competitor analysis for PPC tips

How to Conduct a Competitor Analysis for PPC

Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....

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hawksem blog: PPC KPIs

How to Determine KPIs for Your PPC Program

When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....

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hawksem blog: ppc service agency

Success Secrets for Picking a PPC Service Agency

Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...

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hawksem blog: ppc optimization

6 PPC Optimization Strategies for 2020

Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....

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hawksem: e-commerce PPC blog

PPC Tricks Every E-Commerce Business Should Know

Get the latest tips and tricks that'll take your e-commerce PPC ads to the next level, from proper product feeds to remarketing and everything in between....

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hawksem: ppc lead gen

PPC Marketing for Lead Generation: 5 Actionable Ti...

PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....

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HawkSEM: PPC expert article

5 Things Every PPC Marketing Expert Should Know

The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....

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HawkSEM: PPC mistakes

7 Common PPC Mistakes — and How to Avoid Them

From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....

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HawkSEM: PPC audit

How to Conduct a PPC Audit – And Why You Sho...

Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....

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customer-acquisition

Customer Acquisition Strategies B2B Brands Should ...

From focusing on ROI to tips for leveraging Google, these are the customer acquisition strategies B2B brands need to know....

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HawSEM - 7 Traits Every PPC Manager Should Have

7 Traits Every PPC Manager Should Have

As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....

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HawkSEM: How Negative Keywords Benefit Your PPC Campaigns

How Negative Keywords Benefit Your PPC Campaigns

When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....

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PPC Marketing 101: What You Need to Know

Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...

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How to Get Higher ROI from Search Engine Marketing...

Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...

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ppc-roi-the-simple

PPC ROI: A Simple Formula to Calculate Lead Value

By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....

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HawkSEM blog: 10 Steps to a Successful ROI-Driven PPC Campaign

10 Steps to a Successful ROI-Driven PPC Campaign

ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....

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HawkSEM blog: PPC lead scoring

Why PPC Lead Scoring is Crucial to SEM Programs

Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....

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How to Choose the Right PPC Agency: 12 Steps to Selecting a New PPC Agency

13 Steps to Selecting a PPC Service Agency

Using a PPC service agency can help you increase ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....

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