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Image extensions for Google Ads are visual assets to increase search ad clicks and conversions. Check out these expert tips to build better campaigns....

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Smart Bidding harnesses machine learning algorithms to maximize conversions and revenue for Google Ads campaigns. Learn how and when to use Smart Bidding (with exact-match keywords, ample bu...

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Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....

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Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....

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Learn more about Google's Search Generative Experience: how to prepare, what to expect, and how it might affect your rankings. ...

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Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....

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Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....

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Weachieve conversion rates as high as 15% for our clients, so we created this handy guide to help you improve your conversion rates....

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Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....

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Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....

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Learn everything you need to know about the Performance Max campaigns that are taking the world of Google Ads by storm....

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The Google Ads Change History feature records all the changes and edits made to a Google Ads campaign. Here’s how to leverage this helpful tool....

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Google offers a wide reach and high-intent audiences. Facebook has customized targeting and brand awareness. Here's our take on Google Ads vs Facebook Ads....

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On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....

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Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....

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PPC for Small Business: 8 Tips to Drive More Revenue

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On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....

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Here are our favorite search engine marketing blogs to follow to track industry news, learn advanced strategies, and find success on your SEM journey....

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On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....

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Google Ads Expert Mode gives you the most control over your Google Ads campaigns – and it’s what our experts use every day to drive results. Read on to find out how it can help you creat...

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PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....

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Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...

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Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...

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The Google Ads Shared Library allows you to implement changes across multiple campaigns, centralize settings and assets, and manage shared sets, audiences, and other essential elements in on...

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Discover how to boost ad campaign performance and avoid costly mistakes with the Search Term Report, straight from the marketing pros at HawkSEM....

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Learn how to fix Google Merchant Center disapprovals -- and get tips to avoid future headaches -- in this no-nonsense guide....

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Don't leave your Google Ads success to chance. Learn how to harness Google Ads attribution models for maximum impact in all of your campaigns....

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If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....

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We've interviewed thousands (and hired hundreds) of Google Ads specialists. Use this guide to leverage our learnings on how to hire the best....

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We rounded up a handful of stellar Google Ads examples and pro tips from our experts to ensure your paid search campaigns stand out from the rest....

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Google Optimize will sunset on September 30, 2023 – what are marketers doing next? We’re here to tell you. Here, you’ll learn: Why Google Optimize is being sunset How to handle data mi...

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Can Competitors Use My Brand Name in Google Ads?

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What is Google Ads conversion tracking and how do you do it right? Learn everything you need to know in this step-by-step guide....

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Google Ads Campaign Cost: What Should You Expect?

How much does a Google Ads campaign cost, anyway? If you need to know how much you should allocate to your budget, you’re in the right place. ...

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13 Search Engines (Other than Google) to Explore

For online search, Google reigns supreme. But other search engines shouldn't be ignored. Here are 6 non-Google search engines worth keeping an eye on....

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Healthcare PPC: 8 Paid Search Tips from the Expert...

Marketers experienced in the healthcare space know that it can be finicky — even when there’s not a pandemic....

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When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....

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Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....

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Top 10 Paid Search Company Options for 2023 Succes...

Looking to ramp up your paid search efforts? Then check out this list of the top paid search company options to find one that's the perfect fit for you....

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Let's dive into a comparison of Google Ads and LinkedIn Ads, from the pros and cons of each to the benefits for B2C and B2B companies....

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Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...

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Which bidding strategies help you conquer Google’s search engine results pages (SERPs) without breaking the budget? Find out in this guide. Here, you’ll find:  What Google Ads biddi...

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Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....

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Give your ecommerce sales a boost with Google Shopping campaigns.  Here, you’ll find: An overview of Shopping campaigns in Google How Google Shopping works Steps to set up your first ...

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Calling all service-based and brick-and-mortar businesses: Google Ads Local campaigns were made for you. Use these expert insights to get started....

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Google App campaigns are a marketing method specifically made for those who want to promote their apps and see more user engagement....

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Google Ads Smart campaigns and Smart Mode make it easy to get your paid search campaigns up and running, even if you're not a digital marketing pro....

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Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...

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Ready to improve your Google Ads performance? Let us introduce you to Google Ads Optimization Scores. Here’s how (and how not) to use it. ...

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Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....

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In-market audiences are groups of online users Google analyzes and determines are looking to buy a specific product or service -- here's what to know....

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Learn more about the ins and outs of Google Ads Campaign Manager 360 from the seasoned digital marketing experts at HawkSEM....

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Search engine marketing is a process that mostly uses paid ads to secure top rankings in search engine results. This guide explains how SEM strategies work....

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With extended search ads (ETAs) officially discontinued, responsive search ads (RSAs) have taken their place. Here's what you need to know about the change....

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6 SEM Success Secrets to Hit Your Goals

Search engine marketing is a fast-evolving field. These SEM success secrets can help you reach your digital marketing goals in 2022 and for years to come....

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How to Conduct a Google Ads Audit

Here, we break down how to conduct a proper Google Ads audit, how often to audit your account, and why it's worth your time....

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Paid Search Marketing for Real Estate: Advice from...

Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...

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Search Engine Algorithms: What You Need to Know

Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....

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Content rules and regulations for housing ads can be tricky. Find out why ads are disapproved and what the restrictions are when it comes to housing ads....

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8 Google Ads Updates & Tips to Know in 2022

From mobile app updates to privacy changes and everything in between, here's what you need to know about Google Ads in 2022....

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Remarketing connects your product or service with people who have already visited your site or mobile app. Here are just a few ways it can benefit your business....

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Google Merchant Center serves as the hub for all things e-commerce on Google. Here, find out how to make sure yours is set up for success....

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