16 PPC Ad Copy Examples That Convert (+ Template a...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Set up Amazon PPC Campaigns: Pro Tips + Mis...
Amazon PPC campaigns allow sellers to advertise their products on the most popular ecommerce platform on the planet. Learn how to set up your campaign, expert tips to thrive, and mistakes to...
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Top 21 PPC Agencies to Drive Growth This Year | Ve...
It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.)...
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What are Negative Keywords? How to Use Them + Free...
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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PPC for Lead Generation: 10 Pro Tips to Get More L...
PPC for lead generation is a digital marketing strategy that attracts potential customers to your website through targeted ads. Bring more (qualified) leads into your pipeline with these tri...
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How to Choose the Right PPC Agency: 13 Steps
Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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Top 10 PPC Audit Tools to Boost Campaign Performan...
PPC audit tools offer tons of helpful insights about your paid search program. Here, we've rounded up a handful of the ones worth your time....
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How to Do a PPC Competitor Analysis: 7 Tools (+ Ch...
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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How to Create Display Ads for Bing (Microsoft Ads)...
Bing display ads are visual ads displayed on sites and apps across the Microsoft Display Network. Here’s how to get the most out of this ad type....
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How to Rank Higher on Google: 18 Easy Steps (+ Che...
Follow this guide to unlock top search results, dominate the SERPs, and rank on Google fast with these 17 expert strategies. ...
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How to Create a PPC Marketing Plan + Expert Strate...
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right. ...
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How to Add a Manager in Google Ads in a Few Simple...
Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....
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13 PPC Case Studies: Challenges, Solutions & ...
These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....
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9 Expert Tips to Optimize Google Ads for Maximum S...
Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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How to do a PPC Audit: 10 Easy Steps (+ Checklist)
Regular PPC audits show you what’s working and how to optimize your account to increase conversions. Discover how to audit your PPC ad campaigns like a pro. ...
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How to Scale PPC Campaigns: 7 Tried-and-True Tacti...
Ready to scale your PPC campaigns to get more clicks and conversions? Learn how to scale paid search campaigns with tactics like targeting new keywords, remarketing to engaged users, and mor...
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How to Do PPC Campaign Management Like the Pros
PPC campaign management refers to the oversight and optimization of your pay-per-click ad campaigns. It requires a keen eye and attention to detail. Read on to learn how to manage your PPC c...
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How Much Does PPC Management Cost? Pricing, Fee Mo...
PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Audience Targeting vs. Observation Strategy: How (...
Audience targeting lets you show ads to a custom audience with a smaller ad spend, while no audience targeting (Observation setting) boosts your reach and data analysis for a higher price. ...
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How to Write Google Ads Headlines that Click (+ Ex...
The best Google Ads headlines grab the attention of qualified leads and get them to click. Learn the tips our experts use to write headlines that get attention — examples included....
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7 Expert Tips to Optimize Amazon PPC Campaigns
With thousands of sellers added daily, it’s vital to optimize Amazon PPC campaigns to stand out from the competition....
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How to Do PPC Tracking: Tips, Tools + Top Metrics ...
PPC tracking allows you to see which ads are driving clicks and conversions, and which aren’t. Discover what metrics to measure, PPC tracking software to use, and expert tips to make your ...
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Google Ads Not Showing Up? 14 Reasons + How to Fix...
Vanishing acts are fun at magic shows, but not when your Google Ads have disappeared. Find the solution to get your campaigns back on track in this guide....
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How to Use AI for PPC: Strategies, Tools + Expert ...
AI tools can help you manage almost every element of your PPC campaigns. Learn the top tools and how to use them to optimize your ad campaigns....
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PPC for SaaS: 12 Optimization Tips + Strategies Fr...
Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....
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How to Structure Your Google Ads Campaign: 5 Easy ...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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25 of the Best PPC Blogs to Follow
Looking to add a few PPC blogs to your reading list? We vetted dozens of options -- here are the best ones worthy of hitting "subscribe."...
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How to Set Up a Google Ads Call-Only Campaign: A S...
Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...
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Top 8 Google Ads Optimization Software Platforms: ...
Supercharge your PPC campaigns with a little help from Google Ads optimization software. Here are the top 8 choices from the experts. ...
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How to Use Google Ads Marketing to Reach + Convert...
Learn how to use Google Ads marketing at every stage of the customer journey. Take a deep dive into advertising strategy, campaign types, and advanced tactics....
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What are Google Ads Local Campaigns? (+ Strategies...
Local ads refer to a Google Ads campaign type that helps you reach potential customers within a specific location, like a neighborhood, town, or district. Read on for best practices, expert ...
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Top 7 Amazon PPC Experts to Help Your Ecommerce Br...
Managing Amazon campaigns can be quite the undertaking. These are the best high-performing Amazon PPC experts ready to help you with your ecommerce ads....
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How to Do a PPC Analysis: 8 Metrics to Measure + T...
Pay-per-click (PPC) analysis is a method to understand ad campaign outcomes and find ways to improve results. Learn which metrics to track and the top tools to use to get more value from you...
