Google Ads helps lawyers grow visibility and capture qualified leads. Hiring an agency can cost $1,500 to $10,000 per month. Learn from our experts and examples to make your campaigns stand ...
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Google demand gen ads identify top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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AI tools can help you manage almost every element of your PPC campaigns. Learn the top tools and how to use them to optimize your ads....
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Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside....
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PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more....
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SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS....
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GEO focuses on optimizing website content to be a cited source in generative engines. Here’s what we know so far....
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Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS....
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Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
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PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know....
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PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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PPC tools offer functionalities like keyword research, bid management, competitor analysis, and performance tracking to ensure your ads reach the right audience at the right time. Read on fo...
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A/B tests allow brands to find the best creatives and copy to drive conversions. Learn best practices from experts on how to run A/B experiments and what tools to use along the way....
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Google Ads Audience Segments are a way to target specific audiences that match your ideal personas. Learn more about how they can help you drive more conversions. ...
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The most successful PPC managers work with multiple PPC channels, manage big ad budgets, and analyze data with expert proficiency....
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The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....
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This guide explains how to calculate a PPC budget to help you hit your digital marketing goals without overspending....
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Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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PPC bid management lets you set the maximum amount you’re willing to spend on ads according to your goals. Here are the top strategies....
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SKAGs are ad groups that only target one keyword. They were all the rage a few years back, but today’s PPC marketing landscape demands a broader focus on single topics instead....
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When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....
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These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....
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Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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The best Google Ads headlines grab the attention of qualified leads and get them to click. Learn the tips our experts use to write headlines that get attention — examples included....
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PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....
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Vanishing acts are fun at magic shows, but not when your Google Ads have disappeared. Find the solution to get your campaigns back on track in this guide....
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PPC for cybersecurity is the method of displaying online ads on search engines and social media platforms to promote cybersecurity services. The advertiser only pays a fee when the ad is cli...
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Grow the online reach of your recruitment company (and boost your bottom line) with the help of strategic PPC ad campaigns. ...
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Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI....
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By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
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PPC for senior living centers focuses on capturing more qualified leads to increase occupancy. Our PPC team has helped clients manage ad campaigns and drive high ROI....
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This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...
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What makes successful PPC campaigns? Read on for plenty of examples, 22 of our best practices for succesful campaigns, and some highly successful PPC ads....
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PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
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Google Ads Automation uses specialized tools to automate your PPC for maximum efficiency. Learn how we automate campaigns for maximum ROI....
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Think Microsoft Ads isn’t as relevant as Google Ads? Tons of industries use it to boost their bottom line, and you can, too....
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Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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Amazon PPC campaigns allow sellers to advertise their products on the most popular ecommerce platform on the planet. Learn how to set up your campaign, expert tips to thrive, and mistakes to...
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It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.)...
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Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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PPC for lead generation is a digital marketing strategy that attracts potential customers to your website through targeted ads. Bring more (qualified) leads into your pipeline with these tri...
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Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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PPC audit tools offer tons of helpful insights about your paid search program. Here, we've rounded up a handful of the ones worth your time....
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Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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Bing display ads are visual ads displayed on sites and apps across the Microsoft Display Network. Here’s how to get the most out of this ad type....
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Follow this guide to unlock top search results, dominate the SERPs, and rank on Google fast with these 17 expert strategies. ...
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PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right. ...
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Regular PPC audits show you what’s working and how to optimize your account to increase conversions. Discover how to audit your PPC ad campaigns like a pro. ...
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Ready to scale your PPC campaigns to get more clicks and conversions? Learn how to scale paid search campaigns with tactics like targeting new keywords, remarketing to engaged users, and mor...
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PPC campaign management refers to the oversight and optimization of your pay-per-click ad campaigns. It requires a keen eye and attention to detail. Read on to learn how to manage your PPC c...
