The Facebook algorithm is an automated system of rules the social media network uses to determine who sees your content. Learn how it works and our top expert tips to improve your reach....
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Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
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On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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SEM and SEO are inextricably linked, but the differences are crucial. Learning about each -- and which you need -- can accelerate your marketing success....
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Google offers a wide reach and high-intent audiences. Facebook has customized targeting and brand awareness. Here's our take on Google Ads vs Facebook Ads....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Google AI Overviews are AI-generated summaries at the top of search results that highlight the most relevant information for that search — without clicking on a link. Authoritative content...
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Google ads learning phase is the timeframe when your bid strategy is learning instead of helping you get optimal results. Here's what to know....
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Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
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Conversion tracking in Google Ads is the precise monitoring of desired actions taken by users after interacting with your ads. Here's what you need to know....
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Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI....
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Here are our favorite search engine marketing blogs to follow for industry news, advanced strategies, and success on your SEM journey....
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Cost per click determines how profitable your campaigns can be. Learn 20+ ways to lower CPC without affecting ad performance....
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Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
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Get ready to become a paid search marketing master and score some of the most valuable real estate on the SERPs....
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Google Merchant Center (GMC) enables ecommerce companies to upload and manage product information to reach more potential customers....
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Bing (aka Microsoft Advertising) allows you to capture traffic you might miss on Google. Maximize ROI with these steps to Bing PPC success....
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Responsive search ads automatically adjust your ads so they resonate with searchers to increase clicks and conversions. Learn the best practices and strategies we use to increase CTR by 135%...
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Your Google Ads budget management dictates where you put your PPC ad dollars. Learn the latest strategies, expert tips, and more....
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PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
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Marketers experienced in the healthcare space know that it can be finicky — even when there’s not a pandemic....
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Affinity audiences are categorized by a group's specific interest in (or affinity to) a topic. Learn how to prospect the right audience in this guide....
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A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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There are plenty of reasons why your competition could be outranking you on the SERP. Here’s how to take back the top spot....
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If you find yourself asking, “Why are my landing pages not converting?” you’re not alone. Here's what to do to get back on track....
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Find out how your ecommerce brand can grab those top organic Shopping spots on the search engine results page. ...
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Hand your Google Ads management off to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and the scalability you deserve....
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It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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Housing search ads have specific guidelines and restrictions due to Fair Housing laws. Here’s what you need to know to ensure your campaign is compliant and set up to succeed....
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Learn everything you need to know about the Performance Max campaigns that are taking the world of Google Ads by storm....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Recruitment scams trick people into giving away personal data or money by offering fake job opportunities. Here’s what to look out for....
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Google Ads lead form assets allow advertisers to capture lead info directly from ads without requiring users to visit a landing page. Read on to learn how, when, and why you should use them....
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SaaS marketing timelines can span 12 months or more. Learn the phases, what to expect, and tips we use to ensure top SaaS marketing results....
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Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...
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LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...
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Weachieve conversion rates as high as 15% for our clients, so we created this handy guide to help you improve your conversion rates....
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Google Ads offer broader reach and diverse ad formats, while LinkedIn Ads delivers superior targeting for niche B2B audiences. The best platform for your brand comes down to your specific go...
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Microsoft Advertising is your ticket to reaching customers at scale across Microsoft properties. Get up to speed on campaign setup, ad costs, pro tips, and how Microsoft ads compare with Goo...
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Google Ads custom reports can filter your data based on certain criteria, so you can zoom in on the insights that matters most. Learn how to create them to guide your next campaign. To make ...
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Display ads are paid listings that appear on Google Display Network to help businesses gain more traffic. Learn from these proven examples and expert tips. ...
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Seasonal ad strategies involve tailoring your ad efforts to align with seasonal trends and consumer behaviors. Learn how to do it right in this guide....
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Bing display ads are visual ads displayed on sites and apps across the Microsoft Display Network. Here’s how to get the most out of this ad type....
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Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....
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Ready to start running SEM campaigns? Use this guide to get started and be set up for success....
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SEO can help senior living websites rank higher in search and drive qualified leads. Learn the steps, expert tips, costs, and mistakes to avoid. Downloadable checklist included. Looking out ...
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Offline conversion tracking allows businesses to track ad clicks that turn into in-store visits and phone calls. Learn how it works, how to track it, and best practices to ensure success. In...
