Google Ad Grants for Nonprofits: A Guide to Eligib...
When it comes to nonprofit paid search efforts, here's how Google Grants can help boost your message without zapping your budget....
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Top 8 Google Ads Optimization Software Platforms: ...
Google Ads optimization software automates and enhances campaign performance. Here are our top 8 choices to help supercharge your campaigns....
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LinkedIn Text Ads: The Ultimate Guide (+ Expert T...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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Google Ads Campaign Manager 360: What It Is (+ How...
Google Ads Campaign Manager 360 is Google’s advertising management tool for enterprise teams. Learn the cost, benefits, mistakes to avoid, and how to use it...
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How Long is the Google Ads Learning Phase? (+ Key ...
Google ads learning phase is when your bid strategy is learning instead of helping you get optimal results. Here's what to know....
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Google Ads Audience Manager: Ultimate Guide + Tips...
Google’s Audience Manager can provide plenty of helpful information about your audience -- here's how to use it for maximum results....
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What are Google Ads Local Campaigns? (+ Proven Str...
Google Ads Local campaigns can help you reach potential customers within a specific location, like a neighborhood, town, or region....
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Smart Bidding Exploration: What It Is + Who Should...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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PPC vs. Content Marketing: How They Work Together ...
PPC uses paid advertising for immediate, targeted traffic. Content marketing creates helpful content to attract and engage an audience organically over time. Learn how to use each and why th...
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A/B Tests for Paid Search: 4 Strategies That Boost...
A/B tests for PPC marketing campaigns help compare different versions of an ad. Here, we rounded up our most impactful A/B tests....
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Optimize Search Engine Marketing (SEM): A Beginner...
You've seen competitors rake in revenue with SEM — you can, too. Here are expert tips to build and optimize search engine marketing....
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Should I Pause Google Ads Campaigns? (+ Alternativ...
Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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How to Optimize Google Shopping Campaigns for Maxi...
Optimizing Google Shopping campaigns involves adding unique images, data feed and website alignment, and more. Read on for our top tips....
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How to Set Up Your First Google Ads Campaign: A Co...
Trying to set up a Google Ads campaign? This step-by-step guide will walk you through it, from creation to SERP domination....
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PPC for Construction: A Quick Guide to Boost Inqui...
By using location-based targeting, high-intent keywords, and optimized landing pages, construction businesses can boost online visibility....
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Reddit and Paid Search: What Marketers Need to Kno...
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy....
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Quality Score Explained (+ 14 Easy Ways to Improve...
The goal of Google’s Quality Score is to provide searchers with the best information, but it can also save you money as an advertiser — here's how....
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Smart Bidding: What It Is, When to Use It + 5 Prov...
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
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Google Ads Image Extensions: The Ultimate Image As...
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns....
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6 Ways to Improve Impression Share (+ Common Chall...
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes)....
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5 Ways Remarketing Can Benefit Your Business
Remarketing connects your brand with people who have already visited your site or app. Here are the key ways it can benefit your business....
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CRO Analytics: 14 Reports to Track for Higher Conv...
Are Facebook Ads worth the investment? We've found paid FB marketing can create value for brands in almost every industry -- if you do it right....
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What are Google Callout Extensions? How to Use The...
Google callout extensions allow advertisers to add info to text ads to boost click through-rates and conversions at no additional cost -- here's what to know....
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Value-Based Bidding in Google Ads: How to Use It L...
Value-based bidding helps you bid on the conversions worth most to your business. Read on to learn how our team of experts use VBB to drive conversions....
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LinkedIn Ads for B2B Marketing: 6 Steps to Scale
LinkedIn Ads for B2B brands can generate quality leads and conversions when you harness precise targeting options, personalized messaging, valuable document ads, and the platform’s B2B dec...
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Bing vs. Google: We Compare Users, Search Features...
Google dominates the search engine space with 1 billion active users, but Bing still has much to offer businesses that want to grow online. Our Bing vs. Google comparison shows you how these...
