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Written by Caroline Cox on Jan 27 , 2021

Let the latest industry news you can use come straight to you through these email newsletters.

Here, you’ll find:

  • A list of the top marketing newsletters
  • What to expect from these emails
  • Newsletters for e-commerce, search engine marketing & more
  • The benefits of subscribing to industry publications

From Google updates to emerging social media trends and everything in between, keeping up with the digital media landscape can feel like its own full-time job. Enter: email newsletters. 

Newsletters are one of the easiest ways to stay in the loop when it comes to the latest and greatest tips, trends, developments, and more. 

Here, we’ve compiled 11 marketing newsletters worth smashing that subscribe button for.

1. SEJ Today

Looking for a marketing newsletter that highlights a specific niche, such as SEO, PPC, content, or social? Search Engine Journal’s newsletter options have you covered. You can sign up for the topics that interest you most, or opt for their daily or monthly editions that run the gamut.

As a bonus: Their content is a great mix of 101 explainers and advanced strategies.

hubspot marketing newsletter

2. HubSpot Marketing

Creating marketing content about marketing for marketers is no easy feat. But that hasn’t stopped HubSpot from amassing thousands of subscribers. In a similar style to other industry missives, HubSpot’s marketing blog newsletters feature a clean design that highlights a handpicked selection of their latest marketing content.

Expect everything from which social networks you should advertise on to the best books on working from home for remote employees.

3. Marketing Brew

This newsletter from the brains behind business publication Morning Brew comes out three times a week. It’s earned a spot in our inboxes thanks to its range of marketing and advertising news told with a voice-y tone that sounds like it’s coming from a witty colleague or friend.

Touching on everything from controversial ad campaigns to social media trends, we learn something new from each one.

HawkSEM newsletter

4. HawkTalk

Of course, we’d be remiss not to plug our own newsletter. (After all, marketing is all about getting the word out, right?)

HawkSEM’s monthly dispatch HawkTalk aims to be a once-a-month digest with quick bites about our newest blog content, the latest industry news you can use, and recommendations for the products, apps, podcasts, or other random things we can’t stop talking about. 

5. Search Engine Land

Never miss a search engine update or development with this industry publication’s daily newsletter. The skimmable email is separated by topic, such as e-commerce, local SEO, and paid search, so you can easily scroll to the content that speaks to you.

Check out the “What We’re Reading” section for a curated list of click-worthy links from other sites to boot. 

6. Moz Top 10

Moz is an SEO software and data brand helping marketers conduct rank tracking, site audits, backlink analysis, and more. Designed for SEO and digital marketing pros, the Moz Top 10 newsletter is a semi-monthly email featuring 10 information-filled articles from around the web.

Concise and to the point, you can read the headlines, get a short snippet describing each piece, and click through if your interest is piqued.

adweek marketing newsletter

7. Adweek First Things First

It’s safe to say Adweek has perfected the art of the eye-catching subject line. (One example: “Mr. Peanut’s Funeral Is Still On.” How can you resist opening that?)

The brand’s First Things First daily email highlights all types of advertising, though it tends to skew towards more traditional formats — like video, TV, and print — than others on this list. It also features refreshing takes on the advertising industry itself. 

8. theCLIKK

“Short,” “hilarious,” and “informative” are just a few of the terms readers use to describe these daily marketing newsletters. theCLIKK covers all things digital business, from marketing and startups to tech trends and the future of work.

Expect a range of content that includes instructional articles, random quizzes or links, and thought-provoking prompts that will get you thinking outside the usual marketing-strategy box.

9. Search Engine Watch

As another one of our prime search-engine news resources, Search Engine Watch offers a variety of subscription types. Opt for their daily newsletter or choose to only get info on their whitepapers, events, podcasts, awards, or webinars.

