How to Conduct a Competitor Analysis for PPC
Conducting a competitor analysis for PPC can give you the tools to optimize your paid search ads and beat the competition. Here's how to do it right....
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How to Determine KPIs for Your PPC Program
When it comes to defining your digital marketing goals and determining your PPC KPIs, here's what you should keep in mind....
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Success Secrets for Picking a PPC Service Agency
Partnering with an agency for your PPC service can get you more visibility in search results, boost your ROI, and more. Here’s what to expect from the partnership. Here, you’ll find:...
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6 PPC Optimization Strategies for 2020
Are you confident your digital marketing campaigns are bringing you the highest ROI? Here, we break down the top PPC optimization strategies for 2020....
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PPC Tricks Every E-Commerce Business Should Know
Get the latest tips and tricks that'll take your e-commerce PPC ads to the next level, from proper product feeds to remarketing and everything in between....
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PPC Marketing for Lead Generation: 5 Actionable Ti...
PPC can be a game-changing marketing strategy. Here are some actionable tips for PPC lead generation to get more (qualified) leads in your pipeline....
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5 Things Every PPC Marketing Expert Should Know
The right PPC expert can take your paid search to the next level — here’s how to find the right one for you....
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7 Common PPC Mistakes — and How to Avoid Them
From setting it and forgetting it to casting a too-wide net, these are common PPC mistakes brands can make with their programs — and how you can avoid them....
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How to Conduct a PPC Audit – And Why You Sho...
Let's walk through the steps it takes to conduct a proper PPC audit and learn why it could be the key to your campaign's success....
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Customer Acquisition Strategies B2B Brands Should ...
From focusing on ROI to tips for leveraging Google, these are the customer acquisition strategies B2B brands need to know....
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7 Traits Every PPC Manager Should Have
As with any partnership, it can take time to find the right person. Once you know what to look for in a PPC manager, you'll be equipped to spot a good fit....
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How Negative Keywords Benefit Your PPC Campaigns
When it comes to PPC campaigns, leveraging negative keywords can be just as, if not more, important to eliminating window shoppers and bad leads....
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PPC Marketing 101: What You Need to Know
Pay-per-click (PPC) ads are a highly effective tool for getting your business in front of the right people, at the right time. Here, you’ll find: What PPC marketing is How to properly mana...
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How to Get Higher ROI from Search Engine Marketing...
Have an established search engine marketing (SEM) campaign that brings in moderate results? It’s time to take your campaign to the next level. Here’s how to get on the right trac...
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PPC ROI: A Simple Formula to Calculate Lead Value
By taking a scientific approach to calculating revenue, you can feel confident that you have a handle on your true lead value....
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10 Steps to a Successful ROI-Driven PPC Campaign
ROI should be the driving force behind every aspect of designing, launching, and monitoring your PPC campaign. Not sure where to begin? Keep reading....
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Why PPC Lead Scoring is Crucial to SEM Programs
Set up a lead scoring system so you can focus on leads that will generate maximum revenue for your SEM program with the least amount of effort — and time....
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13 Steps to Selecting a PPC Service Agency
Using a PPC service agency can help you increase ROI, conversions, and more. These tips will help you prepare to choose the agency that fits your needs....
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