How to Set Up a Google Ads Call-Only Campaign: A S...
Ready to make the phone ring? A Google Ads call-only campaign can do that. Here's how to set one up yourself to connect with new customers....
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Top 8 Google Ads Optimization Software Platforms: ...
Google Ads optimization software automates and enhances campaign performance. Here are our top 8 choices to help supercharge your campaigns....
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Top 7 Amazon PPC Experts to Increase ROAS + Revenu...
Managing Amazon campaigns can be quite the undertaking. These are the best high-performing Amazon PPC experts ready to help you with your ecommerce ads....
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Google Shopping Ads Costs: How to Optimize Spend +...
Google Shopping Ads cost depends on the industry, competition, and platform. Learn the costs and how to create campaigns for the highest ROI....
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Top 11 Amazon PPC Agencies for Ecommerce Success
Ready to partner up with a top Amazon PPC agency to achieve ecommerce success? Get proven results, tailored services, and more with the teams on this list....
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How to Do a PPC Analysis: 8 Metrics to Measure + T...
Pay-per-click (PPC) analysis is a method to understand ad campaign outcomes and find ways to improve results. Learn which metrics to track and the top tools to use to get more value from you...
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What are Google Ads Local Campaigns? (+ Proven Str...
Google Ads Local campaigns can help you reach potential customers within a specific location, like a neighborhood, town, or region....
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Top 8 Amazon Marketing Agencies to Grow Your Onlin...
An Amazon marketing agency can increase sales for your brand. Check out the top agencies we recommend and choose the best match for you....
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Google Ads for Lawyers: How to Build a Winning Cam...
Google Ads helps lawyers grow visibility and capture qualified leads. Hiring an agency can cost $1,500 to $10,000 per month. Learn from our experts and examples to make your campaigns stand ...
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Google Ads Demand Gen Campaigns: Go-To Guide + Pro...
Google demand gen ads identify top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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Should I Pause Google Ads Campaigns? (+ Alternativ...
Pausing Google Ads lets you keep the bones without losing historical data. Find out how to hit the pause button (plius alternative strategies to try)....
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The Best AI Tools for PPC (+ Strategies and Expert...
AI tools can help you manage almost every element of your PPC campaigns. Learn the top tools and how to use them to optimize your ads....
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What is Google Ads Auto-Apply? Should You Use It? ...
Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside....
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PPC for Retail: Benefits, Costs + Strategies to Dr...
PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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Top 8 B2B Marketing Agencies (+ Costs and Tips to ...
B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more....
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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Retargeting Ads Examples: Effective Ideas + Expert...
Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS....
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GEO in Marketing: What It Is, How It Works + How t...
GEO focuses on optimizing website content to be a cited source in generative engines. Here’s what we know so far....
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Google Ads Enhanced Conversions: Setup Guide and E...
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS....
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Smart Bidding: What It Is, When to Use It + 5 Prov...
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide....
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What is PPC Marketing? A Digital Marketer’s Go-t...
PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know....
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What is PPC Management? A Complete Guide (+ Pro Ti...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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Multi-Location PPC: How to Create a Strategy + Exa...
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations. Learn from real-world examples and expert tips to optimize your...
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6 Reasons for a Drop in Google Ads Performance (+ ...
The most common reasons for a drop in Google Ads performance are seasonality, competition, and restrictive campaign adjustments to name a few. Our experts share first hand experience on how ...
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17 PPC Tools for Productivity, Research, and More ...
PPC tools offer functionalities like keyword research, bid management, competitor analysis, and performance tracking to ensure your ads reach the right audience at the right time. Read on fo...
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16 A/B Testing Ideas to Boost Conversions + Tools ...
A/B tests allow brands to find the best creatives and copy to drive conversions. Learn best practices from experts on how to run A/B experiments and what tools to use along the way....
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What are Google Ads Audience Segments? + How to Us...