SEW covers newsy topics surrounding analytics, mobile, video, content, SEO, PPC, and more.

yoast marketing newsletter

10. Yoast

For all things SEO, look no further than Yoast. Along with a robust library of resources, their blog newsletter sends weekly tactical SEO tips straight to your inbox.

Get the latest info about optimizing your site’s usability and conversion, hear about Yoast’s new features and plugins, and get access to courses poised to help improve your site’s rankings. 

11. Shopify

Those in the e-commerce marketing space are likely familiar with the Shopify platform.

Their newsletter features a handful of helpful articles (like “9 Lessons from a 6-Figure Beauty Brand That Launched in a Dorm Room”). You can also expect blog posts, and exclusive offers like free training sessions to help you take your online shop to the next level. 

The takeaway

It’s easy to see why email newsletters are so popular. Instead of taking the time to research or seek out what you’re looking for, the info you want comes right to you.

Choosing a handful (or all!) of marketing newsletters to subscribe to can save you time and ensure you’re in the know about the latest industry developments.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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Written by Caroline Cox on Dec 17 , 2019

Digital marketing can get you in front of potential customers, while the right strategy can get them to convert.

Here, you’ll find:

  • How search results affect customer acquisition
  • The organic efforts that can help acquire new leads
  • Effective paid marketing strategies for your business
  • How to ensure your site is set up for optimal acquisition

Marketing pros who aren’t new to the game likely know all about the customer journey. It’s comprised of the stages we base our content, campaigns, and gameplans on: awareness, consideration, and decision. (With delight as the bonus step.) And the customer journey is a crucial element when it comes to acquisition.

Customer acquisition is the process of going from a generated lead to a converted customer — it’s basically the whole funnel (or journey) combined. At the end of the day, marketing is about attracting new customers, and keeping customer acquisition top of mind is how marketers can make that happen.

While there’s no one way to pinpoint and acquire qualified leads that are sure to become customers, there are a handful of digital marketing strategies you can implement with customer acquisition in mind. Here, we’ve mapped out six of our favorites.

HawkSEM: 6 Ways to Leverage Digital Marketing for Customer Acquisition

Companies that use paid search for successful customer acquisition know it’s not only about the ad. (Image via Unsplash)

1. Paid search

Also known as pay per click (PPC), paid search is one of the most effective digital marketing strategies when it comes to customer acquisition. That’s because it allows companies to target their specific audience with the right keywords at the right time.

Paid search ads appear at the top of the search engine results page (SERP) on sites like Google and Bing. If someone’s searching for “women’s black cycling shoes,” for example, and you’re an e-commerce brand selling cycling products (including women’s black cycling shoes), you want your targeted ad to be the one they see. The same goes for brands selling services and other products.

The companies that use paid search for successful customer acquisition know it’s not only about the ad, though. Rather, it’s crucial to pair eye-catching, appealing ad copy with an optimized landing page that boasts consistent verbiage, clean design, and a clear call to action (CTA).

2. Search engine optimization (SEO)

Along with a paid search strategy, having a solid SEO strategy helps your website be more easily recognized by search engines. This helps improve your rankings and, ideally, grow your reach for better customer acquisition.

Proper SEO on your site means having elements including:

  • Unique title tags on your pages
  • High-quality content marketing
  • Internal links and external links (to authoritative sites)
  • A site map
  • Meta descriptions
  • Images with alt tags

Ensuring your site is optimized for search engines won’t automatically get you in the first position (or even the first page) on the SERPs. The search algorithm that determines the best content for each search query is constantly changing, and the details about how search engines determine the best content to show searchers isn’t always clear.

However, by keeping your site up to date, easy to navigate, and educational for prospects and clients, you can position your brand as a thought leader and your site as a valuable resource of information.

3. Social media

When it comes to social media, you’ve got the option to leverage both organic and paid avenues. But don’t make the mistake of thinking that each path can be leveraged in the same way or achieve the same results.

Let’s start with organic social media. The practice of regularly creating social media posts can spread the word about new business offerings or updates, increase your exposure, and even help you go viral (in the good way, ideally).