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Google Shopping Ads Costs + How to Optimize Spend ...
Google Shopping Ads cost depends on the industry, competition, and platform. On average, you may spend $0.66 per click. Learn the typical costs and how to create cost-efficient campaigns for...
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Top 11 Amazon PPC Agencies for Ecommerce Success
Ready to partner up with a top Amazon PPC agency to achieve ecommerce success? Get proven results, tailored services, and more with the teams on this list....
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Top 8 B2B Marketing Agencies to Grow Your Traffic ...
B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more....
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8 Best Amazon Marketing Agencies to Grow Your Onli...
An Amazon marketing agency can increase sales for your product listings. Check out the top agencies we recommend and choose the best match for you....
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Google Ads for Lawyers: Steps, Costs, + Best Pract...
Google Ads helps lawyers grow visibility and capture qualified leads. Hiring an agency can cost $1,500 to $10,000 per month. Learn from our experts and examples to make your campaigns stand ...
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Should I Pause Google Ads Campaigns? (+ Alternativ...
Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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What is Google Ads Auto-Apply? Should You Use It? ...
Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside....
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Google Ads for Ecommerce: 11 Strategies + Costs &#...
Google demand gen ads identify your top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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What is Google Demand Gen? How to Use It + Expert ...
Google demand gen ads identify your top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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PPC ROI: 7 Formulas + Expert Tips to Increase Conv...
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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Top 10 B2B PPC Agencies that Boost Growth
Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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The Top 8 Bing Ads Agencies to Maximize Your ROI
The best Bing Ads agencies work with recognizable brands, have proven success, and use proprietary tech and data-driven strategies to drive significant ROI. Here is a list of the best-of-the...
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How to Increase ROAS (+ 6 Strategies to Try)
Increasing return on ad spend (ROAS) involves improving the efficacy and efficiency of your marketing campaigns to generate more revenue from your advertising budget. So, how do you increase...
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International PPC: How to Create a Campaign that W...
International PPC campaigns help you attract global market share with strategies like localization, geotargeting, and in-depth audience research....
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What is Google Ads Landing Page Experience? How to...
PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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Ad Strength in Google Ads: What It Is + How to Imp...
Ad Strength is a Google Ads metric that scores ad creatives. The better your score, the higher your ad’s visibility. Learn from experts why this metric is important, how to increase Ad Str...
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What is PPC in Digital Marketing? An Easy-to-Follo...
PPC marketing is an ad model where advertisers pay for every click generated from a Google search or social media ad. Here's everything you need to know. ...
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Dynamic Landing Pages 101: Examples, Expert Tips +...
Dynamic landing pages let pay-per-click (PPC) advertisers easily match landing page headlines with ad copy and keywords so searchers know they found what they’re looking for....
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PPC Consultant: How to Find One + Top 9 Experts
A PPC consultant is a digital marketing expert who specializes in paid ads. Their costs range between $1,500 and $10,000 per month. Learn how to find the right one and the top 9 consider....
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What is Contextual Targeting in Google Ads? How to...
PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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PPC for Home Services: Expert Strategies, Costs + ...
PPC ads help home service companies get in front of prospects right when they’re searching for their service. It can cost $500 to $5,000 per month. Learn the steps and best practices our e...
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16 Google Ads Features to Boost Your Performance +...
Google Ads features are useful tools that help manage and optimize campaigns. Here are 16 we use every day along with how to use them. Amidst a whirlwind of digital advertising, with an asto...
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Enterprise PPC Management: 9 Strategies + Costs &#...
Enterprise PPC management is a paid ad strategy that drives online traffic to company websites. Learn how our experts use PPC for enterprise clients....
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PPC Services for Realtors + 6 Top Agencies to Cons...
Learn how PPC services for Realtors can send you enough qualified leads to fill your calendar....
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PPC for Electricians: Benefits, Tips, Cost & ...
PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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PPC for Retail: Benefits, Costs + Strategies to Dr...
PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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6 Reasons For a Drop in Google Ads Performance (+ ...
The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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What is PPC Management? A Complete Guide + Pro Tip...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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What are Google Ads Enhanced Conversions? + Setup ...
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your return on ad spend (ROAS)....
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Multi-Location PPC: How to Create a Strategy + Exa...
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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What is Smart Bidding? How and When to Use it + Ex...
Smart Bidding harnesses machine learning algorithms to maximize conversions and revenue for Google Ads campaigns. Learn how and when to use Smart Bidding (with exact-match keywords, ample bu...
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What Do PPC Managers Do? Job Description + Salary
The most successful PPC managers work with multiple PPC channels, manage big ad budgets, and analyze data with expert proficiency....
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Retargeting Ads Examples, Expert Tips + Mistakes t...
PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....
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17 PPC Tools for Productivity, Research & Mor...
PPC tools offer functionalities like keyword research, bid management, competitor analysis, and performance tracking to ensure your ads reach the right audience at the right time. Read on fo...