Google Ads Audience Segments are a way to target specific audiences that match your ideal personas. Learn more about how they can help you drive more conversions. ...
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What Do PPC Managers Do? Job Description, Skills +...
The most successful PPC managers work with multiple PPC channels, manage big ad budgets, and analyze data with expert proficiency....
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7 PPC Trends You Can’t Ignore This Year: Expert ...
The year's breakout PPC trends include voice search, Bing-LinkedIn audience targeting, AI, and fully automated Google campaigns....
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How to Calculate PPC Budget: Easy Formulas + Exper...
This guide explains how to calculate a PPC budget to help you hit your digital marketing goals without overspending....
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Google Ads Management: How to Run a Profitable Cam...
Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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PPC Bid Management: A Complete Guide (+ 8 Proven S...
PPC bid management lets you set the maximum amount you’re willing to spend on ads according to your goals. Here are the top strategies....
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Do SKAGs Really Work Anymore? An Expert Weighs In
SKAGs are ad groups that only target one keyword. They were all the rage a few years back, but today’s PPC marketing landscape demands a broader focus on single topics instead....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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How to Add a Manager in Google Ads in a Few Simple...
Wondering how to add a manager in Google Ads? Use these step-by-step instructions to share access with your team and partners....
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13 PPC Case Studies: Challenges, Solutions + Resul...
These 13 PPC case studies highlight common marketing and sales challenges for businesses across industries — along with expert paid search strategies, solutions, and results....
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10 Expert Tips to Optimize Google Ads for Maximum ...
Optimizing search ads is crucial for success -- even if you're short on time! We've got you covered with these expert tips to optimize Google Ads....
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What Are Google Search Partners? + 7 Pro Tips
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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How to Write Google Ads Headlines That Click (+ Ex...
The best Google Ads headlines grab the attention of qualified leads and get them to click. Learn the tips our experts use to write headlines that get attention — examples included....
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PPC for Small Business: 12 Tips to Drive More Reve...
PPC helps small businesses boost visibility, drive traffic, and increase sales. Learn how our experts use PPC ads to help small businesses grow (checklist included)....
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Google Ads Not Showing Up? 14 Reasons Why + How to...
Vanishing acts are fun at magic shows, but not when your Google Ads have disappeared. Find the solution to get your campaigns back on track in this guide....
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PPC for Cybersecurity: Benefits, Cost + How to Do ...
PPC for cybersecurity is the method of displaying online ads on search engines and social media platforms to promote cybersecurity services. The advertiser only pays a fee when the ad is cli...
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PPC for Recruiters: Expert Advice + How to Get it ...
Grow the online reach of your recruitment company (and boost your bottom line) with the help of strategic PPC ad campaigns. ...
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What is Target CPA? How to Use It to Increase ROI
Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI....
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PPC ROI: How to Calculate Success + Grow Revenue
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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What is Google Ads Expert Mode? (+ Why You Should ...
Using Google Ads Smart Mode? You could be missing essential features and opportunities. Find out why Google Ads Expert mode is the way to go....
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PPC for Senior Living: Benefits, Costs + Strategie...
PPC for senior living centers focuses on capturing more qualified leads to increase occupancy. Our PPC team has helped clients manage ad campaigns and drive high ROI....
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Google Ads PPC Campaigns: A Beginner’s Guide...
This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...
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Successful PPC Campaigns: Proven Examples + 22 Bes...
What makes successful PPC campaigns? Read on for plenty of examples, 22 of our best practices for succesful campaigns, and some highly successful PPC ads....
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Google Ads Campaign Types Explained (+ When to Use...
PPC on your mind? Good thinking. Before you dive in, learn about Google Ads campaign types so you know where to focus your energy....
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Google Ads Automation: How to Use It + Advice From...
Google Ads Automation uses specialized tools to automate your PPC for maximum efficiency. Learn how we automate campaigns for maximum ROI....
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Who Uses Bing (Microsoft Ads)? Top Industries + Su...
