How Onboarding Can Make (or Break) Your Hiring Pro...
When it comes to adding new marketing employees, we know onboarding is the first step towards a successful and meaningful partnership....
Read More
SEO for Small Business: A Complete Guide
Small business SEO helps improve website visibility in search results to drive more organic or local traffic. It includes creating content, improving site speed, and earning backlinks. Learn...
Read More
How to Set SEO Goals that Drive Revenue (+ Example...
SEO goals are data-driven objectives that help businesses increase visibility, traffic, and leads for their website. Here's how to make SMART SEO goals....
Read More
PPC for Plumbers: A Complete Paid Search Guide
PPC for plumbers is a digital marketing strategy to drive traffic and leads to plumbing businesses. Learn the steps to get high-quality leads and customers....
Read More
What’s a Digital Marketing Consultant? (Benefits...
A digital marketing consultant builds visibility and traffic for businesses via search, social, email marketing and more....
Read More
Google Ads Budget Optimization: 6 Tried-and-True E...
Google Ads budget optimization is about managing your ads budget to get the best possible ROI. Here's how to optimize your ads budget for max results....
Read More
6 Ways to Prevent Spam Submissions (According to E...
Spam submissions are entries to online forms that clog your pipeline with false, irrelevant, or potentially harmful information. Here’s how to fight back....
Read More
ChatGPT Ads Context Hints: What They Are + How to ...
Context hints are plain-language descriptions that tell ChatGPT's ad system which topics or scenarios your ads should appear beneath....
Read More
PPC for Dentists: A Complete Guide (+ Costs and Be...
PPC for dentists is a digital marketing strategy where you only pay a fee when your ad is clicked. Here's how to do it right. ...
Read More
AI Platform Demographic Research: Key Findings
AI platform demographic research helps marketers uncover audience insights, improve targeting, and make data-driven decisions faster....
Read More
The 8 Best Digital PR Agencies to Grow Your Brand ...
A digital PR agency can amplify your brand’s market share. We found the best digital PR agencies to help you evaluate the best fit....
Read More
PPC for Accountants: Best Practices to Increase Qu...
PPC can help accountants get more clicks and clients using paid advertising. Learn expert tips, mistakes to avoid, typical costs, benefits, and more....
Read More
Google AI Overviews: How It Affects SEO (+ How to ...
Google AI Overviews are AI-generated summaries at the top of search results that highlight the most relevant information for that search — without clicking on a link. Authoritative content...
Read More
How to Create SEO-Friendly Landing Pages that Rank...
Learn why SEO for landing pages is critical for landing pages, copy best practices from the experts, and see real-world examples. ...
Read More
SEO for Home Services: A Complete Guide
Home services SEO helps HVAC, plumbing, electrical, and other home service businesses rank on Google. Here's how to do it right. ...
Read More
What is a Competitor Comparison Landing Page? (+ H...
A competitor comparison landing page stacks your brand’s offerings against your competitors, comparing price, quality, benefits, and more....
Read More
How to Optimize Google Ads: 9 Expert Tips for High...
Optimizing Google Ads involves ongoing keyword management, leveraging audience insights, and adding ad assets. Learn our top tips to improve campaign performance....
Read More
Franchise PPC: 7 Expert Tips + Real-World Examples...
With the right strategy and execution, PPC advertising can be an invaluable tool for franchise marketing and revenue growth....
Read More
How to Prove the Value of SEO: 7 New Data Points
To prove the value of SEO, you need to show a correlation between search engine optimization efforts and revenue. This guide shows you how....
Read More
The 11 Google Ranking Factors that Matter Most (20...
Google ranking factors are signals that determine a webpage's position in the search results for a relevant query. These 11 signals matter most....
Read More
How to Monitor Marketing Campaign Performance + Ke...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
Read More
Social Media ROI: How to Measure and Improve Yours...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
Read More
Content Marketing Funnel: What It Is + How to Buil...
A well-planned content marketing funnel can generate awareness around your business, turn potential leads into become paying customers, and more....
Read More
The 10 Best GA4 Alternatives (+ Features and Prici...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
Read More
8 Google Ads Examples That Convert + How to Use Th...
We rounded up a handful of stellar Google Ads examples and pro tips from our experts to ensure your paid search campaigns stand out from the rest....
Read More
Google Tag Manager: What It Is, How to Set It Up +...
Conversion tracking is an essential digital marketing process offering greater insight into marketing strategy success. Enter: Google Tag Manager. ...
Read More
Facebook Algorithm: How It Works + Tips to Improve...