While organic social posts likely won’t directly result in customer acquisition, they can aid in brand awareness, content sharing, and allow you to highlight the fun side of your brand.

Paid social, on the other hand, can be a powerful tool if wielded properly. When choosing which platforms to advertise on, you should first consider your target audience and the platforms they use most.

From there, you should take advantage of the audience targeting tools most of these platforms have in place, so you can get your content delivered straight to those who need to see it most. Paid social is a great way to meet people where they are in a way that’s nearly seamless.

HawkSEM: 6 Ways to Leverage Digital Marketing for Customer Acquisition

When done right, remarketing is one of the best ways to get past visitors back to your site. (Image via Unsplash)

4. Remarketing

As we’ve touched on before, remarketing can benefit your business in numerous ways. Not only does it keep you top of mind when someone visits your site without making a purchase or requesting a consultation or demo, but it allows you to hyper-focus your ads and ups your chances of turning a lead into a conversion.

Remarketing (also called retargeting) works by leveraging display ads to connect your business with people who have already visited your site or mobile app. The most successful remarketing campaigns aren’t one size fits all, of course — a brand-new site visitor shouldn’t be remarketed the same way as a returning visitor. When done right, it’s one of the best ways to get past visitors back to your site. Bonus: it’s one of the most cost-effective ad strategies around.

5. Content marketing

When people hear “content marketing,” they may automatically think of blogs. And while blogging is a great medium for businesses when it comes to customer acquisition, it can encompass much more. Content can be:

  • Blog posts
  • Videos
  • Guides and e-books
  • Infographics
  • Checklists
  • Downloadable templates
  • Product descriptions
  • Case studies

No matter the content you create, you want to make sure it’s accurate, helpful, and targeted. The more content you create, the more industry topics you can cover, and the more likely you are to be found on SERPs by those in search of what you have to offer.

You can even take things a step further by partnering with another brand on a piece of content, such as an infographic, webinar, or guest blog. This expands your reach, helps you build a professional network, and boosts your credibility as a reliable source.

6. Email newsletters

As Digital Marketing Institute reports, you’re six times more likely to get a click-through from an email campaign than from a tweet. Newsletters can be a powerful acquisition channel if you follow a few key strategies. The most successful newsletters:

  • Include only one main CTA
  • Offer a tactical takeaway (like a pro tip, discount, or statistic)
  • Feature an attention-grabbing subject line
  • Have an easy-to-read template
  • Are optimized for mobile

When you’re looking to build your non-client subscriber list, get creative! You can add exit-intent pop-ups to your site, or include a subscription box in your site’s footer. Offline, you can give people the option to sign up if your brand is posted up in a booth at an industry conference or networking event — a particularly effective strategy if you’re doing a giveaway or contest.

Pro tip: Let your readers help you spread the word! Include social share links as well as forwarding options in your email newsletter to make sharing a breeze.

HawkSEM: 6 Ways to Leverage Digital Marketing for Customer Acquisition

You’re six times more likely to get a click-through from an email campaign than from a tweet. (Image via Unsplash)

The takeaway

Customers are the bread and butter of any business, and digital marketing is one of the most direct ways to connect with your desired prospects.

By knowing your audience, meeting them where they are, and analyzing the data behind your campaigns, you’ll have the tools you need to not only attract more customers, but keep them loyal and happy as well.

We know a thing or two about successful digital marketing here at HawkSEM. Wondering how we can take your ROI to the next level? Let’s talk.

Caroline Cox

Caroline Cox

Caroline is HawkSEM's content marketing manager. She uses her more than 10 years of professional writing and editing experience to create SEO-friendly articles, educational thought leadership pieces, and savvy social media content to help market leaders create successful digital marketing strategies. She's a fan of seltzer water, print magazines, and huskies.

Questions or comments? Join the conversation here!

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