Think Microsoft Ads isn’t as relevant as Google Ads? Tons of industries use it to boost their bottom line, and you can, too....
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Ecommerce PPC Management Explained (+ 7 Expert Tip...
Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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16 PPC Ad Copy Examples That Convert (+ Template a...
Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content. (And yes… in record time!)...
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How to Set up Amazon PPC Campaigns: Pro Tips + Mis...
Amazon PPC campaigns allow sellers to advertise their products on the most popular ecommerce platform on the planet. Learn how to set up your campaign, expert tips to thrive, and mistakes to...
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Top 21 PPC Agencies to Drive Growth This Year | Ve...
It takes a great PPC agency to know one. (And as a top 3% PPC agency who manages over $80M in client ad spend, we know one when we see it.)...
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What are Negative Keywords? How to Use Them + Free...
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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PPC for Lead Generation: 10 Pro Tips to Get More L...
PPC for lead generation is a digital marketing strategy that attracts potential customers to your website through targeted ads. Bring more (qualified) leads into your pipeline with these tri...
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How to Choose the Right PPC Agency: 13 Steps
Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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Top 10 PPC Audit Tools to Boost Campaign Performan...
PPC audit tools offer tons of helpful insights about your paid search program. Here, we've rounded up a handful of the ones worth your time....
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How to Do a PPC Competitor Analysis: 7 Tools (+ Ch...
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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How to Create Display Ads for Bing (Microsoft Ads)...
Bing display ads are visual ads displayed on sites and apps across the Microsoft Display Network. Here’s how to get the most out of this ad type....
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How to Rank Higher on Google: 18 Easy Steps (+ Che...
Follow this guide to unlock top search results, dominate the SERPs, and rank on Google fast with these 17 expert strategies. ...
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How to Create a PPC Marketing Plan + Expert Strate...
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right. ...
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How to Conduct a PPC Audit: 10 Easy Steps (+ Check...
Regular PPC audits show you what’s working and how to optimize your account to increase conversions. Discover how to audit your PPC ad campaigns like a pro. ...
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How to Scale PPC Campaigns: 7 Tried-and-True Tacti...
Ready to scale your PPC campaigns to get more clicks and conversions? Learn how to scale paid search campaigns with tactics like targeting new keywords, remarketing to engaged users, and mor...
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How Much Does PPC Management Cost? Pricing, Fee Mo...
PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Audience Targeting vs. Observation Strategy: How (...
Audience targeting lets you show ads to a custom audience with a smaller ad spend, while no audience targeting (Observation setting) boosts your reach and data analysis for a higher price. ...
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7 Expert Tips to Optimize Amazon PPC Campaigns
With thousands of sellers added daily, it’s vital to optimize Amazon PPC campaigns to stand out from the competition....
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How to Do PPC Tracking: Tips, Tools + Top Metrics ...
PPC tracking allows you to see which ads are driving clicks and conversions, and which aren’t. Discover what metrics to measure, PPC tracking software to use, and expert tips to make your ...
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PPC for SaaS: 12 Optimization Tips + Strategies Fr...
Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....
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How to Structure Your Google Ads Campaign: 5 Easy ...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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25 of the Best PPC Blogs to Follow
Looking to add a few PPC blogs to your reading list? We vetted dozens of options -- here are the best ones worthy of hitting "subscribe."...
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How to Use Google Ads Marketing to Reach + Convert...
Learn how to use Google Ads marketing at every stage of the customer journey. Take a deep dive into advertising strategy, campaign types, and advanced tactics....
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Google Ads for Ecommerce: 11 Strategies + Costs &#...
Google demand gen ads identify your top-performing media assets and deliver them via across Google’s entertainment feeds. This guide includes a complete walk-through....
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Top 10 B2B PPC Agencies that Boost Growth
Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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The Top 8 Bing Ads Agencies to Maximize Your ROI
The best Bing Ads agencies work with recognizable brands, have proven success, and use proprietary tech and data-driven strategies to drive significant ROI. Here is a list of the best-of-the...
