How to Build a Content Marketing Funnel (+ Expert ...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Google AI Overviews: How It Affects SEO (+ How to ...
Google AI Overviews are AI-generated summaries at the top of search results that highlight the most relevant information for that search — without clicking on a link. Authoritative content...
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How Long is the Google Ads Learning Phase? (+ Key ...
Google ads learning phase is the timeframe when your bid strategy is learning instead of helping you get optimal results. Here's what to know....
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Google Ads Campaigns 101: A Beginner’s Guide to ...
Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
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How to Set Up Conversion Tracking for Google Ads: ...
Conversion tracking in Google Ads is the precise monitoring of desired actions taken by users after interacting with your ads. Here's what you need to know....
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What is Target CPA? How to Use it to Increase ROI
Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI....
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22 of the Best Search Engine Marketing Blogs to Fo...
Here are our favorite search engine marketing blogs to follow for industry news, advanced strategies, and success on your SEM journey....
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How to Lower Your Cost Per Click: 20+ Proven Strat...
Cost per click determines how profitable your campaigns can be. Learn 20+ ways to lower CPC without affecting ad performance....
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What is Google Ads Expert Mode? (+ Why You Should ...
Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
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What Is Paid Search Marketing?
Get ready to become a paid search marketing master and score some of the most valuable real estate on the SERPs....
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Google Merchant Center: Get Started in 4 Easy Step...
Google Merchant Center (GMC) enables ecommerce companies to upload and manage product information to reach more potential customers....
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Create Stellar Bing PPC Ads (+ Pro Tips That Work)
Bing (aka Microsoft Advertising) allows you to capture traffic you might miss on Google. Maximize ROI with these steps to Bing PPC success....
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Responsive Search Ads (RSAs): Best Practices, Pro ...
Responsive search ads automatically adjust your ads so they resonate with searchers to increase clicks and conversions. Learn the best practices and strategies we use to increase CTR by 135%...
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How to Manage Your Google Ads Budget Like a Pro (4...
Your Google Ads budget management dictates where you put your PPC ad dollars. Learn the latest strategies, expert tips, and more....
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Google Ads Campaign Types Explained (+ When to Use...
PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
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Healthcare PPC: 9 Paid Search Tips from the Expert...
Marketers experienced in the healthcare space know that it can be finicky — even when there’s not a pandemic....
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What are Affinity Audiences? How to Use Them, Exam...
Affinity audiences are categorized by a group's specific interest in (or affinity to) a topic. Learn how to prospect the right audience in this guide....
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A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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Responsive Display Ads vs. Standard: Benefits + Pr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Why Is Another Brand Outranking Me? 9 Reasons (+ W...
There are plenty of reasons why your competition could be outranking you on the SERP. Here’s how to take back the top spot....
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Landing Pages Not Converting? Here’s What to Do
If you find yourself asking, “Why are my landing pages not converting?” you’re not alone. Here's what to do to get back on track....
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How to Rank in Organic Shopping Results: 7 Tips Th...
Find out how your ecommerce brand can grab those top organic Shopping spots on the search engine results page. ...
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Top 8 Google Ads Agencies For Next-Level Success
Hand your Google Ads management off to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and the scalability you deserve....
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How to Do Voice Search Optimization: 6 Audience-Gr...
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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Restrictions for Housing Ads: What You Need to Kno...
Housing search ads have specific guidelines and restrictions due to Fair Housing laws. Here’s what you need to know to ensure your campaign is compliant and set up to succeed....
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Google Ads Performance Max: What It is, How to Use...
Learn everything you need to know about the Performance Max campaigns that are taking the world of Google Ads by storm....
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Reddit and Paid Search: What Marketers Need to Kno...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Beware of Recruitment Scams (+ 8 Red Flags to Look...
Recruitment scams trick people into giving away personal data or money by offering fake job opportunities. Here’s what to look out for....
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Google Ads Lead Form Assets: How, When + Why You S...
Google Ads lead form assets allow advertisers to capture lead info directly from ads without requiring users to visit a landing page. Read on to learn how, when, and why you should use them....
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What’s a Good SaaS Marketing Timeline? (+ Ho...
SaaS marketing timelines can span 12 months or more. Learn the phases, what to expect, and tips we use to ensure top SaaS marketing results....
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Paid Search Marketing for Real Estate: Advice from...
Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...
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LinkedIn Ads for B2B Marketing: 5 Steps (+ Example...
LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...
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Conversion Rates Explained: What’s a Good One? (...
Weachieve conversion rates as high as 15% for our clients, so we created this handy guide to help you improve your conversion rates....
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Google Ads vs. LinkedIn Ads: The Good, The Bad, an...
Google Ads offer broader reach and diverse ad formats, while LinkedIn Ads delivers superior targeting for niche B2B audiences. The best platform for your brand comes down to your specific go...
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Your Guide to Microsoft Advertising + Tips From th...