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What’s a Good ROAS? How to Calculate (+ Improve)...
What's a good ROAS, and how can you improve yours? Read these expert insights to maximize ROAS on your next campaign....
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What is Geographic Segmentation? Examples + Pros a...
Geographic segmentation creates more effective, personalized marketing campaigns. Learn from real-life examples and keep these expert tips in mind....
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Local Services Ads (LSAs): A Complete Guide
Google Local Services Ads are paid ads that help people find your local service-based business online. Read on for all the latest tips and tricks....
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What Are DSA Campaigns? How to Use Them + Pro Tips
Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly....
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Google Ads Scripts: How to Get Started (+ Top 10 t...
From time-saving automation to precision targeting and more, Google Ads scripts are key to making the most out of your paid search campaigns. ...
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What is the Google AI Max Campaign Setting? + How ...
AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization....
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How to Duplicate a Google Ads Campaign: 7 Simple S...
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to....
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What is Google Ads Change History? (+ How It Helps...
The Google Ads Change History feature records all the changes and edits made to a Google Ads campaign. Here’s how to leverage this helpful tool....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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Google Ads Not Matching Analytics? Here’s How to...
If your Google Ads aren't matching your analytics, our digital marketing experts will tell you what to do -- and how to fix the discrepancies....
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Google Maps Ads: Setup Guide, Real-Life Examples +...
Google Maps ads place your local business in front of customers. Learn how to set up these ads, see proven examples, and get expert tips to ensure success....
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10 Expert Tips to Optimize Google Ads for Maximum ...
Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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Search Engine Algorithms: What You Need to Know
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads....
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Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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What Are Google Search Partners? + 7 Pro Tips
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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How the Facebook Algorithm Works — And How to Be...
The Facebook algorithm is an automated system of rules the social media network uses to determine who sees your content. Learn how it works and our top expert tips to improve your reach....
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Find the Right Google Ads Expert For Your Business...
Whether you're looking to hire a professional or just want to brush up on your own PPC ad skills, these are the things every Google Ads expert should know....
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How to Grow Share of Voice (and Beat Competitors):...
On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....
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SEO vs SEM: What’s the Difference? Costs, Strate...
SEM and SEO are inextricably linked, but the differences are crucial. Learning about each -- and which you need -- can accelerate your marketing success....
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Google Ads vs. Facebook Ads: Pros, Cons + How to B...
Google offers a wide reach and high-intent audiences. Facebook has customized targeting and brand awareness. Here's our take on Google Ads vs Facebook Ads....
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How to Build a Content Marketing Funnel (+ Expert ...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Google AI Overviews: How It Affects SEO (+ How to ...
Google AI Overviews are AI-generated summaries at the top of search results that highlight the most relevant information for that search — without clicking on a link. Authoritative content...
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Google Ads Campaigns 101: A Beginner’s Guide to ...
Google Ads is one of the most essential tools for marketers today. We’ve put together this complete guide to help you launch your first Google Ads campaign. ...
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How to Set Up Conversion Tracking for Google Ads: ...
Conversion tracking in Google Ads is the precise monitoring of desired actions taken by users after interacting with your ads. Here's what you need to know....
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What is Target CPA? How to Use It to Increase ROI
Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI....
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22 of the Best Search Engine Marketing Blogs to Fo...
Here are our favorite search engine marketing blogs to follow for industry news, advanced strategies, and success on your SEM journey....
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How to Lower Your Cost Per Click: 20+ Proven Strat...
Cost per click determines how profitable your campaigns can be. Learn 20+ ways to lower CPC without affecting ad performance....
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What is Google Ads Expert Mode? (+ Why You Should ...
Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
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What Is Paid Search Marketing?
Get ready to become a paid search marketing master and score some of the most valuable real estate on the SERPs....
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Google Merchant Center: Get Started in 4 Easy Step...
Google Merchant Center (GMC) enables ecommerce companies to upload and manage product information to reach more potential customers....