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How to Increase ROAS (+ 6 Strategies to Try)
Increasing return on ad spend (ROAS) involves improving the efficacy and efficiency of your marketing campaigns to generate more revenue from your advertising budget. So, how do you increase...
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International PPC: How to Create a Campaign that W...
International PPC campaigns help you attract global market share with strategies like localization, geotargeting, and in-depth audience research....
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What is Google Ads Landing Page Experience? How to...
PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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Ad Strength in Google Ads: What It Is + How to Imp...
Ad Strength is a Google Ads metric that scores ad creatives. The better your score, the higher your ad’s visibility. Learn from experts why this metric is important, how to increase Ad Str...
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Dynamic Landing Pages 101: Examples, Expert Tips +...
Dynamic landing pages let pay-per-click (PPC) advertisers easily match landing page headlines with ad copy and keywords so searchers know they found what they’re looking for....
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PPC Consultant: How to Find One + Top 9 Experts
A PPC consultant is a digital marketing expert who specializes in paid ads. Their costs range between $1,500 and $10,000 per month. Learn how to find the right one and the top 9 consider....
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What is Contextual Targeting in Google Ads? How to...
PPC for retail uses paid ads to drive traffic to ecommerce websites. Learn how our experts use PPC to get more clicks and conversions for retailers....
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PPC for Home Services: Expert Strategies, Costs + ...
PPC ads help home service companies get in front of prospects right when they’re searching for their service. It can cost $500 to $5,000 per month. Learn the steps and best practices our e...
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16 Google Ads Features to Boost Your Performance +...
Google Ads features are useful tools that help manage and optimize campaigns. Here are 16 we use every day along with how to use them. Amidst a whirlwind of digital advertising, with an asto...
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Enterprise PPC Management: 9 Strategies + Costs &#...
Enterprise PPC management is a paid ad strategy that drives online traffic to company websites. Learn how our experts use PPC for enterprise clients....
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PPC Services for Realtors + 6 Top Agencies to Cons...
Learn how PPC services for Realtors can send you enough qualified leads to fill your calendar....
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PPC for Electricians: Benefits, Tips, Cost & ...
PPC for electricians involves strategically placing ads on search platforms. Read on to learn how to drive more qualified leads with PPC....
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Top 11 Benefits of PPC Advertising (+ Expert Tips)
From outcomes to costs, pay-per-click campaigns offer a long list of benefits. Here, we've laid out more than 10 top benefits when it comes to PPC ads....
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How to Do PPC Optimization Like a Pro + Free Check...
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....
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PPC for Law Firms: The Ultimate Guide to Paid Sear...
Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....
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What is Dayparting? How to Use It + Proven Tips to...
Learn more about what dayparting is, how to use it with your Google Ads, and proven tips to boost ROI from our own paid search experts. ...
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8 Important PPC KPIs to Track (& Why You Shou...
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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12 PPC Management Software Platforms to Explore (+...
While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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Keyword Expansion: Pro Tips & Tools to Grow Y...
One-time keyword research for SEO and PPC isn't enough. You need to continue growing your keyword list — we'll show you how. ...
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How to Create a B2B Google Ads Strategy That Works
Unlock the power of Google Ads for B2B and discover proven strategies for explosive growth. ...
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Is PPC Worth It? We Did The Math (+ Expert Tips)
Is PPC worth it? We think yes! But that's only if you’re doing it right. Read on to learn about our first hand experiences in creating campaigns that work....
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Prevent Google Ads Daily Budget Overspend: Best Pr...
Overspending on Google Ads? Here's why it happens and how to save your campaigns (and your money). ...
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13 PPC Platforms to Drive Conversions
PPC platforms can help make your paid search campaigns more efficient, organized, and optimized. Here are a few of the HawkSEM team's favorites....
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