need more resources
These are things we like to consider when determining costs:
- Business goals
- Desired time to goal
- Competition
- Account size
Contract-Free Zone
We’re not here to lock you down – plus, when you see the results, we have a feeling you’ll want to stick around.
A Free Marketing Plan (Yours to Keep)
Before you commit to our dental PPC services, our expert team will gladly audit your existing paid search marketing initiatives. That way, we can offer a customized plan outlining how we would achieve your goals.
Brace Yourself: No Setup Fees
Most agencies charge some kind of onboarding or setup fee. But that’s now how we roll at HawkSEM.
Timeline: How Long Does It Take?
Typically, our paid search services start to show initial results in 2-3 months.
Experience has taught us that winning dentist paid search marketing strategies are a long game, not a sprint.
Core phase (0-3 months):
First, we research, create benchmarks, identify low-hanging fruit (aka “quick wins”), and build the foundation your plan needs.
Amplification phase (4-8 months):
Next, we create campaigns, foster predictability, conduct any necessary optimization, and determine how to solidify your position in the marketplace.
Domination phase (9-12 months):
Finally, we focus on market leadership, expansion, and scaling through increased impression share and further fine-tuning.
Who We Help
ConversionIQ
This is HawkSEM’S proprietary marketing technology, built to deliver actionable insights that can help your business achieve full-funnel attribution and generate high-quality conversions. The customized, robust reporting dashboard ensures your ecommerce campaigns are continually optimized and primed to reach the right audience, which significantly benefits your bottom line.
Partnerships with Industry Leaders
HawkSEM is proud to be a Google Premier Partner. Google’s most exclusive partnership tier, this partnership has recognized us as being in the top 3% of participating companies each year based on factors such as client growth and retention, product diversification, and annual ad spend. HawkSEM is also a Meta Business Partner and a Microsoft Advertising Partner.
No Contracts
With HawkSEM, you never have to worry about signing a long-term contract. Services are provided on a month-to-month basis, and there’s no obligation to continue if you’re unhappy with your campaign performance (though we suspect you’ll be quite happy once you see your rankings soar). We also believe in transparent pricing with no-hassle flat fees so you know exactly what you’re getting.
Free Consultation
At the end of the day, our mission at HawkSEM is to significantly improve your digital marketing results. As a full-service dentist PPC agency, we bring to the table a team of industry experts focused on data-driven optimization and a patent-pending conversion system designed to help you dramatically increase your return on investment year after year.
Meet the Minds Behind the Madness
We make things happen, but
don't take our word for it.
Rave reviews from our lovely clients...
The ConversionIQ System: Our smart way of marketing to drive more revenue.
ConversionIQ is our proprietary methodology built to drive actionable insights, full-funnel attribution and high-quality conversions that continuously improve your bottom line.
Why Partner with a Dentist PPC Agency?
You wouldn’t expect your patients to perform dental procedures on their own (yikes).
While the outcome may not be quite as painful, dental practices that manage PPC on their own or with an unqualified marketing company are at a big risk of losing money and potential patients.
Meanwhile, a dentist-oriented PPC company helps dentists build and run effective ad campaigns that pull in new patients, allowing you to grow and scale your dental practice.
So, if you are:
- Ready to scale and bring in more patients
- Hitting a wall with your existing efforts
- Managing ad campaigns in-house, using up too much time or resources
- Disappointed with your past experience with PPC management
- An established dentist office looking to expand and grow revenue
It’s time to call in a dentist PPC agency.
Helpful Resources
FAQs
What is Dental PPC?
Dental PPC marketing is a form of online advertising that uses search engines, like Bing and Google, to display visual and text ads. Paid search ads appear in front of people actively searching for dental services. When someone clicks your ad, they’re taken to your website, where you have the opportunity to convert those users into lifelong patients.
How do you create a successful dentist PPC campaign?
The primary features of a successful dental PPC campaign include:
- Proper location targeting
- Ad extensions
- Call tracking
- Strong keywords (and negative keyword lists)
- Personalized ad copy for prospective patients
- A relevant and optimized landing page
- A fast, easy-to-navigate, mobile-friendly dental website
Benefits of Using a Dentist PPC Agency
Finding new patients is often no easy feat for dental practices. Between daily administrative work, keeping up with the latest dentistry technology, and staffing shortages, pouring more resources into digital marketing can feel like an impossible task.
But here’s the thing: Whether you’re a small, independent office or a corporate dental practice, online marketing is the most effective way to get new patients through the door. And while social media and email marketing help with brand awareness and retention, pay-per-click advertising (aka PPC advertising) is the best way to target and connect with the right demographics of your target audience.
Patients turn to sites like Google and Bing to find a new dentist and learn what their options are via search engine results. PPC allows you to be the answer to their search, as long as you work with a reputable dentist PPC agency.
Other Services
In addition to PPC, our full-service agency also offers these marketing services:
- Search engine optimization (SEO)
- Paid social and organic social media marketing
- Conversion rate optimization (CRO)
- Content marketing
- Remarketing
- Landing page optimization
- Performance marketing
The Bottom Line
When it comes to dental marketing, partnering with the right PPC management agency can help your office bring in new lifelong patients.
As a top 3% of agencies in the country according to Google’s Premier Partners network and a Microsoft Advertising Partner, HawkSEM has a 98% retention rate and an average 4.5X ROI for our clients.
You deserve the best. Let’s talk.
Request a Free Consultation
At the end of the day, we know the most effective marketing centers on people and connections, not just search engine results.
No BS, just results. Clients see an average 4.5X ROI
- Dramatically improve ROI
- Outperform the competition
- Increase conversion volume
- Better track ROI
- Reduce cost per acquisition
- Improve lead quality
Ready to see if we're a match made in marketing heaven? Let's find out together