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Businesses spend an average of $9,000-$10,000 a month on Google Ads, with an average cost per click (CPC) of $2-$5. Here's a breakdown of the investment....
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SEO for banks is a strategy to drive more traffic to banking websites. This can cost you $1,000 to $10,000 per month — well worth it to drive a 250% conversion increase. Learn how our expe...
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Learn how our experts use search engine optimization (SEO) to help HVAC businesses build visibility and get more customers (checklist included)....
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A digital marketing consultant builds visibility and traffic for businesses via search, social, and email marketing. They can cost between $500 and $10,000 per month. Learn what they do, the...
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Small business SEO uses key steps to improve website visibility in search results. It includes creating content and getting backlinks to drive more traffic. Learn how our experts use it to h...
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Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for all the latest tips....
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SEO goals are data-driven objectives that help businesses increase visibility, traffic, and leads for their website. Here's how to make SMART SEO goals....
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Google Ads budget optimization is about managing your ads budget to get the best possible ROI. Here's how to optimize your ads budget for max results....
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PPC for plumbers is a digital marketing strategy to drive traffic and leads to plumbing businesses. Learn the steps to get high-quality leads and customers....
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Spam submissions are entries to online forms that clog your pipeline with false, irrelevant, or potentially harmful information. Here’s how to fight back....
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PPC can help accountants get more clicks and clients using paid advertising. Learn expert tips, mistakes to avoid, typical costs, benefits, and more....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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PPC for dentists is a digital marketing strategy where you only pay a fee when your ad is clicked. Here's how to do it right. ...
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Learn why SEO for landing pages is critical for landing pages, copy best practices from the experts, and see real-world examples. ...
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Home services SEO helps HVAC, plumbing, electrical, and other home service businesses rank on Google. Here's how to do it right. ...
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Learn how the search engine results page feature People Also Ask (PAA) works, how to win it to drive more traffic to your website, and more....
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A competitor comparison landing page stacks your brand’s offerings against your competitors, comparing price, quality, benefits, and more....
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But with the right strategy and execution, PPC advertising can be an invaluable tool for franchise marketing and revenue growth....
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Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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Proving the value of SEO requires time and the right tools to pull off. The good news is that it works, but only with the best strategies in place. Learn about the benefits of SEO, top tools...
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Google ranking factors are signals that determine a webpage's position in the search results for a relevant query. These 11 signals matter most....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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A social media consultant can help your business build brand awareness and reach more customers. They can cost $2,000 to $10,000 per month. Learn more about what they do and check out the to...
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A well-planned content marketing funnel can generate awareness around your business, turn potential leads into become paying customers, and more....
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Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....
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Conversion tracking is an essential digital marketing process offering greater insight into marketing strategy success. Enter: Google Tag Manager. ...
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In-market audiences are groups of online users Google analyzes and determines are looking to buy a specific product or service -- here's what to know....
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From mobile app updates to privacy changes and everything in between, here's what you need to know about Google Ads in 2022....
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Search ads reach people with high purchase intent. Display ads build brand awareness and attract potential customers not actively searching for your products. Learn when to use each (or both...
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Shopping Campaigns in Google Ads help you generate more sales for your ecommerce store. Use this step-by-step guide to get started....
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Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the...
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Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...
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Supercharge your PPC campaigns with a little help from Google Ads optimization software. Here are the top 8 choices from the experts. ...
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Alternative search engines are a great way to boost your marketing efforts. Here are some of our top picks worth exploring....
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Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Search engine marketing is a process that mostly uses paid ads to secure top rankings in search engine results. This guide explains how SEM strategies work....
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Learn how to use Google Ads marketing at every stage of the customer journey. Take a deep dive into advertising strategy, campaign types, and advanced tactics....
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Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Google Ads Campaign Manager 360 is Google’s advertising management tool for enterprise teams. Learn the cost, benefits, mistakes to avoid, and how to use it...
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Local ads refer to a Google Ads campaign type that helps you reach potential customers within a specific location, like a neighborhood, town, or district. Read on for best practices, expert ...
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PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...
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Optimizing search engine marketing efforts involves leveraging both SEO and PPC. Read on for the best SEO and PPC strategies that’ll increase search rankings and organic traffic – not to...
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Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....
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Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
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A Google Ads audit is an in-depth review of your Google Ads campaigns. Use this 8-step guide to help you conduct a Google Ads audit like the pros....
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Google App campaigns are a marketing method specifically made for those who want to promote their apps and see more user engagement....
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