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Create Stellar Bing PPC Ads (+ Pro Tips That Work)
Bing (aka Microsoft Advertising) allows you to capture traffic you might miss on Google. Maximize ROI with these steps to Bing PPC success....
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Responsive Search Ads (RSAs): Best Practices, Pro ...
Responsive search ads automatically adjust your ads so they resonate with searchers to increase clicks and conversions. Learn the best practices and strategies we use to increase CTR by 135%...
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How to Manage Your Google Ads Budget Like a Pro (4...
Your Google Ads budget management dictates where you put your PPC ad dollars. Learn the latest strategies, expert tips, and more....
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Google Ads Campaign Types Explained (+ When to Use...
PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
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Healthcare PPC: 9 Paid Search Tips from the Expert...
Marketers experienced in the healthcare space know that it can be finicky — even when there’s not a pandemic....
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What are Affinity Audiences? How to Use Them, Exam...
Affinity audiences are categorized by a group's specific interest in (or affinity to) a topic. Learn how to prospect the right audience in this guide....
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Responsive Display Ads vs. Standard: Benefits + Pr...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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Why Is Another Brand Outranking Me? 9 Reasons (+ W...
There are plenty of reasons why your competition could be outranking you on the SERP. Here’s how to take back the top spot....
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Landing Pages Not Converting? Here’s What to Do
If you find yourself asking, “Why are my landing pages not converting?” you’re not alone. Here's what to do to get back on track....
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How to Rank in Organic Shopping Results: 7 Tips Th...
Find out how your ecommerce brand can grab those top organic Shopping spots on the search engine results page. ...
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Top 8 Google Ads Agencies For Next-Level Success
Hand your Google Ads management off to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and the scalability you deserve....
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How to Do Voice Search Optimization: 6 Audience-Gr...
It's clear that voice search isn't going away anytime soon. So, is your website set up for maximum voice search optimization? Here's how to know....
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Restrictions for Housing Ads: What You Need to Kno...
Housing search ads have specific guidelines and restrictions due to Fair Housing laws. Here’s what you need to know to ensure your campaign is compliant and set up to succeed....
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Google Ads Performance Max: What It is, How to Use...
Learn everything you need to know about the Performance Max campaigns that are taking the world of Google Ads by storm....
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Beware of Recruitment Scams (+ 8 Red Flags to Look...
Recruitment scams trick people into giving away personal data or money by offering fake job opportunities. Here’s what to look out for....
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Google Ads Lead Form Assets: How, When + Why You S...
Google Ads lead form assets allow advertisers to capture lead info directly from ads without requiring users to visit a landing page. Read on to learn how, when, and why you should use them....
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What’s a Good SaaS Marketing Timeline? (+ Ho...
SaaS marketing timelines can span 12 months or more. Learn the phases, what to expect, and tips we use to ensure top SaaS marketing results....
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Paid Search Marketing for Real Estate: Advice from...
Real estate paid search marketing can help you achieve high ROI, attract clients, and beat your competition. Here's how to do it right. ...
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Conversion Rates Explained: What’s a Good One? (...
Weachieve conversion rates as high as 15% for our clients, so we created this handy guide to help you improve your conversion rates....
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Google Ads vs. LinkedIn Ads: The Good, The Bad, an...
Google Ads offer broader reach and diverse ad formats, while LinkedIn Ads delivers superior targeting for niche B2B audiences. The best platform for your brand comes down to your specific go...
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Your Guide to Microsoft Advertising + Tips From th...
Microsoft Advertising is your ticket to reaching customers at scale across Microsoft properties. Get up to speed on campaign setup, ad costs, pro tips, and how Microsoft ads compare with Goo...
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10 Proven Ways to Reduce CPA and Boost ROI
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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How to Create Google Ads Custom Reports (+ Example...
Google Ads custom reports can filter your data based on certain criteria, so you can zoom in on the insights that matters most. Learn how to create them to guide your next campaign. To make ...
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10 Display Ads Examples & How to Create Them ...
Display ads are paid listings that appear on Google Display Network to help businesses gain more traffic. Learn from these proven examples and expert tips. ...