The Facebook algorithm is an automated system of rules the social media network uses to determine who sees your content. Learn how it works and our top expert tips to improve your reach....
Read More
Reddit and Paid Search: What Marketers Need to Kno...
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....
Read More
Google Ads Audit: A Step-by-Step Guide to Boost RO...
A Google Ads audit is an in-depth review of your Google Ads campaigns. Use this 8-step guide to help you conduct a Google Ads audit like the pros....
Read More
Google Ads App Campaigns: 5 Best Practices + Setup...
Google App campaigns are a marketing method specifically made for those who want to promote their apps and see more user engagement....
Read More
Paid Search Optimizations: The Quick-and-Dirty Gui...
Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....
Read More
The Latest Google Ads Updates Marketers Need to Kn...
From mobile app updates to privacy changes and everything in between, here's what you need to know about Google Ads in 2022....
Read More
Search Ads vs. Display Ads: Differences + Which Wo...
Search ads reach people with high purchase intent. Display ads build brand awareness and attract potential customers not actively searching for your products. Learn when to use each (or both...
Read More
How to Set Up Shopping Campaigns in Google Ads
Shopping Campaigns in Google Ads help you generate more sales for your ecommerce store. Use this step-by-step guide to get started....
Read More
HawkSEM Wins Clutch 2025 Global Awards
On the heels of our spring 2025 awards announcement, we’re thrilled that Clutch has given HawkSEM four additional awards to round out the year....
Read More
Proven Competitor Keyword Strategies to Outrank Yo...
Competitor keyword strategies can help you see where your competition is outranking you. Here's what the experts recommend. ...
Read More
How to Structure Your Google Ads Campaign: 5 Succe...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
Read More
Google Merchant Center Disapproved Products: 5 Fix...
Learn how to fix Google Merchant Center disapprovals -- and get tips to avoid future headaches -- in this no-nonsense guide....
Read More
How to Increase Sales with Google Ads: 7 Proven St...
To increase sales with Google Ads, stack strategies like targeting high-intent audiences, recapturing warm leads, maximizing local demand, and using automation. Learn all the expert tactics ...
Read More
Remarketing vs. Retargeting: Are They the Same or ...
Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the...
Read More
How to Set Up a Google Ads Call-Only Campaign: A S...
Ready to make the phone ring? A Google Ads call-only campaign can do that. Here's how to set one up yourself to connect with new customers....
Read More
12 Search Engines (Other Than Google) to Explore
Alternative search engines are a great way to boost your marketing efforts. Here are some of our top picks worth exploring....
Read More
Google Ad Grants for Nonprofits: A Guide to Eligib...
When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....
Read More
Top 8 Google Ads Optimization Software Platforms: ...
Google Ads optimization software automates and enhances campaign performance. Here are our top 8 choices to help supercharge your campaigns....
Read More
LinkedIn Text Ads: The Ultimate Guide (+ Expert T...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
Read More
Google Ads Campaign Manager 360: What It Is (+ How...
Google Ads Campaign Manager 360 is Google’s advertising management tool for enterprise teams. Learn the cost, benefits, mistakes to avoid, and how to use it...
Read More
How Long is the Google Ads Learning Phase? (+ Key ...
Google ads learning phase is when your bid strategy is learning instead of helping you get optimal results. Here's what to know....
Read More
Google Ads Audience Manager: Ultimate Guide + Tips...
Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....
Read More
What are Google Ads Local Campaigns? (+ Proven Str...
Google Ads Local campaigns can help you reach potential customers within a specific location, like a neighborhood, town, or region....
Read More
Smart Bidding Exploration: What It Is + Who Should...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
Read More
PPC vs. Content Marketing: How They Work Together ...
PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...
Read More
A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
Read More
Optimize Search Engine Marketing (SEM): A Beginner...
You've seen competitors rake in revenue with SEM — you can, too. Here are expert tips to build and optimize search engine marketing....
Read More
Should I Pause Google Ads Campaigns? (+ Alternativ...
Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
Read More
How to Optimize Google Shopping Campaigns for Maxi...
Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for our top tips....
Read More
How to Set Up Your First Google Ads Campaign: A Co...
Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
Read More
PPC for Construction: A Quick Guide to Boost Inqui...
By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....
Read More
Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
Read More
Smart Bidding: What It Is, When to Use It + 5 Prov...
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
Read More
Google Ads Image Extensions: The Ultimate Image As...
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....
Read More
6 Ways to Improve Impression Share (+ Common Chall...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
Read More
5 Ways Remarketing Can Benefit Your Business
Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....