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What are Google Search Partners? How to Make it Wo...
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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8 PPC Trends You Can’t Ignore This Year: Expert ...
The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....
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Top 11 Benefits of PPC Advertising (+ Expert Tips)
From outcomes to costs, pay-per-click campaigns offer a long list of benefits. Here, we've laid out more than 10 top benefits when it comes to PPC ads....
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Successful PPC Campaigns: Proven Examples + 22 Bes...
What makes successful PPC campaigns? Read on for plenty of examples, 22 of our best practices for succesful campaigns, and some highly successful PPC ads....
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16 A/B Testing Ideas to Boost Conversions + Tools ...
A/B tests allow brands to find the best creatives and copy to drive conversions. Learn best practices from experts on how to run A/B experiments and what tools to use along the way....
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What are Google Ads Audience Segments? + How to Us...
Google Ads Audience Segments are a way to target specific audiences that match your ideal personas. Learn more about how they can help you drive more conversions. ...
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Google Ads Management: How to Run a Campaign (+ Vi...
Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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How to Calculate PPC Budget: Easy Formulas to Foll...
PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....
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PPC Bid Management: A Complete Guide (+ 8 Proven S...
PPC bid management allows advertisers to set the maximum amount they’re willing to spend on ads according to their unique goals. But there’s so much more to bid management than budget....
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Do SKAGs Really Work Anymore? An Expert Weighs In
SKAGs are ad groups that only target one keyword. They were all the rage a few years back, but today’s PPC marketing landscape demands a broader focus on single topics instead....
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PPC for Cybersecurity: Benefits, Cost + How to Do ...
Need the 411 on PPC (or paid search marketing) for the cybersecurity industry? You're in the right place -- here's what you need to know....
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PPC for Recruiters: Expert Advice + How to Get it ...
Grow the online reach of your recruitment company (and boost your bottom line) with the help of strategic PPC ad campaigns. ...
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PPC for Small Business: 8 Tips to Drive More Reven...
PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....
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What is Target CPA? How to Use it to Increase Reve...
Target CPA (or cost per action) is an automated bid strategy that allows advertisers to set a cost for each desired conversion action. Learn how our team of Google Ads experts uses it every ...
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What is Google Ads Expert Mode? (+ Why You Should ...
Google Ads Expert Mode gives you the most control over your Google Ads campaigns – and it’s what our experts use every day to drive results. Read on to find out how it can help you creat...
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PPC for Senior Living: Benefits, Costs, & Str...
PPC for senior living centers focuses on capturing more qualified leads to increase occupancy. Our PPC team has helped clients manage ad campaigns and drive high ROI....
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Ecommerce PPC Management: 7 Proven Success Secrets
Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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How to Do PPC Optimization Like a Pro + Free Check...
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....
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Google Ads Automation: How to Use It (Straight Fro...
Google Ads Automation uses tools to automate your PPC for maximum efficiency. Learn how a top digital marketing agency uses it – because every click counts in marketing. How to automate Go...
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PPC for Law Firms: The Ultimate Guide to Paid Sear...
Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....
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What is Dayparting? How to Use It + Proven Tips to...
Learn more about what dayparting is, how to use it with your Google Ads, and proven tips to boost ROI from our own paid search experts. ...
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Who Uses Bing (Microsoft Ads)? Top 5 Industries + ...
Think Bing (Microsoft Ads) isn’t as relevant as Google Ads? Think again. Retail, ecommerce, finance, healthcare, and digital marketing brands use Bing to boost their bottom line, and you c...
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7 Google Ads Campaign Types: How and When to Use T...
PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....
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8 Important PPC KPIs to Track (& Why You Shou...
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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12 PPC Management Software Platforms to Explore (+...
While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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Keyword Expansion: Pro Tips & Tools to Grow Y...
One-time keyword research for SEO and PPC isn't enough. You need to continue growing your keyword list — we'll show you how. ...
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How to Create a B2B Google Ads Strategy That Works
Unlock the power of Google Ads for B2B and discover proven strategies for explosive growth. ...
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Is PPC Worth It? We Did The Math (+ Expert Tips)
Is PPC worth it? We think yes! But that's only if you’re doing it right. Read on to learn about our first hand experiences in creating campaigns that work....
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Prevent Google Ads Daily Budget Overspend: Best Pr...
Overspending on Google Ads? Here's why it happens and how to save your campaigns (and your money). ...
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What’s a Good ROAS? 3 Real-World Examples of...
A good ROAS is 3x for ecommerce, 4-6x for B2B, and we often see 7-10x for campaigns done right. Read these expert insights and real-world examples to maximize ROAS on your next campaign. ...
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13 PPC Platforms to Drive Conversions
PPC platforms can help make your paid search campaigns more efficient, organized, and optimized. Here are a few of the HawkSEM team's favorites....
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B2B PPC: How to Create a Strategy That Works + Pro...
Looking to supercharge your B2B PPC campaigns? Grab a coffee (or tea) and we'll explain how to improve your conversions like a pro....
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