REAL ESTATE LAW CENTER CASE STUDY
More New Clients
THE STRAIGHT LINE THINKING
Product – law firm fighting predatory mortgage
Strategy – educate audience, new landing page, dominate search impressions
More than doubled new client acquisition
volume of leads at the lowest cost possible.
need to build an AdWords account from scratch
high volume of leads at the lowest cost possible.
account from scratch and establish a baseline upon which to improve.
Robust, well-organized keyword list along with enticing ad copy
During the PPC build, HawkSEM also designed a new, conversion-focused landing page for Real Estate Law Center that looked more professional, credible, and modern.
Once the campaigns got rolling, HawkSEM implemented smart optimizations and adjustments to the account based on the data gathered.
These included keyword expansion, addition of negative keywords, and bid adjustments for day, device, and ad position, just to name a few.
Real Estate Law Center’s metrics have improved month over month, with their lead volume increasing and their cost per lead decreasing.
Below are some key metrics that compare the first month’s data to this month’s. The numbers below are a testament not only to HawkSEM’s expertise in PPC, but also their use of a solid strategy as well as their ability to learn from available data and take action effectively using this information
Increased number of conversions
Reduced cost per lead
Increased Conversion Rates
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