Read More
CRO Analytics: 14 Reports to Track for Higher Conv...
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
Read More
What are Google Callout Extensions? How to Use The...
Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....
Read More
Value-Based Bidding in Google Ads: How to Use It L...
Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....
Read More
LinkedIn Ads for B2B Marketing: 6 Steps to Scale
LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...
Read More
Bing vs. Google: We Compare Users, Search Features...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
Read More
What’s a Good ROAS? How to Calculate (+ Improve)...
What's a good ROAS, and how can you improve yours? Read these expert insights to maximize ROAS on your next campaign....
Read More
What is Geographic Segmentation? Examples + Pros a...
Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....
Read More
Local Services Ads (LSAs): A Complete Guide
Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....
Read More
Google Ads Scripts: How to Get Started (+ Top 10 t...
From time-saving automation to precision targeting and more, Google Ads scripts are key to making the most out of your paid search campaigns. ...
Read More
What is the Google AI Max Campaign Setting? + How ...
AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization....
Read More
How to Duplicate a Google Ads Campaign: 7 Simple S...
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....
Read More
What is Google Ads Change History? (+ How It Helps...
The Google Ads Change History feature records all the changes and edits made to a Google Ads campaign. Here’s how to leverage this helpful tool....
Read More
9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
Read More
Google Ads Not Matching Analytics? Here’s How to...
If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....
Read More
Google Maps Ads: Setup Guide, Real-Life Examples +...
Google Maps ads place your local business in front of customers. Learn how to set up these ads, see proven examples, and get expert tips to ensure success....
Read More
Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
Read More
Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
Read More
What Are Google Search Partners? + 7 Pro Tips
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
Read More
Find the Right Google Ads Expert For Your Business...
Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
Read More
How to Grow Share of Voice (and Beat Competitors):...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
Read More
SEO vs SEM: What’s the Difference? Costs, Strate...
SEM and SEO are inextricably linked, but the differences are crucial. Learning about each -- and which you need -- can accelerate your marketing success....
Read More
Google Ads vs. Facebook Ads: Pros, Cons + How to B...
Google offers a wide reach and high-intent audiences. Facebook has customized targeting and brand awareness. Here's our take on Google Ads vs Facebook Ads....
Read More
How to Build a Content Marketing Funnel (+ Expert ...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
Read More
Google Ads Campaigns 101: A Beginner’s Guide to ...
Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
Read More
How to Set Up Conversion Tracking for Google Ads: ...
Conversion tracking in Google Ads is the precise monitoring of desired actions taken by users after interacting with your ads. Here's what you need to know....
Read More
What is Target CPA? How to Use It to Increase ROI
Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI....
Read More
22 of the Best Search Engine Marketing Blogs to Fo...
Here are our favorite search engine marketing blogs to follow for industry news, advanced strategies, and success on your SEM journey....
Read More
How to Lower Your Cost Per Click: 20+ Proven Strat...
Cost per click determines how profitable your campaigns can be. Learn 20+ ways to lower CPC without affecting ad performance....
Read More
What is Google Ads Expert Mode? (+ Why You Should ...
Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
Read More
What Is Paid Search Marketing?
Get ready to become a paid search marketing master and score some of the most valuable real estate on the SERPs....
Read More
Google Merchant Center: Get Started in 4 Easy Step...
Google Merchant Center (GMC) enables ecommerce companies to upload and manage product information to reach more potential customers....
Read More
Create Stellar Bing PPC Ads (+ Pro Tips That Work)
Bing (aka Microsoft Advertising) allows you to capture traffic you might miss on Google. Maximize ROI with these steps to Bing PPC success....
Read More
Responsive Search Ads (RSAs): Best Practices, Pro ...
Responsive search ads automatically adjust your ads so they resonate with searchers to increase clicks and conversions. Learn the best practices and strategies we use to increase CTR by 135%...
Read More
How to Manage Your Google Ads Budget Like a Pro (4...
Your Google Ads budget management dictates where you put your PPC ad dollars. Learn the latest strategies, expert tips, and more....
Read More
Google Ads Campaign Types Explained (+ When to Use...
PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
Read More
Healthcare PPC: 9 Paid Search Tips from the Expert...
Marketers experienced in the healthcare space know that it can be finicky — even when there’s not a pandemic....
Read More
What are Affinity Audiences? How to Use Them, Exam...
Affinity audiences are categorized by a group's specific interest in (or affinity to) a topic. Learn how to prospect the right audience in this guide....
Read More
Responsive Display Ads vs. Standard: Benefits + Pr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
Read More