How to Create a Winning PPC Marketing Plan
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right. ...
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How to Set Up a Google Ads Call-Only Campaign: A S...
Ready to make the phone ring? A Google Ads call-only campaign can do just that. Here's how to set one up yourself, so you can connect with new customers. ...
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9 Expert Tips for Optimizing Google Ads for 2023 S...
From audience targeting and A/B testing to keyword research and bidding, there’s a lot that goes into optimizing Google Ads. Here's what you need to know....
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PPC Management: The Ins and Outs of Successful Cam...
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs....
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What is PPC Marketing? A Beginner’s Guide
Here's everything you need to know about PPC marketing and management, from the latest stats to all the components of a successful PPC ad and more....
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5 Tips for a Flawless Google Ads Campaign Structur...
Shiny PPC ads dominate Google’s top SERPs, but you’ll need horsepower to set up an effective Google Ads campaign structure and land at the top....
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Google Ads Optimization Software: Top 8 Choices
Supercharge your PPC campaigns with a little help from Google Ads optimization software. Here are the top 8 choices from the experts. ...
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Ecommerce PPC Ads: 7 Success Secrets for 2023
Take your ecommerce ads to the next level with expert tips on proper product feeds, remarketing, testing, and much more. ...
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How to Reach More Customers with Google Ads Local ...
Calling all service-based and brick-and-mortar businesses: Google Ads Local campaigns were made for you. Use these expert insights to get started....
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Top 10 Best Amazon PPC Agencies (2023)
Ready to partner up with a top Amazon PPC agency to achieve ecommerce success? Get proven results, tailored services, and more with the teams on this list....
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A Complete Guide to Google PPC Campaigns (Beginner...
Read on for a beginner-friendly guide to Google PPC campaigns, including expert tips for digital marketing success this year and beyond. ...
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How (& When) to Pause Your Google Ads Campaig...
Paid search ads not performing the way you’d hoped? Find out how to pause campaigns, why you might want to, and how to get the most out of Google Ads. Here, you’ll find: How to p...
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PPC Bid Management: A Complete Guide (+ 8 Proven S...
Effective PPC bid management is crucial for maximizing ROI. Here, get expert tips and strategies on bid management, along with common pitfalls to avoid....
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Top 6 Amazon PPC Experts to Help Your Ecommerce Br...
Managing Amazon campaigns can be quite the undertaking. These are the best high-performing Amazon PPC experts ready to help you with your ecommerce ads....
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How to Set Up a Remarketing Campaign in Google Ads
Some audiences don’t convert on the first try. Retargeting creates additional opportunities to generate conversions with a Google Ads remarketing campaign. Here, you’ll find: What a rema...
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The Definitive Guide to Managing PPC Campaigns in ...
Properly managing PPC campaigns can be the difference between a profitable marketing plan and a budget-sapping flop. Let's talk PPC management essentials....
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9 Expert PPC Optimization Tips for 2023
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the PPC optimization strategies you need to know....
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SEO and PPC Management: Pros, Cons + How They Work...
SEO is the tortoise, PPC is the hare — what happens when the two run the race together?...
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The Top 8 PPC Audit Tools to Consider for 2023
PPC audit tools can give you tons of helpful insights about your paid search program. Here, we've rounded up a handful of the ones worth your time....
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Google Ads Marketing: A Crash Course
Want to master your Google Ads marketing? Walk through this in-depth guide to understand how to incorporate Google Ads into a wider marketing strategy....
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B2B PPC Agencies: The Ultimate List for 2023
Looking to succeed in PPC? It’s all in who you partner with. Here’s your top 10 list. ...
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Recruitment Company PPC: Why It Matters (and How t...
Grow the online reach of your recruitment company (and boost your bottom line) with the help of strategic PPC ad campaigns. ...
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PPC Management Price: How Much Should You Pay? (+ ...
