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Partnering with a PPC Service Agency: What to Expe...

Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....

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confusing ppc mistakes

9 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

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More Cost-Effective PPC in 8 Steps

Competition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....

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hawksem blog: ppc optimization

8 Expert PPC Optimization Tips for 2021

Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....

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SaaS PPC

PPC for SaaS Brands: The Ultimate Guide

Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....

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PPC for schools tips

How to Get Started with PPC for Schools

Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....

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ppc management stats

The Latest PPC Management Stats to Know

Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....

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HawkSEM blog: PPC lead scoring

How Lead Scoring Benefits Your SEM Program

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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PPC ROI: A Simple Formula to Calculate Lead Value

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

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HawkSEM blog: Scary PPC Problems (And How to Fix Them)

4 Scary PPC Problems (And How to Fix Them)

We’ve highlighted 4 common problems people run into with their PPC, complete with solutions that can help turn things around....

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blog - PPC myths

Busting the Top 8 PPC Myths

Don't fall for these common PPC myths when it comes to your paid search efforts -- here's the truth behind the misconceptions....

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How to Conduct a Competitor Analysis for PPC

Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....

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hawksem blog: PPC KPIs

How to Determine KPIs for Your PPC Program

When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....

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Success Secrets for Picking a PPC Service Agency

Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...

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hawksem: e-commerce PPC blog

PPC Tricks Every E-Commerce Business Should Know

Get the latest tips and tricks that'll take your e-commerce PPC ads to the next level, from proper product feeds to remarketing and everything in between....

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hawksem: ppc lead gen

PPC Marketing for Lead Generation: 5 Actionable Ti...

PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....

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HawkSEM: PPC expert article

5 Things Every PPC Marketing Expert Should Know

The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....

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HawkSEM: PPC audit

How to Conduct a PPC Audit – And Why You Sho...

Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....

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customer-acquisition

Customer Acquisition Strategies B2B Brands Should ...

From focusing on ROI to tips for leveraging Google, these are the customer acquisition strategies B2B brands need to know....

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HawSEM - 7 Traits Every PPC Manager Should Have

7 Traits Every PPC Manager Should Have

As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....

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PPC Marketing 101: What You Need to Know

Here's everything you need to know about PPC marketing and management, from the latest stats to all the components of a successful PPC ad and more....

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HawkSEM blog: 10 Steps to a Successful ROI-Driven PPC Campaign

10 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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