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Seasonal Ad Strategies: 6 Timely Ideas + Advice fr...
Seasonal ad strategies involve tailoring your ad efforts to align with seasonal trends and consumer behaviors. Learn how to do it right in this guide....
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How to Create Display Ads for Bing (Microsoft Ads)...
Bing display ads are visual ads displayed on sites and apps across the Microsoft Display Network. Here’s how to get the most out of this ad type....
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What is an SEM Campaign? + How to Set One Up in 8 ...
Ready to start running SEM campaigns? Use this guide to get started and be set up for success....
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SEO for Senior Living: Benefits, Costs + 10 Tips t...
SEO can help senior living websites rank higher in search and drive qualified leads. Learn the steps, expert tips, costs, and mistakes to avoid. Downloadable checklist included. Looking out ...
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What Is Offline Conversion Tracking? How to Set It...
Offline conversion tracking allows businesses to track ad clicks that turn into in-store visits and phone calls. Learn how it works, how to track it, and best practices to ensure success. In...
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How Much Does a Google Ads Campaign Cost? A Pricin...
Businesses spend an average of $9,000-$10,000 a month on Google Ads, with an average cost per click (CPC) of $2-$5. Here's a breakdown of the investment....
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SEO for Banks: Costs, Examples & Strategies t...
SEO for banks is a strategy to drive more traffic to banking websites. This can cost you $1,000 to $10,000 per month — well worth it to drive a 250% conversion increase. Learn how our expe...
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8 SEO Tips for HVAC + Costs, Examples & How t...
Learn how our experts use search engine optimization (SEO) to help HVAC businesses build visibility and get more customers (checklist included)....
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What’s a Digital Marketing Consultant? (Benefits...
A digital marketing consultant builds visibility and traffic for businesses via search, social, and email marketing. They can cost between $500 and $10,000 per month. Learn what they do, the...
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SEO for Small Business: Expert Tips, Costs + How t...
Small business SEO uses key steps to improve website visibility in search results. It includes creating content and getting backlinks to drive more traffic. Learn how our experts use it to h...
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How to Set SEO Goals that Drive Revenue + Examples
SEO goals are data-driven objectives that help businesses increase visibility, traffic, and leads for their website. Here's how to make SMART SEO goals....
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Google Ads Budget Optimization: 7 Tried-and-True E...
Google Ads budget optimization is about managing your ads budget to get the best possible ROI. Here's how to optimize your ads budget for max results....
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Plumber PPC: Costs, Examples + Tips to Get More Cu...
PPC for plumbers is a digital marketing strategy to drive traffic and leads to plumbing businesses. Learn the steps to get high-quality leads and customers....
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6 Ways to Prevent Spam Submissions (According to E...
Spam submissions are entries to online forms that clog your pipeline with false, irrelevant, or potentially harmful information. Here’s how to fight back....
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PPC for Accountants: Expert Tips, Costs and Mistak...
PPC can help accountants get more clicks and clients using paid advertising. Learn expert tips, mistakes to avoid, typical costs, benefits, and more....
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The 8 Best Digital PR Agencies to Grow Your Brand ...
Google Analytics 4 (GA4) is one of the most popular website analytics tools — but it isn't the only option. Check out these handpicked GA4 alternatives....
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PPC for Dentists: A Guide to Costs, Benefits + How...
PPC for dentists is a digital marketing strategy where you only pay a fee when your ad is clicked. Here's how to do it right. ...
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How to Create SEO-Friendly Landing Pages that Rank...
Learn why SEO for landing pages is critical for landing pages, copy best practices from the experts, and see real-world examples. ...
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SEO for Home Services: Expert Strategies, Costs + ...
Home services SEO helps HVAC, plumbing, electrical, and other home service businesses rank on Google. Here's how to do it right. ...
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How to Rank in People Also Ask: Tips, Examples, To...
Learn how the search engine results page feature People Also Ask (PAA) works, how to win it to drive more traffic to your website, and more....
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