PPC management price will vary from agency to agency. But this guide outlines what you can expect, from fee structures and services to culture and reporting. ...
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Google Ads Management: How to Manage a Successful ...
Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success....
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How to Hire a PPC Expert (+ Top 6 Agencies to Cons...
Hiring a pay-per-click (PPC) expert can be a challenging prospect, but finding the right one could be your ticket to big wins....
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How to Conduct a Competitor Analysis for PPC
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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What is Google Ads Expert Mode? (+ Why You Should ...
Discover how Google Ads Expert Mode can help you create the best PPC advertising for your budget. Here, you’ll find: What Google Ads Smart Mode is What Google Ads Expert Mode is The be...
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Setting Up Amazon PPC Campaigns: The Ultimate Guid...
Amazon can offer your brand major opportunities. But getting "foot traffic" takes time. Here’s how Amazon PPC campaigns help you gain traction and sales. ...
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Google Ads PPC Campaigns: A 10-Step Guide for Begi...
This beginner's guide to Google Ads PPC campaigns will walk you through the process of creating and optimizing your first ad. You're almost there!...
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PPC for Law Firms: The Ultimate Guide (+ Expert Ti...
Want to attract more leads to your law firm? Then meet prospects where they are and learn how to use PPC for law firms specifically in this guide....
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Google Ads Campaign Types: An Introduction
PPC on your mind? Good thinking. Before you get into the paid search weeds, learn about Google Ads campaign types so you know where to focus your energy....
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PPC Audit: A Beginner-Friendly Expert Checklist (1...
Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....
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8 Important PPC KPIs to Track (& How to Choos...
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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9 Ways to Recession-Proof Your PPC Marketing Strat...
When a possible recession looms, it can be tempting to pull back on your marketing efforts. Here's why you might want to rethink that strategy....
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Paid Search Optimizations: The Quick-and-Dirty Gui...
Set it and forget it? Not for paid search! Learn how data-informed paid search optimizations can make your specific campaign goals come to life....
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4 PPC Management Software Platforms to Explore (+ ...
While nothing beats the human touch for your paid search strategy, PPC management software tools can help automate processes, keep you on track, and more....
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11 Steps to a Successful ROI-Driven PPC Campaign
ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....
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5 Things Every PPC Marketing Expert Should Know
The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....
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PPC Marketing for Lead Generation: 5 Actionable Ti...
PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....
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How Lead Scoring Benefits Your SEM Program
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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How to Get Started with PPC for Schools
Digital marketing in the education space is often about improving ROI and enrollment while beating out the competition. Here's how PPC for schools can help....
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9 Scary PPC Problems (And How to Fix Them)
We’ve highlighted 9 common problems people run into with their PPC, complete with solutions that can help turn things around....
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Success Secrets for B2B Customer Acquisition
From focusing on ROI to tips for leveraging Google Ads, these are the customer acquisition strategies B2B brands need to know....
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Partnering with a PPC Service Agency: What to Expe...
Using a PPC service agency can lead to increased ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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9 Common PPC Mistakes — and How to Avoid Them
From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....
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More Cost-Effective PPC in 8 Steps
Competition for keywords can quickly drive up prices when it comes to paid search. Here’s how to create a more cost-effective PPC plan....
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PPC for SaaS Brands: The Ultimate Guide
Stumped on the rules, best practices, and proper methods when it comes to PPC for SaaS brands in 2021? Let's break it down....
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How Negative Keywords Benefit Your PPC Campaigns
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend....
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The Latest PPC Management Stats to Know
Like everything else in the digital marketing world, paid search is always evolving. Stay in the loop by learning the latest PPC management stats....
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PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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Busting the Top 8 PPC Myths
Don't fall for these common PPC myths when it comes to your paid search efforts -- here's the truth behind the misconceptions....
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Success Secrets for Picking a PPC Service Agency
Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...
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7 Traits Every PPC Manager Should Have
As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....
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