Microsoft Advertising is your ticket to reaching customers at scale across Microsoft properties. Get up to speed on campaign setup, ad costs, pro tips, and how Microsoft ads compare with Goo...
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10 Proven Ways to Reduce CPA and Boost ROI
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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How to Create Google Ads Custom Reports (+ Example...
Google Ads custom reports can filter your data based on certain criteria, so you can zoom in on the insights that matters most. Learn how to create them to guide your next campaign. To make ...
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10 Display Ads Examples & How to Create Them ...
Display ads are paid listings that appear on Google Display Network to help businesses gain more traffic. Learn from these proven examples and expert tips. ...
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Seasonal Ad Strategies: 6 Timely Ideas + Advice fr...
Seasonal ad strategies involve tailoring your ad efforts to align with seasonal trends and consumer behaviors. Learn how to do it right in this guide....
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How to Create Display Ads for Bing (Microsoft Ads)...
Bing display ads are visual ads displayed on sites and apps across the Microsoft Display Network. Here’s how to get the most out of this ad type....
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Google Local Services Ads Guide: Benefits, Tips + ...
Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....
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What is an SEM Campaign? + How to Set One Up in 8 ...
Ready to start running SEM campaigns? Use this guide to get started and be set up for success....
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SEO for Senior Living: Benefits, Costs + 10 Tips t...
SEO can help senior living websites rank higher in search and drive qualified leads. Learn the steps, expert tips, costs, and mistakes to avoid. Downloadable checklist included. Looking out ...
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What Is Offline Conversion Tracking? How to Set It...
Offline conversion tracking allows businesses to track ad clicks that turn into in-store visits and phone calls. Learn how it works, how to track it, and best practices to ensure success. In...
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How Much Does a Google Ads Campaign Cost? A Pricin...
Businesses spend an average of $9,000-$10,000 a month on Google Ads, with an average cost per click (CPC) of $2-$5. Here's a breakdown of the investment....
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SEO for Banks: Costs, Examples & Strategies t...
SEO for banks is a strategy to drive more traffic to banking websites. This can cost you $1,000 to $10,000 per month — well worth it to drive a 250% conversion increase. Learn how our expe...
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8 SEO Tips for HVAC + Costs, Examples & How t...
Learn how our experts use search engine optimization (SEO) to help HVAC businesses build visibility and get more customers (checklist included)....
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What’s a Digital Marketing Consultant? (Benefits...
A digital marketing consultant builds visibility and traffic for businesses via search, social, and email marketing. They can cost between $500 and $10,000 per month. Learn what they do, the...
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SEO for Small Business: Expert Tips, Costs + How t...
Small business SEO uses key steps to improve website visibility in search results. It includes creating content and getting backlinks to drive more traffic. Learn how our experts use it to h...
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How to Optimize Google Shopping Campaigns for Maxi...
Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for all the latest tips....
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How to Set SEO Goals that Drive Revenue + Examples
SEO goals are data-driven objectives that help businesses increase visibility, traffic, and leads for their website. Here's how to make SMART SEO goals....
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Google Ads Budget Optimization: 7 Tried-and-True E...
Google Ads budget optimization is about managing your ads budget to get the best possible ROI. Here's how to optimize your ads budget for max results....
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Plumber PPC: Costs, Examples + Tips to Get More Cu...
PPC for plumbers is a digital marketing strategy to drive traffic and leads to plumbing businesses. Learn the steps to get high-quality leads and customers....
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6 Ways to Prevent Spam Submissions (According to E...
Spam submissions are entries to online forms that clog your pipeline with false, irrelevant, or potentially harmful information. Here’s how to fight back....
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PPC for Accountants: Expert Tips, Costs and Mistak...
PPC can help accountants get more clicks and clients using paid advertising. Learn expert tips, mistakes to avoid, typical costs, benefits, and more....
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The 8 Best Digital PR Agencies to Grow Your Brand ...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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PPC for Dentists: A Guide to Costs, Benefits + How...
PPC for dentists is a digital marketing strategy where you only pay a fee when your ad is clicked. Here's how to do it right. ...
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How to Create SEO-Friendly Landing Pages that Rank...
Learn why SEO for landing pages is critical for landing pages, copy best practices from the experts, and see real-world examples. ...
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SEO for Home Services: Expert Strategies, Costs + ...
Home services SEO helps HVAC, plumbing, electrical, and other home service businesses rank on Google. Here's how to do it right. ...
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How to Rank in People Also Ask: Tips, Examples, To...
Learn how the search engine results page feature People Also Ask (PAA) works, how to win it to drive more traffic to your website, and more....
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How to Create a Competitor Comparison Landing Page...
A competitor comparison landing page stacks your brand’s offerings against your competitors, comparing price, quality, benefits, and more....
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Franchise PPC: 7 Expert Tips + Real-World Examples...
But with the right strategy and execution, PPC advertising can be an invaluable tool for franchise marketing and revenue growth....
