Off Page SEO Services
that Drive Results

Create Linkable Assets

There’s no guaranteed way to get high-quality backlinks. But one of the best ways to increase your chances of getting quality links is with content marketing that naturally attracts backlinks because of its value.

Some examples of highly linkable assets include original research, statistics and data, long-form guides that dig deep, and visuals like infographics. The more valuable and compelling the content is, the more likely people are to link back to it.

Focus On Quality Over Quantity When It Comes to Backlinks

Not all backlinks are equal. High-quality backlinks come from sites with high domain authority that are well-trusted by both search engines and search engine users. Though these backlinks are typically more difficult to get, they’re worth more to your SEO than a spammy or even medium-quality link.

Building backlinks is a time-intensive process. Don’t waste your time trying to get quick backlinks from poor-quality websites. Not only will this not help your SEO, but it may actually hurt your site’s ranking. Remember, the quality of your backlinks helps Google determine the quality of your own site.

Promote Your Content on Social Media

Popular social media sites like Facebook, LinkedIn, and Instagram have high domain authority. This makes social media platforms a great place to promote your content. Sharing your content on your social media channels gives you an opportunity to drive targeted traffic back to your site while getting potentially valuable backlinks from a site with high domain authority.

Though Google hasn’t explicitly stated that social media backlinks impact SEO, these platforms are crawled for data like any other website. Your social profiles can also rank on the search engine results page, giving you even more visibility.

Guest Post on Relevant Websites

Guest posting is one way to get in front of another person’s audience while also driving traffic back to your own site. Build relationships with people in your niche who own websites or blogs with high domain authority, and see if there are opportunities to collaborate through guest posting.

There are plenty of high-authority websites that take guest posts on their blog. You create quality content that’s relevant to their readers, and they give you a quality backlink. It’s a win-win!

Try Broken Link Building

Broken link building is a popular off-page SEO strategy that involves taking advantage of low-hanging fruit to get high-quality backlinks. First, you find broken links on relevant sites, and then contact the owner of the site with the broken link. Let the owner know there is a broken link and that you’d love for them to replace it with a working link on your site.

This helps the website owner reduce the number of redirects and 404 pages, which can impact the user experience. And you get a new link to your site that helps build your backlink profile.

Update Gmb and Your Other Business Listings

Updating your online business listings is an easy, yet overlooked way, to improve your off-page SEO. Update the contact information for any business directories that link back to your website. Don’t forget to keep your Google My Business profile updated and optimized as well. This can increase your visibility in local search results.

Write and Distribute Press Releases

While press releases may seem kind of old school, they’re still an effective way to build brand recognition and drive new traffic to your website. Whenever something exciting happens in your business, like a new product launch or event, write a press release and distribute it online through PR platforms or by emailing it to press contacts.

If this news-worthy press release catches the right person’s eye, you may find your message being distributed to relevant people in your field.

Encourage and Manage Customer Reviews

Encouraging your happy customers to leave you reviews on Google My Business or other industry-specific review sites is a great way to build authority. People are likelier to buy from those with good reviews from customers like them.

Make sure you encourage customers and clients to leave you a review after they’ve worked with you. Monitor these reviews and respond to them, whether they’re good or bad. Try to resolve any bad reviews you get to increase your chances of the unsatisfied customer changing their review after things are resolved.

Include Interviews and Quotes in Your Blog Posts

Including interviews and quotes from knowledgeable experts in your niche not only makes for great blog content, it can also help you build off-page SEO. When you include the quote from the subject matter expert in your blog post, you will link back to their site. Then, when the post goes live, you’ll share the link with them.

Since they’re featured in your article, they’ll likely share it on their social media and even link back to the article in their own content. This helps you gain visibility and maybe even get a high-quality backlink in the process.

Participate in Forum Discussions

Forums like Reddit and Quora are great platforms to improve your visibility while potentially getting the opportunity to build more backlinks. Find relevant forums and participate in discussions about topics that relate to your products or services. Answer questions, reply to other comments, and just help people solve their problems.

Not every forum allows you to post dofollow links. So make sure you review the rules and parameters of the forum before posting links.