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PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Audience targeting lets you show ads to a custom audience with a smaller ad spend, while no audience targeting (Observation setting) boosts your reach and data analysis for a higher price. ...
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With thousands of sellers added daily, it’s vital to optimize Amazon PPC campaigns to stand out from the competition....
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PPC tracking allows you to see which ads are driving clicks and conversions, and which aren’t. Discover what metrics to measure, PPC tracking software to use, and expert tips to make your ...
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Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....
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Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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Looking to add a few PPC blogs to your reading list? We vetted dozens of options -- here are the best ones worthy of hitting "subscribe."...
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Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...
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Supercharge your PPC campaigns with a little help from Google Ads optimization software. Here are the top 8 choices from the experts. ...
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Learn how to use Google Ads marketing at every stage of the customer journey. Take a deep dive into advertising strategy, campaign types, and advanced tactics....
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Local ads refer to a Google Ads campaign type that helps you reach potential customers within a specific location, like a neighborhood, town, or district. Read on for best practices, expert ...
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Managing Amazon campaigns can be quite the undertaking. These are the best high-performing Amazon PPC experts ready to help you with your ecommerce ads....
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Pay-per-click (PPC) analysis is a method to understand ad campaign outcomes and find ways to improve results. Learn which metrics to track and the top tools to use to get more value from you...
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Google Shopping Ads cost depends on the industry, competition, and platform. On average, you may spend $0.66 per click. Learn the typical costs and how to create cost-efficient campaigns for...
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Ready to partner up with a top Amazon PPC agency to achieve ecommerce success? Get proven results, tailored services, and more with the teams on this list....
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An Amazon marketing agency can increase sales for your product listings. Check out the top agencies we recommend and choose the best match for you....
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Google demand gen ads identify your top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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The best Bing Ads agencies work with recognizable brands, have proven success, and use proprietary tech and data-driven strategies to drive significant ROI. Here is a list of the best-of-the...
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Increasing return on ad spend (ROAS) involves improving the efficacy and efficiency of your marketing campaigns to generate more revenue from your advertising budget. So, how do you increase...
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International PPC campaigns help you attract global market share with strategies like localization, geotargeting, and in-depth audience research....
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PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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Ad Strength is a Google Ads metric that scores ad creatives. The better your score, the higher your ad’s visibility. Learn from experts why this metric is important, how to increase Ad Str...
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Dynamic landing pages let pay-per-click (PPC) advertisers easily match landing page headlines with ad copy and keywords so searchers know they found what they’re looking for....
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A PPC consultant is a digital marketing expert who specializes in paid ads. Their costs range between $1,500 and $10,000 per month. Learn how to find the right one and the top 9 consider....
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PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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PPC ads help home service companies get in front of prospects right when they’re searching for their service. It can cost $500 to $5,000 per month. Learn the steps and best practices our e...
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Google Ads features are useful tools that help manage and optimize campaigns. Here are 16 we use every day along with how to use them. Amidst a whirlwind of digital advertising, with an asto...
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Enterprise PPC management is a paid ad strategy that drives online traffic to company websites. Learn how our experts use PPC for enterprise clients....
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Learn how PPC services for Realtors can send you enough qualified leads to fill your calendar....
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PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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From outcomes to costs, pay-per-click campaigns offer a long list of benefits. Here, we've laid out more than 10 top benefits when it comes to PPC ads....
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Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....
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Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....
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Learn more about what dayparting is, how to use it with your Google Ads, and proven tips to boost ROI from our own paid search experts. ...
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When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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One-time keyword research for SEO and PPC isn't enough. You need to continue growing your keyword list — we'll show you how. ...
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Unlock the power of Google Ads for B2B and discover proven strategies for explosive growth. ...
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Is PPC worth it? We think yes! But that's only if you’re doing it right. Read on to learn about our first hand experiences in creating campaigns that work....
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Overspending on Google Ads? Here's why it happens and how to save your campaigns (and your money). ...
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