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9 Expert Tips to Optimize Google Ads for Maximum S...
Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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12 Ways to Prove the Value of SEO + Costs, Mistake...
Proving the value of SEO requires time and the right tools to pull off. The good news is that it works, but only with the best strategies in place. Learn about the benefits of SEO, top tools...
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Google Ranking Factors: The 11 That Matter Most
Google ranking factors are signals that determine a webpage's position in the search results for a relevant query. These 11 signals matter most....
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3 Easy Ways to Monitor Campaign Performance + Metr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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How to Measure Social Media ROI + 8 Ways to Improv...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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Social Media Consultants: What They Do + Tips to F...
A social media consultant can help your business build brand awareness and reach more customers. They can cost $2,000 to $10,000 per month. Learn more about what they do and check out the to...
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How to Build a Content Marketing Funnel that Drive...
A well-planned content marketing funnel can generate awareness around your business, turn potential leads into become paying customers, and more....
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The 10 Best GA4 Alternatives (+ Features and Prici...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Google Ad Grants: How to Apply, Be Eligible &...
When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....
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Google Tag Manager: How to Set Up + Best Practices...
Conversion tracking is an essential digital marketing process offering greater insight into marketing strategy success. Enter: Google Tag Manager. ...
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How to Use In-Market Audiences: Tried-and-Tested B...
In-market audiences are groups of online users Google analyzes and determines are looking to buy a specific product or service -- here's what to know....
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13 Google Ads Updates You Need to Know About
From mobile app updates to privacy changes and everything in between, here's what you need to know about Google Ads in 2022....
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Search Ads vs. Display Ads: Pros, Cons + Which Wor...
Search ads reach people with high purchase intent. Display ads build brand awareness and attract potential customers not actively searching for your products. Learn when to use each (or both...
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How to Set Up Shopping Campaigns in Google Ads
Shopping Campaigns in Google Ads help you generate more sales for your ecommerce store. Use this step-by-step guide to get started....
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Remarketing vs Retargeting: Are They the Same or D...
Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the...
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How to Structure Your Google Ads Campaign: 5 Easy ...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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How to Set Up a Google Ads Call-Only Campaign: A S...
Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...
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Top 8 Google Ads Optimization Software Platforms: ...
Supercharge your PPC campaigns with a little help from Google Ads optimization software. Here are the top 8 choices from the experts. ...
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13 Search Engines (Other Than Google) to Explore
Alternative search engines are a great way to boost your marketing efforts. Here are some of our top picks worth exploring....
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Best Practices for LinkedIn Text Ads: Full Guide (...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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What is Search Engine Marketing? How to Use It, Pr...
Search engine marketing is a process that mostly uses paid ads to secure top rankings in search engine results. This guide explains how SEM strategies work....
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How to Use Google Ads Marketing to Reach + Convert...
Learn how to use Google Ads marketing at every stage of the customer journey. Take a deep dive into advertising strategy, campaign types, and advanced tactics....
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Bing vs. Google: We Compare Users, Search Features...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Google Ads Campaign Manager 360: What It Is + How ...
Google Ads Campaign Manager 360 is Google’s advertising management tool for enterprise teams. Learn the cost, benefits, mistakes to avoid, and how to use it...
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What are Google Ads Local Campaigns? (+ Strategies...
Local ads refer to a Google Ads campaign type that helps you reach potential customers within a specific location, like a neighborhood, town, or district. Read on for best practices, expert ...
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PPC vs Content Marketing: Why They Work Better Tog...
PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...
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Optimize Search Engine Marketing: Beginner’s Gui...
Optimizing search engine marketing efforts involves leveraging both SEO and PPC. Read on for the best SEO and PPC strategies that’ll increase search rankings and organic traffic – not to...
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Should I Pause Google Ads Campaigns? (+ Alternativ...
Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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Google Ads Audience Manager: Guide + Tips to Conve...
Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....
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How to Set Up a Google Ads Campaign: A Step-by-Ste...
Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
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How to Do a Google Ads Audit: A Step-by-Step Guide...
A Google Ads audit is an in-depth review of your Google Ads campaigns. Use this 8-step guide to help you conduct a Google Ads audit like the pros....
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Google Ads App Campaigns 101 (+ 5 Best Practices)
Google App campaigns are a marketing method specifically made for those who want to promote their apps and see more user engagement....
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7 Easy Ways to Improve Impression Share (+ Common ...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
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What is Google Ads Optimization Score? (+ How to I...
Ready to improve your Google Ads performance? Let us introduce you to Google Ads Optimization Scores. Here’s how (and how not) to use it. ...
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How Much Should I Spend On Google Ads? Cost Breakd...
PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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Ad Strength in Google Ads: What It Is + How to Imp...
Ad Strength is a Google Ads metric that scores ad creatives. The better your score, the higher your ad’s visibility. Learn from experts why this metric is important, how to increase Ad Str...
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